Greenwashing is now a significant issue for the aviation industry, and the risk is ignored at your peril. Special care must be taken when preparing your environmental campaigns and marketing materials, as the penalties for getting it wrong may be severe. Taking into account the UK and EU rules, regulations and legislation on environmental advertising, this short podcast sets out our top five tips to consider when preparing your next campaign so as to avoid any accusations of greenwashing.
Greenwashing is now a significant issue for the aviation industry, and the risk is ignored at your peril. Special care must be taken when preparing your environmental campaigns and marketing materials, as the penalties for getting it wrong may be severe. Taking into account the UK and EU rules, regulations and legislation on environmental advertising, this short podcast sets out our top five tips to consider when preparing your next campaign so as to avoid any accusations of greenwashing.