D-Tools 'What's the Buzz' Podcast
The D-Tools 'What's the Buzz' podcast brings together friends from the electronic integration industry to discuss some of the key issues of the moment with the intent to continue D-Tools' mission of helping integration companies run better businesses. Co-hosts Jason Knott, data solutions architect & evangelist, and Tim Bigoness, chief marketing officer, lean on their combined experience of more than 50 years engaged in the industry. The podcasts will be fun and most importantly relay valuable information that integration companies can use to succeed. Follow us on Spotify or Apple!
D-Tools 'What's the Buzz' Podcast
D-Tools Podcast #12: "What's the Buzz" About... Sonos
Not many companies can legitimately claim that they “invented” a product category, but Sonos can. The company created the wireless multiroom audio category way back in 2005. The rest is history, as the old adage goes. Since then, Sonos has diversified and today is the most-recognized consumer audio brand.
The company has deftly balanced its direct-to-consumer business while at the same time building an industry-leading position for speakers, subwoofers and soundbars in the residential integration channel. Indeed, 22% of its global revenues are derived from the professional installation channel, which Casey Clemens, Senior Director of the Americas for Sonos, calls the company’s “sounding board” when they are developing new products.
Just back from a brief sabbatical with a brand new baby in the family, Clemens joined the latest episode of the D-Tools “What’s the Buzz” podcast to bring us up to date on the company.
In a wide-ranging discussion, Clemens touted the launch of the new premium Era 100 Pro speaker available exclusively via integrators, along with the company’s other integrator-friendly lines such Amp and Arc Ultra.
“For the first time in our entire company history, we just launched a product exclusively for our installation partners,” says Clemens. “It’s the Era 100 Pro. It is addressing the No. 1 thing we have been asked for by our dealers for as long as I can remember, which is some sort of exclusive product line that serves our integration partners more than just the general consumer.”
Clemens also touched on the dedicated support line for integrators, and he teased that in the coming months the company will be announcing something that was a “massive investment” by the company designed to simplify the way dealers and distributors do business with the company. Those details will be shared next month at the company's dealer appreciation event in Santa Barbara, Calif.