Permission to Do It Differently with Erica Goode

This episode was one of those reminders that you don’t have to be the loudest voice in the room to make an impact you just have to keep showing up as yourself. I invited Erica Goode on after reading a newsletter that stopped me in my tracks, because she called herself “the 15-hour accountant.” And I thought, wait… what? In a world that worships hustle, long hours, and shiny accolades, Erica’s message felt like permission. Not the fluffy kind real permission. The kind we secretly crave when we’re building businesses, raising kids, carrying life, and trying to figure out who we are outside of what culture says success should look like. Erica shared that the “15-hour” identity was originally something she felt embarrassed about because she grew up in the same messaging most of us did: the last person in the office is the smartest, the hardest worker, the most worthy. We train our kids into it too perfect attendance awards, no breaks, no rest, no humanity. And then we wonder why burnout feels like a rite of passage.

But here’s what I loved most: Erica didn’t build her business around proving anything she built it around her boundaries. She left corporate after burnout, chose motherhood, and later built a virtual accounting firm in the margins of her life literally starting with two hours a week when her kids were tiny, then growing into a 15-hour schedule that still produced real income and real impact. And the moment that shifted everything wasn’t a marketing strategy it was honesty. She stood up in a room full of hustle-driven firm owners and said, “This is who I am. I work 15 hours a week so I can be home with my kids.” She expected rejection…and instead people leaned in. Because so many women are hungry for a new definition of wealth. Not just money-wealth, but time wealth. Soul wealth. The kind that lets you breathe, be present, and stop trading your life away for a version of success that doesn’t even feel like yours.

Erica gave a practical tool too one that sounds “finance-y” until you realize it’s just a plan: forecasting. A compass. A simple way to look ahead, name what you want, and reverse-engineer the next few steps without drowning in overwhelm. Because clarity doesn’t come from doing more it comes from knowing what matters most and taking the next right action. And when I asked her what courage means, she said it perfectly: doing something anything without knowing how it will turn out. That’s the whole heartbeat of this conversation. You don’t get chapter ten on page one. You don’t get certainty. You get a choice: stay in the old story, or take one brave step into a new one. If something in this episode hit you, download it, share it, and leave a review. Love you. Mean it.

Learn more about Erica here: https://www.ericagoode.com/

Contact Corree or find out more about Corree and learn about all the ways she does not choose to stay in one lane go here: https://correeroofener.com/

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Until next time, keep shining bright!

- Corree