New Trend, Soft Girl Era

Success doesn’t have to mean constant hustle, six-figure launches, or endless scaling. In this conversation, we’re diving into the idea of soft success, a refreshing shift away from rigid business milestones and toward defining success on our own terms. We reflect on the transition from hustle culture to a more sustainable, fulfilling way of working, one that prioritises joy, balance, and well-being over burnout and unrealistic expectations.

January has been full-on, with a flood of client inquiries and exciting opportunities, but even in the busiest seasons, we’re recognising the importance of boundaries, rest, and staying aligned with what truly matters. This episode is all about letting go of outdated success metrics and embracing a way of working that feels good, not just looks good on paper.