Many Business Owners Are Broke For Real

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Everybody wanna be a “CEO” until it’s time to pay payroll, taxes, and your own damn salary. In this episode, Juming Delmas keeps it brutally real about the illusion of entrepreneurship. He breaks down why so many business owners look successful online but are drowning offline — living off credit, chasing clients, and frontin’ for Instagram. From cash flow traps to ego spending, this is the episode every fake boss should hate but every real hustler needs to hear.
Pull up your chair, pour your bourbon, and get ready to talk balance sheets, bad habits, and the real cost of “being your own boss.”
Tone: Raw. Sarcastic. Motivational with a body count.
Key Takeaway:
You’re not a business owner until your business can feed you and survive without you. Everything else is a job with extra stress and a better title.

Transcript

SPEAKER_01 0:00

Today, just to kind of go live. I ain't felt I feel like I mean I missed it live this week. So we was out here chilling, like a villain. Um, but listen, man, today I want to talk about um entrepreneurship and like like I'm gonna be a hunted, man. I'm getting tired of watching, like watching like entrepreneurs be out here talk about this hustle game and shit like that. Like, if I'm gonna be a buck, I'm gonna be a hunter. The brokest people I have ever met in the fucking planet are fucking entrepreneurs. Entrepreneurs are extremely fucking broke. Extremely broke. Man, look, fuck that. Let's let's let's start. I'm gonna like let me start sharing my screen on some stuff. Let's start looking at some things here. Let me see. Check this out. Let me see if y'all boys can see that. That might be too big, whatever the case is. Um I'm gonna go on Google. All right. Alright, so let's start with something like um what percentage. Oh, let me see. Let me try to start with like how many I'm gonna do that. What percentage of America is small business owners, and that's what I'm talking about. Small business owners, not these big ass corporate companies. Look at this shit. I know damn well this says now while there's no exact percentage for people who own small businesses. The overwhelming majority of businesses in America are small businesses, with that 99.9% of US being considered small businesses. Okay, so 99% that's down there, all these fucking businesses, right? Um, you name it, daycares, small convenience stores, smoke shops, whatever these are all small businesses, right? Um okay, with that 99%, what percentage of small businesses make living in America? All right, 65%. And and as you can see, 99% of them is that they're considering some of these major businesses, small businesses. Okay, let's read some of the some of the studies on this. So approximately 65% of small businesses are profitable, but many owners struggle to make a comfortable living for them. Many, a significant portion of small business owners, particularly solo entrepreneurs, have personal incomes below$50,000. You hear this? Small business owners, particularly solo entrepreneurs, have a have personal income below$50,000. Profitability versus income. While 65% of small businesses report being profitable, the owner's personal income can be much lower than what they're showing. Low owner income. Around 83% of small business owners earn less than$100,000. 83% over or around 83% of business owners earn less than$100,000 a year with many earnings significantly, many earnings significantly less. Solo versus business with employees. It says survival rates, business survival rates are challenging. For example, 20% of businesses closed within their first year, and about 50% fell within their within the first five years, right? So I I pull all this up to say some of the brokest people that I have encountered are business owners. I'm gonna expose business owners here. So people who are thinking about getting into business and just be, I'm gonna just be 100. Like everybody wants to be a business owner, but it's like you know, everybody can't make money. I'm just being real. Like I we run a business, we run a digital marketing agency, but like people are like like we do a lot of B2B sales, right? I don't know what the fuck this even means when you come to me and you tell me something along the lines of you you can't um you can't afford$150, but you've been in business, you've been in business for 10 to 10 years, you've been in business for five years, and you telling me you can't afford 500, 200, 300, you can't afford a thousand dollars a month. Like, I'm like, all right, I'm gonna be 100. Like, to me, that's fucking insane. You've been in business this fucking long and you can't afford 500 to 1,000. You've been in business 10 years and you can't afford a thousand dollars, you can't afford a thousand dollars a month, you should be doing more than a thousand dollars a month, you should be paying people, you've been in business 10 fucking years. Fucking even if you're in business seven, eight years, six years, five years, you should be able to afford a thousand dollars a month as a business owner. I'm sorry, I don't care what nobody said. That means you ain't working that hard. You ain't, and when I sit down with these people, I be like, wait a minute, bruh. Well, I'm a I'm a person where I'm a person of I'm a creature of habit. Like I learn from everybody's mistakes, I learn from everybody's mistakes. And what I've learned is you know, sitting down with some of these potential business owners, like like people who out here thinking about running a business, getting inspired by some of these business owners, you just saw the percentile here. That's like like the majority of these motherfuckers make less than five percent. I mean, um less than fifty thousand dollars. People working regular fucking jobs making more than that, you know what I'm saying? So all these guys who when you be hearing this shit about people talking about I'm a business owner, I'm a business owner, I'm a business owner. I'm a business owner, does not equate to I'm rich. I'm a business owner, does not equate to I make a lot of money. I'm a business owner, does not equate to you know, I'm I can teach you how to make wealth. That ain't what a fucking like like don't be fooled by what these people are saying. Like they ain't really, they ain't really they ain't really making money like that for real. And I'm here to tell y'all it ain't happening. So whenever I'm sitting down with like I I sat down with this lady, swear to God, swear to God, I swear to God, sat down with this lady about some damn services, right? You know, and and I had I had the I had this thought process. I'm like, hey, look, look, we talk for services, bada boom, bada bin. We're talking about giving her services, whatever the case is. She's like, Yeah, I've been in business for 11 years, blah blah blah blah blah bad. All right, so you know you're you're an established company, whatever, cool. I told her what's her monthly budget. I asked her what's her monthly budget. You know what that lady told me her monthly budget was. She told me her monthly budget was$100 a month. She told me her monthly budget after being in business for 11 fucking years, that her monthly budget is a hundred dollars a month. And you've been in business 11 years. That was the biggest motivation I have ever. That was my that was my turning point. I'm like, wait a minute. Then I got this other dude been in business 15 years, 15 years, a preacher, preacher. Asked him what his monthly budget is, 15 years. I can like with everything, I can afford about 250 a month. 250 fucking dollars a month. What that's that's your dispendable money, it's 250. You've been in business 50 15 years. Another dude, this this this nigga here for real. This nigga had this nigga had a Ford F 350. Not a Ford F here. Let me show you this shit. The a fucking Ford F 350 is what he had. Um, let me see something. Let me just cancel that. I'm gonna show you. But how much is a Ford F350? Anyone know the price of a Ford F350? Here, let's look at it together as a team. This nigga said, all right, so wait on, I'm gonna just look it up myself real quick. A Ford F 350. I mean, the Ford F 350 had to be. I mean, it was big, it was high. I'm gonna say that was probably a 2017 Ford F 350. You know, that's what I'm gonna say. Price. I'm gonna put price on this motherfucker. All right, let's see how much the price of a Ford F350 is. That is a$50,000 truck for a Ford F 350. That's a$50,000 truck, okay? And then he had a SUV Genesis 2023. Let's see what that is. Um I see. Um, I think I spelled it well. My non-spelling at a Genesis 23. Genesis. There it is. There it is. That's the SVB had. Let me let me show my screen because I want to show y'all this shit. This shit is real. This shit is real. Yeah. This shit is real. This nigga had a Ford or a Genesis. This nigga had a motherfucking Genesis 2023, and these and the prices for these cars are fifty thousand dollars. Fifty thousand dollars for a Genesis. For Genesis. So this nigga here had a Genesis, he had a Ford F350, and he had he had one other motorcycle. He had a Harley Davidson motorcycle. I don't know what kind of Harley Davidson this was, but um, let's just look at motorcycle price for Harley Davidson's. I know Harley Davidson's are extremely fucking expensive, whatever. Crazy money, okay. Not that expensive. So I'm looking at I'm looking at some not seven, ten thousand dollars. I thought these bikes was more money. I could be wrong. He had the one with the big rider. Let me see. This is like 19,000, 20,000. Okay, anyway, my dog got over$120,000 in just vehicle expenses. And just vehicle expenses. I asked this dude what was his monthly budget. He said he can only afford under$500. Anywhere between$250 and$450. His monthly budget. My man been in business 10 years, 10 fucking years. And his budget was under$500. Man, let me want to know broke people, business owners. People who got regular jobs make more money than people who are business owners. Don't listen to all this bullshit about this motivation and hustling this, hustling and hustling that. When you're talking to some of these business owners, they are not out here making this kind of money like you think they are. These niggas out here for real broke. Like for real, for real. Like, for real, for real. Can't afford$500 a month. Complain about$1,500 a month. You know what minimum wage is right now in America? It's like$1,400. Let me double check. For me,$14 an hour. Let me see. Minimum wage. In America. I'm gonna say in America. God damn it. 2025. Okay. Minimum wage, federal minimum wage is$7.25 an hour in 2025. All right, let's just take that motherfucking number, right? We take that number,$7.25, right?$7.25 an hour, right? Times that by$40. Okay, times that by four. That's$1,160 a month to pay a full-time person at$7.25 an hour. What I'm telling you is there is business owners out here, legit, who cannot pay a full-time person and 25 cents an hour. Not only that, fuck that, fuck that. Let's divide it by two. There are people out here who've been in business for 10 fucking years plus. If you divide that by two, that$1,160 by two, that is$580 a month. That means that these business owners cannot afford, cannot afford an employee part-time at$7.25 an hour. They cannot afford a part-time person at$75,$7.25 an hour. But they're business owners. You know what I would say to somebody like that? Go back to work. You don't need to be a business owner. I think it's silly. I think you're insane. I don't think you need to be a business owner. You're telling me as a person in business, you're your only employee. It's just you. You cannot, you and maybe one other person, and it might be like your son or whatever, you can't afford$1,000 a month to pay people. You want to know why you can't afford it? Because you spent, I feel like business owners treat their business like their personal life. And that's real. I think that I think that business owners do not know how to manage money. We have so many business owners who don't know how to manage money. They spend their money in the wrong fucking places. I just told you about this dude who bought a he had a Genesis, a Ford F 350, and a motherfucking Harley Davidson. And he can't afford$500 a month. He can't afford to pay a part-time person at$7.25. Go to work. Go back to work. You would actually make more money with a regular job paying somebody than you would running a business right now. And what I mean by that is the average, let's look up, let's look up the average American's wage. Let's look at this. Give me a minute. Let's see. What is the average salary of Americans? Okay. What's the average salary in the okay? What is the average? Okay. So what percentage of America? Okay, what I mean, hang on, it says 21 12%. So let me see something. What percent? What is the average salary of Americans? Annual. Okay. Here it says the average annual salary is$63,000 a year. Okay. I'm gonna show y'all something, right? Show y'all something. I'm gonna be honest with you. Check this out. Okay, here we go. If you work in a job and you're making$63,000 a year, you can afford a full-time person at$15 an hour. Huh? Check this shit out. So the average American makes about$63,000 a year. If you pay somebody$15 an hour, uh 40 hours a week, four times a week, times that by$12, that's$2,400 a month. Times that by$12. That's$28,000 a year.$28,000 a year, right? You working a regular job can start a business. Let your business, let your business that you work for pay somebody to man your company, period. At$15 an hour full-time. You're working$60, you're working, you got$63,000 a year. You subtract the$28,000, or you subtract$28,800 from$63,795. You are still a person bringing in$34,000 a year,$35,000 to be exact. So you're bringing in$35,000 a year, right? Divide that by$12,000, you're bringing in$2,000,$3,000 a month. And you have a business. Reduce your fucking expenses. This is much, this is doable. If your rent is$1,200 a month, you minus that by$1,200. The average rent is$1,200. You got$1,700 left. Minus light bill, that's minus$200. Minus$100 for internet. Minus$250 for gas. You still got to pay for food. Minus$250 for food. What else are we missing? We got lights, food, gas. You got all your essentials. Internet. I mean, you got a lot of shit. Some people got car payments. Let's just minus$500 in car payments. You still have$416 in the positive remaining for yourself working for a company. So let me get this right. You got all your bills paid. You have all of your bills paid. You have enough money to pay a full-time person to work for your company at$15 an hour. And you have a positive cash flow. That's you working a regular job. Why the fuck can a business owner afford$500 a month? That's$6,000 a year. And you've been in business five plus years and you can't afford$500 a month? Get the fuck out of here, man. I can't I can't handle that. No. Here's another issue I have. Another type of people I don't like is motherfuckers who talk about building wealth. And these motherfuckers are not wealthy. Wealth. Let's start here. How let's start with the definition of wealth. Let's start with that. Right. What is the definite? I can't even spell definition. I'm so upset about this shit. I be watching shit on the internet. I just be like, what the hell? Definition of wealth. Okay. Okay. An abundance of valuable possessions andor money. Valuable possessions and or money. So assets or money. And you know, if you read The Rich Dad Poor Dad or whatever his name is Robert Ziwazaki, whatever the case is, he'll tell you real quick that um, you know, that the quickest way to build wealth is own nothing but it says own nothing but uh control everything, right? So wealthy people don't own shit, they control shit because they have trust and shit like that. So, anyways, abundance of valuable possession or money. That's what wealth is people with money or possessions, right? Now, how many people are considered what let's start with this? How let me start with this. I like I like to break this shit down. How much money is considered wealth? I just shit. Well it's subjective while it is, um, but in 2025, Americans generally believe a net worth of about 2.3 million to 2.5 million is needed to be considered wealthy. However, the exact amount varies significantly by region and generation, and some financial sources define wealth based on asset levels, such as minimum of a million dollars in liquid assets for high net worth individuals. So, right now, we will just say for the sake of time, that wealth, the amount of money we had to put wealth to it, would be$2.5 million andor a million dollars. Dollars in asset, you will be considered a wealthy person, right? Now let's talk talk about how right any people are considered wealthy in America. Let's just say what percentage. One percent. One percent. One fucking percent. One percent. So if that's only one percent, and and some of these percentage people we already know, Elon Musk, Donald Trump rich ass, Bill Gates, Zach uh the the whatever the Facebook brother name is, the whatever the Amazon dude, Jeff Bezos. I mean, okay, we we know these big people of wealthy, we know that. We're talking about one percent of people I consider wealthy. Wealthy, wealthy. Why is it that we have all of these motherfucking wealth coaches all on LinkedIn and shit, talking about some wealth? What the hell? What are you talking about? Like, how can you teach me how to be wealthy if you're not wealthy? You're literally talking about rubbing nickels to nickels. I'm a nickel, you're a nickel. You're not wealthy, and neither am I. Why would I listen to anything you're talking about? You ain't even wealthy. Well, how are you gonna teach me to be wealthy? Are you are you a part of the top 1%? And if you are, how come I ain't never heard of you? How come I don't know what the hell you're doing? What do you have that is making you this wealthy person? Like, imagine if you gotta be making 250,000 250 million dollars a year, that's you bringing in 250 million dollars a year. Let's talk about the expenses, right? Like, if you're running a business and you're paying yourself$250 million a year, let me see what that would what would that look like? Because the average business spends about 65% of their expenses on um on paying out people, right? So let's see, let's see 250. Hopefully, my calculator could fit in. Okay, so in other words, we're looking at you gotta be a business making roughly about 900 million, 800 million dollars as a business to be able to bring you you pay yourself about 250 million as a business. So why do we have so many people writing books? I'm sorry, coaching us on wealth building. How many? I wonder if Google can find this. How many people teach wealth? I know I know I ain't tripping. So you can't give me an exact amount, but here's the deal. It's a lot of them motherfuckers. Go on LinkedIn, look up wealth builders, and find out. Tell me if you know any of those names, any of those names that you go on LinkedIn or any of these fucking networking business, whatever, etc. Like tell me if you find a wealth builder. Please, please tell me if you if you identify any of them. I feel like if I'm a wealthy person, I'm not gonna spend a lot of time on like LinkedIn because oftentimes LinkedIn is a place for people who are looking for opportunities. Like these are people searching for jobs, like you, like searching for money, whatever the case is. It's like a big ass networking event. Like typically you don't see wealthy people at networking events, you see them at like conferences, golf clubs, or whatever. Like you're they're around other wealthy people. I mean, they're they're too busy working to be talking about networking. Most time people who are networking are looking to make extra money. Think it's bullshit. That's me. I think that's just bullshit. Now, here's another thing I have there's other type of people. Here's the other type of people I have problems with book writers. What percentage of Americans are book writers, book authors. Okay, here we go. Less than one percent, okay? And I'm thinking it's okay, it says less than one percent of Americans are book authors, with estimates suggesting that fewer than one percent of the population ever finish and publish a book, though over 80% of Americans want to write a book. Over 80% of Americans want to write a book and/or have a book. The odds of getting a book traditionally published are low, and the number of professional writers and authors in the U.S. is in the tens of thousands, not if not millions. Okay, we have a lot of people in America who talk about writing a book, right? But there's few who actually make money on writing books, right? Every time we talk to a potential person, we you know, South Stock too. If you write a book, whatever the case is, books are cool. I just think that people like you the quickest way to sell to broke people is to sell them a get rich quick scheme. And oftentimes, off these these get rich quick people always telling uh other people to write books, create uh, you know, basically creating a product that you can sell. And the book is technically quote unquote a product, but everybody is now a book writer. You can even get AI to help you write the book. So everybody wants to be a fucking writer. So the problem that I have with that is if you're if you you know, book writers are another avenue that I'm feeling like these are a lot of broke people out here. I'm being a hunted, these are a lot of fucking broke people, book writers. They a lot of people out here talking about writing a book, but really don't got money. So when people talk about something, I write a book, what does that mean? Like there's people who make money writing books, and then there's people who try to use it, try to make it seem like they make money writing books. What does it mean exactly that you write a book? How should I take that? I don't want to be wrong about anything because people boast about their accolades all the fucking time. They boast about their accolades, about the books they write, all the shit. They really don't be having no money like that. And they try to sell you this dream that they make money, and in reality, they don't. Just because they write a book and they own a business and they coach and they speak about wealth does not mean these people are making money. As you can see, over like you have a vast majority of people in business ownership who makes less than fifty thousand dollars a year. I mean, the average American, the average American working a nine to five makes more money than the average business owner. Say that shit again. The average American working a nine to five makes more money than the average business owner. Everybody trying to get into business, everybody's a business owner, but do not understand that business owner means paying people you're trying to get to and scale a business. Name one motherfucking millionaire or even billionaire that you can think of that did it by themselves. I'm I'll be all ears. Like if you can name one millionaire who ran a business by himself with no team, no help, no nothing, I'm all ears. Then you have these business owners who do it by themselves. That's shaky as hell. I'm sorry. Unless you're a new business, and I mean new business, I call I consider new businesses between one year and like four years. I consider those businesses new businesses. If you are in business for five plus years, you should not be working by yourself. You should have some form of a team. Shit, you can get an intern for free if you're really desperate. There's no reason you should be working by yourself after being in business for five years. Whenever somebody tells me about budgetary shit, we have budgetary issues, and you've been in business 10 plus years. Budgetary, what you have not learned to manage money as a business owner for 10 plus years? I can't. I can't do business with people like that. I can't even purchase services from people like that. That lets me know that I might not be getting the best quality work because you don't have a team to go with you. My thing is, if you're doing it by yourself, what happens if you get hurt? What happens if there's an emergency and you have to take away from the business? What happens to your business? Let alone what happens to your clients? If I'm a client of yours and it's just you and you don't have a team, I'm gonna be real. I have to be smart too. Rather, I'm a consumer or rather I'm a business owner. I have to also think wait a minute. This is one, this is a one-man army. I depend on this, this, this company for my daily function, other for my business, or rather, I'm just using the services. If this person gets hurt on the job and or um they have a family emergency and we had an appointment set up, I'm fucked. Because I still need what I need from your services, but you can't provide that to me because you didn't know how to manage your money and knew how to grow a team. So, what does that say about me as a consumer andor me as a business owner when I'm working with a one-man show? I'm not willing to take those kinds of risks. I'm just not willing to take those kind of risks. So when I'm looking at these business owners, these authors, these coaches, these wealth coaches, I'm like, who are they? What are their what is their net worth? What whatever the case is. I'm the type of person that I make over six figures as a business owner. I'm alright being honest about that. I make over six fucking figures as a business owner, right? Well over six figures. So my question, so I can talk to people who are trying to start a business and at least get to the six figures. I can't talk to people about how to make a million dollars. Why? I haven't made fucking a million dollars. I haven't crossed that threshold. I haven't crossed it. I can teach people how to cross the threshold of six figures as a business owner, not as an employee as a business owner. And the best way to do that, start a you know, work for somebody, use that company's money to grow your business. I just showed you that you can pay the average American can pay a person$15 an hour to help start their business. And you, as an employee for somebody else, will be doing better than the majority of business owners in America because you have now mastered paying somebody$15 an hour to help run your business while you continue to make money. Now, while they're running your business, they should be also bringing some more money to your business because the objective is to offset that cost that you're paying somebody. This is what I know as a business owner who's only been in business for about four years. How is it that people who've been in business for 10 years don't know that?

unknown 34:28

How?

SPEAKER_01 34:30

How? Listen, listen, I ain't shitting on business owners. Yes, I am. I'm shitting on these motherfuckers. They terrible. Business owners are fucking terrible. Terrible. They're terrible. They do not know how to run a business. There's a difference between a business owner and a fucking entrepreneur. That's why I hate sitting next to people who talk about I'm a business owner. What the fuck does that mean? What the fuck does that even mean? You're a business owner. Talk to me about what that means to you. Talk to me about revenue. Talk to me about growing. Talk to me. No, no, no, no, no. One man armies won't cut it for me. One man armies won't cut it for me. I need people who got a team. At least give me three people. Show me you got three people and I'm content. I need to know if I'm buying your services, if something happened to you, shit's gonna still run through your company and I can still rely on your company to do the things that I need to get done. You can't tell me shit about shit. You can't teach my children. You can't be a um a tutorer, right? And it's just you. You can't teach my kids how to learn if it's just you. You can't do that. I'm not listening to that shit. You gotta show me that you invested in your business. And the best way to show me you invested into your business is show me that you invested into your people. Paying somebody. Like these business owners are like selfish as hell. Like they are stingy and cheap as fuck. They treat their business like their personal life. They get a little bit of money, they make a hundred thousand dollars and be like, Bet, I'm settled. Let me go buy me a new car. Let me go buy me a new motorcycle. Let me go buy me these new shit. Like, it's like, what the fuck? Here's the deal. For every for every hundred thousand dollars you make as a business, you're only supposed to be getting about$25,000 to$30,000. The other money is supposed to be going off the people, going off the expenses. And you gotta be okay with as a business owner losing some of that motherfucking money. Because you're probably gonna lose some of your money. For sure, gonna lose some of your money. And that's okay because you have to make adjustments as a business owner so that you grow the business. I have pay cut myself multiple times. These business owners don't want to do that shit. I don't want to hear that you can't afford$500 as a business and you've been in business of five years. I don't want to hear that shit. That's$6,000 a year. What you're really saying to me is you don't know how to manage money, which I don't want to do business with people like that. Like if you're struggling with$500, I don't want to do business with nobody like that. You as a business in five years should be exceeding that amount of money because a person working a regular job at$60,000 a year can actually pay a full-time person and you cannot. That says a lot about you as a business owner and you and your management skills. I ain't here for it. It don't take all that. For me, it don't take all that shit. Can't do it, can't work with you, can't work with you, and I can't buy product from you or services from you. You show me lit to so for people who are looking at these business owners thinking that business owners make a lot of money, I want to own my own business. Corporate bet. What you basically saying is you want to own your own business making under$50,000 a year as a business owner. Because statistics show you that Americans, American business owners make under$50,000 a year. American business owners make under$50,000 a year. You got to be okay with that. And everybody got these high-ass standards about when I date somebody, they need to be making six figures. Shit, don't date a business owner. You ain't definitely gonna meet a business owner making six figures. I promise you that. Don't date a motherfucking business owner because they will lie to you. These guys do not make that much money. They don't. They don't. They don't. Don't be sold on this business ownership, wealth, blah, blah, blah, blah, blah. People treat their business like they treat their personal life, and that's what people fuck up. They should have three departments. They should have their operations. That means whatever the fuck that is they do as a business, that's their operations. That's what they do as a business, right? They should have a finance person. They should have somebody who is managing their finance. These guys are not experts in taxes. They're not experts in bookkeeping. They're not experts in audits and things of that shit. Like they should have someone managing that portion of their fucking business. They know how to do the operation. They're okay with doing the operations. If I'm running a if I'm running a fucking restaurant and I'm a one-man army, I should have at least three people on my team. That's me as the operations person, that's the finance, the person who's handling all the books and IRS things, and the person who handles their marketing. Period. You do not, if you ain't got those three people on your team, I cannot take you serious as a business. At least the three. I don't care if they volunteer and whatever. You at least need the three to start off with. That's how you run a business. Everything else comes after as you grow. But you need operations, you need marketing, and you need finance. You need them all. Why do you need marketing for the fucking social media, digital footprint? How the hell are people supposed to know your business exists? If you ain't spending money on marketing, check this shit out. You think this shit joke? Check this out. Watch this. How much did Apple? We all know Apple spend in marketing in 2024. Here we go. Over one hundred million dollars. Over one hundred million dollars Apple has spent. Give me another one. Fuck that. How much did McDonald's spend in marketing in 2024? Four hundred and forty-five million dollars in marketing. Here's another one. I'm trying to think of like some cheap ass places. Walmart. How much did Walmart spend in marketing in 2024? Walmart spent five point one billion dollars in marketing. I'm gonna do one more, one more business. Let me go with hello. Let me see if anybody got something. Anybody put something? Let me see. Let me go with shit. Chick-fil-A. And Chick-fil-A and cheap. Sorry. I like Chick-fil-A. Okay. Chick-fil-A spent over a hundred million dollars in advertising and marketing. So when you got these big brother companies like the ones that I just named, who people call cheap, and I don't want to eat no motherfucking McDonald's. All this other shit. These businesses are spending hundreds of billions of dollars in marketing. And you as a small business don't have a marketing department?

SPEAKER_00 42:10

None of that shit.

SPEAKER_01 42:12

You ain't got nothing. You ain't got no marketing, you ain't got no finance. It's just you. You ain't even taking your business serious. If these big brothers' companies doing it, it must be working. It must be something because they spend it. Why the fuck are you not spending that time? If you ain't gonna hire somebody to do it, do it your fucking self. You gotta understand as a business owner, you have to do it yourself any motherfucking ways. It still has to get done. If you can't hire somebody to do your finance, you can't hire somebody to do your marketing, do it yourself. But if you got a job, say fuck it. I'm willing to pay somebody part-time$15 an hour, two people part-time. You now have a you now have a marketing business. I mean, you now have a full-on business. Think about it. We just talked about$63,000 is the average American, right? That's$63,000. And you're paying$15 an hour. Say you don't want to bring on somebody full-time. Say, okay, bet Jamine just said I need a finance person. Bet I need to bring, I can't afford two finance people at$28,000,$800,$28,800. So why don't I divide that by two, right? Why don't I pay two people part-time$15 an hour is$20 a week, right?$15 an hour. Why don't I pay somebody to do my books and finance$15 an hour, 20 hours a week,$14,000 a year?$14,400 a year. Boom. Because I'm making$63,000. I'm putting$28,000 of those dollars into my business. So I need a finance person and I need a marketing person. My budget should be$14,000 a year for finance,$14,000 a year for marketing. Divide that shit by 12, you got twelve hundred dollars a month. So basically, what you're telling me is I can at least working a regular job, making sixty-three thousand dollars a year, pay somebody to handle my finance for twelve hundred dollars a month. Now, as a business, I mean here's the deal. I'm not gonna pay myself, I'm the operations person. So I gotta be alright with taking a hit because I'm running the business. Then I'm also working. I gotta pay myself. I don't have to pay myself, I'm not gonna pay myself. My job is paying me so I can get the business up and money.$1,200 to get my finance in place. Anything I spend in the books, anything, whatever the case is, anything I gotta do with taxes. The good thing about this portion of you might not even need to spend$1,200 a month on bookkeeping, right? Because you might not be making money coming out. Bet. So you could spend maybe$300 a month on bookkeeping, and then you pay yourself$900. So really what you're really paying is for a part-time, maybe marketing person at$14,000, that's$1,200 a month. That's more money a month that you would that you're able to afford than the average business owner in America. That's real talk. So when you talk about running a business, what you should be talking about is where can I work where I can make$63,000 where I can start my business? If I'm making if you are making at least$63,000 or more a year in your business, you can afford to hire somebody to help run your business. Don't believe it? Try it. Business owners are not these wealthy people. They don't know what they're doing with money, they don't know how to spend their money, don't know how to spend their money, they just talk shit. People just talk shit. You can't teach me how to make money if you are not making money yourself. You can't teach me how to do that. Get a job. If you are been in business 10 years, get a job. And you can't afford people, get a job. Start over like somebody else did. Find people to do the job. I be watching all this shit on social media. Stop teaching us how to make money. Stop teaching us how to do this shit. You don't know what you're doing, you don't know what you're talking about. You have no idea. And you cannot teach me how to make money if you don't know how to make money and you don't have a team to do it. Find a team, find people who want to do it. At the end of the day, you should be a person that's coming in here trying to grow a business and trying to pay families. As a business owner, you should take pride in knowing that you're feeding other somebody else's family. Stop coming in here talking crazy and reckless about teaching me how to build wealth or teaching me how to build finance or teaching me how to grow a business. How the hell are you gonna do that? You can't afford$500 a month. How the hell are you gonna teach me how to do some shit like that? You can't teach me that. Stop teaching these people that and I'm here to expose these people on that. So listen, hopefully, you guys you know enjoy what I just talked about today. Look, man, I was I was tripping. I'm just watching on social media, and I'm like, man, stop listening. Like, and I'm listening to these people talk and watching these comments, and people say the craziest shit.

SPEAKER_00 47:27

And the sad part is people are actually believing it.

SPEAKER_01 47:33

You are insane for listening to a person who don't know how to make money, but only listening to them because they say they're a business owner. They are by far the most broken people on the planet. Business owners. Stop it, it ain't gonna work. Start working at a regular job if you if you already if you don't have assets or money coming in. Start working at a regular job, pay people to do the job. Period. That's the quickest way to grow your business. I am self-made, I do not work for anybody. I'm at a point in my business where I don't have to work a regular job to pay people. My business actually pays people. That's how that works. I'm tired of walking around here listening to this shit. And here is what we're gonna do. We're gonna expose these entrepreneurs. You come on here talking that fake shit. I'm gonna expose your ass. Don't come on here with that bullshit. If you broke, say you broke. I'd rather respect a broke business owner than a person trying to come up here and boast about their motherfucking accolades. Because I don't give a fuck about your accolades. If you tell me you wrote a motherfucking book, I swear I'm a snap. Don't don't don't tell me you wrote a book. The only people I'm gonna listen to on writing a book is the people who's already been there, people who are making a substantial amount of money on where I want to be. If you and I are rubbing nickels to nickels together, don't teach me about writing no motherfucking book. Don't don't tell, I don't want to read your story. And I'm not that interested. I'm being real, and I'm just the only one being real with you because people ain't really that interested. Wanna know how I know? Because book sales are not leading right now. People, less than 1% of people make a living on books. So, therefore, that what that tells you is people don't give a fuck about your story. Period. You need to bring something to people, and you can't bring something to people if you have it proven yourself. I'm not gonna read a book if you ain't got shit to talk about. I'm not, and I'm just the only one to admit it to you. Most people ain't. Why the fuck am I gonna buy that book? I don't even know who that is. Show me the credentials of why I should listen to you. That's why I ain't write a book yet. I ain't write a book because I ain't ready to write a book yet. I ain't got shit to give you right now. The only thing I can give you is how to run a business successfully in the next five years and grow from that. How to run a six-figure business in five years. Because that's what I could talk to you about. Because that's what I'm in. That's my lane. I'm trying to get to a million. That's my objective. So I can teach you how to get to a million. You know, I did it from the mud. I had nothing given to me. Everything was built from the ground. I'm teaching y'all niggas how to do the same shit. How to do the same shit and stop listening to these people on the internet that just sound good. Some stories sound good. Talking about some motivational speakers. I don't give a fuck. Everybody's a motherfucking speaker. Everybody's a motherfucking author, and everybody a motherfucking podcaster. Everybody. And them people ain't got no money, zero dollars to show you, but they're doing all this shit to teach you. Come on, man. Stop talking, stop playing. Stop playing. That is not okay. I'm your host, Jameen Dolmus, man. This is uh the I'm Just Here to Listen podcast. I hope you guys like what we talk about, keeping it real, authentic and everything else, and just keeping 100 with people, man. It's okay to be broke as a business owner. Stop trying to make it seem like you're not, though. Stop trying to make it seem like you got the money. If it's okay to be a broke business owner, embrace that shit. You're broke. As a matter of fact, here's the deal. If I'm gonna be real with you, if you at least come out and tell me you're broke and I can kind of see it a little bit, I'm willing to work with you a little bit. I'm willing to do that, but don't try to come up here and make it seem like you're bringing in the money. So I'm gonna hit you with them fees. That's what you do. You're like, all right, bet, you can afford my services, cool, let's do it. But if you really true low-key, trying to like, come on. I when I go into places, I'm gonna come in here knowing the average business owner makes under$50,000 a year. The average business owner makes under what the average person gets paid at a regular job. And as a business owner, you have to do 10 times the amount of work that you would do at a regular job. As a business owner, there is no thank God it's Friday. There's only a thank God I'm going to bed tonight because I gotta get up and do it all over again, again the next day. That's what business ownership is. You do twice, you do 10 times the amount of work that you do working for a business, 10 times and get paid substantially less. And you gotta be okay with that. That's what true business ownership is. People can talk that shit all they want to. I'm your host, Jameen Dummas. I hope you guys enjoyed this live. Until the next time, I will talk to you guys.