The Un-Traditional Entrepreneur
The Un-Traditional Entrepreneur is a raw, unapologetic podcast that challenges everything you thought you knew about success, business, and the “right way” to make it. Hosted by award-winning filmmaker and business owner Juming Delmas, the show dives deep into the other side of motivation — the struggles, sacrifices, and unfiltered truths that most entrepreneurs are too afraid to talk about.
Each episode blends real stories, hard lessons, and sharp humor to expose the realities behind entrepreneurship — from burnout and bad partnerships to rebuilding your mindset after failure. Juming doesn’t preach hustle culture; he dismantles it. Instead, he talks about how to build legacy, not just income — and how to stay authentic while doing it.
If you’re tired of the cookie-cutter business advice and want to hear what it really takes to thrive as an entrepreneur today, The Un-Traditional Entrepreneur is where motivation meets reality.
The Un-Traditional Entrepreneur
"You’re Too Expensive?” Bet! Here’s What That Really Means
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In this episode, I break down what it really means when someone says “You’re too expensive.”
Price objections usually reveal misalignment, not lack of value. As a business owner, your job isn’t to convince the wrong customer. It’s to attract the right one. From Apple vs. Walmart to any business in between, price acts as a filter, helping the right customers self-select while the wrong ones walk away.
Tune in to learn why being expensive is not a flaw. It’s a feature when you’re targeting the right audience.
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