Name One Department That Beats Marketing. I'll Wait

Click Here to support our Podcast to keep getting raw and authentic business topics. 

Tonight’s episode of The Un-Traditional Entrepreneur breaks down the truth most businesses don’t want to admit: marketing is the most important department in your entire company.

• Not sales.
• Not operations.
• Not finance.
• Marketing.

If people don’t know you exist, nothing else in your business matters.
In this episode, Juming Delmas exposes why lack of marketing is the #1 reason businesses struggle, stall, or fail. We cover:

✔ What marketing REALLY is (and what it’s not)
✔ Why posting on social media isn’t “marketing”
✔ Why every department depends on marketing
✔ Why most business owners fear marketing or avoid it
✔ Case studies of companies that died due to poor marketing
✔ How to actually grow using funnels, strategy, and visibility

If your business has great products but low sales…
Great services but no demand…
Or talent but no attention…
This episode is your wake-up call.
Subscribe to the channel
 Turn on your notifications
 And join our Patreon for exclusive marketing lessons, tools, and behind-the-scenes strategy that will grow your business faster.
Welcome to The Other Side of Motivation.

Transcript

SPEAKER_01 0:00

I've ever met in the fucking planet are fucking entrepreneurs. How can you teach me how to be wealthy if you're not wealthy? You're literally talking about rubbing nipples and nipples. You've been in business 10 years and you're your only fucking boy. Get the fuck out of here, man. You're fucking broke. You meet a motherfucker who talks about something he has through a business, five business, and he's been in business like two or three years. Who the fuck are you? Elon Musk? No, you're not. Red flag number one is when a motherfucker comes in and tells me they're writing a book. Right? That's red flag number one. Who the fuck? Everybody's a motherfucking speaker. This is who the fuck I am, as you guys can see, the untraditional entrepreneur.

SPEAKER_00 0:37

Yo, yo, yo, yo, yo. Welcome and welcome and welcome again to the untraditional entrepreneur.

SPEAKER_01 0:46

I am your host, Jamine Delmas. Welcome, family. Welcome, welcome. Tonight we're diving into one of the most disrespectful lies people tell themselves in business. And that is marketing isn't that fucking important. Really, nigga? You know, I don't understand why people say that shit. You know what? Yes, I do. It's because they're broke. There's no other reason why somebody will say marketing is not that is not that important for their business. Or, you know, marketing just something I can't can't devote to right now. What the fuck does that even mean? Marketing is something you can't devote to right now. That sounds fucking insane. How are you in business? And talk about some marketing is something you don't devote to. You don't devote to finances either. Like what the fuck? What are you talking about? What the fuck are you in business for? I think it's just excuses that broke people make. Name one department more important than marketing. That that makes people aware of who you are, how you exist. Name one. That's what we're talking about. I'll fucking wait. Seriously. And the way I look at it is marketing is the oxygen of your motherfucking business. It's the heartbeat, it's the engine. And before we get deep, hit that subscribe button, turn on the notifications. And if you want to get more advanced breakdowns of kind of the tar topics that we talk about outside of YouTube, join our Patreon family. That's where all the real game is taught. Here, we're just here exposing what issues are happening. But if you want like true life, what's going down in the trenches and business, go ahead and subscribe to our Patreon. We'll be happy to have you guys jump in, enjoy what we got going on. Anyways, let's kind of dive in, man. Um, first of all, we got the myth of people discussing about why marketing isn't a thing, or even you know, even more so, we're gonna talk about like how people doing quote unquote their own motherfucking marketing. You know what I mean? How they do that, I don't know. How the hell do you do your own marketing? You don't know how to, you don't know nothing about marketing. You know, you know, you know else is fucking crazy. Spider once told me, and it's a true saying, right? Everybody use chat GPT, everybody use chat gpt. Like, you know, fuck that. Why do I need XYZ when I got chat GPT that can help me break down XY and Z. Let me explain something, man. This is the best, this is the best analogy I can give you for chat GPT, marketing, finance, anything about these motherfucking businesses when you talk, when you start growing. Just because you have chat GPT does not mean you use chat gpt properly. It's like saying, for an example, I can give I can give 10 people one hammer. 10 people one fucking hammer, and everybody with that hammer is going to come back with different results to building a house, right? Just because you have the fucking tool does not mean you know how to use the tool to its to its full capacity, right? And that's the same thing for chat GPT marketing, any fucking department, really. Just because you have the tool don't mean you're you're using it to its full capacity. And and when I'm thinking about like people saying I'm using chat GPT to do this, chat GPT listen, man. Yes, it's there, but why not hire somebody who specializes in chat GPT, somebody who specializes in AI to make sure you are maximizing your benefit on that platform? Why not? I mean, that's the quickest way to grow. I'll tell you why. It's because motherfuckers are broke. That's why. And I'm gonna come on here and always call a lot of these solo entrepreneurs, these independent entrepreneurs broke because that's what the fuck they are. They make all of the excuses in the world as to why they they don't need to spend money. You don't need to be in fucking business if you ain't trying to spend no motherfucking money to grow your business. Fuck that. Again, I say this all the time, and I don't change that. To start a business, it is extremely it is extremely fucking expensive. You have to understand the power of delegation. Fuck the other bullshit. And I asked, I was tired, I had a business meeting with one of my homies this weekend. I'm like, bruh, bruh, what what does business ownership mean to you? Because he's talking about some he wants to start his own motherfucking business. Bet cool, I'm cool with that. Everybody wants to start one, but what does it mean to you to start a motherfucking business? I said, I say, what is that? I say, when you start a business, why would you why do people start businesses? You know what this nigga told me? He said, Because I want to make money. Money is just how you get to that point. Money, like the more of it you get, the more freedom you obtain. But the purpose of getting the motherfucking money is so that you can open the business, delegate the job out to motherfuckers to do the job so that you can go spend time in Puerto Rico, spend time in Brazil, you know, do the shit you want to do to grow your business. This isn't you, it's not made to be fucking hoarded. You know what I mean? It's just crazy. It's crazy. And so when people come to me talking about something, I don't have time, I don't have enough money for how the fuck do you create a business plan? How do you create a business plan and don't have a marketing strategy in it? How do you do that? Like, how do you do that? And I will argue with anybody on the fucking planet who comes and says, Hey, you know what? Um, you know, I believe marketing is not the most important. You out your motherfucking mind. You are insane, you're drunk. How the fuck do you not? How do you think that is not the most important? I got an idea, smart ass. I got an idea. If you think that marketing is not the most important, when you start your motherfucking business, don't use logos because that's marketing. Logos is marketing. Don't even name your motherfucking business because that's marketing. Don't do that either. Don't start a fucking website, don't start a social media, don't do any of that shit because all of that shit is marketing. If you feel like marketing is not that motherfucking important, don't do none of it. Go blank. Just start your businesses, don't have shit. Because there's because all of that shit, logos, branding, all socials, websites, all of that is marketing. All of it. There's nothing more important than, and we talked about it on several lives, all these big ass businesses and how much money they spend in motherfucking marketing. We ain't gonna have to go into that or do the whatever. Let me pull this up because y'all already know I gotta do screen sharing and shit. You know what I'm saying? Let me first pull this up first before I do that. I'm gonna go to the Google because that's where I live at Alan Dib, right? Alan Dib um did what is called the one page marketing plan. Alan Dib one page marketing plan, right? Let's start with that. They motherfucker was not playing with y'all. So this is a good book. Let me see. Alan did the one month marketing plan. He got a free PDF download for y'all to go ahead and try out, right? So here we go. We got we're talking about the marketing plan. So the way I'm gonna break this down is he he basically says, um, being invisible in a business is your biggest expense. Being invisible is a very big expense. Facts, right? Marketing is not posting on fucking social media. That that that's posting on social media. Marketing, it's not vibes, it's not drop something real quick. Marketing is the following things that y'all need to know about. And this is basically what he talks about in his one-page marketing, and I'll share this PDF document with you guys in the description um after this live is completed. But basically, he talks about how marketing is is focused on attention, it's basically focused on demand, it's fucking storytelling, it's fucking education, it's it's trust. He talks about how marketing is positioning, how marketing is lead generation, consistency, and brand dominance. He ain't say shit about no motherfucking posting, not one. It's there's a whole strategy behind marketing and not just sitting here talking about some I'm gonna post a motherfucking social media and that should be it. No, god damn it, that is not marketing. You just fucking posted on social media. That's why that shit didn't even do that well, anyways. That weak ass post. Like, let's be for real. Marketing is how you get known. That's how people know your motherfucking business exists. Sales is how you get paid, right? So, arguably, I told you guys I can argue marketing and sales, but you can't get paid if people don't know who the fuck you are. Period. You can't get a finance team if people don't if you don't have money bringing in to get paid with people don't know who you are. You can operate all you motherfucking want, but it don't mean shit if people don't know who you are. Stop confusing the two between sales and and marketing. They're two different things. Marketing is how you get known, sales is how you get paid, but you cannot get paid if people don't know who the fuck you are. And oftentimes people don't buy products and services, they buy personalities. They want to know you as an individual. So when you listen to the stupid motherfuckers that tell you, um, I don't have a marketing plan, I don't have a marketing budget, marketing, you know, marketing something that's not on my key right now. You're in fucking saying, you know what, really, you know what really smart business owners do? Like this time of year, right? This this is the time of year uh whereas you're really around that September, October to December kind of thing. This that time of year where businesses start really cutting back on expenses. They start like saying, fuck that. We ain't doing this. We ain't we ain't got we ain't about to we ain't about to get into that, right? Here, let me let's look up, let me let's look this shit up real quick. Right? I should start using chat, chat GPT, since everybody wants to use chat gbt. Maybe we can use that. Let me see, what time of year does most businesses cut back on expenses? Chat my dog. Told you. I said it, told you. Look at it. I I don't lie to you. Quarter four. Cut the cost cutting October through December. I said that before we even put that shit in there. Shit's real. Let me tell you why. It's because people stupid. Here, look what Chad said. It says this is the number one most common period. Why companies review year-to-date profit and try to clean up financials before um the end of the year? CFOs slash budgets to hit annual targets, many business experiences, a seasonal slowdown, department pauses, project uh the department pauses projects that won't be completed before the end of the year. What happens? Hiring freezes, marketing budget cuts, contractors being let go, reduced travel plus spending. Man, please listen. This shit is real, right? That the quarter four is the time of year that most businesses cut back most of their expenses. And I will say this here it's got to be the dumbest shit I ever thought of, ever heard of. And you know what a smart business owner would do? This is where you will spend most of your money. Why? This is where you will spend most of your motherfucking marketing dollars. Why? Because everybody cutting back now. Look at this, they even have it here. Marketing budgets get cut right here. Big bold print. For me, that's opportunity for as a business owner. What? Get let me get the fuck, let me get this shit the fuck right. Let me get this right. Most businesses are cutting back during this time of year in their expenses through October through and December. They're cutting back marketing. If I'm a wise business owner, what the fuck I'm gonna do? I'm going to increase my marketing budget. Why? Because the demands are low. I'm not gonna, I don't, I don't have to now compete with all these other businesses to try to capture the attention of everybody because all these dumb motherfuckers are cutting they shouldn't have. They're not even they're not even spending this money. This is the time of year you should be spending the fucking money because most businesses are not. Why would you spend most of your marketing dollars when everybody's high? When everybody's spending it. Now you're being oversaturated, now you're being drowned out. Why? It's dumb. This be the time I spend it. Fuck it. I spend this is this is the time I'm hiring. This is the time I'm like, yo, I'm gonna be on the opposite side of that. I want to be where where everybody not because when they're this is what this is the whole momentum of work while somebody else fucking sleep, right? The bet you get the most results when a motherfucker sleep. You ain't gonna be fucking with it. You sleeping, I'm working. These niggas sleeping, they are sleeping this time of year. So why would you be sleeping with their ass? Wake your ass up, go spend that money. This is where you should be spending that. You tripping. Like for me, I believe in that. You know, when when we think about like marketing versus other departments, I don't care what nobody says. If anybody tells you, if somebody comes to you and tells you they want to start a business or you you talking about starting a motherfucking business, you got your operation. So that's whatever it is you selling, right? You got your um, you got your finance. That's how you take care of tax. I don't fuck with finances. I'm gonna be honest with that. There's certain shit I just don't fuck with. Can I learn it? Yeah. Can I use the equipment? Yeah, but why do I need to do it when I can just get somebody else to tomorrow my taxes and shit? I pay somebody to do my taxes. We meet up once a quarter to make sure our books look good, to make sure my shit looks good. I pay them, and that's the end of that. I'm not about to sit here and fuck around with some taxes because I hear about how people be going to jail and prison for a long ass motherfucking time fucking up them taxes because they're trying to say the dollar, fuck that. I don't got time for that. I would rather spend the dollars to have hire somebody to do the job. It's the same thing with finance, it's the same thing with marketing. Hire somebody to do the motherfucking job, right? Let's let's let's let me keep it a buck with y'all, right? So when we talking about marketing versus other departments, right? All right, so let's talk about sales. You can't get sales with no leads. No leads equals no conversations. Marketing starts conversations. When we talk operations, you can't get customers with no fulfillment. People have to know you exist. So when you're thinking about your operations, how the fuck are people going to know you exist if you don't fucking market yourself? That's why you got so much fucking talent out here. All these rappers, singers, dancers, everybody got so much talent, but they don't know how to fucking market themselves. Nobody don't give a fuck about your talent. You have to you have to present yourself to us, you have to be put in front of us. Don't listen to this hype about people saying I could do my own marketing because I post on social media. That's not fucking marketing. Let's read it again. If you want to do marketing, like we talked about with Chat GPT, these are the things you have to do to market. You have to focus on attention, you have to focus on demand, you have to focus on storytelling, you have to focus on education, you got to focus on trust, positioning, lead generation, uh consistency, and brand dominance. These this is all that you have to focus on outside of finance and your operations. Because if you're talking inventory and you're talking all this other shit that you got to keep the business going, you have to do that plus finance, plus marketing, all the things that we just discussed about. And oftentimes, motherfuckers don't have time for all that. It ain't just posting on social media, it's strategy, it's focus, it's everything. Then we talk about finance, right? No marketing, nothing, nothing to count if no one is buying, and you can't people cannot buy if they don't know you exist. Say that again. No marketing. You can there is nothing there to count if you are not making sales, and you are not making sales if people don't know your motherfucking ass exists. You have it, it's a it's a it's a ripple effect, it's the most important key to your business. And what's crazy is most of these big ass companies ain't gonna tell you that because they want you to stay small. But the moment you start tapping in and be like, wait, fuck. Wait a minute. This shit makes sense. Because how the fuck am I gonna make money if people don't even know I exist? I can't make a sell if they don't know I exist. You can see, man, look, you can see an Apple logo and know exactly who the fuck that is. You can see a Tesla logo and know who the fuck that is. That's marketing. They don't gotta say a word, they don't even have to put the name in the brand anymore. They just put the logo up. That's how great their motherfucking marketing is. You would know your marketing is on point when all people gotta do is see your motherfucking brand and be like, oh shit, that's that that's Tesla. Oh shit, that's Walmart. I don't even really fuck with Walmart like that, but I know that ragged ass blue, yellow shit, white, white shit. I know that shit when I see it. I know Walmart. Without them even saying Walmart, I can I can identify. The next thing is the other the other department is product. So best product loses to best known products. You guys can have the same type of fucking product that excels and do well. If that motherfucker ain't hitting, it ain't hitting. It's just not hitting. There's nothing and and people, your competition gonna always beat your ass when they have more people who know about their product than yours. Period. That's why everybody likes understand your competitors. Motherfucker, understand how your competitors market so that you can you can build around that shit, right? Marketing is the only department that if you remove it, the whole business collapse instantly. Instantly. We're in a fucking digital world. What does this digital world mean? Hold on, let me see something. Right, you know, chat my boy, right? Can a business survive without marketing? Question mark. Y'all know chat my dog. The short answer, fuck no, not for long. Not gonna happen. Long, real answer a business can survive without marketing the same way a plant can survive without water. It might look okay for a little while, but it's slowly dying from the inside. And here, you know, chat over talking ass gonna break your shit down, but it says no marketing equals no attention. Word of mouth isn't a marketing strategy. Without marketing, you can't compete. For if you stop marketing, you lose momentum. Five, a billion-dollar brand proves the point. Here, let me hear uh and it talks about the billion-dollar brands: Apple, Nike, Coca-Cola, Amazon. These companies have unlimited brand awareness, loyal fan base, global distribution, and yet they spend hundreds of millions per year on marketing. If anyone could survive without marketing, it would be them. They don't stop. So, why do small businesses like yourself think you don't need a fucking marketing plan, marketing strategy in your business? Hire fucking marketing people to do shit. You sound goofy as hell when people say I don't have a marketing plan. And that's why your broke ass has been in business for 10, 5 to 10 years and haven't grew because you don't understand what marketing is. Marketing, look at this. Look at what y'all say. Number six, marketing is not optional, it's a department. The moment your ass make marketing optional optional, you will fail as a business. You will not sustain, you will not grow. This is why most businesses do not move. And I'm not saying it's because this is what we do, I'm saying that when I peak game, because when I first started our business, I was like, fuck, man, we doing all this. But then I realized because we started off as filmmakers, but we were like, fuck, we can't get these films sold if people don't know about it. How can we get producers who are gonna help us get these films out? Then I realized, like, damn, what what department is more important than this? I can make all the films in the world, you can make the best fucking movies, but these motherfucking movies will sell you through trailers. That is marketing. That is marketing. It says marketing should be treated like finance, operations, production, and sales, not as something we do when we need clients. So you don't just come to this because I'm like, oh shit, we run a little class. I'm gonna get some, I'm gonna get some do some marketing now, and then I'm gonna stop. No, motherfucker. Here's the thing people like consistency. People like to see you consistently online. They want To feel connected to your brand, why? Because that's what drives people to want to buy your shit. Like for real. A business survives when marketing is constant consistent. Just said that. Strategic just said that. Budgeted, systemized, and measured. What the fuck is all this mean? Consistent is the posting, meaning constantly posting. Strategic means you are strategizing behind each one of those posts. Budget means you are putting paid ad dollars toward certain posts based off of what is like social listening, basically what people would fucking listen for. Systemized, creating a system around your fucking marketing plan, having a clear system. Like this is what's going to happen first, then we do this, then we do this, then we have a social media calendar. This should be posted out this time. At this time, like here's the deal. This is what pisses me off as well about a lot of businesses. They try to tell you as a marketing person when you're marketing when to market. And this is where people fuck up at. You can't tell a marketing person when to fucking market their shit. They're paying attention and analyzing your content so they know when to post your shit. So you coming in and talking about something, hey, post here, post there. That's not how that shit works. This ain't the fucking news station. This ain't this ain't breaking news. Uh uh XYZ company just got something going. This ain't a fucking breaking news. This is about understanding when when your people are on, when they listening. So when you got somebody who's constantly trying to dip their hands into your field of stuff, just like look, if you want to make them happy, do it, fuck it, whatever cases. But understand they you need to understand that you're the expert in this shit, or let the experts do it. When you hire somebody to do that, let them do that. That's their job. Your job should be focusing on the motherfucking operations. You hire these guys to market, let them do that because that's what they do, and that's where measurement comes in. See, this is measured. Measured means paying attention to the analytics of that business and when these people are engaging. What people, what type of posts people are liking, how often are they engaging, what kind of comments they write in? Like, are people engaged? Man, I know a dude ain't gonna even hold you, bruh. Bruh, a motherfucking speaker, bruh, a podcaster, bro. Working on a motherfucking book. You already know all the red flag shit that I don't even fuck with. It's just like dating a girl with too many red flags. That shit ain't gonna work out because that shit look crazy. Like, there's certain red flags I start looking for. This motherfucker was doing all this shit. This man went through, this man went through five marketing agencies before he got with us in less than less than three years. That was red flag number one for me. You've been through a lot of marketing agencies. That means, and then he still came to us trying to tell us how he wants the shit. I'm like, bro, we can't operate like that. That's not like you, we we're here to grow the brand. We can't grow the brand if you if you're telling us when to post. Here it says consistent, right? That means posting. For most of you guys who are out there thinking all I gotta do is post. That's that is one of what is it, five other things that you have to do. Consistency is just not the only fucking thing. Posting is not the only thing. You still have to have a strategy behind that post, you still have to have a budget behind that post. You still have to have a system behind marketing, which you ain't got time to do all that shit. That's what you hire motherfuckers for. Because I'm trying to work on the other shit I'm trying to do. I ain't trying to be doing this all every day, every week for the next lifetime. I need to hire people to do this. Let these motherfuckers do it. And look, chat GPT be selling out like a motherfucker. It says without consistency, strategic uh strategy, budget, systems, and measurement, without it, it's luck. That's basically that's all it is. Because and and people don't want to hear that shit, but that's what it is. You want to hire people who knows what the fuck they're doing and not just coming in here talking. Look at this. It says a business, a business can survive without marketing only if it never plans to grow. If you don't plan to grow, you're right, you can survive without marketing, and then you eventually will fail, just like the rest of other business. But if you want revenue, if you want customers, if you want visibility, if you want credibility, if you want long-term stability, then marketing isn't just important. It's the lifeline of the entire business. I do not care, I kid you not. And that's where people fuck up. Everybody who starts a podcast, for example, we get a lot of podcast people. What they really saying when they be like, hey man, I want, I want, I want my I want my shit to go viral. I want to go shut you, you're delusional. You're you're competing against 400 million other people. Sit your ass down and and wait for the process. Marketing is a process, you have to be consistent, you have to be in front of people all the time, you have to stay consistent. You need a team. Sit your ass down if you're trying to just blow up quick and make this shit happen. Nah, that ain't how that works. Your shit is not all that. Sorry, I'm gonna be in real. Most of these people coming in like they have the greatest idea, they have the best thing. I'm being a hundred with you. You are competing against 400 million other people who do real good jobs on shit. You gotta first get your you gotta you gotta first get your motherfucking foot in the dough. And all this, I'm gonna try to like what you really saying when you're saying I want to go viral is I want a lot of people to know about my podcast. What you're really saying is I want to market my business so that a lot of people know about me. Because there's no way a lot of people cannot know about your business or your podcast if your ass ain't marketing. So everybody, I want to be a YouTuber. Basically, you're saying I want a lot of people to know me from YouTube. I want to be a podcaster, I want a lot of people to know me about my podcast and why I'm a subject matter what I do. I want to I want to write a book. Well, motherfucker, you're not gonna put together a blank book with no title, no image in the front. You're gonna have something to market that book so that people, when they I see that book, they identify who what the book is about to want to read, right? That's the truth. I'm about to break down the reality of this shit, though. So, why businesses actually fear marketing? The long-winded answer, and this right here, this is a strategic answer. I know I talk a lot of shit on this response. I ain't gonna even talk shit. This is a very strategic answer, and I want to be professional when I say this because I know that oftentimes people look at me and be like, Man, this dude just off the wall. The real reason why people do not uh fear marketing, why they fear marketing, the real reason is because they're fucking broke. There's no other fucking reason, they're absolutely motherfucking broke, and they're making excuses to why they don't want to fucking pay for marketing. Most people fear marketing because marketing exposes them, right? That's what it is. They're broke, it exposes their pockets. Being real with you, like you would know a bit, a business that's doing well by how they market. You would know if they're marketing their shit, they're doing pretty well. Most people fear that. So you gotta show up, you gotta be consistent, you gotta invest, and you gotta have strategy. You you you got to be seen. Key word here is seen, and some entrepreneurs don't want to be seen. They well, let me rephrase that. Some entrepreneurs don't want to spend the money to be seen. They wanna just they wanna just somehow they are the golden ones. They the motherfuckers with the halo and the wings, and I got the best content on the planet. I'm gonna get picked up over 800 million of motherfuckers who out here doing social media. I'm gonna be the one to get discovered. I'm gonna get all the lights because I got the greatest idea. No the fuck you don't. Reality check, homie. You don't. You are going to have to do this shit like everybody else. People just wanna hide behind their logos and hope people just magically find their brand. That's not how the fuck that's gonna work. And you can't just post on social media expecting to blow the hell up. That shit ain't gonna work. It will never work here. Y'all know chat out, homie. Let me see. Let me ask you this. Let's let's ask chat. I'm gonna ask chat. Why do broke people not spend on marketing? Chat, chat know I'll be talking. Hey, say something. Chat, chat to come here and eat some shit up. Chat say, let me think about this. Oh, I didn't say broke people. There it is. Hey, look at it. Chat, chat giving faces and some motion. I gotta stop looking with chat and say, here's a real reason broke businesses don't spend on marketing. And it and it has nothing to do with laziness, it is psychology, fear, and lack of strategy. I'll break it down, which we ain't gonna go over the breakdown in a way that makes sense. Because broke businesses think marketing is an expense, not an investment. Oh, eight with that shit. Eight with that shit. That's a that's a fucking big one. Because that is so true. Like, when somebody said, I don't have the budget for it, what the fuck does that mean? What are you talking about? What are you talking about? This is your business. What do you mean you don't have the budget for marketing? It's an investment. That's what you're in business to invest. That's what you do. When money is tight, survival mode kicks in, like they personal life. People get this shit fucked up. Broke entrepreneurs ask, how much does marketing cost? You damn right. That's what a broke entrepreneur asks. Successful entrepreneurs ask, how much will marketing make me? That one mindset difference creates two completely different outcomes. Because there's we talked about this in a leather live, there's people who focus on value and then people who focus on the price. Like they want to know what the fuck they're gonna get out of this shit. And that's what I get behind, right? And then here it says, because the only broke people don't spend marketing because the only they because they only spend money when they're desperate. That's fucked up, and oftentimes they don't even have enough money to spend to try to get the dollar. I got clients like that now who only spend their marketing dollars when they're desperate on some shit. I'm like, you know, you still gotta be consistent. You just can't come here and go or just don't post when you need to, coming up with strategies, invest in that shit. Anyways, man, look, I ain't here to preach on that, but like at the end of the day, why broke people use these excuses? Let's let's be real. Broke people have the loudest excuses for why they don't market. I don't have the money, but you waste money, we make more money on being invisible. You waste way more money on being invisible. I tried it once. So the fuck what? No plan, no funnel, no consistency. Just like marketing is a consistent thing. Until you become Apple or something, you're gonna need to keep doing it until people know who you are. I don't like being on camera. What the fuck does that got to do with anything? Then your competition is on camera. Find somebody to be on camera, find somebody you can put on there. You gotta be okay. I don't want to pay for ads. Cool. Enjoy zero customers, goddammit. I don't know what the hell you want me to say about that. Enjoy it because there's no way you're going to grow this business if you're not investing into your market. I'll start marketing after business picks up. Huh? What'd you say? You gonna do what? You gonna start marketing after business picks up? Oh, okay. Marketing is how businesses pick up. I don't understand how that even how the fuck you even correlate the two in your head to say, I'll start marketing when my business picks up. I don't understand. Marketing is how businesses pick up. Listen, man, I ain't trying to clown these broke people, but just go back to a regular nine to five. At least this way you ain't gotta look at investments, you can look at your money as a way you want to spend it on things that you like to do. Because when you're in business, this is part of it. It's fucking expensive. You gotta be okay with it. You gotta be, you gotta, you gotta live life. You know what I'm saying? You gotta understand that you chose this life, just like a police officer chose to be a police officer. When they out here just shooting motherfuckers and doing crazy shit, hell yeah, you're gonna be held accountable. You understood that this life, you knew what this job comes with. This comes with a certain type of life. And if you gonna take those kinds of risks, you're just gonna have to take those kind of motherfucking risks. It's the same thing in business ownership, it's the same thing. What comes with business ownership is a lot of fucking expenses. You have to be okay with that. You gotta learn how to market or hire people to do the job. You gotta be a perfectionist at hiring people. You gotta be like, fuck that. I gotta hire people. I got three motherfucking people starting tomorrow for my company. Three people because I don't want to do the job. I don't care to. I don't care to do the job. I'm a business owner. My objective is to be free. Period. That's what I want to do. Let me hire people to do it. My job is to grow the business. That's my job is to grow the business. Duh. This is no-brainer shit. Everybody shouldn't even be a motherfucking business owner, to be fair. It shouldn't be because they don't have the right mindset. Why am I selling you this? I shouldn't be talking about this shit. I shouldn't be selling you a motherfucking thing. Business owners already tap in. The only people who gonna fuck with my shit, this type of content, is real business owners who know what time it is. They like, yup, this motherfucker's this motherfucker spitting. Because I know there's no way you're gonna grow a business without delegation. Shut the hell up. After you find your marketing, find a finance person. I'm being a hunted. Like, I'm being a hundred. You need to manage that shit. You don't want to end up like all these celebrities who end up owing all these motherfucking taxes. That shit is crazy. You spend crazy number of years in jail for fucking up them taxes and shits ain't done right. I ain't willing to take that risk. Hire somebody to do it. Listen, I'm going off, but I ain't gonna go off too much. I'm gonna give some case studies, right? We talked about different case studies. Blockbuster didn't market the digital era, Netflix did, right? Here, I don't even I'm not even going to Google no more. I'm going to chat because we talked about chat chat Madal, right? So look, I put Blockbuster didn't market the digital area, Netflix did. So here we go. Blockbuster didn't market the digital era Netflix did. That's why one died and the other dominated. Blockbuster ignored the shift, Netflix promoted the shift. One held on to the nostalgia, the other built the future. Blockbuster didn't market innovation. Netflix made innovation the marketing. Blockbuster waited, Netflix educated. That's why consumers switched over. Blockbuster was selling rentals, Netflix was selling convenience, and they and they marketed it so well customers never looked back to Blockbuster. Blockbuster hoped people would keep coming. Netflix convinced people to stay. Lastly, Blockbuster tried to survive on a reputation. Netflix book a new one from scratch with marketing. With marketing. This motherfucker going way back. Let me go here. Okay, this is the world wide web. This is what I'm talking about. 1991. Right? The world wide web. We all know WWW. Businesses was fucking up because they did not want to get on the internet. Felt like that shit was weak. You know? Um the the first website was in 1991. The first web browser was in 1991. The structure of web pages was then formulated. Dumb ass business owners were like, I'm not doing that shit. We ain't doing that. We're gonna keep doing shit the regular way, and this too will be a phase and it'll just die off. And that's why all those fucking businesses drowned and failed. Because the internet is booming now. Now we can't operate without it. 1995 to 1999, the internet becomes common now. So look at this. So from 1991 through 1999, an eight-year window, it's like you need it now, and a lot of businesses refuse to fuck with that with the fuck with the internet. Hey, let me see something. How many businesses closed due to not using the internet when it first came out? I should have said in 1991. There's no exact number. What would we do about business closures? Okay, let me ask this in another way. In nineteen ninety one, why did businesses close for not using the internet when it first came? I told you, chat GPT is like is a hammer. Not everybody can use that shit right. Alright, here's the truth. So they didn't close instantly, obviously, we know because if the internet was still like this growing thing. 1991, when the World Wide Web launched, it started the countdown clock, right? That's what's happening in marketing. The businesses that ignored the internet in the 1990s slowly died over the next five to 15 years. So the real question is why did business that ignore the internet eventually close? Here's the real reason the internet changed how customers found businesses. Internet is the marketing tool, right? Before the internet, before the internet, people used phone books. Some people don't even know what the fuck a phone book is. People use word of mouth, they were spending money on billboards, they were using newspaper, right? So they didn't have to use this shit no more when the internet came out. After the internet, people searched online, they did comparison and became instant comparisons became instant. So now you can literally do comparables of like what makes the most sense to you. You don't have to just pick this brand because it was the first thing you found. Did you look for that shit for two weeks? And then information became unlimited. Businesses that refused to get online became invisible. Invisible businesses die. Look what the internet did. The internet shifted consumer behavior. People started choosing faster, cheaper, more convenient, more accessible businesses. It didn't matter if the business was fucking good. It didn't even matter. People wanted access. If a business wasn't online, could customers assume it wasn't legit. Because that's true. People like, oh, that shit ain't real. It ain't even online. Customers couldn't compare it to other businesses, and customers couldn't even discover it. Discovery is done through marketing. The website is your marketing tool. So competitors that were online won every time. Anyways, why do I say this, right? Oh, wait, hold on. Before I say this, okay. So it says once online shopping appeared, wider options, lower prices, home delivery. Businesses that didn't adapt, especially retailers, lost massive market share, right? Think Sears, think Toys R Us, think border borders. Not because of 1991 hit them, but because they resisted on the online shift. What I'm saying here is at the end of the day, when businesses resist on shit that's actually working, they are the ones who end up failing. They're the ones who end up failing. Most motherfuckers refuse to jump on the internet. That's they dumbass. Who fucking cares? Most people refuse to market. It's the same shit. Who fucking cares? They will fail. They will they will whittle away like everybody else in evolution. Yeah, and I'm gonna give up one more, I'm gonna do one more example. We talked about the internet, we talked about marketing, but because all the internet is marketing. Social media. Social media was like really, really big, really big um when it first hit, like right, but businesses refuse to jump on social media. They thought it was bullshit, they thought it was a kid shit. They felt like, man, what the fuck? This is some some this some shit some high school kids jump on. And they're right, because social media came out when I was in middle school. So I was like, all right, bet. Well, let me see. And I remember my space. When did social media appear? Okay, here we go. Early 2000s, because this is the ones I remember. All right. Friendster, MySpace. This is when I remember in 2003, MySpace, right? And then LinkedIn came out in 2003. Facebook followed in 2004. Twitter came in 2006. Instagram came in 2010. Snapchat and Vine came in 2011 and 2013. TikTok came in 2016. Right? So when you see these social media platforms, businesses wasn't fucking with that either. Idiots. Idiots. Okay, now watch this. When social media came in the early 2000s, it did businesses who refuse to put their business on the platforms fail. We can't give percentage because I know how it is. The short answer, yes. Many businesses absolutely failed or were severely weakened because they refused to get on social media in the early 2000s. Here's the real breakdown of what happened. Businesses that ignore social media lost their visibility. So when social media hit, people shifted from TV to YouTube, from newspapers to Facebook, from radio to podcasts, from directories to Google and social platforms. They lost competitors who did not show up. Consumers stopped calling and started messaging. You know how that shit is text messages and DMs, all that other crazy shit. Social proof became everything. Once reviews, comments, and outline presence matter, businesses without social pages looked outdated, untrustworthy, and unprofessional. It's marketing. Brand loyalty. Brand is marketing. Everything we're talking about still falls back to the same thing I came here and talked about. Marketing. When somebody said, somebody come on here and argue me, argue me. Somebody tell me what's more important than marketing. No one can do that because there's nothing, no department in a business that's more important than it. You need it. Website is marketing, social media is marketing. Right? Look at this here. It says social media became the new marketing department. Period. People be fucking up. And look, all the look at all these businesses that failed. Who lost. These were big name businesses. I always got all my Christmas shopping when I was a kid. All my mom's always get all our Christmas shit from Toys R Us. Sears. JC Penny. When we get our clothes, paylah, when we got some shoes. Yeah, we're poor as hell. Fuck that. I ain't scared of made it. We wore sketches and shit. Nikes, what that was. I can afford that. Radio Shack. Some people don't even know what the fuck a Radio Shack is. I don't even know if Radio Shack is still in business. I don't remember the last time I seen a Radio Shack. Let me see something. Is Radio Shack still in business? I don't think Radio Shack is still in business. It says it says in May 2023, the El Salvador-based franchise Unicomer group acquired control of the worldwide Radio Shack business. In other words, fuck no, they're not. Like, come on, man. Like, like this is what happens when people think this shit is a joke. People ain't playing with you, man. As a business owner, you got to be all right with being, being and spending money in marketing. Marketing is your key. You want to grow your business, market it, do it yourself, but understand what comes with it. You have to have funnels, right? Let me show you this here. The best way because I can that I'm a visual person, so I'm gonna show y'all and I'm gonna wrap up with this with this here. Because I don't want to bore people with this shit, because it's real, right? Niggas just be talking shit like they're just broke. They just try to make an excuse to not spend money because they're broke. Show me the marketing funnel, right? So it comes the awareness stage. Um, there's like the comparison, the decision making, then you have the um you have the the the the loyalty, all this other shit. Like marketing, there's when I say there's a strategy behind it, it's not just it's not just hang on, no chat. I need you to show me the image. See it says where in his interest, but I want you to show me the image. Show me marking. You gotta see this marking funnel image. Okay, let's do this here. Here we go. There we go. Here we go. Let's let's zoom in on that, right? So here, and this ain't even the one I like. This is this is the one I like, right? So this is how people operate when it comes when you think marketing, this is how motherfuckers operate, right? So there's the awareness stage, that's how people discover you. Social media, website, etc., whatever, you know, um podcast. This is how you make people aware of who the fuck you are as a business, right? And then there's the eye stakes, interest. So now that they know you there, so what you got a million views? Who the fuck cares? But only out of those million views, only a hundred thousand people liked your shit. Bad. So now you go from the interest. So now out of them, you got the awareness, which is gonna be your biggest panel because you're gonna this is gonna be filled with a whole lot of balls, but not everybody's gonna fit in here, not everybody's gonna be interested just because they're aware. But the people who are interested are like your shit. They might even reach out a little bit. Desire. This is where they start to reach out and say, hey, not only were we aware of your business, I'm interested in it. Now I want to talk to you about something. So they come to you and be like, hey, bet, can you do this? X, Y, and C the third. You're like, Bet, and then the action. The action is where this this the action is where the transaction happens. This is where the sales happen. Are you gonna make the sale? Are they gonna purchase? Are they gonna invest in your shit? Whatever the case is. That's what it's about. And even when we're talking about podcasts, you could put this in any category because I do podcasting, right? Let's use use podcasting as a fucking scenario. So awareness. Your objective is to bring awareness to your podcast and/or business, whatever, because that's your business. So now you bring that fucking awareness, tie it all together, right? People know about your podcast. Not everybody's gonna be interested in that weak ass shit, or they might be like, This is the greatest shit I've ever seen in my life. Whatever. Then they come in and they come in and say, This interests me. Now they're watching your shit. The desire, the desire is when they come in, they start talking about your shit, they start engaging in your shit. Like, bet and then action. This is where the sponsors come in. People like, hey, I want to sponsor your podcast, I want to put ads on your podcast, I want to do X, Y, Z, D podcast, whatever the case is. It all works the same, it's all the same shit. And I'll give one last example awareness. Let's just say a fucking grocery store. Let's use Walmart over cheap ads, whatever. Awareness. Everybody knows about Walmart. Bet. Not everybody's gonna shop. Walmart's cool, it's it's inexpensive. It got you know, it got food and other shitty that we could buy. Bet I got a desire to go get some groceries, they're gonna go do it, they're gonna spend that money at Walmart because that's what people do. It's all the same shit, it's still the same shit. It all boils down to marketing. You can't do it without it. You know what I'm saying? Anyways, man, listen, listen, listen, listen, listen. Let me stop sharing this. So I'm gonna wrap up with this. If you if you want to grow for real, for real, you need a marketing system, you need a funnel, you need messaging, you need email sequences, you need SEO optimization, you need visibility, and you need consistency. You know what I'm saying? And and you can't do it without that shit. And anybody who tells you you don't need it or you can hold off on it, they're insane. That's not real business man, that's not a real business owner's mindset. Listen, if you want more breakdown step by step on shit like this, join our Patreon. That's where we teach real strategies, right? We give you guys the tools to execute on those strategies. Hit the subscribe button, turn on the notification, and share this episode with other entrepreneurs who with other real entrepreneurs, not fucking business owners. Business owners are different than entrepreneurs. We need people who invest because that's what people do. That's what we do. I invest all the time. You invest as a business owner. Let's grow together. And again, guys, thank you guys for tuning in to the untraditional podcast. I'm your host, Jameen Delmas, and welcome to the other side of motivation. We'll see you guys on the next episode. We'll talk soon.