The Un-Traditional Entrepreneur | Insight for Creators & Culture in Startup Reality
Insightful conversations for creators exploring startup reality, culture, and authentic entrepreneurship—The Un-Traditional Entrepreneur with Juming Delmas gets real and raw about everything you thought you knew about success, business, and the "right way" to make it. Hosted by award-winning filmmaker and business owner Juming Delmas, the show dives deep into the other side of motivation — the struggles, sacrifices, and unfiltered truths that most entrepreneurs are too afraid to talk about.
Each episode blends real stories, hard lessons, and sharp humor to expose the realities behind entrepreneurship — from burnout and bad partnerships to rebuilding your mindset after failure. Juming doesn't preach hustle culture; he dismantles it. Instead, he talks about how to build legacy, not just income — and how to stay authentic while doing it.
If you're a creator or entrepreneur tired of cookie-cutter business advice and want to hear what it really takes to thrive today, The Un-Traditional Entrepreneur is where motivation meets reality.
Produced by Juming Delmas Studios (JDS) — a premium podcast production company helping creators turn conversations into impact, authority, and growth.
This podcast is part of the JDS Podcast Network, a curated network of shows designed to amplify voices, expand reach, and create powerful cross-platform visibility
The Un-Traditional Entrepreneur | Insight for Creators & Culture in Startup Reality
ChatGPT Don't Always Get It Right.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Juming Delmas spent months building a prototype. He hired a developer. He stayed up night after night. He used ChatGPT to do his market research. And then his mentor Googled it.
In this raw, unfiltered solo episode of the Un-Traditional Entrepreneur Podcast, Juming gets brutally honest about one of the most painful lessons every entrepreneur eventually learns — AI is a powerful tool, but it is not a replacement for real market research. And it cost him months of work to find that out the hard way.
The product he built? Already existed. 300 million users. Fully funded. Way more robust. And ChatGPT never flagged it.
This episode is the real side of entrepreneurship that nobody posts about — the failure, the frustration, the sleepless nights that amount to nothing, and the decision to get back up and start over anyway.
Topics covered:
- Why ChatGPT failed as a market research tool and what to use instead
- The dangers of over-relying on AI when validating a business idea
- How to properly research competitors before building a product or service
- Why every entrepreneur needs mentors who will tell them the hard truth
- The emotional reality of building something for months and scrapping it
- AI and the future of small business: how entrepreneurs must adapt
- Why 90% of businesses fail within five years — and how to beat that stat
- The mindset shift that turns failure into fuel
If you've ever poured everything into an idea and had to start over — this one is for you.
The Un-Traditional Entrepreneur Podcast with Juming Delmas. Real talk. No filter.
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Brokest people I have ever met in the fucking planet are fucking entrepreneurs. How can you teach me how to be wealthy if you're not wealthy? You're literally talking about rubbing nipples and nipples. You've been in business 10 years and you're your only fucking boy. Get the fuck out of here, man. You're fucking broke. You meet a motherfucker who talks about something he has a business, five business, and he's been in business like two or three years. Who the fuck are you? Elon Musk? No, you're not. Red flag number one is when a motherfucker comes to me and tell me they're writing a book. Alright, that's red flag number one. Who the fuck? Everybody's a motherfucking speaker. This is who the fuck I am, as you guys can see, the untraditional entrepreneur. Oh boy, oh boy, oh boy, oh boy, oh boy. What's up? What's up, everybody? In the A, in the B, in the C, in the D, E, F. Uh, I am having a moment right now because I'm not gonna lie to you guys. I was gonna come up and surprise you guys with a prototype that I was working on later on in the future that I was gonna, you know, piece together. And to my surprise, you know, things did not go as planned. I'm gonna say that. Um, yeah, so today I'm just really upset because ChatGPT failed me. I just want to kind of come to you guys, kind of let you guys know I ain't gonna be here all day talking about this, but um I'm really upset right now. Right. So, anyways, I was working on this prototype, right? Ended up getting, you know, hiring a developer, piecing these things. I've been working on this thing for you know some months now, getting this piece together, getting things right, got a name for it, got a title for it, everything. Boom, boom, boom, real happy, right? Real happy. Anyways, um, I um had a meeting with my mentors today, right? Um, the meeting was just you know going over the prototype because I call myself surprising them. Like, yeah, I got the perfect idea, man. Like, nobody's got this. Kind of find out multiple people got this idea. Today, I'm gonna chill out. Today, I'm gonna try to go curse free. Why? Because YouTube be tripping sometimes. So I'm gonna go curse free. Excuse me. I might slip up here and there, but I might get a little, I don't know, uh just depend YouTube. Watch out, it might come out, watch to the end. Um, but I I just could not. I when I sat down with the mentors, because I have mentors, it's business owners, entrepreneurs, you have mentors. And the and when I sat down and told them the idea, thinking it was gonna be great, one of the mentors was like, this is already done. I'm like, wait, what do you what? What happened? He sent me the link in the chat and everything. And sure enough, yeah, it was done. It was absolutely done. And I was like, wait, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa. This prototype that I've been working on for months and hired a developer to start the MVP process. You're telling me that there's something already out there that is similar to it. What the hell? And he said, you need to do more market research. I thought I did market research. He asked me, How did you do your market research? And I said to him, Chat GPT. ChatGPT. I did my market research using ChatGPT, saying, Chat GPT, here's my prototype, here's my strategy, here's the product line that I'm building. Tell me your thoughts, give me your opinion, do it in ChatGPT, you know, put all the keywords in there, whatever. Chat GPT spit back, you know, some good stuff about, you know, how it's good angle, blah, blah, blah. Then I'm like, all right, do some market research on this and tell me any competitors or any businesses similar to this before I get started on this product line. It spit me back like 10 potential businesses that are similar to it, similar to it. But I was like, okay, after reading up on these businesses, I'm like, yeah, yeah, there's nothing. Here, yeah, yeah. This is this is this is brand new. This is all me. Anyhow, my mentor went the old-fashioned way and just googled it. Yep. Googled it, Googled it while I picked ChatGPT. He Googled and I chose Chat BT ChatGPT and he found a business damn near identical to what my product line is working on. So, anyhow, long story short, I'm upset because now it's like writing a song and have to throw it, throw the piece of paper away and it just calling it a day. You gotta restart from the beginning because there is too much similarities, and I was just like, oh my God. Oh my god. Why do people want to be business owners again? I forget because, like, not only do you have to be innovative, work hard, you have to be faster and smarter, and we're competing against AI. Listen, I'm stressed, right? I am stressed because I've been working on this thing for a while. I mean, I'm I've been up night and day, night and day, only getting like four or five hours of sleep done, trying to get this thing together. And here I am working on something that has already been done. I mean, it's not exactly like it, but it is 90% like it. Like there's like one small difference, but I don't think that difference is I don't think the difference is big enough for people to be like, I'm gonna transition here. Why? Because this platform and this brand that's already out is um it's already have like over 400,000 or 300,000 users. And I was like, oh, I'm sorry, 300 million, sorry, not thousand, 300 million users. And the the the platform is called um uh uh what is it called? Create findcreator.io. That's what it's called. Anyways, that same findcreator.io, that's exactly what I was building. Um and it's crazy, and I only had maybe something slightly different, but even after looking at the platform, I'm like, oh my god, even looking at this is way much more robust than what I have right now. And I thought mine was pretty robust, and it wasn't, and I was completely thrown off by that. Let me see, let me see if I can share my screen with you guys, man. This is some BS, man. It's some BS. I'm gonna show y'all this so y'all know that I'm not lying to you. This really upset me. This really upset me. But that's why you, you know what? I'm gonna say this here. That's why you have mentors. Uh, you know, while I'm upset with the results of what happened, I'm still thankful that I had a mentor who can come here and who could who did something as simple as just Googling it, where I just solely relied on AI to find what I'm looking for. And he relied on old reliable Google. But see here, says find your ideal creators. I was doing the same thing for businesses, and it's basically a business platform that allows businesses to find their ideal creators. And look at this that 300M don't stand for 300 men, all right. That's 300 million plus creator database that they come in here. And I mean, it's pretty robust. It has the location. I didn't have location as the number of subscribers that they're looking for, last post, engagement rate, gender. I didn't even put a gender, like like if you want to be specific. Um they're so much more robust. I I I just started only nationally, these guys are international. I mean, what am I and then look at that? Look at look at their partners. They got people like HP, uh, Laurel, Amazon, Linktree, um, Luma, Uptown. I'm like, bro, Discord. I'm like, okay. Let me. I'm going to compete against these guys. Yeah, nah. This is the founder. His name is Abby Gunde. Oh. You know, just when you think that you're the business owner with a great idea, you just got all these ideas and you just knew you were gonna kill it. Yeah. Yeah. That wasn't that wasn't that wasn't me, I guess. So now it's back to the drawing bar. Because here's what I here's why I started working on something slightly different. Because AI is about to kick ass, that's why. Um, and I'm like, listen, as individuals, you know, we got to prepare for what's about to come in the coming days. And I think that AI is gonna take over a lot of jobs and close a lot of businesses. And what's even sadder is before AI started really hitting the ground running, the average business will close within five years after being, you know, open. Now that AI is here, how fast do you think businesses are gonna close now? If they were closing within five years, within you know, 90% of businesses close within the first five years. I mean, think about what those numbers are gonna look like now. I'm really upset. I'm really upset. AI is kicking butt. Don't get me wrong, I'm still happy that robots are coming, but damn, now we as human beings have to compete with artificial intelligence, even in the service-based business. Because now I gotta take this, and this has nothing to do with AI, it's just has everything to do with lack of marketing research. But I call myself doing and creating a product line that I thought was gonna be bomb diggity. Come find out, somebody else is already doing something similar. I am livid, livid. If I could curse bad right now, I would say a lot of things, but YouTube be tripping, so I ain't gonna do it. Um, but I will say that this is what people want to sign up for. I'm I'm I'm I'm I'm I'm gonna be honest. Like right now, today's a day I feel like being an entrepreneur sucks. It sucks being an entrepreneur today. Today it sucks. It's really, really bad. Um, because all the you have to be okay with all the sleepless nights, all of the you know, work and time that you put into something. And just because you make a very small mistake, like not doing market research on the product line or products or services that you're building, you now put yourself in a hole because now you're competing with a brand that has already been doing it. It's like, what is I'm pretty sure everything is done. There's really nothing to be done. Now, with AI, people are already smart before AI. Now AI's here, and now people who are smart are gonna use AI better than most people and be able to come up with quicker results. Oh my lord. Anyways, I'm really upset with business ownership right now. I being an entrepreneur today sucks. It sucks. This is terrible. Everybody wants to sign up for it, and it's absolutely terrible because you do so much work, so much work for so long, and then you gotta take all that work and bowl it up, thought I had hired a developer in everything, but everybody wanna be an entrepreneur. I want to be an entrepreneur, I want to be an entrepreneur, I want to be a business, I'm this, I'm that, I'm this, I'm that. You know that being an entrepreneur requires constant battles and constant fights. I mean, it requires so much, it makes you want to cry. Like, I was talking to a guy today, and he was like, people just don't even know the real work that comes into entrepreneurship. You have to, you have to be okay constantly in fear, you're constantly persevering your fear, you're constantly finding ways to get over fear as an entrepreneur because every day you wake up, you just don't know when your next check is coming. You don't, you never know when your clients just be like, you know what? I'm done. You don't know when people, you just don't know. And so I'm like, uh, all this work I put into it because this business is going to require change with AI. Any business is going to require change with AI. And with competitors out there kicking our butt, I'm a little upset. Like we're you as an entrepreneur, you're constantly competing, you're constantly working, you're constantly slaving, you're constantly getting lack of sleep, you're constantly battling, you're constantly meaning, you're constantly thinking, you're constantly innovating, you're constantly stratag, constantly strategizing. It's just a constant thing. And then oftentimes, especially starting out, you get a little bit of money for so much of effort. And everybody wants to jump and be like, I want to be an entrepreneur. Yeah, you know, being an entrepreneur right now sucks. It sucks. Because you need to know how I'm feeling right now. And it ain't good. It ain't good at all. Um ChatGPT felt me. I'm thinking that Chat GPT is all I need to do market research. I felt like, to be fair, I felt like oftentimes Chat GPT is all I need to really run my business. But in reality, it's not. I need more. Like Chat GPT missed this one brand that is literally identical to what I was doing. Just one brand. And so now, you know, my mentor, he's like, hmm. And I know he wanted to look at me and say, do not always rely on AI. It's not gonna fix everything. I know it seems like it can, but it's not, it's not gonna gather everything. And because I did poor market research, now months' worth of work is now down the drain because I failed to do proper market research. Thinking I know everything, and I don't. So then I'm pretty sure you guys are thinking to yourself, damn, this happened to his man, and all his hard work is gone. I was like, what's going on? Like, what is he gonna do? That's a good question. That's a very good question. Here's the first thing I'm gonna do when I get off this podcast. I'm gonna sit my ass on the back porch, light up a cigar, pour me some wine, and read a book. I I just I gotta walk away for a second. And then when I'm done with that cigar, and I got my thoughts together, because that's probably where my ideal is gonna come from next, is me going to this back porch, sitting down, smoking a cigar, drinking wine, because now I'm just sitting there thinking. I'm gonna come up with another idea that's not too far-fetched from that, but try to, you know, come up with a strategy and do proper market research and then go at it all over again. Hoping that I execute it this time around. And going back at it, getting back up, and doing it all over again. All that sleep that I lost for this for this product, all the nights I stayed up. I'm so exhausted, I can't even explain to you. I'm barely up now. But you know, here's the greatest thing about me as a person. I know that does nothing but throw fuel on the fire for me. I know that what happened here, those three fuel on the fire, and it's definitely a lesson learned. This is what I call a failed moment. When people like fail, often fail, fail, fail, fail, fail, fail. This what the hell are they talking about? They're talking about this, they're talking about this mistakes, failure. I am showing you as an entrepreneur the mistake and the failure that I have done just because I did not do proper market research, and because I relied on ChatGPT to do my market research for me, and now here I am months later, let sleep less sleep in, and now I gotta go back and do it all over again. Yeah. Anyhow, listen, I'm not gonna hold you guys. Um, I'm failing hard. Um you remember I just lost three clients. Good news is I did gain another client, so not too bad. And this client is a lot nicer than all three of the clients that I lost. Um I will say though, this is the journey. This is what people talk about. All the work that you put in, so it could sometimes be for nothing. If there's a reason why people like I'm I'm gonna stay at a regular job, regular jobs a little bit more secure. Like you might have to deal with people BS, but it's a little bit more secure. Um, you might have to deal with people's attitude, but it's a little bit more secure. People who got jobs can sleep a little bit better than those who are entrepreneurs or business owners. People who got jobs know that they can go to bed, wake up, go to work, make their money, do what they gotta do. Entrepreneurs have to stay up all night working on the business to ensure the success while constantly worrying about people taking your ideas. Which, if they take your ideas, they take your money, they take your money, you have nothing, you have to constantly wake up. Worrying about your competitors, where as an employee, you wake up worrying about your boss. We worry about our competitors, and everybody's racing to the finish line. You can do your job for 30 years and be fired. You don't have to think about changes as far as um, you don't have to think about strategizing about how to grow the business and things like that. You have to just worry about doing most likely repetitive work. You might get a supervised role as a healer here or there, but you're still in the same line of work. You're not really worried about the the same the sustainability of the business. You're just worried about the sustainability of your life. And business ownership, it's constant worry about the next dollar. About the next dollar. And this is why people close within their first five years. I'm on year four. Right? I'm hoping, I'm hoping that I get through year five so I could not be a part of the 90% of people who fell within our first five years. And I have it worse. Now I'm battling against AI. And ChatGPT is only three years old. So right when I started my business, ChatGPT poked his head out. Talk about timing. Talk about timing. Anyways, um, thank you guys for tuning in to the podcast. I'm your host, Jeremy Gulmas, and while I'm down in a dump right now, and I feel like crap, you know what I really want to say. A part of me is low-key kind of excited because I was coming to the end of this product, and I was my mind was starting to get bored again. Like, okay, this is almost done. This is basically wrapping up. Now I have to go back and restrategize the entire platform and come up with something completely new, which is low-key, frustrating, but also at the same time, it is kind of exciting to go back in there and find out what somebody else is doing, and then how can we be different? I'm your host, Jameen Delemans. Thank you guys for tuning in to the Untraditional Entrepreneur Podcast. If you enjoyed this episode, please do not forget to subscribe and like our channel. If you guys are listeners, please follow us, subscribe to us, download this audio, give us what we need as far as you know, more content so we can keep feeding you guys. Listen, we're on the journey, on our five-year journey. We refuse to be the 90%. We refuse. Even if we did all this work for all these months, we will refuse to be 90%. We will persevere, we will kick through, and we will do what we gotta do. Until the next time, I will see you guys on the next episode. Welcome to the other side of motivation. Talk soon.
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