CEO Confessions Pt. 2: Perfection Is Killing Your Podcast: Why Podcasting Is a Business, Not a Hobby

Oprah signed a nine-figure deal with Amazon. Joe Rogan crossed $250 million. Alex Cooper closed $125 million. And you're still calling your podcast a hobby.

Juming Delmas gets on the mic and says what most business coaches won't. Your podcast isn't failing because of your gear, your budget, or your schedule. It's failing because you're using all three as reasons not to start. Perfectionism isn't a standard. It's fear with a better PR team.

Here's what nobody wants to admit: podcasting is the new website, the new email list, the new cold call except it scales, builds trust while you sleep, and the biggest names in media are already cashing in. They didn't wait until it felt right. They built something and let the results do the talking.

Stop recording content. Start building a show. Get a team. Have a plan. Treat your podcast like the business asset it actually is, or keep watching other people cash the checks you could have had.

The perfect time was last year. The second best time is now.

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Transcript

SPEAKER_00 0:03

Perfection gets in the way of progress. You don't have a podcast, you have a recording of yourself. Oprah just signed a nine-figure podcast deal with Amazon. The industry is worth about $30 billion. And you're calling podcasting a damn hobby. Joe Rogan, extended exclusive deal with Spotify through 2028, 250 million. Alex Cooper, call her daddy. He's with Cyrus XMDO. A 30-something woman with a microphone and an opinion is making $60 million. In reality, it's you're scary. You're scary in all levels. You're scared to fail. You're scared to spend. You're scared to build. And that's really what it boils down to. You know, scary money don't make money. People say that shit all the time, and that's what it means. You know what I'm saying? Get out there and get it. Stop making excuses why you can't do something. Welcome to the other side of motivation. Hey everybody, and welcome to the Untraditional Entrepreneur Podcast. I'm your host, Jameen Delmas, and in today's episode, we're going to be discussing how perfection gets in the way of progress when it comes to being a podcaster. People be making all kinds of excuses as to why they're not really starting a podcast or how podcast becomes a hobby and all this other crazy shit. Well, today we're going to be debunking that kind of conversation today and why people who are talking about podcasts is not like a real thing and it's like just a hobby. We're here to break that down. I was gonna do a script, but I'm just gonna freely go off the dome from here. I know what we're gonna talk about. This podcast focuses a lot on culture, entrepreneurship, authenticity in our conversation. All right, guys, thank you guys for tuning into this episode. You can all you can always find us on utepodcast.com. That's where you'll find all of our streaming platforms. You can also see us on all podcast streaming platforms, YouTube and Rumble. All right, let's dive in. We're about to get into it. Welcome to the other side of motivation. All right, all right, all right, all right, all right, all right, man. Listen, again, man, this topic today is going to be focusing a lot on how people allow perfection to get in the way of progress. I'm not gonna lie, that's mad annoying when I hear like certain people talk about like their life goals or what they plan to do. And there's nothing more annoying to me than when people are like, I got this plan, but I gotta wait on it, I gotta do this, I have to get this, I gotta wait, I gotta. There's that, you know, they make all the excuses as to why they don't just start like right now. And instead, they come to you with everything else on why they didn't start. They gotta wait till they kids, you know, you know, get a little of age, you know, they you know, they they're not making enough money at their job to really start a business. You know, everything about that whole situation, and more importantly, man, podcasting is becoming like the real deal right now. You know what I mean? Podcasting is like where we are at in, you know, in the world of today. Like the best way I look at this is when people started like like when the internet started, really in like the 90s, right? And we talked about this a little bit in our businesses were like, I ain't about to jump on that, you know. And then there were smart businesses that were like, Oh, I'm gonna jump on that. Same thing with social media. They thought it was like this kid shit, kid to get on there and play around. Businesses was like, those dumb ass businesses were like, I ain't doing that shit. Smart ass businesses was like, damn, this is this is a lead generation. This is a lead generator. How do we get on that? Podcast is the same way, you know. People are now putting podcasting on their website. It's like home about services contact podcast. Like, that's just the new, you know, the new way now that people are getting a lot of their information from that. And and what kills me is entrepreneurs who make excuses as to why they make every excuse as to why they don't start a podcast, or more importantly, they say things along the lines of, you know, I want to start a podcast, but I just I just I just don't have the time right now. I'm gonna be honest with you. Them people, they just talking cash shit. What it really is, is they not they don't want to spend no money. That's that's that that's all it boiled down to. Nobody wants to invest in themselves, in their podcast. Everybody wants to be like, you know what, I can record my podcast myself. Everybody, like, you know what? I could come in here and do this. I come on, I buy StreamYard, I buy Riverside, I buy all these different hosting platforms, I hit the record button, I come on here, I talk, I do what I do, I edit it, I post it, I send it out, and bam, I got a podcast. No, the fuck you don't. You don't have a podcast, you have a recording of yourself, and to be fair, that shit sounds crazy. And and mostly and I ain't gonna even lie, man. I be listening to a lot of these podcasts, they be boring as hell. Oh my god, they be boring as hell. You can tell people who ain't got no structure in their podcast, people who ain't got no show notes, people ain't got no scripts, who you can tell people who ain't got no team because now you're a professional at nursing or or engineering, and now all of a sudden you become this professional of podcast production and all this other shit, and you come in thinking that because you hit record, edit your videos, and post it on social media, you got your marketing plan planned out for your podcast, you sound very ignorant. It's a really, you know, really what people are doing is making excuses for why they are lazy when it comes to really not even lazy, they're cheap. People want to do it because I guarantee you, if a production company comes to a business and says, Hey, we think you need to start a podcast. Uh, you got good insight. The what you guys do as a company is amazing. You guys should start a podcast. We'll do it for you guys for free. No charge to you guys, all you got to do is show up. Man, I bet you 90% of the people who talk my son is just a hobby. This ain't really something I have time for right now. I bet you all kind of damn money, they're gonna make all kinds of time for that shit. Because they just be talking cash shit. They know they need a podcast, they just cheap as hell on getting a podcast. Podcast is the new marketing for business. You'll be a fool not to, being honest. You know what I mean? I do podcasting because I like coming on here talking cash shit. I've been in the production, I do what I do, and I just don't care. I feel like, you know, if people gonna like me, they're gonna like me. If they ain't gonna like me, they ain't gonna like me. But at the end of the day, I feel like podcasts is the greatest way to find out where my people's at people who support what I do, people who understand my mindset, people who came from that hustle gutter lifestyle, and you know, sometimes we don't want to hear all that fluffy shit that they have on these podcast shows. And even still, then, you know, like even when I'm listening to certain podcasts, and like these podcasts do well, like their jokes I don't think is funny. I'll listen to a podcast and I don't think this shit is funny. I'll be listening, I'll be like, all right, uh, but they be laughing on the podcast. I I like real comedy style stuff on my podcast. I like shit that's gonna inform me. I like like everybody on the podcast, it's so fucking crazy. Like when you think about people who starting podcasts, and you be like, you be like, I I when I talk to clients oftentimes or I talk to a potential client and they come to me and talk about they want to um they want to do a podcast and they want to start their podcast. One of the first questions I ask them is, you know, you know, what makes your podcast different? I swear to God, this is like a this is like a common answer. This is like a very common answer. They be like, what makes my podcast different is I'm authentic. I'm real. I can bring the I can bring the realness to my podcast that people don't that people ain't seen. Like, oh, okay, okay. So your podcast, right, is different because you real. Because you real and you authentic, and you got it. Uh man, hell nah. Man, everybody in podcasting claim they be authentic. Everybody in podcasting claim that they can can bring the noise and they can give a different insight and blase blase. All I need to do is just do that. Man, that is not even what podcasting is about. Authenticity is like the tip of the iceberg, you know. More importantly, it's all about research, researching what you what your craft is, whatever that craft is. Um, that's why oftentimes you'll see a podcast and you just go to sleep. That shit crazy boring. That shit is crazy boring. Play with it if you want to, man. That shit be listen. There's some podcasts that are not entertaining but informational, right? For me, the the benefit of the podcast is to help brands get out there. But I be fucking with a lot of people who do do what is called a DIY, like I could do it myself podcast. Man, one one one thing about it, as a podcaster, right? You want to get sponsors, you want to attract media companies, you want to attract the right type of people who're gonna give you the money that you need to sustain your career. And the one thing they're not about to fucking do is take you serious when you ain't really got a team or investment behind your podcast, like that shit crazy as hell. You coming in here thinking you can purchase a riverside, a hosting site or a stream yard or whatever the case is, get you a little website, get you some merchandise, and damn bam, you about to go in there. Come on, man, like that's la la land. Like, even when I'm talking to media companies and um and even uh what do you call uh sponsors, man? They're all about data, all about investment. Like, how much have you invested into your career? Like, are you willing to, you know, are you willing to go the distance as a podcaster? I hate motherfuckers who come on podcast and just coming on here and just shooting the shit, just talking to us. Like, who fucking cares? Like, there's somebody who probably looking at my podcast and like, I don't give a fuck what you talk about, Jamie. And that's fine because one thing I could say is I make money doing what I do, right? I do that, right? So I'm not really worried about what nobody's talking about because I make money and I have a team that I pay to help produce my podcast show. Shit. But I mean, that's crazy. Why the hell would I not? I already got to focus on the goddamn content. Why the hell do I need to be focused on it on the other stuff? And I be getting on their ass. I be getting on my team ass when they be tripping. I don't be playing that shit. I don't know. What the hell? The hell kind of thumbnail was that? The hell kind of editing with hey, listen, man, we be we be coordinated. You think I be trolling people on just like the show and my guest episode? Hell nah. I be trolling the hell out of my team. But like, like, but that's who I am. And when people ask me, like, you know, what makes your podcast different, to be honest, man, I'm just more like, I like to look at the I like to look at my podcast as a way of introducing a new type of entrepreneurship. I feel like we're going into the age of where, you know, Gen Xers are now, you know, they're moving into retirement. They're there, so they're shifting, you know, in the in 10, 15 years, these guys will be in retirement, whatever the case is, right? The Gen Xers. Um, baby boomers are already kind of retired, right? So we have our millennials, Gen X, and is it Gen Alphas? I think they're right after the Gen Z. Um, you got these baby boomers, I mean, you have these these millennials, Gen Z's, and Gen Alphas all coming up. And what really sells with these guys is authenticity. So, even as a podcaster, you have to think 10 steps ahead. So, one of the biggest things that I noticed that when I'm talking to a client about starting a podcast is that they're like, Man, I just don't know how to get out of the corporate mindset. And then you see them on a podcast, and like, I swear, man, I tell you, this shit is real. Like, the camera don't lie. Cameras don't lie. You can fake that shit all you want. You can fake it, you can act like you this, you can act like you're authentic, you can act like all this other crazy shit, but cameras don't lie. We can see you clear as day on camera where you can feel like when somebody's just trying too hard to be authentic. And when a lot of people come to me and say, I'm authentic. What that firstly tells me is you try too hard to be authentic. Because naturally, if you're authentic, you don't have to go out and say I'm authentic. I don't need to go to a damn grocery store and tell people I'm black. I already know I'm black. I don't need to say that shit. Like I'm I'm a podcaster. What makes me different than other podcasters? Because I'm black. That's basically what the hell you're saying. Like, if you was really genuinely authentic, you wouldn't even have to say that shit out of your mouth, right? Um, so for me, it's like understanding that doing a podcast as a business, because that's what it is. It's a new business, it's an it's a new marketing firm, right? A new marketing uh media for you and your brand, right? Um, stop making excuses, you're just being cheap. And it's so crazy, bruh. Like, I didn't identify motherfucking cheap people. I know I was talking to my team, right? Man, these people came to me talking about they want a motherfucking podcast and shit. I'm like, uh-huh. Listening to them. Listening to them, you know, giving me all the feedback, giving me all this, coming up with the cool names. Man, one thing about me is I'm intuitive like a motherfucker. I'm listening to that and I'm like, interesting. So we get all the way to the point, we signing a contract. And see, I ain't even tripping. Because while there is a contract sign, I ain't gonna trip because, like, to me, you know, I I I I believe in contract work, making sure everything's tidy, but I know these people, you know, I know these people. You send an invoice and it's like speaking Chinese. They they don't they can't read the invoice now, now it's now it's written in Mandarin. I'm like, come on, bruh. Like, like you, I like I ain't one thing I will say, man, I am not about chasing no motherfucking invoices. Whoo, god, no. I ain't trying to get in that business no more. I am not trying to get into the business of chasing invoice. It's either they want to do their podcast or they don't, you know, and most people who come in and act like this is a damn hobby. I got something for you. Podcasting is not a hobby. Just like people who thought social media was a hobby when it was coming out in 2003, 2004, and smart businesses say, fuck that. This is a lead generator. I'm about to get up on this. That's what I mean, that's what it is. But more importantly, man, people trust podcasts more than they trust the news. I be watching podcasts. Sometimes I want to watch podcasts before I watch a movie. Why? Because for me, like one, I could genuinely tell true authentic podcasters and not people who be acting like they're authentic, not people who be trying to be authentic. That shit's so annoying. You can see it clear as day. But I watch podcasts over movies sometimes because like they're not acting. Like, I know that they're not really acting. Like, for people who really come on here learning and shit, like I know that they're not coming on here acting. And I'll say that 85 to 90 percent of the podcasters today, they ain't really authentic. They fake as hell. They claim they authentic, they act authentic. And listen, I I be producing these shows. I produced some clients in the past, and I swear to you, I kid you not. Um, there's something that happens when that record button hit for podcast. Like there, and there's nothing wrong with that because we hear, like, you know, I got experience in directing and producing and things like that. So I'm used to talent that, you know, they there's something that happens when that record button hit. It's like they just feel like they look like they feel like somebody's watching them. Like they, they, it's like they go into corporate mode. And that's like a tough thing for a lot of people who've been in corporate America for a long time, trying to get into podcasting and trying to be authentic and still worrying about what people are gonna say to you on LinkedIn. You know what I mean? So, like, there's this worry, and a lot of them say, you know, I still got an amateur, so I can't really fully go into the podcast. I mean, get the hell out of here. What the hell are you even talking about? What are you talking about? Like, what you what are you talking about? Like, people are coming on here to listen to you, you know, give your drop your words of wisdom while being you. And some of these people in corporate America, man, they so man, bruh. I'm gonna tell you something. They, man, they they they in corporate America kissing ass, right? Kissing ass. And then before I hit the record button, they dropping all kinds of F bombs, saying this, saying that. And then as soon as that record button hit, it's like they go back to corporate. It's like they mix corporate with with authenticity. I want to be authentic, but I also want to be corporate at the same time when I'm shooting this podcast, and and that is not how that shit works. That is not how that shit works. You got to be authentic the entire damn time. Let me tell you some people who talk about some uh you know podcasting as a hobby. I'm about to read some things to you. So, did you know, right, that Oprah just signed a nine-figure podcast deal with Amazon? Did you know that the the industry is worth about 30 billion dollars, and you're calling podcasting a damn hobby. And this lady just signed a nine-figure contract with Amazon. So when you sit here, you know, trying to make it seem like podcasting is a hobby. I'll give you some more examples. We don't even have to just use Oprah. I'm gonna read this, right? I'm gonna read this to you and see you, and you tell me what you what you think it is. It says Oprah Winfrey just signed a podcast deal with Amazon. I want to say that, you know, again, and so this this lands with people that you know Oprah signed a nine-figure podcast with Amazon. This was announced this week, right? So the heart it was signed by the Harpo Entertainment, signed with Amazon Wondering Network for exclusive distribution and ass sales uh rights to Oprah's podcast. The deal also covers her book club, her favorite thing franchise, and 25 seasons of the original Oprah Renfrey show back catalog. Financial terms were in disclosed, but the context the Kelsey brothers signed with the same network that um Oprah has signed with Wondery for over 100 million dollars. So if they pay these guys over 100 million dollars, I'm certain that they pay Oprah probably either somewhere around that or ex or or much, much more than that, right? So, you know, when you're thinking about podcasting and calling podcasting a deal, I mean or a hobby, you out your mind. Now, most people think, hey man, that's Oprah, man. That's different. That that ain't that's Oprah Riphery. So of course that's a different you know kind of conversation. But so here's what else I got for you, right? Here's some statistics, right? So statistics show that the global podcasting market was valued at over $30 billion in 2025, right? It is projected to hit 131 billion by the year 2030, growing at 27 per year, right? That that this is not a niche, right? That's not a niche, all right. This is an industry. Here's another statistic. So global podcast advertising revenue in 2025, with the US alone accounting for over 2 billion of that. Advertisers are actively allocating budget specifically to reach out to podcast audiences. Advertisers are spending over $2 billion looking for podcasts, podcasters with podcast audience. Here's another one: statistic people worldwide who listen to podcasts in 2025, over half a billion listeners, and the audience is still growing. The people are already there, the money is already there. The question whether you're going to show up to collect it. So let's look at this real quick. So we got advertisers who's spending billions of dollars looking for podcasters to put their brand in front of their audience. We have global podcasting, and you've seen how global podcasting market is over 30 billion dollars, and it's been growing by 27 a year. And then there's people who come into podcasting talking cash shit, talking about something this is a hobby. What the hell? What? How is it a hobby? These people ain't playing with you. You think these people are about to spend $30 billion, uh $2 billion on a hobby that don't work? You're insane. You're this is not a hobby, bro. You're you're you're making excuses because you don't want to spend money. And scared money don't make money, and that's fine. I don't even deal with people who make who, you know, I already know what time it is with people. All my clients, we already know what time it is. You know what I'm saying? We got a network, this is what we do. Anyways, listen, I don't want to hold you guys up with this. I want to say, I want to just name just a few other major deals, right? Travis and Jason Kelsey, new heights podcast, exclusive deal with Amazon, over 100 million, right? Joe Rogan, extended exclusive deal with Spotify through 2028, 250 million. Alex Cooper, call her daddy. He's with Cyrus XM Deal, a 30-something woman with a microphone and an opinion is making $60 million off these guys. Dax Shepard, right? Uh, now on Amazon Wonder, a guy who talks to people for three hours makes $30 million. So people who sit here and say, oh, podcasting is a hobby, bet you saying that because you're afraid to go out there, um, spend your money, you're afraid to go out there and do something different. You're making excuses for your own action. And I'm gonna tell you something. Stay your ass right there. Because we don't need people like you coming into the world making it seem like this is a hobby. You calling somebody else's career a hobby. You're a joke, man. Stop playing yourself. This is insane. You are a joke. Don't do it to yourself. If it's a hobby, keep it a hobby. I think what you're really saying is I'm gonna call this a hobby in the event this don't work out. So if it don't work out, I can always say I was just doing this for fun. So I don't look like a fool going for something like this. Like, no, you're a fool for saying that it's a hobby when there's companies and advertisers out there spending multi-billion dollars on podcast, podcast advertisement. People are listening to this because people like the shit. You're silly. You know, last thing I'm gonna leave with is you know, Denzel Washington said something, um, and he said, never, you know, mix progress or movement, right? You can run on a treadmill and move in one place and get nowhere. Progress is slow increments of getting where you want to go, right? And I took that with me. I think that that's something that stuck with a man like me, because I'm like, man, I don't want to make it look like I'm just running running in one place. And that's what hobbyists do. That's what people who say, I'm gonna do this, I'm gonna get to this later. That's what they do. That ain't what I do, that ain't what other people out there doing who take their career seriously, even even if it's not podcasting, even if it's business, even if it's school. People just make excuses as to why they're not gonna do something, and nobody don't want to hear that shit. If that's what you want to do, keep it to yourself. Don't even share it with us, keep it to yourself. We don't care. I don't care, I don't want to hear it. It's either you're gonna get out there and do it or you're not. Period. That's it. You're gonna do it or you're not. Nobody cares about your scariness. Nobody cares because in reality, it's you're scary. You're scary in all levels. You're scared to fail, you're scared to spend, you're scared to build, and that's really what it boils down to. Do not try to trick us into believing that you are just waiting for the perfect opportunity to execute because the most successful people move fast, they make it happen. But why? Because there's competition. When you got an idea, you can't sleep on that. Michael Jackson used to always say all the time, you got to get this out now because his competitor prince might try to think of something like this and try to beat him to it. Ain't nobody out here playing, nobody out here waiting for perfection. And the people who wait for perfection to grow or do something, those people usually end up closing business anyways. Why? Because business is a constant struggle, it's a constant fight. Real talk. So when fights happen for them, you know, the first thing they're gonna do, scare you away. They're gonna stop, they're gonna pause production, they're gonna stop everything and just wait for things to die away or wait shit out or run from the problem instead of saying, How can I figure this out? How can I pivot this business? Because you should just come in here hitting the ground running, figuring out what you're gonna do and create a and create a line item budget. Stop playing yourself. Nobody wanna hear that. I'm your host, Jameen Delmas, and I hope that this podcast episode was inspirational to you. I hope it did that it gave you some insight on you know, individuals who mix progress with movement. You know, you know, scary money don't make money. People say that shit all the time, and that's what it means. You know what I'm saying? Get out there and get it. Stop making excuses why you can't do something. If you like these kinds of conversations, please follow us on all social media platforms. Also, again, visit us on our website at utepodcast.com, utepodcast.com. That is where you will get all of the latest episodes coming into you, all of our authentic realness. You know, authentic. People be talking about some authentic. That's it, crazy. But at the end of the day, man, we're here to educate, we're here to motivate, we're here to give you guys a different light on what entrepreneurship is all about. I'm your host, Jabine Dovins, and we will see you guys on the next episode. Talk soon.