Business & BullSh** Part 5: Hope Is Not a Business Strategy with Benoy Tam

In this episode of The Un-Traditional Entrepreneur, host Juming Delmas sits down with business mentor and coach Benoy Tam for a direct conversation about entrepreneurship, cash management, sales, work-life balance, and why “hope” can become one of the most dangerous traps in business.

Benoy shares insight from his experience starting seven businesses and explains why entrepreneurs need more than motivation, optimism, or a good idea. One of the biggest themes of the episode is that hope can slow a founder down when it keeps them from looking at problems with clinical accuracy. In business, the numbers, systems, cash flow, sales process, and customer value have to be faced honestly.

The conversation also explores Benoy’s “four burners” theory: family, work, health, and social life. While different seasons of life may require one area to receive more attention than another, Benoy argues that no burner should ever be completely turned off. Juming and Benoy discuss why entrepreneurs often sacrifice too much in the name of growth and how maintaining boundaries can actually protect the quality of your business, product, and service.

Cash management becomes another major focus of the episode. Benoy explains why poor cash management is one of the most common reasons businesses fail and why founders have to understand the movement of money inside their company. As he puts it, cash is king for a reason. Without cash, even a great idea or strong product can run out of room to grow.

The episode also gets into sales as a survival skill. Benoy makes the point that if a founder cannot sell their product, explain its value, or communicate why someone should buy, they may not be ready to start or scale a business. Sales are not optional — they are the engine that creates the cash needed to keep a company alive.

Juming and Benoy also break down the difference between a consultant, mentor, and coach. A consultant is brought in to solve a specific problem. A mentor gives advice based on personal experience. A coach helps you think through decisions, evaluate options, and become a stronger leader for yourself.

This episode is for entrepreneurs, founders, business owners, and leaders who need a clear reminder that growth requires honesty, structure, boundaries, sales, and disciplined cash management — not just hope.

Connect with Benoy Tam at techceocoach.com, where you can also download his free digital book on business effectiveness.

Transcript

SPEAKER_01 0:04

The most dangerous thing we have as business owners and entrepreneurs is hope. Hope is what slows you down from being clinically accurate and looking at a problem. When will it really start kicking in when you become rich like yourself? For most of us men, when they realize that chasing the testosterone-fueled dollars is not the answer.

SPEAKER_00 0:27

Family first, then the business or work, whatever. Then our health, and then our social life. Now when I get when I get 85 like you or something, you know I've never helped my feet. Help my feet like a four table.

SPEAKER_01 0:48

Boundaries are important to keep and maintain so that the quality of your own product service can really, really shine.

SPEAKER_00 1:10

Welcome to the other side of motivation. I'm your host, Jameen Delmas. And on this podcast, you know what we do. We cover all entrepreneur-related talk, but we don't just talk entrepreneurship. We talk real life conversations around just being an entrepreneur because we are regular people like everybody else who go through all kinds of shit like everybody else. And that's what we do on this particular podcast. On this show today, we have a special guest by the name of Binoy Temang. I hope I pronounced that right. His name is Binoy Pang. You got it, dude.

SPEAKER_02 2:07

You got it.

SPEAKER_00 2:08

I hit it on the head, right? Did and I know B Noy does something along the lines of business consultant, which we'll kind of understand what that is and what that actually entails. But as you guys know, if you want more content like this, you guys know where to find us at. You guys can find us on utepodcast.com or any major podcast platform. And you can also watch this video on YouTube. You guys know how we do this thing. I'm your host, Jameen Dome. Welcome to the other side of motivation. Let's dive in. B Noy, welcome to the show. Welcome to the show.

SPEAKER_01 2:42

Dude, I am glad and grateful, Jamine. You're a cool cat. Happy to help us however I can.

SPEAKER_00 2:50

Thank you. Where are you based out of? I'm curious.

SPEAKER_01 2:53

I am now in Alpine, Utah. It's just a little quaint little town just south of Salt Lake City. Salt Lake City, yeah. Yeah, been here for a while.

SPEAKER_00 3:04

Yeah, yeah, yeah. What is um, so you do um, I know you're a business consultant, and I will dive into that a little bit, but I gotta just ask, are you rich?

SPEAKER_01 3:13

No. I am. I'll tell you this though. I am the richest man in the world with my children and now grandchildren. So what does that mean? I'm the richest man. I got three girls and two boys, and they make me so happy. What is the price? Uh what is the price for peace and what is the price for happiness? I think it's having a family that's tight, that they're grown up and they want to actually hang out together and help each other, even though they're married and have kids of their own, and they still want to hang out with their old man and their mother. That makes me very rich.

SPEAKER_00 3:52

So, yeah, you know what that is. Uh so so you guys aren't like typical families, then what I would I would say, because you know, you I mean, you got the work-life balance thing down pat, huh? So now I do. Now I do. Oh, you didn't have that before? Oh, hell no. No. How long does it usually take before the work-like balance actually takes you know, effect? Like when will it really start kicking in when you become rich like yourself?

SPEAKER_01 4:24

Well, I'll tell you two answers. Two answers. Number one, it inevitably happens when for most of us men, when they realize that chasing the testosterone-fueled dollars is not the answer. So that's one answer. When we figure out what's the definition of success, and each one has their own version. And number two, believe it or not, I've seen on average when people hit their 50s, they finally click and they get it. They go, Oh, so that's the meaning of life. And then they start easing up on the accelerator pedal. They find out that the volume level knob also turns to the left. That you can also press down. It's not always to the right, crank to the right. Around the 50s, I think. I'm 62, so what I've learned is that in the 50s, it's when you get it, you really get your act together and plan on it. If you can get it at 40s or 30s, good on you. But most of us take a little bit of bruising and some scar tissue to finally figure it out.

SPEAKER_00 5:33

You know, it's funny you say that because like I just had like a conversation with a buddy of mine, and he was just like, he feels like his partner works way too much, um, and don't really find time to, you know, their relationship her, like, she'll go, she'll go all day, is what he was saying, without talking to him, or like, and it's like it's a constant thing. So there's not really like much checkup throughout the day because he was telling me that she's like tied into work, and I was like, man, like shit. I don't know. I'm not a I'm not a relationship expert, but I know that that balance, I don't know how she, I mean, I don't know how somebody could balance that, you know, you know what I mean.

SPEAKER_01 6:19

So it's it's not balance, it's not balance, and in the journey of life, yeah. In the journey of life, when you re look backwards and you see all those opportunities, all those magical moments you could have had with someone that you care for, love, or even work with. But because you're in performance mode, I'm on job, I'm on the clock, don't talk to me. I'll I'll I'll I'll let you know when I'm done, when I'm free. You just lost all that time. You'll never get it back. That's what you start to learn when you get a little bit older and you look over your shoulder and go, crap.

SPEAKER_00 6:57

It wasn't good. I didn't know how to give him advice, but if he was here on this call, what kind of advice would you tell him in that situation?

SPEAKER_01 7:03

Particularly with his partner?

SPEAKER_02 7:06

Mm-hmm.

SPEAKER_01 7:07

Yeah. Well, if he really, really cares and loves this partner, ultimately he's gonna have to have a hard discussion based on love, not out of intimidation or trying to wrangle something, negotiate. Just say, hey, look, I really care for you. Can I share with you some of my thoughts, some of my feelings? When you do this, this, this, I feel like I'm not important anymore. And I would love for your help in making me feel a little bit more important, and I will do the same for you. Tell me what you need from me, I'll do it. But would you just kind of just listen to what I'm saying? I just need a little bit more of love, a little bit more attention, because I feel neglected. Can I tell you the secret? It was as soon as I caught wind that I was in that performance mode, and she told me that I was, so I told her, give me the clue that I'm in that funk again. She said, Okay, you're in that funk again, and I go, oop.

SPEAKER_02 8:11

Told her I gave her permission.

SPEAKER_01 8:13

Sorry, baby, what can I do for you? What can we go? Do you want to go out for a date? Right? I gave her permission and said, hit me up on the backside, upside the head, tell me what's going on. And I did that with my kids. And so, my in the end I said uh to my oldest daughter, Sabina. I wrote a note. I'm so sorry, I've never had a 15-year-old daughter before. Please forgive me. It's her first time, right? Yeah. And then, sorry, I've never had a 16-year-old daughter before, right? Yeah. After a while, this thick skull started kind of pivoting and going, okay, let's see.

SPEAKER_00 8:52

I think that got something to do with just being old. I think when you get old, you start softening up, anyways.

SPEAKER_01 8:57

You do, you do.

SPEAKER_00 8:58

Yeah, because you're on your way out, anyways. You had to edit your chapters, you had to end it. Sorry.

SPEAKER_01 9:03

So that's what I'm saying. So if I if you do the math, if she was 15, that would have meant I was uh mid to late 30s, is when I got my act together, started understanding.

SPEAKER_00 9:15

So, what should be the main burner for most people? Family, or would you say? What would your main burner should be?

SPEAKER_01 9:23

Here's my my honest answer: is at every stage of life, a main focus will change. If you're between 20s and 30s, you may have the main burner be the job. You you with me? But you cannot have the other burners be zero. Then a little while later, you have a little bit more balance and you put your own physical health as the main burner.

SPEAKER_00 9:50

As you get older, when you as you get older 60, yeah, yeah, yeah. Because you've already got the family established, yeah.

SPEAKER_01 10:00

Yeah, but most of your, yeah, most of your listeners, if they're younger, they're all focused on that main burner being the job. To the detriment, like your friend, where the relationship with family, let's call it family, is zip nada. No talk, no, no touchy until I finish another. She fucking up. He's about to leave her. That's what he told me. That's what I'm I I believe you. And I'm not even blinking. I I've seen it too many times. He's about to leave her, he told me. Yeah, I believe it because it's so heartbreaking because the other amount of time she's putting on the other three burners is zip nada, and she starves all of that for what? And then you look over your shoulder later on when she's 50, 60, and goes, crap. I'm not gonna put I could have worked more on my tombstone, right?

SPEAKER_00 10:56

Job security is not really there, anyways. I I mean, I think for me, I've always been big on like family too. So, and I I I guess I'm not when you talk about your burners, I'm trying to figure out where my burner's at. Like, my burner is still like family. Good because I think I do it for the family. Good for you, dude. Good, you know what I mean? And then then it's after that burner, then it's like the other burner, which is then my business. Good, right? Now the social, you you you mentioned social, you know. That that that's on that's on to me, that's the smallest burner. If it can get smaller, it's probably as small as the small as it can get. I I do think about my health because I walk a mile and a half each day. Good. Every day I'm gonna walk a mile and a half.

SPEAKER_01 11:45

Good.

SPEAKER_00 11:46

So that's the that's the help. But for me, it's it's family because for me, I'm like, I'm doing this so that I like you know, when I leave this world, my family has something. Because I ain't never had shit when I was a kid. We don't have anything, so I have to build everything from the mud up. So for me, it's building that, that's the bang burner, and then finding the right people who understands and aligns that, you know, families first, then the business or work, whatever, then our um health, and then our social life. Now, when I get when I get 85 like you or something, be north, then health might be health health might be like a forte for me.

SPEAKER_01 12:32

Dude, one day you two can sit sit on top of the hill cross-legged and spout wisdom to everyone below you.

SPEAKER_00 12:41

Yeah, right now I'm just spouting something, and I'm trying to figure it out.

SPEAKER_01 12:45

Something's happening.

SPEAKER_00 12:46

Hey, so but all right, so you're you're you're a business consultant, right? Yeah, I have that's good because I have some problems with my business that I need your help with. Okay, and I feel like maybe if I have this problem, a lot of people have this problem. Okay, before I even begin, I though I'm gonna start with, I'm gonna tell you something, B No. I talked to this, I talked to a potential client today. Not gonna lie, I did turn her down. Um yeah, I do turn people down too. Um, and that's a good thing, but that's a good thing. It's a good thing, it's a good thing. Yeah, we're not desperate because because we don't like we're desperate, but we're not that desperate. But like she she's been in business for like seven years, right? And this isn't me passing judgment, but it's me passing judgment. Because I know I am, and I learn from people's mistakes, and I I'm a big person on that. Um, you know, right now I'm gonna call you Mr. Miyagi, and I'm Danielson, because you kind of look like a modern day Mr. Miyagi, but listen. Um so anyway, she comes in and like she tells me about her business, whatever the case is, she's been in business eight years. She said, Hey, I'm trying to get this thing going. She calls us for marketing services, and um she says, I gotta figure out how I can, you know, grow my business, you know, using marketing initiatives. Like I haven't been properly X, Y, and Z, and my doors about to close June 5th. I say, June 5th, like June 5th, like next week? June 5th? Like, what? June 5th? That's like right around the corner. And so she tells me, yeah, I need your help. And I, you know, I I wouldn't put myself in that situation. Um, even though, do I think we could have done it? I don't think so. Not in that amount of time that was just not enough consistency on her digital footprint to sustain, you know. So, like, it's like, and she's a daycare. So, you know, moms are very big with like consistency. They want to see the culture, they want to see what the business is about. They because you they don't want to just drop their kids off to people who don't look like they're doing nothing, and now you're trying to bombard your socials with all this stuff. So I gave her some advice, but like, she's been in business eight years at this point, and she's now getting ready to close doors. Was I right for turning her down, but referring her one, to somebody else, or not to somebody else, but telling her what she probably needs to do. Um, because she you know, I'm not gonna lie, she told me she was down to two clients. Oh two children. Oh no, two children and her daycare, a big large facility where she spends rent for her facility. Yeah, it's not that I was saying, you know, you can't do it, it's just that you put us in a tight situation where now it's like I don't want that kind of reputation on me if the business, because like you come to us a year before that happens, or at least six months, give us a window to play with, but to be like a week, two weeks before you're about to close doors, and now I need marketing, and now I need this.

SPEAKER_01 15:58

Yeah, you you could have asked her, do you have fifty thousand dollars to market and last, right? Then maybe, but no, there's no chance she's gonna have the resources. So wow, I'm gonna go back. I'm gonna go back to what I said before. Boundaries are important to keep and maintain, so that the quality of your own product service can really, really shine. You cannot target someone or accept their business just because they asked, just because they looked desperate. You've got to be able to define who it is that you serve and serve excellently, not just adequately. And you could not do an excellent job on this poor business owner.

SPEAKER_00 16:44

So you gotta keep the balance. And I did ask her, you know, I did ask her what was her budget, to which she never gave me the budget. So, you know, so that was the first thing. What she did tell me, red flag number one, was she's a little bit behind on her rent. So I'm like, well, if you're gonna be late behind your rent, and that's probably more important than you probably paying me, um, then you're probably gonna be late on me too. And I don't feel like I wanted to add it to that bill because you're saying that you're about to lose your rent because you can't afford to keep the doors open, so you're like making way in this pain.

SPEAKER_01 17:26

After you get context, then you have a better idea whether or not you can help them. Before you open up your lab code and pull out a particular tool to help uh dispense the issue. You you did the right thing, you kind of asked and poked around, you found out only one week before closing, and you're behind on your rent, and you only have two children. You had to get context, and that context shapes how you can best help.

SPEAKER_00 17:53

So the disease or the cancer spread too far before going to the doctor.

SPEAKER_01 18:01

Yeah, the doc the doctor's not gonna say, Oh, I can help you is aspirin when he hasn't doesn't know that it's pervasive and all over the body. So you've got to understand what's going on.

SPEAKER_00 18:12

Most people are like that. Would you say like most people wait till the last minute before they do anything?

SPEAKER_01 18:17

Unfortunately, it is a sort of nature of mankind. We just like to do, like to I'll tell you this the biggest thing I've learned in starting seven businesses, uh quite seven, quite a few of them failed, but quite a few of them also succeeded. But what I've learned is the most dangerous thing we have as business owners and entrepreneurs is hope. Let me let me fill it out. Hope. Hope is what slows you down from being clinically accurate and looking at a problem and saying, you know what, I got only three months worth of uh payroll and I'm behind on my rent. Uh with that being said, I've gotta go and plan this and this and this. Instead, they go, I hope I can get more sales, I hope things will turn around, I know that I don't want to uh terminate my employees because I care for them, because I want them to like me. And so this continual hope, hope, hope makes you a sluggish, very low-functioning leader because you got emotion tied into it. If you could have somebody come in fresh and he she comes with a little pen pad and says, I'm your expert, tell me the problem, and you go boom, boom, bum, bum, bum, bum, bum, bum, bum, and he, she says, You're toast. Close it down right now. Declare chapter 11, 7, whatever. That level of clarity is lost when you are the one who's got all of these people, all of these relationships, all of these products and services that they hope will work, and they're slowly dying a long, slow, painful death. Hope.

SPEAKER_00 20:04

So think about it that way. I ain't never been to Tokyo, Binoy. You ever been to Tokyo? Many times. I had a business there, so you had a business in Tokyo?

SPEAKER_01 20:15

And France and London. I've done a lot. I told you I did. I'm an old man. Remember, you said when I'm 86, like you when I when you get to be 86, you've done a lot of things. You do a lot of miles. You cover a lot of miles.

SPEAKER_00 20:29

You got a lot of highway miles. I do. I do. It's not the age, it's the miles. So it's the miles. Yeah, because you can have a you can have a 2026 vehicle with 50,000 miles on it. Yeah. So so the businesses that failed, how did they fail? Why did they fail? I'm curious. Why did your business fail? What business, what, what business failed the hardest, and you was like, shit, I had to learn from that.

SPEAKER_01 20:55

Almost everything that I've seen is always cash management. Not enough cash. You didn't plan for it, you didn't grow enough sales for it, you didn't raise enough funding for it. Cash is king for a reason. You've got to be able to manage your cash. What does that mean, managing my cash? So, whatever profits you can make, you better make sure that you've got some store stored away for rainy day fund. You've got to have another allotment of dollars for growing the business. For if you do hit more sales and you grow more, then you need to put more cash into hiring more employees or developing the next version of the product.

SPEAKER_00 21:40

Cash is king. How are you gonna do that if you ain't making sales?

SPEAKER_01 21:44

That's the whole point. Cash, that's why I say this cash management is king. So that means number one, every time somebody comes up to me and says, Hey Bino, Bino, I've got an idea for a pro for a business, though and they'll talk about the product and the whiz bang and all. These things, and I always say, Do you know how to sell? Do you know how to sell it? Because if you don't know how to sell it, you won't have any cash to pay for all the things you need to grow it. So if you don't know how to sell, please don't start the business. It's a nice little idea, a little hobby. Put it on the side. It's not worth it.

SPEAKER_00 22:21

So you're a good salesman.

SPEAKER_01 22:23

Yeah, you learn to be. I never was, but until I got my own business, and then I had to decide, okay, am I uh absolutely passionate about this product? Yeah. Can you convey its value to people? Can you figure out the pains that they have? So I had to learn how to do that. I wasn't a natural. I had to learn. So cash is king, which means you need to know how to sell. And when you sell, you better know how to save. Cash is king. So you asked the question, right? That's the number one thing.

SPEAKER_00 22:57

You would agree that you're rich there, for the most part. I'm a rich dad. Is that what you said? I'm a rich dad. Rich dad, poor dad. I'm a poor dad. Rich dad, poor dad. Thank you, Robert. Thank you, Robert. Yeah, I read that book. I read the other one too. The uh grow rich. Yeah, I'm a big reader. You know, I'm glad you said that. You know, some people are afraid to sell. Like, I'm afraid to sell. Like, I think I always be pushing that shit off to other people and say, you know what? Maybe we'll just find the money. We'll use you'll use what we have in our Clash Flow to get people to help us get new clients or sell. That's a bad idea, huh? How would you help me? What would you give me advice on? What should how should I be selling? Because you know, here's the deal. And I know you're gonna give me some good advice, but like we do podcast marketing, right? So, you know, podcasting is the new medium, and podcast is like, I I give this great analogy all the time that podcast is like the internet back in the 90s, where all these businesses, when the internet hit, all these businesses thought it was a terrible idea, and then the smart businesses were like, wait a minute, I don't have to say these documents, I could use this to, you know, I can use, I could file my documents digitally, I can reach out to people, a broader audience using the internet. Why not do it? And so I th I and another thing like that was social media, and I say this all the time businesses, when social media came out, most businesses thought of it like this this play area, this digital play area for children. Like, I'm not gonna ever put my business on social media, blah blah blah. Now they're doing it, and and but smart businesses started early, and then the other businesses came on after, but by this point it was oversaturated, and I think podcasts now became that new medium where now you can use podcasting as a way to enhance and grow your brand, right? Because that's what we do. So, in my business, what kind of advice would you give me on how do I sell to clients on growing? Because it's something that's needed, it's something that people are tapping into, it's something that people listen to when they're working out, they're cooking, they're on the road on a road trip. What kind of advice would you give business, somebody like me, who's trying to grow an audience or grow or get the word out to people on sale? How would I sell that?

SPEAKER_01 25:30

Because you've been doing this for a while, you're more of an expert than I am. So let me ask you this question uh if you if you had a a clone made of you, Jamine number two, a better, fearless, uh who has all of the knowledge you do, but this version two absolutely knows that he cannot fail. Okay, he cannot fail. You tell me, what would Jamine two tell you as the answer to your question as to how to increase your business?

SPEAKER_00 26:10

What would he say? Get your ass up and do it.

SPEAKER_01 26:14

Yeah, that's right.

SPEAKER_00 26:15

Don't make excuses, just do it. That's right. Don't try to push somebody else on doing it. You're probably the best sold person on the team. Start with that. That's right. Start with you, build you, get that going, and then um when you make the revenue, then hire out. Maybe not hire somebody out, maybe you be that person. You're clapping for B Noy.

SPEAKER_01 26:39

Look at you, you answered your question with the best way in the best way possible. I couldn't have come up with that, but you you answered it. You did it. You know what to do. You're always looking for an excuse. People are always looking for an excuse not to do the hard thing. Do the hard thing.

SPEAKER_00 27:03

Oh my god. I hate when somebody comes to me and they're pitching to me about um, you ever heard of these appointment setter people? Yeah, like people who like to have appointment settings. Listen, about they about to be mad as hell listening to this. I cannot stand appointment settings. Like when I when I was coming up, you were both an appointment setter and a closer. Now, now it's like I'm just an appointment setting. And in reality, they ain't really appointment setting shit. What they're really appointment setting is AI. I'm going to figure out a way to incorporate automations into your business by understanding your ICP and letting that AI system run itself. You know, basically giving your brand an unauthentic way of communicating to people and then charging you an arm and a leg while I sit back and let the automation do it. And that's the reason why they don't close because they don't close because they don't know the brand, they won't make enough money trying to understand a hundred brands at one time that all have different ICPs, different people to try to understand. So, yet we'll use an AI system where we filter it and let it run its course. We don't got to close, you're still in charge of closing your own people. That's the world today.

SPEAKER_01 28:28

Yeah, you're right. This is what's happening, and you are being smart enough to warn your listeners and your viewers on how they can be anticipating, how they can plan, how they can be fearless and presenting themselves as the real authentic Bob, Joe, whatever. Right?

SPEAKER_00 28:48

Do it, keep doing this. And you know it's crazy because I I I I I whenever somebody's like, whenever we go, we get a podcast client, and I ask them, you know, whenever they're bringing it to their whenever they're bringing podcasts to their business, I go, you know, you know what makes your podcast unique from others. You know the number one thing they say? I'm authentic. That's like saying Binoy is 85. Listen, we know you're 85. You don't have to tell us you're sorry, B Noy.

SPEAKER_01 29:26

I love you, man. I love you. One day you'll get the same thing. I assure you.

SPEAKER_00 29:37

I'll be waiting for it too.

SPEAKER_01 29:40

And you're just gonna smirk, you're gonna smirk like I'm doing because I did the thing.

SPEAKER_00 29:44

I did the same. Now it's my turn. And that's why I'm getting it all a lot now. Because you didn't do it when I'm doing it. But no, I think that um I think that I think that when it comes to understanding like what I want to do as a company, um, and what others are doing as a company, when somebody tells me that they're authentic, I automatically know they have no idea what their podcast is about.

SPEAKER_02 30:20

Yeah.

SPEAKER_00 30:21

Because you don't have to tell me you're authentic. That shouldn't be the thing you lead with, is I'm authentic. You know, even our even even our network, because we I created a podcast network, and our network, when someone asks about our network, it says, What is your network about? Because we serve underserved voices. We we produce underserved voices using podcast medium to tell a story. That's what the network is for. So when we when we have podcasters, they all don't just have a podcast, they all have a story, they all have a meaningful story that's gonna be impactful to their community of people, right? So, like I got a guy who's a doctor, he run, he he doesn't believe in medicine practice, he believes in holistic practice, he believes in natural herbs, he teaches people how do you do this. Even he talks about autism and natural ways of handling autism. Have another lady who focuses on Haitian culture because there's this whole ideal about Haitian being this poor country and you know suffering and all this other crazy shit, but she shows you the richness of Haiti and reshapes the thought process of what Haiti is. And so it's like, so when we think about networks, when I think when I say our network focuses on undeserved voices, that like I know what our network, our podcast network, does. So when I sit down and I say, what is why your podcast is important to people? Like, why, like what makes yours different? Well, we're authentic, you know, we know how to make it entertaining. What the hell are you talking about? What what what does that have to do? And that's why there's so many podcasters who's not making a living. But I think that most podcasters think of podcasting the wrong way. Podcasts can make you a living, maybe not outside of sponsorship, maybe not outside of um um investors or whatever, but podcasts can make you a living because you can use podcasts as a way to connect to people to grow your brand. Yeah, I agree with that. That's what people do in social media.

SPEAKER_01 32:26

People connect with each other on social media, they identify, they identify with the very pains, with the very stories that you share. They go, Oh, I want to hear more.

SPEAKER_00 32:39

Exactly. And to be fair, sometimes they want to hear that more than they watch a movie. Because we know for a fact that a movie is fake. We know they're acting. We even know that there's a script to media, there's scripts to everything. The podcast is not like that. Everything's raw and authentic. Well, uh legend. To the people who don't say they are. And then I I got a buddy, uh, a friend of mine, she said she wanted to be a consultant. For AI. You're a consultant. Like, how long does it take before you think somebody should be a consultant? Is there a time frame?

SPEAKER_01 33:21

I don't think so. There's no time. There's no to be a consultant? There's no um uh payment of dues. Uh, my definition of consultant is threefold. Are you ready? There's a consultant who's the expert who's paid top dollar to do something that most people don't know how to do. Bring in the person who knows how to seal the chemical uh tanks down in Southern California that's about to erupt, right? That's a consultant who's an expert who's gonna be paid top dollar to do something most people don't know how to do. Then you've got a mentor, someone who has all the same knowledge, same whatever, who comes in and provides advice and says, for me, you know, when I had that same environment and same challenge back in my day, I used to do it with this, and I recommend you look at this, this, this. So a mentor teaches you where to fish, right? And in fact, may even help you get the fish. A coach, so there's a consultant, a mentor, and a coach. A coach says, What do you think you should do? Why? What are your other options? What meets your value-based decision criteria? What's more profitable? What's more timely? Is there anything else that you can think of? So a consultant may go and get you the fish, the mentor will help you know where to put your line in, and ultimately the the coach says, I'll teach you how to fish for yourself. You don't ever have to ask me again. Right? So it just depends.

SPEAKER_00 35:14

Which one are you?

SPEAKER_01 35:16

Uh either the mentor or coach. I'm not a consultant in that in that thing. I don't do it, I'm always in an advisory position. So I'm either a coach or a mentor, depending on the need of my client.

SPEAKER_00 35:32

So you can do either one.

unknown 35:33

Yeah.

SPEAKER_01 35:34

And in fact, you flex between the two, right? Today in our conversation, I've already given uh advice on what to do because you asked for it. If I had enough time, I would go to the coaching side and say, just like I did with um Jimmy number two. Well, with number two, say the number one. That was your coaching. Coaching. That's coaching. I didn't have to give you the answer.

SPEAKER_00 36:02

Your code switching.

SPEAKER_01 36:04

Hmm, very well. Yeah. Based on the need, based on the need and the time frame and everything else. That's why that's why I said that's not so much a time-based thing before you become an expert. Just depends on what the goal is. What's your goal?

SPEAKER_00 36:22

I'm just I'm confused on that though, because how can somebody teach me how to do something who hasn't been doing it long enough to teach me how to do it? I wouldn't, I don't know how I feel about it. Somebody came to me and talked about something they're a coach or their consultant, and they only been in the industry that they're talking about for like a few years. I don't know. I don't feel like you've learned enough to to to fail or to go through things to get sit here and give me advice or tell me how to do something.

SPEAKER_01 36:49

Yeah, at the same time, if you go to a little kindergarten, kindergarten kid, they won't care. They'll say okay. They'll say okay to whatever you say, right? Right or wrong. That's why I say it doesn't matter, it doesn't have a time restriction. Depends on what it is you're looking for. If you're looking for an expert, let's call it an expert. If you're looking for an expert in a expert SME. Yeah. If you're not an expert, then okay.

SPEAKER_00 37:19

When do you become an expert? Say again. In your opinion. When you do be when do someone become an expert in your dep in your opinion.

SPEAKER_01 37:28

Uh what's your definition of an expert?

SPEAKER_00 37:31

My definition of an expert. Um, have you ever heard that saying where they where they go, you know, somebody who's worked in this particular field for at least a thousand hours? 10,000, yeah.

SPEAKER_01 37:43

10,000 hours.

SPEAKER_00 37:44

Oh, damn. 10,000. Oh 10,000. It's not a thousand.

SPEAKER_01 37:48

It's 10,000. It's a 10,000 hour rule, yeah.

SPEAKER_00 37:50

So you're saying I was way off. Yeah, you're like uh 10% less. 10 times off. Okay. Okay, so 10,000 hours. And but see, the thing is, because we are not around here clocking the person who's been there for 10,000 hours, the only thing we can clock is the time in years.

unknown 38:10

Yeah.

SPEAKER_00 38:11

For me. So, like for you, when you tell me you've been in business for you've been in business like 37 years.

SPEAKER_01 38:16

I'll do the math for you.

SPEAKER_00 38:18

37 years. Yeah, that's it. That's exactly how old I am. So you started in 88. Yeah. Right. So I know that because I'm 37. So that tells me that you have done this long enough. You've done this as long as I've been alive. Life.

SPEAKER_01 38:36

Yeah. I've got a baby who's 38. Yeah, I I remember exactly. My baby is 38. Yeah. So it was in 88 that she was born. So 87.

SPEAKER_00 38:49

She was born in 88. And then how old is your oldest?

SPEAKER_01 38:53

That that she's the oldest.

SPEAKER_00 38:54

Oh, she's the oldest. So how old's the youngest? 24. Damn. B Noy.

SPEAKER_01 39:01

Big gap, huh?

SPEAKER_00 39:03

That's a big ass gap.

SPEAKER_01 39:04

Yeah. There's a whole story.

SPEAKER_00 39:06

You got two girls, or you got two girls, two boys? Or one girl, one boy?

SPEAKER_01 39:10

I've got three girls in a row, then two boys. I have five.

SPEAKER_00 39:14

You got five kids, B- Noy?

SPEAKER_01 39:16

Five grown kids. Four of them in the 30s. And this one 24-year-old. Hey. Wow. Life is too short.

SPEAKER_00 39:27

Gotta move. Gotta move. You know, I'm making a move today. I'll tell you about it all when I get off this call, but I made I'm making like a pretty cool move today. I, you know, I was just thinking about that. What you talking about moving? Because I was like, you know what? I haven't made a major move in some years. I think I've been I've been pretty scared to make a move. But now, fuck it, I'm gonna just say it. I am looking at purchasing some land. Good. Do it. So and do it. I haven't, I haven't, and that's what I was thinking. I was like, you know, I was talking to the lady at the bank, she was like, and a part of you know it's so crazy too, because she was going through all my numbers, she was going through all my credit stuff, she was doing all the numbers and payout and debt DTI, debt to income ratio, and then she was like, Oh, you know, we're you're good, you ready to, and and and and and a part of me was like, you know, I'm not still where I want to be at. I started doing that to myself on the car. And she clearly said, Yeah, she clearly said you good. You she was like, it wasn't even like like she was like, you know, there's some things we can work on here, here, here, but for the most part, we can make this work. And I'm like, and I still was trying to find a way to not make it work, and I was like, you know what? This is what I'm talking about. I don't self-sabotage myself at this point so much. I be self-sabotaging myself when I know I can go way beyond where I can be at. I be tripping. Yeah, I be tripping.

SPEAKER_01 40:54

Yeah, I can tell you that is a unfortunately a very common internal break that we use on ourselves. We play small, dude. We play small. And I encourage you to take those risks. If if profit is proportional to risk taken, make big, bold, bold moves earlier in your life. Imagine the trajectory increase over time by just even a 10% boldness, 10% more risk taking. What happens over time with the delta between in 20 years time, right? The compound effect. Do it.

SPEAKER_00 41:36

I still won't be your age in 20 years. I'm sorry. No, you won't. No, you're gonna take another 106 years to get there.

SPEAKER_01 41:49

One day, one day, somebody's gonna come up to you and say, Man, you're old.

SPEAKER_00 41:53

What did you do about this? They already do. Oh yeah. I got a client who her kids are like you're preschools. Mr. Cameraman, you're so old. I'm like, listen to me. Listen to me. There's people out there like B Noir who's a lot older. Okay. You know, but you know, I appreciate it. Listen, Benoit, thank you so much for joining the show today. Um, where can people find you at? Where can people get more, learn more about you and your business and what you do? You're a trooper.

SPEAKER_01 42:29

And um, the best place is my website because I have a free uh book there that I give, a digital book that I give out. And uh the website is techceocoach.com, tech as in T E C H Technology, TechC Eo Coach.com. Go there, download this book. I hope everyone reads it. It's uh it's got a special formula for how to be effective, and it's inside that book. So I hope uh I hope everyone gets it. Thanks for having me on the show. You're a blast.

SPEAKER_00 43:01

Thank you, Bino. You're you're you're much more of a blast than I am. And I thank you, I thank you for the wisdom and the knowledge and the information that you have given us today. Um, what are you guys' thoughts as far as entrepreneurship? I hope, hopefully, that you guys who are listening is some of you went through similar situations, and I think that this was one of those conversations that we don't have much of because everybody's always trying to be something that they're not, and they're afraid to say problems that they're going through. This ain't that kind of show. That kind of show we keep it honest with you. We let you know when we're struggling, we let you know when we're doing all right, and we let you know when we about to close the damn doors. But that's what we do on this show. I'm your host, Jameen Delmus. Listen, you guys know where to find us at utepodcast.com where you'll find all of our latest and upcoming episodes. You can also listen to us on all major streaming platcast platforms. And again, you can find us on YouTube. Don't forget to subscribe and like and comment below. What do you guys think of B Noy? In the meantime, thank you guys for tuning in and welcome to the other side of motivation. We'll see you guys on the next episode. Talk soon.