EXTRAORDINARY Presented by Alchemy Co-Working

Why It Matters: The Power of Storytelling in Business

Keanu Trujillo Season 2 Episode 2

Why do we so often lead with how something works instead of why it matters? Keanu Trujillo and Chris Elmore are back, diving into the power of storytelling in business and why the best sales pitches start with real experiences. From the perspective of both employee and employer, they unpack what it means to work from home versus within a community—and how each shapes the stories we tell.

This episode comes full circle on the idea that business isn’t just about profit—it’s about people. The moments, conversations, and connections you create become the stories that drive impact, influence, and ultimately, sales.

“This season continues to explore how small shifts in mindset—and the stories we choose to tell—can lead to extraordinary results.”


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