EXTRAORDINARY Presented by Alchemy Co-Working

Positioning and Messaging that Sticks (Convergence Theory Pt. 2)

Keanu Trujillo Season 2 Episode 4

Keanu Trujillo and Chris Elmore are back with part two of their Convergence Theory conversation—this time diving deeper into positioning and marketing that sticks. They explore how the way you frame your message, understand your audience, and communicate your “why” can make or break how your business connects and grows.

Your innovative qualities are rooted in your wisdom and experience—but are you teaching your audience what makes you unique? How can you highlight the value you bring so they buy based on your expertise, not price? What are you making better, and how are you sharing that? If you can’t answer that, you risk being seen as a commodity.

Plus, don’t miss the next Alchemy Session on December 4th, where you’ll get hands-on with these concepts and apply them directly to your own business.

Get your ticket here: https://www.alchemycowork.com/sessions

Learn more about Alchemy: https://www.alchemycowork.com/

To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com