EXTRAORDINARY Presented by Alchemy Co-Working
This podcast exists to encourage and equip you to make your ordinary vision an EXTRAordinary reality. On the EXTRAordinary podcast we connect with businesses and entrepreneurs who have made their ordinary vision, an EXTRAordinary reality!
Alchemy is the process of taking the ordinary and turning it into something EXTRAordinary. That’s exactly what our Host, Keanu Trujillo, did when he founded and built Alchemy Co-Working. Alchemy is a new way to connect and build your business beyond simply sharing space.
EXTRAORDINARY Presented by Alchemy Co-Working
Vision Over Product
Following up on Episode 5, Keanu and Chris continue the conversation on selling, leadership, and entrepreneurship—this time diving into the deeper connection between vision and value.
They talk about why you make the most when you need the least, the tension between short-term sales and long-term vision, and how great entrepreneurs balance the tangible product with the bigger purpose behind it. The discussion covers how to paint a picture that sells not just what you offer, but why it matters—your mission, purpose, and the outcomes you create.
They also explore why your opinion of your product doesn’t matter nearly as much as your customer’s and how pricing should reflect the value you deliver, not just the cost.
Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions
The first Alchemy Session, an in-person Convergence Theory workshop on November 6th, where attendees will learn how to apply the framework directly to their own businesses.
Learn more about Alchemy: https://www.alchemycowork.com/
To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com
