The EXTRAordinary w/ Keanu & Chris
This podcast exists to encourage and equip you to make your ordinary vision an EXTRAordinary reality. On the EXTRAordinary podcast we connect with businesses and entrepreneurs who have made their ordinary vision, an EXTRAordinary reality!
Alchemy is the process of taking the ordinary and turning it into something EXTRAordinary. That’s exactly what our Host, Keanu Trujillo, did when he founded and built Alchemy Co-Working. Alchemy is a new way to connect and build your business beyond simply sharing space.
The EXTRAordinary w/ Keanu & Chris
Helping Consumers Consume
In this episode, Keanu Trujillo and Chris Elmore tackle one of the biggest hidden obstacles in sales: the curse of knowledge. They break down how entrepreneurs unintentionally sabotage their own product by using technical language, over-explaining, or assuming customers understand more than they do.
They explore how simplifying your message isn’t “dumbing it down” — it’s respecting your customer’s time, attention, and perspective. Because talking about why your product matters to you won’t land… but talking about why it should matter to them changes everything.
The conversation wraps with a powerful truth: at its core, selling is really just teaching — guiding people from confusion to clarity so they can make confident decisions.
The second Alchemy Session, Positioning and Messaging that Sticks, an in-person workshop on December 4th, where attendees will learn how to apply the framework directly to their own businesses.
Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions
Learn more about Alchemy: https://www.alchemycowork.com/
To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com
