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GTM Roulette
GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
GTM Roulette
Sid Mistry and Andy Mowat Chat [Redacted] Marketing
In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot.
Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind for every marker.
From building a beloved brand to balancing targeted content and multi-touch attribution, they share their experiences, challenges, and successful tactics.
Tune in to find out which channel Kris, Sid, and Andy drilled into.