Magnetic Growth
Explore the strategies, stories, and insights shaping the future of crypto.
Join pioneering entrepreneurs, builders, and Key Opinion Leaders as they break down what it really takes to drive growth in web3—and where the space is headed next.
Magnetic Growth
BrandFI: Stories That Build Trust
Still think “build it and they will come” works in 2025? Without a story people actually connect with, you’re just another forgettable tweet in the feed.
In this week’s Magnetic Podcast, we’re joined by storytelling wizard DeanKD, CEO & Co-founder of Fortyiq, the crypto-native brand agency helping founders craft narratives that actually stick. 🎙️ We dive into BrandFI: where founder-led brands are the new growth meta, AI can make or break your message, and trust is the last real moat in a noisy market.
We also explore:
🚩 The most common branding mistakes in crypto
✅ What separates founder-led brands from faceless ones
⚖️ The dos and don’ts of brand building in 2025
Trying to stand out? Start with this episode.