The SHEconomy with Sophia Bhatti
Uncovering the nuances behind women in business and the community they foster, join us as we discover the stories of successful female entrepreneurs, revealing secrets, insights and strategies to empower your own path to success. SHEconomy holds discussions between wealth management expert Sophia Bhatti and leading businesswomen, champions of a community-driven economy. Tune in to hear the remarkable stories that made these successful women who they are today.
The SHEconomy with Sophia Bhatti
SCALING A NOLO STARTUP IN DUBAI | SHECONOMY PODCAST | ERIKA DOYLE | EP 15
Join me for a conversation with Erika Doyle, the founder who brought a zero-alcohol revolution to the GCC.
After moving to Dubai in 2019, Erika turned her UK market insight into Drink Dry. This multimillion-dirham business convinces consumers, hotels, and supermarkets to raise a toast without the booze.
In this episode, she shares:
🔹 How perfect timing and relentless research created a brand-new category
🔹 What it takes to fund and scale a start-up from your family savings
🔹 Why B2C momentum can unlock B2B doors across hospitality and retail
🔹 The systems, mentors, and mindset that keep Drink Dry ahead of the curve
🔹 How “celebrate every day” became a premium lifestyle, not just a slogan
Press play for the strategies, stumbles, and standout wins that built a market leader, and then steal a few tactics for your own venture.