Media-for-Equity, ITV's Vision for VC [Member Guest - Mahim Husnain] Artwork

The Mergers Podcast

The official podcast of The Mergers! Listen to learn from those currently rising up the ranks in High Finance and from those who have already built their empire! Frequent guest episodes including those who run their own Private Equity, Family Office or Venture Capital Firms! We cover:

- Industry Insights into: Investment Banking, Private Equity, Venture Capital
- Bulge Brackets to Niche: Goldman Sachs & Blackrock to Sports & Media Private Equity.
- Career Advice for how to get ahead.

Expect a healthy mix of anecdotes, advice and laughs from those at the top of their game!

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The Mergers Podcast

Media-for-Equity, ITV's Vision for VC [Member Guest - Mahim Husnain]

January 16, 2025 • The Mergers

In this episode of The Mergers Podcast, Ken and I sit down with Mahim Husnain, Investment Associate at ITV Adventures, to dive into the relatively new media-for-equity model reshaping venture capital. Discover how ITV leverages its reach-over 70% of UK households-to empower startups, scale brands, and disrupt traditional VC approaches.

Key topics include:
📺 The power of TV advertising in building trust and brand recognition
🤝 How media-for-equity works and why it’s changing the game for startups
🐶 Unique trends in consumer tech: From health and fem tech to pet tech
🌍 Mahim’s journey through KPMG, private equity, and ITV Adventures

This episode is packed with actionable insights for founders, VCs, and anyone navigating the ever-evolving consumer venture landscape.

Listen now to learn how media can be a catalyst for growth and why ITV’s approach is one to watch.