{"version":"1.0.0","segments":[{"startTime":0.101,"endTime":4.775,"body":"Struggling with team turnover or culture"},{"startTime":0.101,"endTime":4.775,"body":"misalignment in your family law firm."},{"startTime":5.283,"endTime":8.263,"body":"The root of the problem"},{"startTime":5.283,"endTime":8.263,"body":"might not be your people."},{"startTime":8.534,"endTime":11.548,"body":"It could be your mission, vision,"},{"startTime":8.534,"endTime":11.548,"body":"and values."},{"startTime":11.683,"endTime":14.697,"body":"Let's fix that."},{"startTime":15.476,"endTime":18.253,"body":"Welcome to the Revenue Roadmap podcast."},{"startTime":18.253,"endTime":23.739,"body":"The show designed specifically for growth"},{"startTime":18.253,"endTime":23.739,"body":"minded family law professionals."},{"startTime":24.044,"endTime":27.227,"body":"We dive into practical strategies"},{"startTime":24.044,"endTime":27.227,"body":"to drive more revenue"},{"startTime":27.397,"endTime":30.241,"body":"and increase profits for your firm."},{"startTime":30.241,"endTime":32.477,"body":"One insight at a time."},{"startTime":32.477,"endTime":36.744,"body":"I'm Tyler Dolf, CEO of Rocket Clicks,"},{"startTime":32.477,"endTime":36.744,"body":"which is our full service"},{"startTime":36.744,"endTime":41.112,"body":"digital marketing agency"},{"startTime":36.744,"endTime":41.112,"body":"focused exclusively on helping family"},{"startTime":41.112,"endTime":45.312,"body":"law firms scale with smarter"},{"startTime":41.112,"endTime":45.312,"body":"marketing and operational strategy."},{"startTime":45.65,"endTime":49.816,"body":"Today, I am joined by Tony Carls"},{"startTime":45.65,"endTime":49.816,"body":"and JP van der Linden."},{"startTime":50.222,"endTime":55.539,"body":"Tony is our president here at the agency"},{"startTime":50.222,"endTime":55.539,"body":"and also the co-founder of our law firm,"},{"startTime":55.776,"endTime":59.603,"body":"Sterling Lawyers,"},{"startTime":55.776,"endTime":59.603,"body":"which is a 30 plus attorney firm."},{"startTime":60.213,"endTime":63.125,"body":"And he has seen firsthand"},{"startTime":63.125,"endTime":66.173,"body":"how internal alignment"},{"startTime":63.125,"endTime":66.173,"body":"can make or break a firm."},{"startTime":66.782,"endTime":70.271,"body":"We also have JP van der Linden,"},{"startTime":66.782,"endTime":70.271,"body":"who heads up our operations here"},{"startTime":70.575,"endTime":71.896,"body":"at Rocket Clix."},{"startTime":71.896,"endTime":75.452,"body":"JP brings a deep expertise"},{"startTime":71.896,"endTime":75.452,"body":"and operational leadership"},{"startTime":75.452,"endTime":80.159,"body":"and team performance, making him"},{"startTime":75.452,"endTime":80.159,"body":"the perfect guest to unpack today's topic."},{"startTime":81.141,"endTime":82.428,"body":"So today we're going to talk about"},{"startTime":82.428,"endTime":86.458,"body":"breaking down the mission"},{"startTime":82.428,"endTime":86.458,"body":"vision and values trifecta."},{"startTime":86.763,"endTime":91.843,"body":"What they really mean, why they matter"},{"startTime":86.763,"endTime":91.843,"body":"more than you think, and how to embed them"},{"startTime":91.843,"endTime":94.925,"body":"in your culture to supercharge engagement"},{"startTime":94.925,"endTime":97.905,"body":"and hiring within your family law firm."},{"startTime":98.108,"endTime":100.919,"body":"If you like this episode,"},{"startTime":98.108,"endTime":100.919,"body":"we do a deep dive"},{"startTime":100.919,"endTime":103.933,"body":"into all three of these"},{"startTime":100.919,"endTime":103.933,"body":"as separate podcasts."},{"startTime":104.238,"endTime":107.861,"body":"So make sure to follow us along for that"},{"startTime":104.238,"endTime":107.861,"body":"deep dive."},{"startTime":108.166,"endTime":110.74,"body":"Gents, great to have you back."},{"startTime":110.74,"endTime":113.72,"body":"Today we are doing a big overview"},{"startTime":113.923,"endTime":116.937,"body":"on mission, vision and values."},{"startTime":117.208,"endTime":118.698,"body":"If you continue to listen to this series,"},{"startTime":118.698,"endTime":121.035,"body":"we will go deeper"},{"startTime":118.698,"endTime":121.035,"body":"into each of these subjects."},{"startTime":121.035,"endTime":124.828,"body":"But today we are going to add"},{"startTime":121.035,"endTime":124.828,"body":"a very high level talk through"},{"startTime":124.964,"endTime":127.978,"body":"what each of these mean. JP."},{"startTime":128.011,"endTime":130.111,"body":"Why don't we start with our mission?"},{"startTime":130.111,"endTime":133.802,"body":"Tell us what a mission is,"},{"startTime":130.111,"endTime":133.802,"body":"why it's important, and then,"},{"startTime":134.04,"endTime":137.054,"body":"Tony, let's talk about the"},{"startTime":134.04,"endTime":137.054,"body":"why for a family law firm."},{"startTime":137.223,"endTime":137.494,"body":"Yeah."},{"startTime":137.494,"endTime":139.492,"body":"So the there's there's three parts here"},{"startTime":137.494,"endTime":139.492,"body":"and some"},{"startTime":139.492,"endTime":142.506,"body":"they all kind of get come together"},{"startTime":139.492,"endTime":142.506,"body":"and talk about them together."},{"startTime":142.878,"endTime":145.689,"body":"Mission is kind of the big overarching"},{"startTime":142.878,"endTime":145.689,"body":"like what"},{"startTime":145.689,"endTime":148.737,"body":"we're trying to,"},{"startTime":145.689,"endTime":148.737,"body":"or we're trying to accomplish here."},{"startTime":148.907,"endTime":149.99,"body":"The the big vision."},{"startTime":149.99,"endTime":152.564,"body":"The big why for why you exist."},{"startTime":152.564,"endTime":155.51,"body":"The vision is a little bit more specific."},{"startTime":155.51,"endTime":158.22,"body":"And so usually it has some"},{"startTime":155.51,"endTime":158.22,"body":"like quantifiable of like"},{"startTime":158.22,"endTime":160.285,"body":"what does it look like when you achieve"},{"startTime":160.285,"endTime":163.299,"body":"the why and like what's the steps"},{"startTime":160.285,"endTime":163.299,"body":"you're going to take to get there."},{"startTime":163.367,"endTime":167.736,"body":"And then the values are all about"},{"startTime":163.367,"endTime":167.736,"body":"behaviorally, what are you going to do"},{"startTime":167.736,"endTime":168.312,"body":"in the day to day?"},{"startTime":168.312,"endTime":170.005,"body":"What's your team going to do"},{"startTime":170.005,"endTime":174.204,"body":"that's going to lead you to accomplishing"},{"startTime":170.005,"endTime":174.204,"body":"your mission and your vision?"},{"startTime":174.204,"endTime":176.642,"body":"So basically, where are we headed?"},{"startTime":176.642,"endTime":179.657,"body":"What does it look like and"},{"startTime":176.642,"endTime":179.657,"body":"how are we going to get ourselves there."},{"startTime":179.758,"endTime":181.655,"body":"Kind of the three parts"},{"startTime":179.758,"endTime":181.655,"body":"mission, vision and values."},{"startTime":181.655,"endTime":185.583,"body":"Yeah, we're just we're this"},{"startTime":181.655,"endTime":185.583,"body":"dream is really important is, you know,"},{"startTime":185.583,"endTime":188.563,"body":"when one of the previous podcasts we did"},{"startTime":185.583,"endTime":188.563,"body":"we talked about"},{"startTime":189.105,"endTime":193.304,"body":"kind of people framework of,"},{"startTime":189.105,"endTime":193.304,"body":"you know, aligned develop transition."},{"startTime":193.406,"endTime":196.42,"body":"The first step of getting"},{"startTime":196.555,"endTime":199.773,"body":"that framework put in place"},{"startTime":196.555,"endTime":199.773,"body":"is having a really clear, compelling"},{"startTime":200.382,"endTime":202.719,"body":"mission, vision values,"},{"startTime":200.382,"endTime":202.719,"body":"because that's going to be your it's"},{"startTime":202.719,"endTime":205.056,"body":"gonna be your foundation"},{"startTime":202.719,"endTime":205.056,"body":"for all of your people systems."},{"startTime":205.056,"endTime":208.002,"body":"So we talked about people systems"},{"startTime":205.056,"endTime":208.002,"body":"for a lot of this."},{"startTime":208.002,"endTime":211.795,"body":"This overarching series is about"},{"startTime":208.002,"endTime":211.795,"body":"is about people and people systems."},{"startTime":211.897,"endTime":215.114,"body":"This is the absolute foundation"},{"startTime":211.897,"endTime":215.114,"body":"of a mission vision values."},{"startTime":215.114,"endTime":216.739,"body":"So if you don't have it"},{"startTime":216.739,"endTime":220.905,"body":"and it isn't clear basically"},{"startTime":216.739,"endTime":220.905,"body":"you're building a house really soft"},{"startTime":220.905,"endTime":224.291,"body":"or sandy substance and then you're going"},{"startTime":220.905,"endTime":224.291,"body":"to you're going to see"},{"startTime":224.291,"endTime":227.509,"body":"the org just go the way it's going to go"},{"startTime":224.291,"endTime":227.509,"body":"because you haven't defined it."},{"startTime":227.644,"endTime":229.845,"body":"You haven't made it clear."},{"startTime":229.845,"endTime":231.369,"body":"And it's it's really important to do that."},{"startTime":231.369,"endTime":233.266,"body":"Kind of setting and who, shape"},{"startTime":233.266,"endTime":236.822,"body":"who should who should build the mission"},{"startTime":233.266,"endTime":236.822,"body":"vision values for a family law firm."},{"startTime":238.075,"endTime":238.989,"body":"Yeah, it's got to come."},{"startTime":238.989,"endTime":241.664,"body":"It's got to come from the top down."},{"startTime":238.989,"endTime":241.664,"body":"It's got to come from the leadership."},{"startTime":241.664,"endTime":244.577,"body":"It's got it from the folks"},{"startTime":241.664,"endTime":244.577,"body":"who are directing where you're going."},{"startTime":244.577,"endTime":247.726,"body":"Because if you don't have a clear vision,"},{"startTime":244.577,"endTime":247.726,"body":"if you can't articulate it,"},{"startTime":248.167,"endTime":251.926,"body":"the odds of your team"},{"startTime":248.167,"endTime":251.926,"body":"being able to are incredibly low."},{"startTime":252.366,"endTime":253.924,"body":"And I will say like one of the temptations"},{"startTime":253.924,"endTime":255.041,"body":"I've actually heard this from,"},{"startTime":255.041,"endTime":258.191,"body":"from folks who have led organizations"},{"startTime":255.041,"endTime":258.191,"body":"or growing their organizations,"},{"startTime":258.191,"endTime":261.544,"body":"is there's a temptation to like, involve"},{"startTime":258.191,"endTime":261.544,"body":"like everyone in it."},{"startTime":261.544,"endTime":262.627,"body":"Like, what do you guys think it should be?"},{"startTime":262.627,"endTime":263.406,"body":"What do you want it to be?"},{"startTime":263.406,"endTime":266.386,"body":"And it's like there's a time and a place"},{"startTime":263.406,"endTime":266.386,"body":"to get feedback and input,"},{"startTime":266.454,"endTime":267.876,"body":"but this is not it."},{"startTime":267.876,"endTime":269.028,"body":"This is the place for you"},{"startTime":269.028,"endTime":273.566,"body":"to make a definitive statement"},{"startTime":269.028,"endTime":273.566,"body":"and plant your flag on what you stand for,"},{"startTime":273.735,"endTime":276.58,"body":"what you will and will not tolerate,"},{"startTime":273.735,"endTime":276.58,"body":"and where you are going."},{"startTime":276.58,"endTime":279.56,"body":"This is your differentiation"},{"startTime":276.58,"endTime":279.56,"body":"for your team internally."},{"startTime":279.594,"endTime":281.287,"body":"This is not a democracy."},{"startTime":281.287,"endTime":283.996,"body":"You need to step forward."},{"startTime":281.287,"endTime":283.996,"body":"You need to own. This is the leader."},{"startTime":285.554,"endTime":286.706,"body":"I think I mentioned this"},{"startTime":286.706,"endTime":291.108,"body":"on a different podcast,"},{"startTime":286.706,"endTime":291.108,"body":"but we we internally both at the agency"},{"startTime":291.108,"endTime":294.156,"body":"and I'm not so much a law firm,"},{"startTime":291.108,"endTime":294.156,"body":"but definitely at the agency"},{"startTime":294.156,"endTime":299.575,"body":"tried to crowdsource this and and have"},{"startTime":294.156,"endTime":299.575,"body":"everyone have a say and a voice."},{"startTime":299.575,"endTime":303.063,"body":"And from personal experience,"},{"startTime":299.575,"endTime":303.063,"body":"I will tell you it is not effective"},{"startTime":303.063,"endTime":307.533,"body":"because if everyone has a voice kind of"},{"startTime":303.063,"endTime":307.533,"body":"no one does and then there's no in."},{"startTime":308.346,"endTime":308.718,"body":"Yeah."},{"startTime":308.718,"endTime":309.802,"body":"You know, when we"},{"startTime":309.802,"endTime":313.866,"body":"when we crafted ours over at Sterling,"},{"startTime":309.802,"endTime":313.866,"body":"it was just this kind of created"},{"startTime":313.866,"endTime":315.051,"body":"the first version of what"},{"startTime":315.051,"endTime":318.167,"body":"we called our vivid vision,"},{"startTime":315.051,"endTime":318.167,"body":"which included mission, vision, values"},{"startTime":318.302,"endTime":320.504,"body":"and like being part"},{"startTime":318.302,"endTime":320.504,"body":"of the co-founding team,"},{"startTime":320.504,"endTime":322.061,"body":"I didn't know what a law firm"},{"startTime":320.504,"endTime":322.061,"body":"should look like."},{"startTime":322.061,"endTime":325.211,"body":"So he took a first stab at it,"},{"startTime":322.061,"endTime":325.211,"body":"and then we wrestled over that"},{"startTime":325.211,"endTime":329.173,"body":"for probably three to 3 to 4 weeks"},{"startTime":325.211,"endTime":329.173,"body":"of just crafting that statement"},{"startTime":329.173,"endTime":331.103,"body":"and defining like, who we are"},{"startTime":329.173,"endTime":331.103,"body":"and what we're going to be."},{"startTime":331.103,"endTime":334.388,"body":"And then, you know, let me read that out"},{"startTime":331.103,"endTime":334.388,"body":"loud to each other every week"},{"startTime":335.032,"endTime":337.402,"body":"to just reinforce it"},{"startTime":335.032,"endTime":337.402,"body":"and kind of come back, come back"},{"startTime":337.402,"endTime":340.45,"body":"to who we said we're going to be"},{"startTime":337.402,"endTime":340.45,"body":"or make decisions in that."},{"startTime":340.518,"endTime":342.042,"body":"Are we executing against it?"},{"startTime":342.042,"endTime":343.939,"body":"That type of thing is really important."},{"startTime":343.939,"endTime":346.58,"body":"Like this"},{"startTime":343.939,"endTime":346.58,"body":"does seem small and insignificant."},{"startTime":346.58,"endTime":347.698,"body":"It's like, who cares?"},{"startTime":347.698,"endTime":349.662,"body":"I can just smile stupidly at work."},{"startTime":349.662,"endTime":352.405,"body":"Yeah, that's that's that is true."},{"startTime":352.405,"endTime":354.911,"body":"Who are you trying to become?"},{"startTime":352.405,"endTime":354.911,"body":"And what are you trying to create?"},{"startTime":354.911,"endTime":358.027,"body":"I think it's also very important"},{"startTime":354.911,"endTime":358.027,"body":"if you want to grow your business."},{"startTime":358.027,"endTime":361.142,"body":"So we we've done the work"},{"startTime":358.027,"endTime":361.142,"body":"and we listen to all, of,"},{"startTime":361.142,"endTime":364.393,"body":"all of our podcasts and did a deep dive"},{"startTime":361.142,"endTime":364.393,"body":"into mission vision values."},{"startTime":364.393,"endTime":368.83,"body":"We've created it now to be"},{"startTime":364.393,"endTime":368.83,"body":"how do we use it to engage our team?"},{"startTime":369.643,"endTime":373.266,"body":"Yeah, I'd say there's really two areas"},{"startTime":369.643,"endTime":373.266,"body":"that you're going to think about this"},{"startTime":373.571,"endTime":377.127,"body":"one is that you're going to constantly"},{"startTime":373.571,"endTime":377.127,"body":"remind your team"},{"startTime":377.499,"endTime":379.328,"body":"on the the mission and the vision."},{"startTime":379.328,"endTime":383.256,"body":"I heard I heard a pretty well known"},{"startTime":379.328,"endTime":383.256,"body":"leadership coach say recently that"},{"startTime":383.527,"endTime":386.812,"body":"if you're the CEO,"},{"startTime":383.527,"endTime":386.812,"body":"you're actually the chief reminder."},{"startTime":387.151,"endTime":389.048,"body":"That's your main thing for the org."},{"startTime":389.048,"endTime":394.263,"body":"And you're constantly reminding everybody"},{"startTime":389.048,"endTime":394.263,"body":"of where we're going because it's so easy"},{"startTime":394.263,"endTime":397.311,"body":"to, to Tony's point to just get down"},{"startTime":394.263,"endTime":397.311,"body":"and I'm just going to do good legal work."},{"startTime":397.616,"endTime":399.58,"body":"I'm just going to do the work right."},{"startTime":399.58,"endTime":402.255,"body":"I'm going to do good plumbing work,"},{"startTime":399.58,"endTime":402.255,"body":"I'm going to do good Hvac work."},{"startTime":402.255,"endTime":405.032,"body":"I'm going to do good marketing"},{"startTime":402.255,"endTime":405.032,"body":"work. Right. I'm just going to do my job."},{"startTime":405.032,"endTime":406.556,"body":"But why am I doing this again?"},{"startTime":406.556,"endTime":410.383,"body":"And like,"},{"startTime":406.556,"endTime":410.383,"body":"you'll feel you will feel 100% like you."},{"startTime":410.383,"endTime":411.737,"body":"Like I'm blue in the face."},{"startTime":411.737,"endTime":413.532,"body":"I'm saying this."},{"startTime":411.737,"endTime":413.532,"body":"I say it every 20 minutes."},{"startTime":413.532,"endTime":414.853,"body":"I feel like I'm saying it all the time."},{"startTime":414.853,"endTime":416.716,"body":"And right about the time"},{"startTime":414.853,"endTime":416.716,"body":"you feel that way,"},{"startTime":416.716,"endTime":419.73,"body":"that Tarantino's to be like,"},{"startTime":416.716,"endTime":419.73,"body":"oh yeah, I remember that now."},{"startTime":420.441,"endTime":423.726,"body":"So don't don't get tired of saying"},{"startTime":420.441,"endTime":423.726,"body":"you're the chief reminder."},{"startTime":423.726,"endTime":426.706,"body":"You need to keep bringing it up and"},{"startTime":423.726,"endTime":426.706,"body":"reminding people of where you're going."},{"startTime":427.214,"endTime":428.636,"body":"That's one really big thing."},{"startTime":428.636,"endTime":430.939,"body":"We do that once a week with our team."},{"startTime":430.939,"endTime":433.649,"body":"We also do that on a monthly basis"},{"startTime":430.939,"endTime":433.649,"body":"where we deep dive further."},{"startTime":433.649,"endTime":434.055,"body":"It's like"},{"startTime":434.055,"endTime":436.392,"body":"you got to figure out your cadence"},{"startTime":434.055,"endTime":436.392,"body":"and your rhythms,"},{"startTime":436.392,"endTime":438.186,"body":"but you're going to assume people"},{"startTime":436.392,"endTime":438.186,"body":"remember it"},{"startTime":438.186,"endTime":439.507,"body":"because it's super important close to you."},{"startTime":439.507,"endTime":441.065,"body":"And they they don't at all."},{"startTime":441.065,"endTime":444.011,"body":"So, Tony, I knew you guys had some rhythms"},{"startTime":441.065,"endTime":444.011,"body":"at the law firm for the vivid vision"},{"startTime":444.011,"endTime":447.195,"body":"that you, you use as well"},{"startTime":444.011,"endTime":447.195,"body":"to kind of think about that, reminding me."},{"startTime":447.974,"endTime":451.191,"body":"Yeah, it was something that we would read"},{"startTime":447.974,"endTime":451.191,"body":"as a leadership team once a week,"},{"startTime":451.191,"endTime":452.207,"body":"and then the individual teams"},{"startTime":452.207,"endTime":456.237,"body":"and there tend to also read it"},{"startTime":452.207,"endTime":456.237,"body":"once a week, and it's just up to like"},{"startTime":456.643,"endTime":460.741,"body":"come back and prevent the drift"},{"startTime":456.643,"endTime":460.741,"body":"to from continuing to drift."},{"startTime":461.283,"endTime":465.313,"body":"So but also say like this is,"},{"startTime":461.283,"endTime":465.313,"body":"you know, you know, family law firm."},{"startTime":465.313,"endTime":469.174,"body":"There's these are really intense"},{"startTime":465.313,"endTime":469.174,"body":"emotional conversations at times."},{"startTime":469.749,"endTime":471.104,"body":"A good chunk of them."},{"startTime":471.104,"endTime":475.676,"body":"So having like really good clarity of like"},{"startTime":471.104,"endTime":475.676,"body":"why we're doing what we're doing"},{"startTime":475.811,"endTime":478.69,"body":"can really help"},{"startTime":475.811,"endTime":478.69,"body":"you get through some of those tough times"},{"startTime":478.69,"endTime":481.67,"body":"because, like, you're"},{"startTime":478.69,"endTime":481.67,"body":"you can kind of get mired down into that"},{"startTime":481.738,"endTime":484.718,"body":"and forget, like, what what"},{"startTime":481.738,"endTime":484.718,"body":"what's the purpose of what we're doing?"},{"startTime":484.718,"endTime":485.531,"body":"Why are we here?"},{"startTime":485.531,"endTime":488.172,"body":"Because some of that comes along with it."},{"startTime":488.172,"endTime":491.66,"body":"But if you can't remember what the what"},{"startTime":488.172,"endTime":491.66,"body":"the real why was behind your mission"},{"startTime":492.168,"endTime":495.487,"body":"like it's sterling hours was empower"},{"startTime":492.168,"endTime":495.487,"body":"family law clients super simple."},{"startTime":495.487,"endTime":497.621,"body":"So every decision we made"},{"startTime":495.487,"endTime":497.621,"body":"what to that ones"},{"startTime":497.621,"endTime":500.127,"body":"it helps us during those times."},{"startTime":497.621,"endTime":500.127,"body":"We have to make hard decisions."},{"startTime":501.177,"endTime":504.326,"body":"I think the second piece"},{"startTime":501.177,"endTime":504.326,"body":"tell us about how it gets it gets you."},{"startTime":504.326,"endTime":507.035,"body":"So like Tony said, the first piece is like"},{"startTime":504.326,"endTime":507.035,"body":"you're repeating it."},{"startTime":507.035,"endTime":509.033,"body":"You're"},{"startTime":507.035,"endTime":509.033,"body":"reminding it, you're using as a filter."},{"startTime":509.033,"endTime":511.404,"body":"The second piece is really specific"},{"startTime":509.033,"endTime":511.404,"body":"to the values."},{"startTime":511.404,"endTime":516.247,"body":"Values should be behaviors"},{"startTime":511.404,"endTime":516.247,"body":"that you're looking for from your team."},{"startTime":516.721,"endTime":519.769,"body":"And you use those those value behaviors"},{"startTime":519.769,"endTime":522.783,"body":"to hire, to fire and to reward."},{"startTime":523.325,"endTime":524.713,"body":"Like it's very straightforward."},{"startTime":524.713,"endTime":526.813,"body":"Like these are the things that you use"},{"startTime":526.813,"endTime":530.64,"body":"to evaluate every single potential team"},{"startTime":526.813,"endTime":530.64,"body":"member or current team member."},{"startTime":530.944,"endTime":532.841,"body":"Are they living out our values"},{"startTime":530.944,"endTime":532.841,"body":"so they have to be."},{"startTime":532.841,"endTime":533.925,"body":"When you're forming them,"},{"startTime":533.925,"endTime":537.04,"body":"you have to ask yourself, what I fire"},{"startTime":533.925,"endTime":537.04,"body":"somebody for not doing this?"},{"startTime":537.616,"endTime":540.325,"body":"Would I hire somebody"},{"startTime":537.616,"endTime":540.325,"body":"who does all these things?"},{"startTime":540.325,"endTime":542.594,"body":"How would I reward people for doing this?"},{"startTime":542.594,"endTime":545.811,"body":"And if you're not willing to live"},{"startTime":542.594,"endTime":545.811,"body":"that out, don't put it in your values."},{"startTime":545.811,"endTime":548.792,"body":"It's not enough? Absolutely not."},{"startTime":545.811,"endTime":548.792,"body":"It feels false. It feels fake."},{"startTime":548.792,"endTime":550.993,"body":"People can smell that a mile away."},{"startTime":550.993,"endTime":553.533,"body":"And they want authenticity"},{"startTime":550.993,"endTime":553.533,"body":"when they're joining someplace"},{"startTime":553.533,"endTime":556.073,"body":"and they're hitching up, they want to"},{"startTime":553.533,"endTime":556.073,"body":"they want to buy into the vision."},{"startTime":556.073,"endTime":559.73,"body":"So you have to operationalize them"},{"startTime":556.073,"endTime":559.73,"body":"very much in the hiring process,"},{"startTime":559.73,"endTime":562.981,"body":"the onboarding,"},{"startTime":559.73,"endTime":562.981,"body":"the coaching, every step along the way."},{"startTime":562.981,"endTime":565.961,"body":"And then when it comes down to it,"},{"startTime":562.981,"endTime":565.961,"body":"like when you're giving people praise,"},{"startTime":566.097,"endTime":567.553,"body":"tie it to a value."},{"startTime":567.553,"endTime":571.38,"body":"When you're giving people bonuses, show"},{"startTime":567.553,"endTime":571.38,"body":"how they're living out the values,"},{"startTime":571.651,"endTime":574.021,"body":"because what you're showing"},{"startTime":571.651,"endTime":574.021,"body":"the rest of the organization is"},{"startTime":574.021,"endTime":576.426,"body":"these are the behaviors"},{"startTime":574.021,"endTime":576.426,"body":"that we want you to authentic."},{"startTime":576.426,"endTime":580.083,"body":"If you say we're going to be candid,"},{"startTime":576.426,"endTime":580.083,"body":"if you say we're going to be hard working,"},{"startTime":580.354,"endTime":584.249,"body":"you have to follow through on that"},{"startTime":580.354,"endTime":584.249,"body":"every week, every day,"},{"startTime":584.52,"endTime":588.11,"body":"giving those praises, giving those shout"},{"startTime":584.52,"endTime":588.11,"body":"outs, giving those bonuses, saying,"},{"startTime":588.11,"endTime":591.056,"body":"hey, this person's not here anymore"},{"startTime":588.11,"endTime":591.056,"body":"because they didn't live out our values."},{"startTime":591.056,"endTime":593.054,"body":"We didn't see them"},{"startTime":591.056,"endTime":593.054,"body":"showing up the way we needed to."},{"startTime":594.341,"endTime":595.323,"body":"Also, yes,"},{"startTime":595.323,"endTime":599.184,"body":"has to be"},{"startTime":595.323,"endTime":599.184,"body":"the lens to which you're evaluating your"},{"startTime":599.184,"endTime":602.435,"body":"your law firm team members that so"},{"startTime":603.01,"endTime":605.991,"body":"in concept sounds great."},{"startTime":606.16,"endTime":609.343,"body":"How to and what we"},{"startTime":606.16,"endTime":609.343,"body":"one of the things that we that we do is"},{"startTime":609.343,"endTime":613.373,"body":"our final interview is a presentation"},{"startTime":609.343,"endTime":613.373,"body":"from a potential hire."},{"startTime":613.407,"endTime":616.692,"body":"And they going to present to us"},{"startTime":613.407,"endTime":616.692,"body":"why they're a good fit for rocket clicks"},{"startTime":616.692,"endTime":619.943,"body":"and our mission vision values"},{"startTime":616.692,"endTime":619.943,"body":"and why we flex is a good fit for them."},{"startTime":620.417,"endTime":623.228,"body":"So it's to kind of two sided"},{"startTime":623.228,"endTime":626.31,"body":"and they got to deliver that presentation"},{"startTime":623.228,"endTime":626.31,"body":"with that camp, articulate that."},{"startTime":626.479,"endTime":628.003,"body":"It's not a great interview."},{"startTime":628.003,"endTime":630.238,"body":"And we typically pass"},{"startTime":628.003,"endTime":630.238,"body":"on those those opportunities."},{"startTime":630.238,"endTime":632.338,"body":"But it really gives you"},{"startTime":630.238,"endTime":632.338,"body":"an opportunity to see like"},{"startTime":632.338,"endTime":634.573,"body":"are do they really"},{"startTime":632.338,"endTime":634.573,"body":"are they actually passionate"},{"startTime":634.573,"endTime":636.131,"body":"about the things"},{"startTime":634.573,"endTime":636.131,"body":"that we're passionate about."},{"startTime":636.131,"endTime":638.197,"body":"Or is this just going to be like"},{"startTime":636.131,"endTime":638.197,"body":"about the seat."},{"startTime":638.197,"endTime":639.89,"body":"Because butts button seats"},{"startTime":638.197,"endTime":639.89,"body":"don't really work?"},{"startTime":639.89,"endTime":641.448,"body":"Like that's not something that"},{"startTime":641.448,"endTime":645.038,"body":"typically will actually help you grow"},{"startTime":641.448,"endTime":645.038,"body":"and sustain growth over the long term."},{"startTime":645.986,"endTime":646.494,"body":"I mean, another"},{"startTime":646.494,"endTime":649.609,"body":"way is"},{"startTime":646.494,"endTime":649.609,"body":"we we get really specific with our vision."},{"startTime":650.253,"endTime":652.048,"body":"So we break it down into three buckets."},{"startTime":652.048,"endTime":654.215,"body":"We'll talk more about it"},{"startTime":652.048,"endTime":654.215,"body":"when we get into that."},{"startTime":654.215,"endTime":656.721,"body":"But it's like we want"},{"startTime":654.215,"endTime":656.721,"body":"our legacy to be like, what's the impact"},{"startTime":656.721,"endTime":658.144,"body":"for the marketplace?"},{"startTime":658.144,"endTime":661.767,"body":"How do we want to impact people and then"},{"startTime":658.144,"endTime":661.767,"body":"financial what we want accomplished."},{"startTime":661.767,"endTime":664.409,"body":"That kind of gets three different lenses"},{"startTime":661.767,"endTime":664.409,"body":"of where we're trying to head."},{"startTime":664.409,"endTime":668.134,"body":"And then there's very clear ways"},{"startTime":664.409,"endTime":668.134,"body":"that you can operationalize that."},{"startTime":668.134,"endTime":671.927,"body":"So like one of our hierarchical"},{"startTime":668.134,"endTime":671.927,"body":"looks is we want we want to achieve"},{"startTime":672.469,"endTime":675.076,"body":"1000 PDF goals"},{"startTime":672.469,"endTime":675.076,"body":"with our team in the next ten years."},{"startTime":675.076,"endTime":677.549,"body":"So that's personal"},{"startTime":675.076,"endTime":677.549,"body":"professional financial goals."},{"startTime":677.549,"endTime":680.088,"body":"We want to see our team accomplish"},{"startTime":677.549,"endTime":680.088,"body":"a thousand."},{"startTime":680.088,"endTime":682.154,"body":"So how do we operationalize it."},{"startTime":682.154,"endTime":683.136,"body":"We got to track it."},{"startTime":683.136,"endTime":684.762,"body":"We got to execute our conversations."},{"startTime":684.762,"endTime":687.403,"body":"We got to do lots of things in coaching."},{"startTime":687.403,"endTime":690.892,"body":"We got to celebrate as we're"},{"startTime":687.403,"endTime":690.892,"body":"getting closer to those milestones."},{"startTime":691.061,"endTime":692.72,"body":"So there's a lot of ways that you can like"},{"startTime":692.72,"endTime":695.734,"body":"once you get specific,"},{"startTime":692.72,"endTime":695.734,"body":"you can then really create operations"},{"startTime":695.802,"endTime":699.223,"body":"behind it to make it real and like make it"},{"startTime":695.802,"endTime":699.223,"body":"part of the culture, not just something"},{"startTime":699.223,"endTime":703.219,"body":"that's like set every week, but it's"},{"startTime":699.223,"endTime":703.219,"body":"actually something that's lived process."},{"startTime":703.49,"endTime":706.504,"body":"We literally have that employee self"},{"startTime":706.673,"endTime":710.568,"body":"diagnose self-assess against the values"},{"startTime":706.673,"endTime":710.568,"body":"and the manager."},{"startTime":711.008,"endTime":713.683,"body":"Anybody should be like rate yourself"},{"startTime":711.008,"endTime":713.683,"body":"on a scale of 1 to 10 or something"},{"startTime":713.683,"endTime":714.53,"body":"like that's the end of it."},{"startTime":714.53,"endTime":718.153,"body":"But like"},{"startTime":714.53,"endTime":718.153,"body":"I mean reach for the uncomfortable."},{"startTime":718.153,"endTime":721.845,"body":"We don't just ask them to say like,"},{"startTime":718.153,"endTime":721.845,"body":"are you good at this core value?"},{"startTime":721.845,"endTime":726.213,"body":"We say, please"},{"startTime":721.845,"endTime":726.213,"body":"provide specific examples of times"},{"startTime":726.213,"endTime":729.092,"body":"when you have lived"},{"startTime":726.213,"endTime":729.092,"body":"out this core value. Well,"},{"startTime":730.379,"endTime":731.564,"body":"and so like if you say,"},{"startTime":731.564,"endTime":734.68,"body":"oh, I'm great,"},{"startTime":731.564,"endTime":734.68,"body":"and you can only come up with two examples"},{"startTime":734.68,"endTime":737.66,"body":"where you lived it out,"},{"startTime":734.68,"endTime":737.66,"body":"well, you're probably not great."},{"startTime":737.829,"endTime":741.148,"body":"Like you probably need"},{"startTime":737.829,"endTime":741.148,"body":"to have ten examples and you have to pick"},{"startTime":741.453,"endTime":744.636,"body":"four of them that you're going to give"},{"startTime":741.453,"endTime":744.636,"body":"because you ran out of characters like"},{"startTime":744.907,"endTime":747.718,"body":"or you're actually just kind of like,"},{"startTime":744.907,"endTime":747.718,"body":"okay at it."},{"startTime":747.718,"endTime":751.308,"body":"And we're gonna talk about like,"},{"startTime":747.718,"endTime":751.308,"body":"what does it look like for you to model"},{"startTime":751.308,"endTime":755.406,"body":"this with integrity for the rest of"},{"startTime":751.308,"endTime":755.406,"body":"the organization and be authentic with it?"},{"startTime":755.406,"endTime":758.995,"body":"So, really"},{"startTime":755.406,"endTime":758.995,"body":"make it like part of the ongoing process."},{"startTime":758.995,"endTime":763.093,"body":"Put in your performance reviews, show"},{"startTime":758.995,"endTime":763.093,"body":"your team that you're serious about it"},{"startTime":763.093,"endTime":765.802,"body":"because to the degree that you are,"},{"startTime":763.093,"endTime":765.802,"body":"they will take it seriously"},{"startTime":765.802,"endTime":768.071,"body":"and to the degree that you aren't,"},{"startTime":765.802,"endTime":768.071,"body":"they will just go, hey,"},{"startTime":768.071,"endTime":770.036,"body":"this is just fluff on the wall"},{"startTime":768.071,"endTime":770.036,"body":"and I don't have to care about it."},{"startTime":771.051,"endTime":771.763,"body":"And like that."},{"startTime":771.763,"endTime":773.896,"body":"So like that little last point"},{"startTime":771.763,"endTime":773.896,"body":"that is so important"},{"startTime":773.896,"endTime":776.504,"body":"because when you said the degree,"},{"startTime":773.896,"endTime":776.504,"body":"the degree to which you take it"},{"startTime":776.504,"endTime":779.518,"body":"seriously will be,"},{"startTime":776.504,"endTime":779.518,"body":"it will be either it won't."},{"startTime":779.586,"endTime":781.99,"body":"The team will never take it"},{"startTime":779.586,"endTime":781.99,"body":"more serious than you,"},{"startTime":781.99,"endTime":784.022,"body":"and they will likely"},{"startTime":781.99,"endTime":784.022,"body":"take it less serious than you."},{"startTime":784.022,"endTime":785.58,"body":"So the degree to which you take it"},{"startTime":785.58,"endTime":787.883,"body":"seriously will dictate"},{"startTime":785.58,"endTime":787.883,"body":"how seriously take it."},{"startTime":787.883,"endTime":790.795,"body":"You have to own it. Really be truly,"},{"startTime":787.883,"endTime":790.795,"body":"authentically you."},{"startTime":790.795,"endTime":792.996,"body":"Because if it's not,"},{"startTime":790.795,"endTime":792.996,"body":"it's not going to be the team."},{"startTime":792.996,"endTime":795.198,"body":"So yeah. 100% until I agree."},{"startTime":795.198,"endTime":799.295,"body":"And I feel like we've, you know,"},{"startTime":795.198,"endTime":799.295,"body":"I wanted to, to end on a few pitfalls"},{"startTime":799.295,"endTime":802.276,"body":"or how companies especially,"},{"startTime":799.295,"endTime":802.276,"body":"which I know we've talked about,"},{"startTime":802.276,"endTime":805.222,"body":"a few of them,"},{"startTime":802.276,"endTime":805.222,"body":"but JCPenney that we missed that,"},{"startTime":805.222,"endTime":809.32,"body":"you know, off homeowners can avoid when,"},{"startTime":805.222,"endTime":809.32,"body":"when truly building out their vision."},{"startTime":809.353,"endTime":810.234,"body":"Guys."},{"startTime":810.234,"endTime":812.842,"body":"Yeah, I'd say there's probably two"},{"startTime":810.234,"endTime":812.842,"body":"that I would call out."},{"startTime":812.842,"endTime":817.447,"body":"One is being unspecific with your"},{"startTime":812.842,"endTime":817.447,"body":"your language being vague."},{"startTime":818.023,"endTime":820.631,"body":"And so, you know, if you're not detailed"},{"startTime":820.631,"endTime":823.882,"body":"with your values,"},{"startTime":820.631,"endTime":823.882,"body":"with your, with your vision,"},{"startTime":824.593,"endTime":826.794,"body":"then people are going"},{"startTime":824.593,"endTime":826.794,"body":"to have different interpretations"},{"startTime":826.794,"endTime":829.808,"body":"and they're going to think"},{"startTime":826.794,"endTime":829.808,"body":"they're living it out when they're not."},{"startTime":829.978,"endTime":833.601,"body":"And so you need to be crystal"},{"startTime":829.978,"endTime":833.601,"body":"clear to the point where it's"},{"startTime":833.906,"endTime":836.412,"body":"if you're not repelling somebody"},{"startTime":833.906,"endTime":836.412,"body":"with the way you describe it,"},{"startTime":836.412,"endTime":839.121,"body":"you're probably not being specific"},{"startTime":836.412,"endTime":839.121,"body":"enough and clear enough."},{"startTime":839.121,"endTime":839.528,"body":"Yeah. Like."},{"startTime":840.848,"endTime":841.424,"body":"Yeah."},{"startTime":841.424,"endTime":842.745,"body":"100% agree with that."},{"startTime":842.745,"endTime":843.659,"body":"You know,"},{"startTime":843.659,"endTime":844.404,"body":"I always say, look,"},{"startTime":844.404,"endTime":847.046,"body":"one of the biggest reasons"},{"startTime":844.404,"endTime":847.046,"body":"I love the Cowboys and I love the Yankees"},{"startTime":847.046,"endTime":849.112,"body":"is because most people don't like baseball"},{"startTime":849.112,"endTime":851.313,"body":"or most people that like the NFL football."},{"startTime":851.313,"endTime":852.668,"body":"They like the Cowboys or they hate them."},{"startTime":852.668,"endTime":855.241,"body":"They like the Yankees,"},{"startTime":852.668,"endTime":855.241,"body":"or they hate them like perfect."},{"startTime":855.241,"endTime":858.323,"body":"That's great branding"},{"startTime":855.241,"endTime":858.323,"body":"because now you have an opinion"},{"startTime":858.323,"endTime":860.05,"body":"and you know who they are versus"},{"startTime":860.05,"endTime":862.421,"body":"I don't even know what"},{"startTime":860.05,"endTime":862.421,"body":"the Cleveland Indians new name is"},{"startTime":862.421,"endTime":865.333,"body":"because most people don't care"},{"startTime":862.421,"endTime":865.333,"body":"about that team."},{"startTime":865.333,"endTime":866.857,"body":"It's like they don't really they"},{"startTime":866.857,"endTime":869.804,"body":"they don't like, create"},{"startTime":866.857,"endTime":869.804,"body":"any emotional response."},{"startTime":869.804,"endTime":870.853,"body":"To Gigi's point."},{"startTime":870.853,"endTime":873.732,"body":"If you're trying to be everything to"},{"startTime":870.853,"endTime":873.732,"body":"everyone, you're nothing that you're"},{"startTime":873.732,"endTime":875.053,"body":"actually nothing to everyone."},{"startTime":875.053,"endTime":877.322,"body":"Like you haven't killed anyone,"},{"startTime":875.053,"endTime":877.322,"body":"you attracted anyone."},{"startTime":877.322,"endTime":878.812,"body":"It's just mush."},{"startTime":878.812,"endTime":882.029,"body":"So and I would say if you're"},{"startTime":878.812,"endTime":882.029,"body":"if you do have them"},{"startTime":882.537,"endTime":885.449,"body":"clearly articulated out"},{"startTime":882.537,"endTime":885.449,"body":"and you're doing this within your firm,"},{"startTime":885.449,"endTime":889.412,"body":"you're not living these values out"},{"startTime":885.449,"endTime":889.412,"body":"and you're not like allowing them to have"},{"startTime":889.717,"endTime":892.256,"body":"financial impacts"},{"startTime":889.717,"endTime":892.256,"body":"because you're going to have situations"},{"startTime":892.256,"endTime":895.271,"body":"where you have a client that they're going"},{"startTime":892.256,"endTime":895.271,"body":"to try to push you outside of,"},{"startTime":895.406,"endTime":898.42,"body":"push you outside of your values, or it's"},{"startTime":895.406,"endTime":898.42,"body":"an opportunity you really should take."},{"startTime":898.725,"endTime":900.926,"body":"And like,"},{"startTime":898.725,"endTime":900.926,"body":"are you willing to truly live that?"},{"startTime":900.926,"endTime":904.076,"body":"Because if your not, your team"},{"startTime":900.926,"endTime":904.076,"body":"isn't going to trust you, that your team"},{"startTime":904.076,"endTime":907.09,"body":"isn't going to actually believe it"},{"startTime":904.076,"endTime":907.09,"body":"because you don't really believe in what"},{"startTime":907.631,"endTime":910.171,"body":"when you know the rubber hits the roof"},{"startTime":910.171,"endTime":913.795,"body":"because you're willing to violate it or,"},{"startTime":910.171,"endTime":913.795,"body":"you know, a couple extra bucks."},{"startTime":914.066,"endTime":917.757,"body":"So now I can violate it"},{"startTime":914.066,"endTime":917.757,"body":"because I don't have time to do it."},{"startTime":917.757,"endTime":920.534,"body":"It's going to be"},{"startTime":917.757,"endTime":920.534,"body":"how your team member thinks about it."},{"startTime":920.534,"endTime":923.921,"body":"So yeah, that was an at least my second,"},{"startTime":920.534,"endTime":923.921,"body":"my second one,"},{"startTime":923.921,"endTime":925.783,"body":"I think we haven't really talked"},{"startTime":923.921,"endTime":925.783,"body":"as much about. It is like,"},{"startTime":927.951,"endTime":931.304,"body":"when you go to apply these if, when, if,"},{"startTime":931.304,"endTime":936.011,"body":"when things are down, you opt for things"},{"startTime":931.304,"endTime":936.011,"body":"that you didn't put in your mission."},{"startTime":936.011,"endTime":937.603,"body":"Vision, values as you"},{"startTime":937.603,"endTime":941.226,"body":"you probably didn't accurately represent"},{"startTime":937.603,"endTime":941.226,"body":"your desires for the organization."},{"startTime":941.226,"endTime":942.039,"body":"Well."},{"startTime":942.039,"endTime":945.256,"body":"And so if you're interviewing"},{"startTime":942.039,"endTime":945.256,"body":"and you've got somebody who like,"},{"startTime":945.561,"endTime":950.099,"body":"you know, you've got kindness as a value"},{"startTime":945.561,"endTime":950.099,"body":"and this person's a jerk,"},{"startTime":950.336,"endTime":953.35,"body":"but they're a super skilled,"},{"startTime":950.336,"endTime":953.35,"body":"super successful jerk."},{"startTime":953.587,"endTime":956.229,"body":"And you're like, yeah, but they're going"},{"startTime":953.587,"endTime":956.229,"body":"to do such good things for the company."},{"startTime":956.229,"endTime":958.531,"body":"And you hire them and you bring them in."},{"startTime":958.531,"endTime":961.105,"body":"It's like,"},{"startTime":958.531,"endTime":961.105,"body":"okay, then either kindness isn't"},{"startTime":961.105,"endTime":963.679,"body":"actually one of your values or something"},{"startTime":961.105,"endTime":963.679,"body":"you didn't list,"},{"startTime":963.679,"endTime":966.253,"body":"or you're willing to to mortgage"},{"startTime":963.679,"endTime":966.253,"body":"those and give those up,"},{"startTime":966.253,"endTime":967.574,"body":"which case"},{"startTime":966.253,"endTime":967.574,"body":"you don't really believe in them."},{"startTime":967.574,"endTime":970.554,"body":"And so like you have to be willing to say"},{"startTime":967.574,"endTime":970.554,"body":"no, all right."},{"startTime":970.588,"endTime":973.906,"body":"You have to be willing to pass on"},{"startTime":970.588,"endTime":973.906,"body":"somebody who's really talented,"},{"startTime":974.076,"endTime":977.801,"body":"has a great resume, you know,"},{"startTime":974.076,"endTime":977.801,"body":"looks like a great, you know, client"},{"startTime":978.072,"endTime":982.644,"body":"because they violate your values"},{"startTime":978.072,"endTime":982.644,"body":"to be willing to fire clients, to say,"},{"startTime":982.644,"endTime":985.082,"body":"like, hey, this one isn't a good fit"},{"startTime":982.644,"endTime":985.082,"body":"because they treated our team badly."},{"startTime":985.082,"endTime":986.572,"body":"And that does not align with our values."},{"startTime":986.572,"endTime":990.331,"body":"You win so much from that,"},{"startTime":986.572,"endTime":990.331,"body":"so much respect from your team."},{"startTime":990.704,"endTime":994.226,"body":"But if you don't follow through on that,"},{"startTime":990.704,"endTime":994.226,"body":"you don't apply it in those cases."},{"startTime":994.226,"endTime":996.495,"body":"Like again, people can smell BS. All day."},{"startTime":996.495,"endTime":999.407,"body":"But they trust that"},{"startTime":996.495,"endTime":999.407,"body":"any of the other values were right."},{"startTime":999.407,"endTime":1002.557,"body":"If you know"},{"startTime":999.407,"endTime":1002.557,"body":"you’re showcasing as the owner,"},{"startTime":1002.557,"endTime":1005.571,"body":"well,"},{"startTime":1002.557,"endTime":1005.571,"body":"they're only right sometimes I love it."},{"startTime":1005.706,"endTime":1008.043,"body":"This is great."},{"startTime":1005.706,"endTime":1008.043,"body":"Appreciate the overview, gents."},{"startTime":1008.043,"endTime":1010.989,"body":"If you're listening to this"},{"startTime":1008.043,"endTime":1010.989,"body":"and you want to learn more,"},{"startTime":1010.989,"endTime":1013.936,"body":"we are deep diving into each one of these"},{"startTime":1010.989,"endTime":1013.936,"body":"elements."},{"startTime":1013.936,"endTime":1015.9,"body":"The mission, the vision and the values."},{"startTime":1015.9,"endTime":1020.133,"body":"So make sure to stay stand tuned"},{"startTime":1015.9,"endTime":1020.133,"body":"and listen to to our further deep dives"},{"startTime":1020.607,"endTime":1023.418,"body":"and we will see everyone"},{"startTime":1020.607,"endTime":1023.418,"body":"next time on the revenue."},{"startTime":1023.418,"endTime":1027.787,"body":"If you liked this podcast"},{"startTime":1023.418,"endTime":1027.787,"body":"on the overview of mission Vision values,"},{"startTime":1027.787,"endTime":1033.171,"body":"make sure to check out our future episodes"},{"startTime":1027.787,"endTime":1033.171,"body":"where we dive deeper into each"},{"startTime":1033.171,"endTime":1036.761,"body":"individual topic one on the mission,"},{"startTime":1033.171,"endTime":1036.761,"body":"one on the vision, one on the values."},{"startTime":1037.337,"endTime":1040.452,"body":"And we also have a great podcast"},{"startTime":1037.337,"endTime":1040.452,"body":"on the Employee"},{"startTime":1040.622,"endTime":1043.636,"body":"maturity model,"},{"startTime":1040.622,"endTime":1043.636,"body":"which you can check out here."},{"startTime":1044.245,"endTime":1044.516,"body":"Thanks."},{"startTime":1044.516,"endTime":1047.09,"body":"So we'll see you"},{"startTime":1044.516,"endTime":1047.09,"body":"next time on the revenue roadmap."}]}