{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":4.4,"body":"What if your law firm had a visionary"},{"startTime":0.0,"endTime":4.4,"body":"on your team who could spot opportunities"},{"startTime":4.4,"endTime":8.766,"body":"and risks before anyone else but struggles"},{"startTime":4.4,"endTime":8.766,"body":"to communicate their ideas clearly?"},{"startTime":9.0,"endTime":10.366,"body":"This is me."},{"startTime":10.366,"endTime":14.133,"body":"That's the power and challenge"},{"startTime":10.366,"endTime":14.133,"body":"of the creative voice."},{"startTime":15.7,"endTime":20.066,"body":"Welcome back to The Revenue Roadmap,"},{"startTime":15.7,"endTime":20.066,"body":"the podcast designed to help family"},{"startTime":20.066,"endTime":23.7,"body":"law firm owners"},{"startTime":20.066,"endTime":23.7,"body":"build the practice of their dreams,"},{"startTime":23.933,"endTime":27.433,"body":"continue to grow and learn and work"},{"startTime":23.933,"endTime":27.433,"body":"effectively with their teams."},{"startTime":27.9,"endTime":31.366,"body":"Today"},{"startTime":27.9,"endTime":31.366,"body":"we are diving into Our Giant Leadership"},{"startTime":31.366,"endTime":35.2,"body":"series where we continue our conversation"},{"startTime":31.366,"endTime":35.2,"body":"on the five voices."},{"startTime":35.566,"endTime":39.133,"body":"We are joined by Tony Carles,"},{"startTime":35.566,"endTime":39.133,"body":"who is the president"},{"startTime":39.133,"endTime":42.266,"body":"and co-founder of our law firm,"},{"startTime":39.133,"endTime":42.266,"body":"Sterling Lawyers."},{"startTime":42.566,"endTime":45.566,"body":"He also runs our agency, Rocket Clicks."},{"startTime":45.8,"endTime":50.8,"body":"And we have Matt Hawker, who leads"},{"startTime":45.8,"endTime":50.8,"body":"our people systems here at the agency."},{"startTime":50.8,"endTime":53.466,"body":"So he runs"},{"startTime":50.8,"endTime":53.466,"body":"all of our giant people systems."},{"startTime":53.466,"endTime":57.533,"body":"He works with each individual on our team"},{"startTime":53.466,"endTime":57.533,"body":"to help them understand their voice"},{"startTime":57.533,"endTime":60.533,"body":"and how they can communicate effectively"},{"startTime":57.533,"endTime":60.533,"body":"with our team."},{"startTime":60.533,"endTime":64.3,"body":"You're going to love this episode"},{"startTime":60.533,"endTime":64.3,"body":"on the creative Voice,"},{"startTime":64.6,"endTime":67.233,"body":"which represents about 10% of people."},{"startTime":67.233,"endTime":70.033,"body":"Creatives are conceptual architects"},{"startTime":67.233,"endTime":70.033,"body":"who challenge"},{"startTime":70.033,"endTime":73.066,"body":"the status quo"},{"startTime":70.033,"endTime":73.066,"body":"and consistently push for improvement."},{"startTime":73.5,"endTime":75.933,"body":"We'll discuss"},{"startTime":73.5,"endTime":75.933,"body":"how they can bring innovation and future"},{"startTime":75.933,"endTime":79.733,"body":"thinking to your team, and"},{"startTime":75.933,"endTime":79.733,"body":"how your leaders can better support them."},{"startTime":80.066,"endTime":83.9,"body":"Despite their perfectionist"},{"startTime":80.066,"endTime":83.9,"body":"and sometimes misunderstood nature."},{"startTime":84.3,"endTime":85.533,"body":"I really hope you enjoy it."},{"startTime":85.533,"endTime":86.966,"body":"All right. Welcome. Welcome everybody."},{"startTime":86.966,"endTime":87.9,"body":"It's revenue roadmap"},{"startTime":87.9,"endTime":91.6,"body":"where we talk about driving revenue"},{"startTime":87.9,"endTime":91.6,"body":"increasing profits in local businesses."},{"startTime":92.1,"endTime":95.0,"body":"I'm Anthony Carlos"},{"startTime":92.1,"endTime":95.0,"body":"president of Rocket Plex today Mr."},{"startTime":95.0,"endTime":96.966,"body":"Matt Hawker is with me to talk more"},{"startTime":98.166,"endTime":99.166,"body":"concepts."},{"startTime":99.166,"endTime":102.0,"body":"Last time we talked"},{"startTime":99.166,"endTime":102.0,"body":"we talked about the nurture."},{"startTime":102.0,"endTime":105.066,"body":"Today we're going to be talking"},{"startTime":102.0,"endTime":105.066,"body":"about the creative."},{"startTime":105.5,"endTime":107.9,"body":"So what they look like."},{"startTime":107.9,"endTime":108.566,"body":"Go through some of the"},{"startTime":108.566,"endTime":111.566,"body":"a lot of same things we talked about"},{"startTime":108.566,"endTime":111.566,"body":"last time we were together."},{"startTime":111.966,"endTime":114.1,"body":"But before we do that"},{"startTime":114.1,"endTime":116.0,"body":"we got we got our fun little question."},{"startTime":116.0,"endTime":118.933,"body":"Question of the day. Question of the"},{"startTime":118.933,"endTime":119.966,"body":"I don't know episode."},{"startTime":119.966,"endTime":122.033,"body":"Question of the episode."},{"startTime":122.033,"endTime":124.233,"body":"Maybe the first one is"},{"startTime":122.033,"endTime":124.233,"body":"why you wearing a Broncos hat?"},{"startTime":124.233,"endTime":127.233,"body":"You live in Iowa,"},{"startTime":124.233,"endTime":127.233,"body":"but we're not going to ask you that."},{"startTime":128.6,"endTime":130.566,"body":"So, let's"},{"startTime":130.566,"endTime":134.5,"body":"see what resource or tool"},{"startTime":130.566,"endTime":134.5,"body":"do you wish you had"},{"startTime":134.5,"endTime":138.633,"body":"when you first started in your career,"},{"startTime":134.5,"endTime":138.633,"body":"and why is it valuable today?"},{"startTime":140.4,"endTime":143.3,"body":"That's actually physical work"},{"startTime":143.3,"endTime":147.633,"body":"software tool or,"},{"startTime":143.3,"endTime":147.633,"body":"concept or whatever that would be for you."},{"startTime":149.266,"endTime":150.766,"body":"It could be your sweet setup."},{"startTime":150.766,"endTime":153.033,"body":"Like, maybe that's what it is."},{"startTime":153.033,"endTime":155.266,"body":"that is that my setup is pretty nice."},{"startTime":155.266,"endTime":156.566,"body":"I'm not going to lie."},{"startTime":156.566,"endTime":159.6,"body":"That's a lot better than what"},{"startTime":156.566,"endTime":159.6,"body":"it used to be back in the day, too."},{"startTime":159.633,"endTime":161.966,"body":"This is also going to show off my age."},{"startTime":159.633,"endTime":161.966,"body":"So I don't know if I."},{"startTime":161.966,"endTime":164.966,"body":"Well I really want to really want"},{"startTime":161.966,"endTime":164.966,"body":"to answer this question."},{"startTime":164.966,"endTime":167.966,"body":"With"},{"startTime":168.6,"endTime":173.166,"body":"I think I would be remiss if I didn't say"},{"startTime":168.6,"endTime":173.166,"body":"and this is a very broad"},{"startTime":173.166,"endTime":179.233,"body":"and general thing,"},{"startTime":173.166,"endTime":179.233,"body":"but the evolution of AI."},{"startTime":179.666,"endTime":182.733,"body":"I think it's not like it didn't exist"},{"startTime":183.166,"endTime":186.166,"body":"when I started in the professional"},{"startTime":183.166,"endTime":186.166,"body":"in the professional space."},{"startTime":186.333,"endTime":189.1,"body":"And it definitely does now."},{"startTime":189.1,"endTime":191.4,"body":"It's not perfect, but it's it's it's"},{"startTime":191.4,"endTime":194.366,"body":"I think it's better than what"},{"startTime":191.4,"endTime":194.366,"body":"anybody could have ever dreamed of."},{"startTime":194.366,"endTime":196.833,"body":"Back when I started working initially."},{"startTime":196.833,"endTime":200.066,"body":"If you would have told people back"},{"startTime":196.833,"endTime":200.066,"body":"then what"},{"startTime":200.733,"endTime":203.633,"body":"AI is capable of doing currently."},{"startTime":203.633,"endTime":205.766,"body":"They probably would have, like,"},{"startTime":205.766,"endTime":208.966,"body":"called a mental hospital and said"},{"startTime":205.766,"endTime":208.966,"body":"that this person needs to be admitted."},{"startTime":209.466,"endTime":212.166,"body":"Because I don't think anybody, has"},{"startTime":212.166,"endTime":215.466,"body":"saw kind of saw all of this"},{"startTime":212.166,"endTime":215.466,"body":"coming in at least as far as what it is."},{"startTime":215.466,"endTime":218.766,"body":"So that would be I would consider"},{"startTime":215.466,"endTime":218.766,"body":"I consider AI to be a tool."},{"startTime":219.266,"endTime":223.166,"body":"And maybe that's kind of a cheapskate"},{"startTime":219.266,"endTime":223.166,"body":"answer, but that's how I'm going to Okay."},{"startTime":223.2,"endTime":224.166,"body":"Nice. Yeah."},{"startTime":224.166,"endTime":227.2,"body":"I think the, like,"},{"startTime":224.166,"endTime":227.2,"body":"some of the super fascinating things."},{"startTime":228.066,"endTime":232.1,"body":"Or how fast the video or image"},{"startTime":228.066,"endTime":232.1,"body":"quality is getting better."},{"startTime":232.366,"endTime":234.266,"body":"Because you remember,"},{"startTime":232.366,"endTime":234.266,"body":"I remember when they first rolled"},{"startTime":234.266,"endTime":235.733,"body":"some of that stuff out on discord, and"},{"startTime":236.7,"endTime":239.7,"body":"it was, get like nine hands coming up."},{"startTime":240.8,"endTime":243.066,"body":"It was all funny,"},{"startTime":240.8,"endTime":243.066,"body":"but now it's it's a lot better."},{"startTime":243.066,"endTime":246.366,"body":"I mean, you still got some issues,"},{"startTime":243.066,"endTime":246.366,"body":"but, like, that was last year"},{"startTime":246.8,"endTime":250.2,"body":"when you, you know,"},{"startTime":246.8,"endTime":250.2,"body":"the nine handed individual"},{"startTime":250.7,"endTime":253.7,"body":"or like the weird, weird"},{"startTime":250.7,"endTime":253.7,"body":"turn to neck or whatever it was."},{"startTime":254.233,"endTime":258.566,"body":"This is a lot of funky stuff going on,"},{"startTime":254.233,"endTime":258.566,"body":"but the speed of improvement is,"},{"startTime":259.5,"endTime":260.566,"body":"pretty incredible."},{"startTime":260.566,"endTime":264.066,"body":"That's that's it'll be interesting"},{"startTime":260.566,"endTime":264.066,"body":"how these tools will be used"},{"startTime":265.166,"endTime":268.966,"body":"to accelerate our society"},{"startTime":265.166,"endTime":268.966,"body":"and all of our creative opportunities."},{"startTime":268.966,"endTime":272.866,"body":"And hopefully give us,"},{"startTime":268.966,"endTime":272.866,"body":"hopefully give us a lot more freedom."},{"startTime":273.3,"endTime":275.0,"body":"So we the the goal."},{"startTime":275.0,"endTime":277.933,"body":"But you know,"},{"startTime":275.0,"endTime":277.933,"body":"this is not an AI conversation."},{"startTime":277.933,"endTime":282.366,"body":"So we're going to be talking about the"},{"startTime":277.933,"endTime":282.366,"body":"creative from a leadership perspective."},{"startTime":282.9,"endTime":285.833,"body":"So let's let's step back a touch."},{"startTime":285.833,"endTime":288.833,"body":"And what's"},{"startTime":288.933,"endTime":291.933,"body":"remind our audience"},{"startTime":288.933,"endTime":291.933,"body":"what we're talking about."},{"startTime":291.933,"endTime":293.3,"body":"So five voices."},{"startTime":293.3,"endTime":296.3,"body":"So who what are the five voices?"},{"startTime":296.333,"endTime":298.866,"body":"We talked about the nurture last time."},{"startTime":296.333,"endTime":298.866,"body":"We're talking with the creative this time."},{"startTime":298.866,"endTime":301.533,"body":"So what are the"},{"startTime":298.866,"endTime":301.533,"body":"what are the what are the five voices?"},{"startTime":302.833,"endTime":304.2,"body":"talked about nurture last time."},{"startTime":304.2,"endTime":305.866,"body":"We're talking about creative today."},{"startTime":305.866,"endTime":308.866,"body":"The other three voices are Guardian."},{"startTime":309.266,"endTime":312.9,"body":"Pioneer and Connector."},{"startTime":312.933,"endTime":314.433,"body":"So those would be."},{"startTime":314.433,"endTime":316.466,"body":"Those are the five voices of giant."},{"startTime":316.466,"endTime":320.966,"body":"At the end of the day, all of us"},{"startTime":316.466,"endTime":320.966,"body":"are a combination of all of the voices."},{"startTime":321.366,"endTime":322.933,"body":"We just have natural tendencies"},{"startTime":322.933,"endTime":326.5,"body":"that lean towards one of the voices"},{"startTime":322.933,"endTime":326.5,"body":"more than the others."},{"startTime":326.766,"endTime":329.566,"body":"And then more, a little bit"},{"startTime":326.766,"endTime":329.566,"body":"more for the second voice."},{"startTime":329.566,"endTime":332.866,"body":"And the third voice and then all the way"},{"startTime":329.566,"endTime":332.866,"body":"down to the last voice is."},{"startTime":332.9,"endTime":336.866,"body":"We're still part of that, but"},{"startTime":332.9,"endTime":336.866,"body":"just not as much as all of the Awesome."},{"startTime":337.266,"endTime":337.566,"body":"All right."},{"startTime":337.566,"endTime":340.566,"body":"So the creative."},{"startTime":340.966,"endTime":342.966,"body":"How do we want to start off"},{"startTime":340.966,"endTime":342.966,"body":"with the creative?"},{"startTime":342.966,"endTime":344.533,"body":"I'm a creative, so don't offend me."},{"startTime":344.533,"endTime":346.366,"body":"You know, that's what we started with."},{"startTime":346.366,"endTime":348.2,"body":"You just don't put me in a box. Funny."},{"startTime":354.533,"endTime":355.266,"body":"The creative."},{"startTime":355.266,"endTime":360.033,"body":"So, compared to what we talked about"},{"startTime":355.266,"endTime":360.033,"body":"last time with the nurture,"},{"startTime":360.366,"endTime":364.033,"body":"we're the nurture, I believe is 43%"},{"startTime":360.366,"endTime":364.033,"body":"the general population."},{"startTime":364.033,"endTime":366.0,"body":"The creative is much, much smaller."},{"startTime":366.0,"endTime":370.433,"body":"So it's about 9% of the general population"},{"startTime":366.0,"endTime":370.433,"body":"has a creative"},{"startTime":370.766,"endTime":373.933,"body":"first voice when it comes to thinking"},{"startTime":370.766,"endTime":373.933,"body":"about things in a giant perspective."},{"startTime":374.633,"endTime":376.566,"body":"So much, much smaller."},{"startTime":376.566,"endTime":380.266,"body":"They have natural tendencies"},{"startTime":380.833,"endTime":385.233,"body":"to be very like outside of the box"},{"startTime":380.833,"endTime":385.233,"body":"thinkers."},{"startTime":385.5,"endTime":389.333,"body":"They're like, we like to call them"},{"startTime":385.5,"endTime":389.333,"body":"conceptual architects."},{"startTime":389.333,"endTime":391.466,"body":"Like, they're very, very future focused."},{"startTime":391.466,"endTime":396.433,"body":"So they can see one of the reasons"},{"startTime":391.466,"endTime":396.433,"body":"why they're so, important"},{"startTime":396.666,"endTime":400.766,"body":"and great to have on"},{"startTime":396.666,"endTime":400.766,"body":"your team is from a business perspective."},{"startTime":401.1,"endTime":404.833,"body":"Creatives have a natural tendency"},{"startTime":401.1,"endTime":404.833,"body":"to see opportunities"},{"startTime":405.666,"endTime":407.966,"body":"way before anybody else,"},{"startTime":405.666,"endTime":407.966,"body":"but they also have"},{"startTime":407.966,"endTime":411.333,"body":"a natural tendency"},{"startTime":407.966,"endTime":411.333,"body":"to see dangers within your business."},{"startTime":411.666,"endTime":413.0,"body":"Way before anybody else."},{"startTime":414.066,"endTime":417.066,"body":"I think I think,"},{"startTime":417.533,"endTime":418.6,"body":"Jeremy says they're."},{"startTime":418.6,"endTime":420.666,"body":"They're like"},{"startTime":418.6,"endTime":420.666,"body":"the canaries in the coal mine."},{"startTime":420.666,"endTime":422.166,"body":"That's like. They're very."},{"startTime":422.166,"endTime":423.133,"body":"They're very much like that."},{"startTime":423.133,"endTime":428.166,"body":"They're they're your they're your little"},{"startTime":423.133,"endTime":428.166,"body":"yellow bird saying, hey, we got a problem."},{"startTime":428.2,"endTime":431.2,"body":"You should probably listen to that bird."},{"startTime":431.533,"endTime":432.3,"body":"absolutely."},{"startTime":432.3,"endTime":436.166,"body":"And the cool thing about creatives"},{"startTime":432.3,"endTime":436.166,"body":"is, you know, last time we talked about,"},{"startTime":436.466,"endTime":440.833,"body":"you know, nurture is being, relationship"},{"startTime":436.466,"endTime":440.833,"body":"based and all about people."},{"startTime":441.6,"endTime":444.033,"body":"Creatives can be"},{"startTime":444.033,"endTime":447.666,"body":"can be relationship based,"},{"startTime":444.033,"endTime":447.666,"body":"but they can also be logic based."},{"startTime":447.666,"endTime":450.666,"body":"And it totally depends on"},{"startTime":447.666,"endTime":450.666,"body":"what their second voices."},{"startTime":450.833,"endTime":453.666,"body":"That is one thing"},{"startTime":450.833,"endTime":453.666,"body":"that is kind of unique to the creatives"},{"startTime":453.666,"endTime":456.833,"body":"is that they're kind of both,"},{"startTime":453.666,"endTime":456.833,"body":"depending on how strong"},{"startTime":456.833,"endTime":459.833,"body":"their second voices"},{"startTime":456.833,"endTime":459.833,"body":"and what their second voice Yeah."},{"startTime":460.4,"endTime":463.133,"body":"So the, the creative guardian"},{"startTime":463.133,"endTime":466.133,"body":"and creative pioneer are more logic"},{"startTime":463.133,"endTime":466.133,"body":"oriented to future."},{"startTime":466.133,"endTime":466.866,"body":"Future logic."},{"startTime":466.866,"endTime":469.866,"body":"Logic, logic oriented. And then you're"},{"startTime":471.233,"endTime":471.733,"body":"creative."},{"startTime":471.733,"endTime":477.7,"body":"Nurtures or creative connectors are much"},{"startTime":471.733,"endTime":477.7,"body":"more future relationship oriented."},{"startTime":477.766,"endTime":480.666,"body":"So to to different,"},{"startTime":480.666,"endTime":482.966,"body":"to different types there. So it's"},{"startTime":482.966,"endTime":485.966,"body":"it's interesting when you look at it"},{"startTime":482.966,"endTime":485.966,"body":"from a tendencies perspective."},{"startTime":486.1,"endTime":487.933,"body":"So what what do they sound like?"},{"startTime":487.933,"endTime":489.366,"body":"We talked last time."},{"startTime":489.366,"endTime":491.566,"body":"There's a process"},{"startTime":489.366,"endTime":491.566,"body":"when we go through this workshop"},{"startTime":491.566,"endTime":495.766,"body":"where we color code stuff"},{"startTime":491.566,"endTime":495.766,"body":"yellow, green, red shades"},{"startTime":495.933,"endTime":498.966,"body":"either direction"},{"startTime":495.933,"endTime":498.966,"body":"depending on how much they sound like you."},{"startTime":499.666,"endTime":502.466,"body":"So what are they?"},{"startTime":499.666,"endTime":502.466,"body":"What do they sound like?"},{"startTime":502.466,"endTime":504.3,"body":"it's really interesting"},{"startTime":502.466,"endTime":504.3,"body":"what they sound like,"},{"startTime":504.3,"endTime":508.333,"body":"because they can or, Excuse me."},{"startTime":508.333,"endTime":511.333,"body":"Creatives are never satisfied"},{"startTime":508.333,"endTime":511.333,"body":"with status quo."},{"startTime":511.433,"endTime":514.433,"body":"So if I were to ask you, Tony,"},{"startTime":514.566,"endTime":517.766,"body":"rate this, rate this thing one out of ten,"},{"startTime":518.0,"endTime":520.866,"body":"you are in ten"},{"startTime":518.0,"endTime":520.866,"body":"being the best it can ever be."},{"startTime":520.866,"endTime":523.966,"body":"You're probably never going"},{"startTime":520.866,"endTime":523.966,"body":"to give me a ten, right?"},{"startTime":523.966,"endTime":525.1,"body":"Because you have this."},{"startTime":525.1,"endTime":527.233,"body":"You have a mindset"},{"startTime":525.1,"endTime":527.233,"body":"and I have a similar mindset."},{"startTime":527.233,"endTime":531.166,"body":"Creative is actually my second voice"},{"startTime":527.233,"endTime":531.166,"body":"that nothing is ever perfect."},{"startTime":531.166,"endTime":533.433,"body":"Everything can always be improved."},{"startTime":533.433,"endTime":535.1,"body":"That's a that."},{"startTime":535.1,"endTime":538.133,"body":"When I think that that is me"},{"startTime":535.1,"endTime":538.133,"body":"leaning into my creative voice,"},{"startTime":538.566,"endTime":541.566,"body":"you naturally sit there all the time."},{"startTime":541.833,"endTime":546.033,"body":"But that's really the way that they think"},{"startTime":541.833,"endTime":546.033,"body":"is nothing is ever perfect."},{"startTime":546.066,"endTime":547.866,"body":"Something can always be improved."},{"startTime":547.866,"endTime":550.366,"body":"The word can't."},{"startTime":550.366,"endTime":551.866,"body":"It's like not even part of the vocabulary."},{"startTime":551.866,"endTime":553.8,"body":"I don't even think Tony knows."},{"startTime":551.866,"endTime":553.8,"body":"I don't even know."},{"startTime":553.8,"endTime":555.066,"body":"I don't even think"},{"startTime":553.8,"endTime":555.066,"body":"you understand how to say"},{"startTime":557.366,"endTime":559.666,"body":"I was"},{"startTime":557.366,"endTime":559.666,"body":"just writing a personal brand guideline"},{"startTime":559.666,"endTime":563.266,"body":"and write words that you use"},{"startTime":559.666,"endTime":563.266,"body":"and right words that we should have used."},{"startTime":563.266,"endTime":564.833,"body":"I was doing this for I."},{"startTime":564.833,"endTime":565.8,"body":"And I wrote all right."},{"startTime":565.8,"endTime":568.933,"body":"Words never to use."},{"startTime":565.8,"endTime":568.933,"body":"Never can't, won't like."},{"startTime":568.933,"endTime":570.433,"body":"Those are funny."},{"startTime":570.433,"endTime":573.433,"body":"Say that like,"},{"startTime":570.433,"endTime":573.433,"body":"put those exact things in there."},{"startTime":574.533,"endTime":576.2,"body":"But that's that that's really,"},{"startTime":576.2,"endTime":579.233,"body":"like the mindset behind being a creative."},{"startTime":579.666,"endTime":582.866,"body":"They have"},{"startTime":579.666,"endTime":582.866,"body":"they do have their struggles, though."},{"startTime":582.966,"endTime":586.033,"body":"And, you know, one of the,"},{"startTime":582.966,"endTime":586.033,"body":"one of the things that creatives have"},{"startTime":586.3,"endTime":591.7,"body":"what they struggle with is a lot of times"},{"startTime":586.3,"endTime":591.7,"body":"people don't ever seem to fully"},{"startTime":591.7,"endTime":594.7,"body":"understand what it is that they're what"},{"startTime":591.7,"endTime":594.7,"body":"what is the they're saying."},{"startTime":595.833,"endTime":597.066,"body":"Their thought processes."},{"startTime":597.066,"endTime":600.066,"body":"And therefore because of that, people"},{"startTime":597.066,"endTime":600.066,"body":"would say, oh, they're they're very quiet."},{"startTime":600.066,"endTime":602.166,"body":"And they're, they're not natural speakers."},{"startTime":602.166,"endTime":605.6,"body":"Well, they actually are like"},{"startTime":602.166,"endTime":605.6,"body":"but they just don't do it"},{"startTime":605.6,"endTime":609.3,"body":"because people generally don't"},{"startTime":605.6,"endTime":609.3,"body":"understand them in the first place or,"},{"startTime":609.8,"endTime":613.833,"body":"they, they kind of misconstrue"},{"startTime":609.8,"endTime":613.833,"body":"what a, what a, what a creative will say."},{"startTime":614.333,"endTime":616.366,"body":"Like the first thing"},{"startTime":614.333,"endTime":616.366,"body":"that comes out of their mouth,"},{"startTime":616.366,"endTime":617.766,"body":"they're going to say, oh,"},{"startTime":616.366,"endTime":617.766,"body":"that's what they meant."},{"startTime":617.766,"endTime":619.166,"body":"And I was like,"},{"startTime":617.766,"endTime":619.166,"body":"no, that's not what they meant."},{"startTime":619.166,"endTime":621.666,"body":"They're just trying to tell you"},{"startTime":619.166,"endTime":621.666,"body":"in a different way."},{"startTime":621.666,"endTime":624.3,"body":"So people try to understand what it is"},{"startTime":621.666,"endTime":624.3,"body":"that they're saying."},{"startTime":624.3,"endTime":627.066,"body":"So they they struggle sometimes"},{"startTime":627.066,"endTime":630.433,"body":"with that communication"},{"startTime":627.066,"endTime":630.433,"body":"because they're just misunderstood"},{"startTime":631.733,"endTime":632.2,"body":"Yeah, I"},{"startTime":632.2,"endTime":635.2,"body":"know, I"},{"startTime":632.2,"endTime":635.2,"body":"think JP does is probably one of the best."},{"startTime":635.3,"endTime":636.433,"body":"Best I've experienced."},{"startTime":636.433,"endTime":639.5,"body":"Typically,"},{"startTime":636.433,"endTime":639.5,"body":"first voice creative in a first voice"},{"startTime":639.5,"endTime":644.566,"body":"Guardian will kind of fight a little bit"},{"startTime":639.5,"endTime":644.566,"body":"naturally, because the Guardian"},{"startTime":644.566,"endTime":647.933,"body":"will ask a lot of probing questions,"},{"startTime":644.566,"endTime":647.933,"body":"like, prove things"},{"startTime":647.933,"endTime":650.933,"body":"to be wrong."},{"startTime":651.066,"endTime":651.533,"body":"Creatives."},{"startTime":651.533,"endTime":654.666,"body":"And for that's done in a, in a,"},{"startTime":651.533,"endTime":654.666,"body":"antagonistic type way,"},{"startTime":654.966,"endTime":658.2,"body":"will more, more likely use"},{"startTime":654.966,"endTime":658.2,"body":"the weapon system?"},{"startTime":658.566,"endTime":661.233,"body":"JP does a really good job of like"},{"startTime":658.566,"endTime":661.233,"body":"just pulling the thread."},{"startTime":661.233,"endTime":662.266,"body":"That's what it's called."},{"startTime":662.266,"endTime":665.266,"body":"Like pull the thread from a creative"},{"startTime":662.266,"endTime":665.266,"body":"and you'll likely get out what you're"},{"startTime":665.9,"endTime":668.433,"body":"what you're what's actually in them"},{"startTime":665.9,"endTime":668.433,"body":"that you didn't understand"},{"startTime":668.433,"endTime":670.666,"body":"the first, second"},{"startTime":668.433,"endTime":670.666,"body":"or third time that it was said."},{"startTime":670.666,"endTime":673.666,"body":"And it's because of how they're"},{"startTime":670.666,"endTime":673.666,"body":"how they're wired and how they think."},{"startTime":673.733,"endTime":674.433,"body":"So it's,"},{"startTime":675.4,"endTime":676.266,"body":"it's extraordinary."},{"startTime":676.266,"endTime":679.0,"body":"I can imagine it's extraordinarily"},{"startTime":676.266,"endTime":679.0,"body":"frustrating on the other end"},{"startTime":679.0,"endTime":681.866,"body":"because it's frustrating on my own"},{"startTime":679.0,"endTime":681.866,"body":"trying to get it out sometimes."},{"startTime":681.866,"endTime":684.866,"body":"So, it's interesting that you said."},{"startTime":685.4,"endTime":685.933,"body":"Yeah."},{"startTime":685.933,"endTime":688.7,"body":"And, you know, it's because of that,"},{"startTime":685.933,"endTime":688.7,"body":"their their"},{"startTime":688.7,"endTime":691.7,"body":"the loudness of their voices"},{"startTime":688.7,"endTime":691.7,"body":"is generally pretty low."},{"startTime":692.0,"endTime":694.766,"body":"And it's just because that's not by."},{"startTime":694.766,"endTime":697.8,"body":"It's not like the nurture is low"},{"startTime":694.766,"endTime":697.8,"body":"because they want it to be low."},{"startTime":698.033,"endTime":702.066,"body":"Their creatives are low because they just"},{"startTime":698.033,"endTime":702.066,"body":"they're always misunderstood."},{"startTime":702.4,"endTime":705.4,"body":"So they don't like to speak up as much."},{"startTime":705.866,"endTime":707.633,"body":"And then kind of a really big"},{"startTime":707.633,"endTime":710.633,"body":"thing is they are, like,"},{"startTime":710.633,"endTime":713.833,"body":"intrinsically perfectionist"},{"startTime":710.633,"endTime":713.833,"body":"about everything."},{"startTime":714.3,"endTime":717.9,"body":"So, if let's say you have"},{"startTime":714.3,"endTime":717.9,"body":"a, you have a project"},{"startTime":717.9,"endTime":720.9,"body":"and this project is done"},{"startTime":717.9,"endTime":720.9,"body":"and, you know, a majority of the,"},{"startTime":721.033,"endTime":723.666,"body":"like 90% of your project"},{"startTime":721.033,"endTime":723.666,"body":"went absolutely perfect."},{"startTime":723.666,"endTime":725.766,"body":"And then there's 10% that didn't."},{"startTime":725.766,"endTime":727.733,"body":"They're going to focus on the 10%"},{"startTime":725.766,"endTime":727.733,"body":"that didn't"},{"startTime":727.733,"endTime":731.466,"body":"because they really want it"},{"startTime":727.733,"endTime":731.466,"body":"to be 100% perfect."},{"startTime":732.3,"endTime":734.466,"body":"Instead of focusing on the 90% that did go"},{"startTime":735.533,"endTime":737.466,"body":"I could yeah, not."},{"startTime":737.466,"endTime":740.466,"body":"Not good. Celebrator would be,"},{"startTime":741.133,"endTime":742.433,"body":"Which can be exhausting if you don't."},{"startTime":742.433,"endTime":743.766,"body":"If you're not aware of it."},{"startTime":743.766,"endTime":746.733,"body":"And that person's leading, like,"},{"startTime":743.766,"endTime":746.733,"body":"hold them accountable because you"},{"startTime":746.733,"endTime":749.533,"body":"you should have the right to pause"},{"startTime":746.733,"endTime":749.533,"body":"and enjoy."},{"startTime":749.533,"endTime":752.533,"body":"Enjoy the wins, not just look"},{"startTime":749.533,"endTime":752.533,"body":"at the next mountain to climb."},{"startTime":759.3,"endTime":761.333,"body":"Nice."},{"startTime":761.333,"endTime":762.666,"body":"All right, so what are they?"},{"startTime":762.666,"endTime":765.4,"body":"Generally the the champion of,"},{"startTime":762.666,"endTime":765.4,"body":"you know, we had nurtures."},{"startTime":765.4,"endTime":768.8,"body":"We're generally"},{"startTime":765.4,"endTime":768.8,"body":"the champion of relational harmony."},{"startTime":769.566,"endTime":772.566,"body":"Bringing bringing the team together,"},{"startTime":769.566,"endTime":772.566,"body":"feeling out,"},{"startTime":772.8,"endTime":776.0,"body":"how the team, feels"},{"startTime":772.8,"endTime":776.0,"body":"about a particular thing."},{"startTime":776.166,"endTime":777.433,"body":"So they're more culture"},{"startTime":777.433,"endTime":780.433,"body":"oriented, like, what are what's"},{"startTime":777.433,"endTime":780.433,"body":"what's the creative look like?"},{"startTime":781.433,"endTime":782.1,"body":"a creative."},{"startTime":782.1,"endTime":784.866,"body":"They are natural champions"},{"startTime":782.1,"endTime":784.866,"body":"of future ideas."},{"startTime":784.866,"endTime":787.0,"body":"Again, they're very futuristic."},{"startTime":787.0,"endTime":788.833,"body":"Very future minded thinkers."},{"startTime":788.833,"endTime":791.8,"body":"They're really, really big on innovation."},{"startTime":791.8,"endTime":792.9,"body":"So, you know,"},{"startTime":792.9,"endTime":796.066,"body":"things can the concept of something,"},{"startTime":792.9,"endTime":796.066,"body":"these things can always be better."},{"startTime":796.366,"endTime":797.666,"body":"Things can always improve."},{"startTime":797.666,"endTime":802.1,"body":"They're always thinking about ways"},{"startTime":797.666,"endTime":802.1,"body":"for different ways to to bring integration"},{"startTime":802.1,"endTime":805.9,"body":"or integration innovation"},{"startTime":802.1,"endTime":805.9,"body":"into into your team and into your company."},{"startTime":806.666,"endTime":808.933,"body":"And in order to the reason for that is"},{"startTime":808.933,"endTime":811.933,"body":"because they really care"},{"startTime":808.933,"endTime":811.933,"body":"about organizational integrity."},{"startTime":812.8,"endTime":815.266,"body":"So those are the those are kind"},{"startTime":812.8,"endTime":815.266,"body":"of the three buckets of the things"},{"startTime":815.266,"endTime":819.433,"body":"that I would say"},{"startTime":815.266,"endTime":819.433,"body":"that a, a creative as a champion Less so."},{"startTime":819.433,"endTime":821.066,"body":"What, what do you watch out for?"},{"startTime":821.066,"endTime":821.9,"body":"Little."},{"startTime":821.9,"endTime":824.733,"body":"Put them on edge"},{"startTime":821.9,"endTime":824.733,"body":"and bring their weapons system out."},{"startTime":831.433,"endTime":832.666,"body":"creatives, they"},{"startTime":832.666,"endTime":835.8,"body":"struggle with communicating effectively"},{"startTime":832.666,"endTime":835.8,"body":"to people."},{"startTime":836.3,"endTime":839.7,"body":"Because we've, we've"},{"startTime":836.3,"endTime":839.7,"body":"we've touched on this, right."},{"startTime":839.7,"endTime":844.4,"body":"Like there they're they're misunderstood"},{"startTime":839.7,"endTime":844.4,"body":"more than they are understood."},{"startTime":844.7,"endTime":847.566,"body":"So therefore, because of that,"},{"startTime":844.7,"endTime":847.566,"body":"they struggle to communicate"},{"startTime":847.566,"endTime":849.133,"body":"with people effectively."},{"startTime":849.133,"endTime":852.133,"body":"And the fact that they do have, like,"},{"startTime":849.133,"endTime":852.133,"body":"idealistic,"},{"startTime":852.133,"endTime":856.066,"body":"perfectionist tendencies"},{"startTime":852.133,"endTime":856.066,"body":"isn't always the best, the best thing."},{"startTime":856.233,"endTime":859.0,"body":"There are times when it is very,"},{"startTime":856.233,"endTime":859.0,"body":"very good and very needed."},{"startTime":859.0,"endTime":862.766,"body":"But when we go there"},{"startTime":859.0,"endTime":862.766,"body":"and we stay there all the time, it can"},{"startTime":862.766,"endTime":865.766,"body":"it can have negative effects Yeah."},{"startTime":865.833,"endTime":867.9,"body":"And then how do you empower Hunting Park?"},{"startTime":867.9,"endTime":870.133,"body":"Right. What's it look like?"},{"startTime":870.133,"endTime":873.266,"body":"I said this just a little bit ago, but"},{"startTime":870.133,"endTime":873.266,"body":"like, one of the best ways that you can,"},{"startTime":873.433,"endTime":876.433,"body":"you can empower them is don't judge them"},{"startTime":873.433,"endTime":876.433,"body":"on the first thing that they say."},{"startTime":876.566,"endTime":881.266,"body":"They are they're they're"},{"startTime":876.566,"endTime":881.266,"body":"not in the moment as much as they are."},{"startTime":881.633,"endTime":884.666,"body":"Thinking about the future"},{"startTime":881.633,"endTime":884.666,"body":"and just speaking in the moment."},{"startTime":884.666,"endTime":887.166,"body":"So don't judge them on what they say"},{"startTime":884.666,"endTime":887.166,"body":"right away."},{"startTime":887.166,"endTime":890.7,"body":"Help them communicate their ideas by,"},{"startTime":887.166,"endTime":890.7,"body":"like you said, pulling on that string."},{"startTime":891.0,"endTime":894.366,"body":"Ask. Ask questions"},{"startTime":891.0,"endTime":894.366,"body":"to help them get to what they really mean,"},{"startTime":894.366,"endTime":897.1,"body":"or to get to the answer"},{"startTime":894.366,"endTime":897.1,"body":"that you know is really there."},{"startTime":897.1,"endTime":899.533,"body":"And it's it's really okay. Tony, I'm."},{"startTime":899.533,"endTime":900.233,"body":"I'm speaking."},{"startTime":900.233,"endTime":902.6,"body":"It's okay that you're wrong sometimes."},{"startTime":902.6,"endTime":905.266,"body":"And every, every,"},{"startTime":902.6,"endTime":905.266,"body":"every creative needs to hear"},{"startTime":905.266,"endTime":909.033,"body":"that because of their"},{"startTime":905.266,"endTime":909.033,"body":"of their perfectionist tendencies"},{"startTime":910.133,"endTime":910.866,"body":"Yeah."},{"startTime":910.866,"endTime":913.833,"body":"Being, creative, I'll say, like,"},{"startTime":910.866,"endTime":913.833,"body":"the one thing that's interesting"},{"startTime":913.833,"endTime":916.833,"body":"that I think is,"},{"startTime":918.333,"endTime":919.5,"body":"For me,"},{"startTime":919.5,"endTime":922.0,"body":"being able to,"},{"startTime":919.5,"endTime":922.0,"body":"like, understand this and, like, manage"},{"startTime":922.0,"endTime":925.466,"body":"this has been somewhat of a key"},{"startTime":922.0,"endTime":925.466,"body":"to my success. Is"},{"startTime":926.566,"endTime":930.6,"body":"when I work, when I feel and experience"},{"startTime":926.566,"endTime":930.6,"body":"the world, I understand where we are"},{"startTime":930.6,"endTime":931.7,"body":"today."},{"startTime":931.7,"endTime":935.266,"body":"I also can feel and experience the future"},{"startTime":931.7,"endTime":935.266,"body":"as if it's happening today."},{"startTime":935.933,"endTime":938.8,"body":"And that's a lot at times"},{"startTime":935.933,"endTime":938.8,"body":"and that's not how everyone operates."},{"startTime":938.8,"endTime":942.266,"body":"So like when I come to communicate,"},{"startTime":938.8,"endTime":942.266,"body":"communicating"},{"startTime":942.266,"endTime":945.266,"body":"from like this, here's where we are today."},{"startTime":945.366,"endTime":947.466,"body":"Here's three visions of the future"},{"startTime":945.366,"endTime":947.466,"body":"that I have."},{"startTime":947.466,"endTime":950.333,"body":"I'm experiencing all of the pain"},{"startTime":947.466,"endTime":950.333,"body":"and emotion of that might come"},{"startTime":950.333,"endTime":953.333,"body":"with those, or joy or celebration,"},{"startTime":950.333,"endTime":953.333,"body":"whatever that is."},{"startTime":953.433,"endTime":958.0,"body":"When I have a good idea or excited idea,"},{"startTime":953.433,"endTime":958.0,"body":"experiencing all of the wins right now,"},{"startTime":960.6,"endTime":962.166,"body":"being able to"},{"startTime":962.166,"endTime":966.566,"body":"understand that and pull that thread"},{"startTime":962.166,"endTime":966.566,"body":"when that happens, it's super empowering."},{"startTime":966.833,"endTime":970.466,"body":"When it doesn't happen, it's like,"},{"startTime":966.833,"endTime":970.466,"body":"what are you what are you worried about?"},{"startTime":971.6,"endTime":973.533,"body":"That to me feels like incompetence."},{"startTime":973.533,"endTime":976.433,"body":"And then I get triggered, frustrated"},{"startTime":976.433,"endTime":978.6,"body":"because why don't you see"},{"startTime":976.433,"endTime":978.6,"body":"what's happening?"},{"startTime":978.6,"endTime":980.766,"body":"Okay. We're not going to talk about it."},{"startTime":980.766,"endTime":983.733,"body":"Walk down the path 3 or 4 months"},{"startTime":980.766,"endTime":983.733,"body":"and it happens."},{"startTime":983.733,"endTime":985.4,"body":"I told you this was going to happen."},{"startTime":985.4,"endTime":986.566,"body":"You didn't want to listen."},{"startTime":986.566,"endTime":990.266,"body":"This is an experience and a creative"},{"startTime":986.566,"endTime":990.266,"body":"will have very often in their life. So,"},{"startTime":993.133,"endTime":993.466,"body":"One thing"},{"startTime":993.466,"endTime":996.466,"body":"I think about creatives like,"},{"startTime":993.466,"endTime":996.466,"body":"you know, think about it."},{"startTime":996.666,"endTime":999.266,"body":"You're going to look at a new house,"},{"startTime":996.666,"endTime":999.266,"body":"right?"},{"startTime":999.266,"endTime":1002.0,"body":"And you, you you go and you look."},{"startTime":1002.0,"endTime":1003.566,"body":"And this actually happened to my wife"},{"startTime":1002.0,"endTime":1003.566,"body":"and I."},{"startTime":1003.566,"endTime":1004.8,"body":"The very first house that we ever bought."},{"startTime":1004.8,"endTime":1006.2,"body":"We went inside,"},{"startTime":1006.2,"endTime":1010.166,"body":"in one of the rooms, there was yellow"},{"startTime":1006.2,"endTime":1010.166,"body":"carpet and blue walls and a pink ceiling."},{"startTime":1010.466,"endTime":1016.2,"body":"And over the entire house, the entire"},{"startTime":1010.466,"endTime":1016.2,"body":"house was painted with high gloss paint."},{"startTime":1016.466,"endTime":1020.133,"body":"It's like you turn on a light and it is"},{"startTime":1016.466,"endTime":1020.133,"body":"like heaven's gates are open and up."},{"startTime":1020.133,"endTime":1021.9,"body":"And the angel chorus is singing."},{"startTime":1021.9,"endTime":1023.566,"body":"It was so bright in there."},{"startTime":1023.566,"endTime":1025.7,"body":"My wife was like,"},{"startTime":1023.566,"endTime":1025.7,"body":"we are turning around and we're going."},{"startTime":1025.7,"endTime":1028.3,"body":"I'm like, that's just all surface"},{"startTime":1025.7,"endTime":1028.3,"body":"level stuff."},{"startTime":1028.3,"endTime":1030.6,"body":"I'm like, just think we just"},{"startTime":1028.3,"endTime":1030.6,"body":"we get some new paint,"},{"startTime":1030.6,"endTime":1031.866,"body":"we get some new carpet,"},{"startTime":1031.866,"endTime":1035.966,"body":"we get some new fixtures,"},{"startTime":1031.866,"endTime":1035.966,"body":"like this house can be I mean, that's a"},{"startTime":1035.966,"endTime":1041.0,"body":"that's what a creative is really good"},{"startTime":1035.966,"endTime":1041.0,"body":"at is, is taking what's in the current"},{"startTime":1041.866,"endTime":1044.866,"body":"visioning out what it what it can be"},{"startTime":1041.866,"endTime":1044.866,"body":"and what it can become."},{"startTime":1045.066,"endTime":1048.3,"body":"And helping the other"},{"startTime":1045.066,"endTime":1048.3,"body":"the everybody else on the team realize"},{"startTime":1048.3,"endTime":1051.633,"body":"that, see that, understand that"},{"startTime":1048.3,"endTime":1051.633,"body":"and guiding them down that path."},{"startTime":1052.566,"endTime":1053.7,"body":"It. Awesome."},{"startTime":1053.7,"endTime":1055.7,"body":"And I look forward to next conversation."},{"startTime":1055.7,"endTime":1060.4,"body":"When we will get to dig into the Guardian"},{"startTime":1055.7,"endTime":1060.4,"body":"and learn more."},{"startTime":1060.4,"endTime":1060.933,"body":"There."},{"startTime":1060.933,"endTime":1063.933,"body":"Appreciate it. Sir."},{"startTime":1064.933,"endTime":1066.733,"body":"Thank you so much for tuning in today."},{"startTime":1066.733,"endTime":1067.6,"body":"We hope you gain"},{"startTime":1067.6,"endTime":1071.8,"body":"insight into the strengths"},{"startTime":1067.6,"endTime":1071.8,"body":"and the challenges of the creative voice,"},{"startTime":1072.1,"endTime":1075.4,"body":"and how nurturing their voice"},{"startTime":1072.1,"endTime":1075.4,"body":"can spark innovation in your firm."},{"startTime":1076.3,"endTime":1079.666,"body":"If you enjoyed this"},{"startTime":1076.3,"endTime":1079.666,"body":"and you want to continue to hear our giant"},{"startTime":1080.0,"endTime":1083.5,"body":"People series,"},{"startTime":1080.0,"endTime":1083.5,"body":"make sure to check out other episodes."},{"startTime":1083.933,"endTime":1085.433,"body":"I brought one for you right here."}]}