Ep8(Season2) The Psychology of Scaling: Mindset Shifts That Separate Good Founders from Great Ones

Most founders think scaling is about strategy, processes, and working harder.
But in this episode, founder psychologist and global business leader Justine Campbell explains why many of the real challenges are internal: identity, self-leadership, values, ego, and the psychology of uncertainty.

Drawing on her experience living and working in eight countries, including a decade with BMW Japan, Justine shares insights on rhythm, confidence, culture, psychological safety, support systems, and the mindset patterns she sees in founders navigating growth.

Nick and Justine discuss why some founders shift and adapt while others hit ceilings.
They explore the rise of female founders, the limits of the traditional male-written business playbook, and how culture, AI, and the fast pace of modern life influence leadership today.

If you’re a founder, leader, or someone interested in the psychology behind growth, this conversation offers perspectives that may be useful to bring clarity to what actually drives scale and what quietly gets in the way.

 Connect with Justine on social media:
 https://justinecampbell.com.au/
Instagram: justine_campbell
LinkedIn: Justine Campbell

#FounderMindset #ScalingBusiness #FemaleFounders #LeadershipPsychology #BusinessGrowth #SelfLeadership #EntrepreneurMindset #MindsetMatters #theaustralianbusinessshow #BusinessStrategy #GrowthMindset

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