Blogging for Wedding Bookings: Turn One Post into $15,000 with Adrienna McDermott
Wedding Empires - Grow and Market Your Dream Wedding Business
Wedding Empires - Grow and Market Your Dream Wedding Business
Blogging for Wedding Bookings: Turn One Post into $15,000 with Adrienna McDermott
Apr 23, 2025

Ask Jac & Ben A Question!

Ever published a blog post that disappeared into the internet void, never to be seen again? You're not alone. In this eye-opening conversation with Adriana Mott, founder of wedding marketing agency Ava and the Bee, we uncover how one strategic blog post helped a client book a $15,000 wedding—and how you can do it too.

Adriana brings a unique perspective as someone who's walked in your shoes. Before founding her agency, she ran a successful wedding planning, floral design, and bridal boutique business. She learned blogging strategy through necessity, not theory, watching her website outrank established competitors who had been in business for decades.

The shocking truth? Most wedding pros completely misunderstand what makes blogs effective. It's not just about beautiful images (though they help). We dive deep into what Google actually wants, why you should limit your photo count, and the strategic keyword research that helps couples find you. Adriana breaks down her step-by-step formula for creating blogs that convert browsers into buyers—including exactly what questions to ask clients to generate compelling content.

But perhaps the most valuable insight is learning how to repurpose one well-crafted blog into weeks of content across multiple platforms. Stop creating content that dies after one post! Adriana shows how to transform a single wedding feature into Instagram captions, sales materials, and nurturing emails that potential clients actually want to receive.

Whether you've tried blogging without success or avoided it entirely, this episode provides the practical framework you need to turn this underutilized marketing channel into a client-booking powerhouse. Ready to make your blog work harder for your wedding business? This is the strategy you've been missing.

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!


📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive


🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer


🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀



Episode Artwork Blogging for Wedding Bookings: Turn One Post into $15,000 with Adrienna McDermott 38:13 Episode Artwork Turning Your Wedding Passion into a Profitable Business with Tammy Johnston 38:46 Episode Artwork Advertising Your Wedding Business with Facebook & Instagram in 2025 with Kyle Meloche 46:11 Episode Artwork The Art of Marquee Weddings: Secrets from Susie Evans 33:03 Episode Artwork Introducing The Global Wedding Excellence Awards: Your Time to Shine 9:24 Episode Artwork Building a Brand That Stands Out in a Crowded Market with Craig Peterman 29:14 Episode Artwork How I Built It: From Drama Teacher to Award-Winning Wedding Planner with Sally Gallis 41:42 Episode Artwork Safeguarding Your Wedding Business: Legal Insights with Leah Weinberg 22:03 Episode Artwork How to Become a Go-To Wedding Professional for International Couples with Alida Szilfai 10:05 Episode Artwork BONUS The Must-Attend Event for Wedding Pros: Inside the Wedding Business CEO Summit with Heidi Thompson 15:35 Episode Artwork Chaos, Comedy, and Married At First Sight MAFS Australia 17:49 Episode Artwork Growing Your Wedding Business on a Shoestring Budget with Jessica Bishop 18:58 Episode Artwork Collaboration Over Competition: Building Strong Vendor Relationships with Dimitris Pavlidis 23:17 Episode Artwork The Art of Wedding PR: How to Get Your Work Published with Meghan Ely 40:06 Episode Artwork JB: We want your questions and I Do Disasters! 3:47 Episode Artwork GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche 1:06:24 Episode Artwork Finding Calm in Chaos: Mindful Practices for Wedding Professionals 38:13 Episode Artwork From behind the lens to going viral on TikTok: Angela Brushe's Story 38:24 Episode Artwork An Update from Us and Overcoming Wedding Professional Hurdles 20:04 Episode Artwork Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid 41:47