Women In...

Women In... Episode 68: Gifford Booth - From Stage to Strategy: How Theatre Shapes Corporate Leadership

Toni Will Episode 68

Gifford Booth is the co-founder and CEO of the TAI Group, a leadership development and coaching consultancy that focuses on supporting individuals and organizations to cultivate authentic, high impact performance. Unlike traditional corporate training firms, TAI is known for blending techniques form the arts, like theater and performance, with business strategy and personal development.


Our core belief is that true leadership isn't about playing a role. It's about being fully yourself, with presence, clarity, and connection. That means helping leaders and teams tap into their emotional intelligence, communication style, and personal values to inspire trust and drive meaningful change.


Over the last 30 years, we have worked with a wide range of clients: senior executives, rising stars, entrepreneurs, family business leaders, artists, and individuals across industries and continents delivering high performance people skills.

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