Bio-Stimulators, Filler Blindness, and the Full Face Blueprint with InjectorBunny, Erika Barry

[53] How to master full-face aesthetics using fewer syringes, regenerative medicine, and dynamic injection techniques.

Welcome to Fill Me In: An Aesthetics Podcast!

In this episode of Fill Me In, Jon and Nicole sit down with aesthetic powerhouse Erika Barry, NP-C, MSN (InjectorBunny), ahead of her masterclass lecture at Modern Beauty Con, "The Blueprint of the Face." If you are a medical injector looking to scale your practice, build your patient book, or master advanced injection techniques, this deep dive is for you.

Erika breaks down her exact clinical strategies for addressing "Ozempic Face" by prioritizing foundation over volume. Learn how she explains bio-stimulators to patients to manage expectations ("undersell, over-deliver") and how she integrates structural bio-stimulation with dynamic RHA fillers using her signature superficial-to-deep "sandwich technique."

We also tackle the massive industry shifts of 2026, including the widespread issue of filler blindness, how to effectively use high-dose neuromodulators like Daxxify with flat-rate full-face pricing, and the exact mindset required to achieve an outlier level of success in the competitive medical aesthetics landscape.

🚨**DISCLAIMER**🚨

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the use of any medical product, procedure, or treatment without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.

✨ Connect with Erika Barry:

Instagram: https://www.instagram.com/injectorbunny/

Resculpt DC: https://www.resculptdc.com/

Moksha Aesthetics: https://mokshaaesthetics.com/

Clinical Trainings: https://aesthetic-intel.com/

Scale Society: https://www.joinmoxie.com/scalesociety

Patreon: https://www.patreon.com/Botoxbunny1

Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/


Producer of Fill Me In: Joey Ginexi

Join Moxie!

Moxie combines clinical-grade software with expert-led strategy and hands-on support so you can scale your aesthetic practice without compromising clinical standards, patient care, or business ambitions.

Go to joinmoxie.com/fillmein to book a complimentary strategy session with the Moxie team today!

Transcript

[00:00:00] Jon: Welcome back to the Filming In pod. We have a special guest with us. Erica. 

[00:00:10] Erika Barry: Hello. I'm so happy to be here. I- it's like a heaven, like, to see you [00:00:15] guys. It's, like, Saturday afternoon. I'm like, "Where are we? This is, like, a dream." 

[00:00:19] Jon: I know. All 

[00:00:19] Nicole: we need is margaritas. 

[00:00:20] Jon: I know. That would be great. 

[00:00:21] Erika Barry: I know. I- With tajin? I see a spicy marg with tajin.

I want tajin the whole rim. Whole rim, extra jalapeno. That was you at 

[00:00:28] Nicole: dinner last night. 

[00:00:29] Jon: It was. Yeah, where'd [00:00:30] you guys 

[00:00:30] Nicole: go? 

[00:00:30] Jon: We went- The 

[00:00:31] Nicole: Banks? 

[00:00:31] Jon: The Banks, yeah. Yeah. Yeah. And they had tajin. Mm. 

[00:00:34] Erika Barry: It's good? Yeah. Where, where's The Banks? 

[00:00:36] Jon: The Banks? It's like down- Literally down the street ... 

[00:00:38] Erika Barry: Avenue. Yeah. Is it in the old bank?

Yes. Yeah, yeah. Oh my god. Did you know that, did you know what that is, though? It's a jail, it's a [00:00:45] jail cell from 18, like, 1800s. Really? Yeah, yeah. We 

[00:00:47] Nicole: gotta go 

[00:00:47] Erika Barry: back. Look it up. But it was, like, it was an old jail cell, like, back in the 1800s. We do. Then turned into a bank, and now a restaurant and hotel. 

[00:00:54] Nicole: I didn't know that.

Look at that. 

[00:00:55] Erika Barry: See? Okay. 

[00:00:56] Nicole: I'm learning a new every day. 

[00:00:58] Jon: So, Erica, are you speaking at this [00:01:00] conference? 

[00:01:00] Erika Barry: I am. I am speaking tomorrow. Yeah. Um, Sunday at 9:00 AM. I'm doing, I'm doing the full, like, Leslie Fletcher. Love her. Like, she did a whole hour on neuromodulator, and she did a live demo. I'm doing full facial mapping.

[00:01:13] Jon: Oh my gosh. 

[00:01:14] Erika Barry: It's called [00:01:15] The Blueprint of the Face- Okay ... and the full face rejuvenation in an hour. Hour. It's, a- after that lecture, like, Leslie's lecture was so good- Yeah ... I'm gonna go back to my hotel room and freak out. What is 

[00:01:24] Jon: the blueprint? Are you gonna, gonna go over the fat pads? So- Are you going over anatomy?

[00:01:27] Erika Barry: What are you- I think they, what they wanted, what Renata wanted [00:01:30] was, you know you have a blueprint of a house? Yes. That's what they wanted of the face. Oh. To show, like, how I plan out from start to finish- Yes ... my BioSims versus fillers- Okay ... versus neuromodulators, where I start. I'm not a mapper. 

[00:01:42] Jon: That's nice.

[00:01:42] Erika Barry: Like, I freeball it- Yeah ... 'cause that's where my [00:01:45] mind goes, but I'm gonna have to map it tomorrow. Yeah. So I'm, I'm gonna have to, like, practice my drawings and- 

[00:01:49] Jon: Yeah. Well, I think that's what you're such a queen at doing, is honestly integrating filler and BioSim into the treatment plan. And you just are so good at knowing when to do both.[00:02:00]

[00:02:00] Erika Barry: Sometimes Yeah ... I was saying someone was my patient out here, and she's like, "You said no to me." I'm like, "Well, what time of day was it?" 'Cause 7- At the mall ... 

[00:02:08] Nicole: 7 

[00:02:09] Erika Barry: A.M. till 3 P.M., I'm on it. Yes. You hit me at 3 P.M. when my blood sugar's tanked- 

[00:02:14] Jon: Yeah ... 

[00:02:14] Erika Barry: I'm like, "Sure." [00:02:15] Sure. "You want some lip filler?" Oh, yeah. "Let's shove it on there."

I'm like- 

[00:02:17] Jon: Yep ... "

[00:02:18] Nicole: That's it. Call 

[00:02:18] Jon: me today." You're gonna... You're killing 

[00:02:19] Nicole: me. 

[00:02:19] Erika Barry: I know. Freaking 

[00:02:20] Jon: killing 

[00:02:20] Erika Barry: me. Sometimes I'm like, "What did, what did I do?" Like, I'm so nervous. Um. Whenever they say, "Oh, do what you did last time." Yes. I'm like, "

[00:02:26] Jon: Right." And then you're like, "Uh," you know, pull up a note and hope it's [00:02:30] there. 

[00:02:30] Erika Barry: But, like, the note says something, but you know in my injection 

[00:02:33] Jon: I- Oh, you're, you're, yeah, you're gonna- 

[00:02:34] Erika Barry: I did something else.

Oh, my God. Yeah. Yeah. 

[00:02:36] Nicole: We were talking about this earlier. How do you best explain bio-stimulators to your patients? 'Cause I feel like some, especially newer injectors, struggle with how to, like, explain the result and what to [00:02:45] expect. Yeah, yeah, yeah. And then sometimes patients have a hard time understanding, like, what they spent their money on.

[00:02:49] Erika Barry: Yes, so I definitely undersell, over-deliver. So I say, "You will not see anything at all. This is more for me than for you, but you lost 50 [00:03:00] pounds on Ozempic. Love it. You're so thin. Your skin is thin. I can't just take... Like, it's basically having a roof on a house that's caving in." Yes. "I can't end the sha- chandelier."

Need the 

[00:03:09] Jon: support. 

[00:03:09] Erika Barry: Yeah, yeah. There's no support for your chandelier. No. You want cheek filler, you want jawline filler, you want these cool things, [00:03:15] you gotta support the foundation of the house first. Yeah. So bio-stims first usually. Yeah. I'm a big bio-stim girly these days. Mm-hmm. I don't know why. Yeah.

It's just, like, the gateway- 

[00:03:25] Jon: Yeah ... 

[00:03:25] Erika Barry: to and- 

[00:03:26] Jon: Well, and then the filler looks better, too. 

[00:03:27] Erika Barry: Filler looks way better. You know? Yeah. '

[00:03:28] Jon: Cause the skin's supporting [00:03:30] that filler. 

[00:03:30] Erika Barry: Yeah. 

[00:03:31] Jon: Yeah. I like that. 

[00:03:31] Erika Barry: And then it's like when do you see them back? Depends. 

[00:03:34] Jon: Yeah. 

[00:03:34] Erika Barry: You're a bride, you're getting married in October. Yeah.

Bio-stim, then I see you back, like, two or three months later. Yeah. Then filler. 

[00:03:41] Jon: But- How do you handle the patients that constantly want more and more? They're, they're addicted [00:03:45] to filler. They want more cheek but they're blind, or, like, they want more chin. Yeah. The chin filler blindness, like, how do you handle that?

[00:03:50] Erika Barry: Yeah. Again, depends on the time of day. Yeah. I think, I think I just explain to them- Right ... and then I'm kind of mean. Like, "You don't wanna look like the cat lady." Yeah. And [00:04:00] I have the lady, um, you know, the Real Housewives, they do, it looks like the... RIP. Oh. Like, RIP. But I'm like, "You don't wanna be that, so we're gonna do bio-stims today."

Mm-hmm. Or instead, they wanna just feel something- Yeah, they do ... they 

[00:04:11] Jon: do. 

[00:04:12] Erika Barry: So I'm like, "Microneedling. Laser." [00:04:15]

[00:04:15] Jon: Yes. 

[00:04:15] Erika Barry: Anything. Like, I don

Okay, I love the injector that says, "I need to dissolve [00:04:30] everything," but let's be honest. 

[00:04:31] Jon: Somet- yeah. 

[00:04:31] Erika Barry: It's, and I'll just, like, it's- You just need perioral 

[00:04:33] Jon: support. 

[00:04:33] Erika Barry: Yeah. And it's in the tissue layer, like, it's hard to dissolve someone else's work. Yeah. So I always do a little Redensity 'cause the hydration- It's so pretty

and the natural, and a little preauricular work. Yeah. So if they're overfilled, these are transitions that help. [00:04:45]

[00:04:45] Jon: What is your go... And I know it's patient dependent. Yeah. But what's your go-to for preauricular, like, treatment? 

[00:04:51] Erika Barry: Oh, Redensity. 

[00:04:52] Jon: Redensity? 

[00:04:52] Erika Barry: Yeah, yeah, yeah. Yeah. 25 gauge, two-inch, two and a half-inch cannula.

Yeah. And that's, like, my bread and butter is transitional work. Mm-hmm. So a lot of times I go into the temple, [00:05:00] preauricular, to, like, that submalar. Yeah. Um, pre-jowl to chin. Yeah. And that's, I think, what looks beautiful. 'Cause people come in, they're just used to, like, squirting fillers, squirting fillers.

[00:05:08] Jon: Yeah. 

[00:05:09] Erika Barry: I don't wanna dissolve all that work. No. That's, like, 

[00:05:11] Jon: a 

[00:05:11] Erika Barry: lot of money that you spent. Yeah. And so then I'm gonna transition it from one zone to another. Yeah. 

[00:05:14] Jon: [00:05:15] Yeah. And I've, and I've tried, like, I love, I love Voluma. I could bathe in Voluma, but I've tried it a lot in the preauricular, but I end up getting those wormies.

And sometimes, and, like, I've even tried to cut it with saline. 

[00:05:25] Erika Barry: Yeah. 

[00:05:26] Jon: Um, but I fe- I feel like Vollure or Redensity- Yeah, yeah, [00:05:30] yeah ... like, is just more pretty. And- And it's more forgiving ... 

[00:05:32] Erika Barry: I love Micross, but you have to be careful with anything high Q Prime. Right. Because when you hit it, you, it breaks apart.

So I had, I did it on stage demo, I think it was at Modern Beauty Con, like, a couple years ago. It was, okay. And it [00:05:45] was a, um, injector, and her toddler hit her on her- Oh, no ... preauricular area, and the filler broke apart and went into her parotid gland. And she had a parotitis. Oh, God. She had a terrible infection.

Yeah. And so I'm, I'm careful about using a little bit more stretchy [00:06:00] in those dynamic areas. But then Micross is great, like, deeper, like, and then- 

[00:06:04] Jon: That's why Redensity with those perioral lines, the smoker's lines, it just moves. It just, it looks beautiful. Yeah. It's so natural. 

[00:06:11] Erika Barry: Yeah. Mm-hmm. 

[00:06:12] Jon: Yes. They don't look puffy.

[00:06:13] Erika Barry: Yeah, yeah. 

[00:06:13] Jon: Just smooth. 

[00:06:14] Erika Barry: No, and [00:06:15] the secret for that is ablate them first- Yes ... with whatever you can do ablate. Knock out their muscles first. Yep. Knock out the LSAN, 'cause a lot of people forget the LSAN, 'cause that's what's gonna pull up. 

[00:06:24] Jon: Yes. 

[00:06:24] Erika Barry: Then I use a Redensity, and I use, let's, Leslie's technique, like, a little BD syringe and little micro [00:06:30] droplets.

[00:06:30] Jon: Okay. 

[00:06:31] Erika Barry: Instead of those, like, long threads. Yes. 'Cause that's where it starts to look like a duck. 

[00:06:35] Jon: Mm-hmm. 

[00:06:36] Erika Barry: So Leslie's technique is muah, chef's kiss. 

[00:06:39] Jon: I love it. 

[00:06:40] Erika Barry: So good. That's 

[00:06:40] Jon: amazing. 

[00:06:41] Erika Barry: Yeah. 

[00:06:41] Jon: Um, what do you think... What, what's one ick in the industry that [00:06:45] you don't like? 

[00:06:46] Erika Barry: One egg. One egg What's 

[00:06:47] Jon: an egg? 

[00:06:48] Nicole: She's like, "I've got 10."

[00:06:49] Erika Barry: I think, I think mean girls. Like, it's just- Yes ... when you get the, "Oh my gosh," like someone out there said, "Oh my gosh, I heard what, you know, this person was saying about you," and I was like, "Wait, let me [00:07:00] stop you there." 

[00:07:00] Jon: Yeah. 

[00:07:00] Erika Barry: I don't even, I don't care. You don't care. I don't wanna know. Yes. Like, I don't wanna hear 

[00:07:03] Nicole: it.

[00:07:03] Erika Barry: I'm blessed to be on someone else's tongue. Like, I'm blessed to be, like, even spoken about. Yeah. So I don't even care. But I think mean girl energy, it's so- I agree ... it's, it's annoying, and we're all friends now. [00:07:15] I know. I think about our friend group and, like, how it's grown and expanded, and every time we go- Yeah

to a conference, we like pick up more, and then we, like, have a lar- Yeah ... and then we, like, go out to find new clubs. Yeah. And I think that's the secret though is just to expand and- Well, 

[00:07:27] Jon: it's important to have a community. 

[00:07:28] Erika Barry: Yeah. 

[00:07:28] Jon: You have to. Yeah. You don't wanna [00:07:30] be alone on a island by yourself. No. 

[00:07:32] Erika Barry: It's hard enough, like, dealing with patients and dealing with the complications.

Yes. Right now, I have a complication I'm dealing with. Thank God for Waseem and for you. Oh, good. And Danny, I can, like, reach out to them. Yes. So it's more fun. 

[00:07:42] Nicole: I think it was you that said, um, at one of your [00:07:45] talks, you were like, "Yeah, whenever you get a complication, you just turn stupid." 

[00:07:48] Erika Barry: Yeah. You literally 

[00:07:49] Nicole: become- You need your friends.

You need your community because you're like, "Uh..." '

[00:07:52] Erika Barry: Cause you're panicked, yeah. And you wanna... Like, for me, when I have a complication, I wanna make the patient feel good still. Mm-hmm. Like, be honest, but I don't want them to be like, "Oh [00:08:00] my God, I did this." Like- Yeah ... so you become dumb, and your brain just shuts off, so it's good to reach out, to phone a friend.

Yes. 

[00:08:05] Nicole: Yep. 

[00:08:05] Jon: It is. 

[00:08:06] Nicole: Calm you down, walk you through it. 

[00:08:07] Erika Barry: Yeah. Couldn't agree more. 

[00:08:09] Jon: What is, um, for your session tomorrow- 

[00:08:11] Erika Barry: Yeah ... 

[00:08:11] Jon: um, what's, like, one pearl that you're hoping that someone takes away from it? [00:08:15]

[00:08:15] Erika Barry: Um, I think the biggest thing is I could teach a sandwich technique- Yeah ... which I'm gonna go over tomorrow, about how to hit...

For me, I'm the opposite. I hit superficial first. Mm-hmm. So I'm in layer two first. Mm-hmm. And then I transition down to layer four. Mm-hmm. And how I really hit, like, medial [00:08:30] to lateral, so deep to, medial fat compartment, and how much I have to use. Yeah. And that's when I think people are like, "Oh my, I had no idea the deep medial fat compartment takes .3."

I'm like, "Yeah, it does." So- 

[00:08:39] Jon: Takes what? .

[00:08:40] Erika Barry: 3 mLs. Oh. Yeah, yeah, 

[00:08:41] Jon: yeah. 

[00:08:41] Erika Barry: Yeah. And so there's two compartments. There's a medial and a lateral. 

[00:08:44] Jon: Yes. 

[00:08:44] Erika Barry: So I [00:08:45] think people forget the lateral a lot. Um, so it's trying to show that, and just show how much filler it takes, like, in those deep medial fat compartments. Mm-hmm. So, who knows?

Are 

[00:08:53] Jon: you still, when you're injecting, starting back here? I see you, like, a lot of times coming this way. I don't... And [00:09:00] that's new for me. A lot of ti- you know, sometimes I come this way or I'll come this way. I do it two different ways. And I'm going deeper into bone and stuff like that. And then sometimes I'll do that second layer through here a little bit and anterior medial cheek.

Yeah. But your technique, I haven't tried yet. 

[00:09:12] Erika Barry: I mean, th- this technique, I think, if I'm using [00:09:15] something cohesive- Yes ... and I'm above SMAS, I want- Like RHA 4 

[00:09:17] Jon: or- 

[00:09:18] Erika Barry: Yeah, RHA 4, RHA 3. Yeah. Yeah. And I want that pull, I w- just like a stroke, so like a blush or a bronzer. Yes. You, or, like, you know, you want it up. 

[00:09:25] Jon: Yep. 

[00:09:26] Erika Barry: So going this way against the grain- Yeah

you're, I mean, you're technique [00:09:30] so far is fine, but I think a lot of people, for me, if I go too fast- Oh ... I'll end up in the SMAS, and that's so bad with smiling. Sure. Sure. So it's just, this one's easier, too. You'll find, like- Yeah ... the, it'll be one pop, and then it'll just slide right in like butter. Slide right 

[00:09:41] Jon: in.

[00:09:42] Erika Barry: Yeah. 

[00:09:42] Jon: Yeah. 

[00:09:43] Nicole: I don't use a lot of [00:09:45] RHA. I just brought it on. I'm very excited. Ooh. But I've been, I've been doing the lips with it, so I haven't done the face. Like, how would you say RHA 4 compares to other brands? 

[00:09:55] Erika Barry: Well, Olivia and I are snobs. So we're like, it is, to [00:10:00] me, the best filler on the US market- Mm-hmm

'cause it's 1.2. Mm-hmm. It's the... And, and when people argue with me, I'm like, "It is the strongest filler. It is the most cohesive." G Prime, I do not care about. G Prime is, to me, very antiquated. It's old school. This is new technology. So you [00:10:15] want dynamic, facial- Right, yes ... you know, movements, and you wanna be na- natural.

So for me, I'm like, "Why wouldn't you use it?" Mm-hmm. But for me, I'm able... And it's a joke between my nurses and I, but, um, two fours and a one. Two fours and a three. Two four, like, I'm always two fours. Yeah. 'Cause it's 1.2 plus 1.2 is [00:10:30] 2.4. Mm-hmm. So I'm able to do anterior malar, lateral zygoma, chin, struts- Sure

posterior struts. So you're able to do a full face with three syringes- Mm-hmm ... which is pretty cool, I think. 

[00:10:41] Nicole: Absolutely. 

[00:10:41] Erika Barry: Yeah. Like, tomorrow, I'm gonna try to keep it to three and [00:10:45] below. 

[00:10:45] Nicole: Mm-hmm. 

[00:10:45] Erika Barry: Because I think when you see a full face demo, you're used to seeing, like, seven, eight, nine. Absolutely. And I'm like, "Well, yeah, anyone can look good when you're, like, shoving in the filler."

Right, 

[00:10:51] Nicole: yeah. 

[00:10:52] Erika Barry: So I wanna show something full back. 

[00:10:53] Nicole: I love that. Strategically placing smaller amounts that- Yeah ... other people can replicate and do in practice. Well, 

[00:10:57] Erika Barry: real quick. 

[00:10:58] Nicole: Yeah, 

[00:10:58] Erika Barry: yep. Like, the number one thing I hear [00:11:00] training for any of the companies is, like, "I, my patient doesn't have the budget-" Right, no.

for 

[00:11:03] Nicole: four 

[00:11:04] Erika Barry: syringes, five syringes." Yeah. Like, tell me something I can do with two syringes. Great 

[00:11:07] Jon: result. Yep. With three or under syringes. 

[00:11:08] Erika Barry: Yeah. 

[00:11:09] Jon: Yes. So my 

[00:11:09] Erika Barry: go-to, if they have a budget of two syringes, is RHA 4- Mm-hmm ... RHA 1. [00:11:15] You know, what you can do for medial super, uh, anterior projection, a little gonial angle, always in threes.

[00:11:20] Jon: Sure. 

[00:11:21] Erika Barry: Anterior, posterior, anterior, and then blend it. Mm-hmm. And maybe, I always say, like, you leave the house, you always put a little lip gloss on. 

[00:11:28] Jon: Yeah. 

[00:11:29] Erika Barry: A little baby [00:11:30] amount on the cupid's bow- Yeah ... and a little tuberal projection. Yeah. Nice and, 

[00:11:33] Nicole: nice and all together. 

[00:11:33] Erika Barry: Yeah. 

[00:11:34] Jon: I love it. Um, what do you think is the fastest growing neurotoxin right now?

[00:11:39] Erika Barry: Fastest growing? Daxi 

[00:11:41] Jon: No, it is. I agree. 

[00:11:43] Erika Barry: Daxi's, I mean, [00:11:45] Daxi is hard, and it is annoying to learn something new. Yes. Like anything. Like, I'm trying to learn to cook right now, and I'm a terrible cook, and it's, like, annoying to learn. I'm a 

[00:11:53] Nicole: terrible cook, too. 

[00:11:54] Erika Barry: Terrible. But, like, I never grew up cooking- Yeah ... so it's, like, it's hard for me at age 40 now to [00:12:00] learn.

So I think it's the same thing. If you've been- Mm-hmm ... injecting for five or six years, it's hard to learn a new skill. Mm-hmm. But it behoove you to push yourself, and you have to force yourself to use it, and that's the thing. Yes. People use it once, and then they, like, want... I'm like, "No, no, repetition." Um- You have 

[00:12:13] Jon: to learn how to use it.

[00:12:14] Erika Barry: Yeah. Our [00:12:15] brain really works well with repetition- Yeah ... and so you just have to do it over and over again. You. It's so annoying. It is. 

[00:12:19] Jon: But 

[00:12:19] Erika Barry: do it. 

[00:12:20] Jon: Yes. 

[00:12:20] Erika Barry: One to one recon, and the secret is to pull up 200 units- Mm-hmm ... which sounds absurd, but 200 units, and then you come into the room and then you freeball it.

Mm-hmm. [00:12:30] Meaning some people get 158, sometimes it's 210. But, like, you have it pulled up, and you just charge a flat rate. Mm-hmm. 'Cause the patient's gonna freak out- Mm-hmm ... if you're like, "I'm doing 200." They're like, "200?" Like, no, no woman wants to hear- Yeah ... 200 ever. So, like, it is a terrifying [00:12:45] number. Yeah. So I'm like, "We're doing full face."

Yeah. I can be transparent and share with you the dosages. So you have a flat 

[00:12:50] Jon: rate for full face? Flat rate. Okay. 

[00:12:51] Erika Barry: Flat rate. So- 

[00:12:52] Jon: Are you transparent with your pricing? 

[00:12:54] Erika Barry: Very transparent. What is it? I do 200 units. Okay. Or sorry, $800 for a flat rate. 

[00:12:58] Jon: Okay. 

[00:12:59] Erika Barry: And it can be [00:13:00] up to, like, 200 units. So it doesn't matter if you get one unit or 200 units- Yep

it's $800. Wow. So whatever you want. Yeah. And you can do, like, a, um, the other injectors will do a half, like, a 900, 900. Okay. So if you want an upper face, 900- Yep ... lower face, 900. [00:13:15] Seems absurd, but it's gonna last you five months. Mm-hmm. You're getting five months. Yeah. So you're only doing Daxi twice a year- Yeah

versus Botox is four times a year. Right. So, but it is a hard conversation, and when you're on the 11th patient, you're- 

[00:13:27] Jon: Oh my 

[00:13:27] Erika Barry: gosh ... people are like, "I'm not doing it." I'm like, "Yeah, you gotta [00:13:30] force yourself." For sure. And it is the purple cow. You, you're pore reduction, rosacea reduction, what Leslie was doing.

Yes. Product gland. Like, for me, I have a big Asian population, and they have larger product glands. Yes. And African American, Hispanic. [00:13:45] And when I slim them, they're like, "What the hell did you do to my face?" Oh, it's 

[00:13:48] Jon: amazing. 

[00:13:48] Erika Barry: Like, so I behoove you to do that, but it is, you know- So 

[00:13:51] Jon: is it more of the parotid that's causing them to be square?

Or it is- It's... 

[00:13:54] Erika Barry: Well, masseters for sure[00:14:00] [00:14:15]

Being humble. 

[00:14:24] Jon: Mm-hmm. 

[00:14:24] Erika Barry: And Waseem and I were sitting there watching Leslie's lecture, and I was [00:14:30] like, "Oh my gosh, that's amazing. That's amazing. Screenshot. Take it." Yeah. "We gotta do that. We gotta learn that." Like, we're constantly learning and wowed- Yeah ... by things, and you're constantly evolving versus the snobby, like- 

[00:14:40] Jon: Oh, yeah

[00:14:40] Erika Barry: "Oh, I don't, I'm, I-" I learned it that way. Like, I hear that a lot. "Oh, I, I already know that," or, [00:14:45] you know, and I'm like, "Oh, o- okay, but I'm just showing you another way." Hey, you have to try. And it's just- 

[00:14:49] Jon: Yeah ... 

[00:14:49] Erika Barry: it's good to learn. Mm-hmm. But yeah. I love that. I think just always constantly evolving. 

[00:14:53] Jon: Yeah. 

[00:14:54] Erika Barry: Yeah. 

[00:14:54] Jon: Um, and then what would you say, there was a, a few people that we interviewed before this that were [00:15:00] injecting for, like, two to, two to three years so far.

Yeah. Um, what would you say for a new injector in this space? What, what's the best piece of advice you could give them, especially if they're trying to build their books? 

[00:15:12] Erika Barry: You're, you have to embody, [00:15:15] if you want to- Yeah ... this is like, this is a decision. But if you wanna be balls to the wall the best- Mm-hmm

you have to embody aesthetics in every aspect of your life. Mm-hmm. Which is very hard. So I love that quote, like the discipline quote, but like the true [00:15:30] extraordinary outliers- Mm-hmm ... never stop playing the game. Mm-hmm. I will never stop playing the game. I am working 24/7. I'm doing content all the time.

Mm-hmm. Podcast all the time. W- if someone asks me to do something, I'm gonna jump at the opportunity. Mm-hmm. You asked me to do be on the podcast. Absolutely. I'm [00:15:45] dropping everything. I'm skipping lunch. I'm coming to do this because this, while she's on vacation, on our podcast. 

[00:15:50] Jon: Margarita deep. 

[00:15:51] Erika Barry: Margarita 

[00:15:51] Jon: deep all the time.

And as 

[00:15:52] Erika Barry: you said- I think I have two margaritas deep. But I think you're constantly playing the game. Yeah. And I never stop. I never clock out. I'm never like, "Oh, [00:16:00] I'm gonna take the day off." Mm. Like, no, ma'am. Yeah. You don't take the day off. You keep going. So I think that's the secret. It's not for everybody.

Yeah. I am obsessed, I am obscure, I am crazy, I understand, but if you can do that for like h- [00:16:15] a hardcore five years- Mm-hmm ... you will be better than everybody. 

[00:16:18] Jon: It's, that's such good advice. Yeah. I, I feel like right now I'm in my, like, yes era. Like, and I feel like- Yes ... if you wanna be somebody in any profession that you're in- Yeah

you need to have those eras. Yeah. Where you just say Yes. [00:16:30] Yes. Because you never know. You wanna put yourself in the room with the right people. Yeah. Um, and hopefully doors open up for you, and- Absolutely. Yeah. And 

[00:16:37] Nicole: be, like, so willing to take yourself out of your comfort zone too. I feel like that's huge, and some people just rather, like, not do things because they're nervous- Oh, yeah

and don't wanna put themselves out there. 

[00:16:44] Jon: Be [00:16:45] unco- Well- ... comfortable to be uncomfortable. 

[00:16:46] Erika Barry: Yes. This, yeah, the secret to growth is being, you know, uncomfortable all the time. Yes. And when you're uncomfortable, your brain has to, like, rewire. Rewire. And, like, so the first time you're on stage, does it feel good?

No. 

[00:16:56] Jon: No. But afterwards- 

[00:16:57] Erika Barry: Do you barf? Yeah. 

[00:16:58] Jon: Afterwards, though, it's like a high. Yeah. [00:17:00]

[00:17:00] Erika Barry: Yeah. 

[00:17:00] Jon: Yeah. 

[00:17:01] Erika Barry: Yeah. I mean, and I like- People like, "Do you do drugs?" Yeah. And, like, it's hard. Like, getting up at 4 AM this morning- Mm ... coming here. 

[00:17:09] Jon: Oh. Yeah. 

[00:17:10] Erika Barry: It's, it's, I have two days off, and then I have to instruct on Monday. Is it hard?

Absolutely. But [00:17:15] you grow exponentially- Yeah ... when you're here. Um, but yeah, do you have breakdowns? At every... If you don't have a mental breakdown every 90 days- ... you're not pushing hard enough. If you're not- 

[00:17:25] Nicole: That's 

[00:17:26] Erika Barry: so funny ... if you're not in the mental institution on Haldol and Xanax- Haldol ... you're [00:17:30] not pushing hard 

[00:17:30] Jon: enough.

I know. So true. Um, I wanna ask you, so what is your favorite place to vacation? 

[00:17:36] Erika Barry: Oh, save arts. Oh yeah. Absolutely. Hands down. Save arts is- And so this past month- Save arts. Cheers. 

[00:17:43] Jon: Yes. 

[00:17:44] Erika Barry: But I [00:17:45] do it twice a year. Yeah. I do it always in the spring- Yeah ... always in the fall, and that's when I just am content all day.

Okay, but- 

[00:17:51] Jon: Yes ... 

[00:17:52] Erika Barry: you work hard, and then I, I enjoy life. So if you work hard- 

[00:17:57] Nicole: Absolutely. 

[00:17:57] Erika Barry: You have to. And, like, you can't take the money with you [00:18:00] when you die. Yeah. And you have to enjoy the, the finer things in life. Yeah. And patients love it. They 

[00:18:05] Jon: do. 

[00:18:05] Erika Barry: They love it. Like, show your life. It's not bragging. I show the pitfalls.

I show the good. I show the bad. But it's not bragging to show that you're going to St. Barts or you're, you guys are going, like, your trip. [00:18:15] I was, like, living for that trip. 

[00:18:16] Jon: Mm-hmm. 

[00:18:17] Erika Barry: So you have to. 

[00:18:18] Jon: You have to do that. 

[00:18:19] Erika Barry: Yeah. 

[00:18:19] Jon: Well, and that's what I love. Like, and honestly, I think we got that from you and, like- Yes

like, your generation of injectors, people like you. Yeah. Because, like, you, you wanna enjoy the vacation, but at the same time, I, I just, it, [00:18:30] it's inspiring watching you. Even when you're having fun, you're on vacation, you're still filming. Yeah. You're still doing content. Yep. And then I see, like, you're using it six months later.

You're doing, like- Oh ... making it reel. 

[00:18:39] Erika Barry: 100%. Or 

[00:18:40] Jon: something comes to you and you just add a quote and- Yeah ... then it goes viral. And it's like, okay. 

[00:18:43] Erika Barry: Yeah. 

[00:18:43] Jon: You know? 

[00:18:44] Erika Barry: And this, like, [00:18:45] tomorrow I'm like, "Lucian, can you get on stage with me and help me?" Because, and beforehand I'm doing the same thing because then we can use that content for our company- So true

for, like, intel. 

[00:18:52] Jon: So true. 

[00:18:53] Erika Barry: But I think people don't think that way. And I remember when I was new on, on the scene, like 2016, new on the scene, the Julies, the [00:19:00] Les- Yeah. They looked at me like I was insane. Because you were- 

[00:19:03] Jon: They're 

[00:19:03] Erika Barry: like... I was insane. 

[00:19:04] Jon: No, no. 

[00:19:05] Erika Barry: They're like, "What is this lady doing?" Like, "Is she okay?"

[00:19:08] Jon: You're a cowboy. 

[00:19:09] Erika Barry: But I think it's good. Cowgirl. And then, and then the next generation, and then- Yeah ... everyone's gonna get better and better. Yeah. Which is what [00:19:15] you want. Absolutely. Like, you want people to get better. Mm-hmm. Like, right? Yeah. Isn't that the goal, is to leave it better than when you came in?

Mm-hmm. And now it's fun. I love it. Now, like, you guys are kicking ass. 

[00:19:24] Jon: Do you have, do you have any advice for us? 

[00:19:26] Erika Barry: Any advice? I mean, you guys are killing it, but [00:19:30] I think just laugh- Yes. Yeah ... and enjoy, enjoy the journey. Mm-hmm. And just constantly, I think, having a good sense of humor is a key. Yeah. And I'm gonna be honest, business ownership's not- Oh, it's 

[00:19:41] Jon: not

[00:19:42] Erika Barry: everything is cracked up to be. We have no 

[00:19:43] Jon: owners in this here, yeah. 

[00:19:44] Erika Barry: [00:19:45] So being able to not micromanage- Yeah ... and step away, and I think that's the biggest thing. The moment you're able to delegate- Mm-hmm ... and my husband taught me anything below $10,000, you delegate. Anything below 10,000, you don't even think another thought in your head.

[00:19:59] Jon: Oh. 

[00:19:59] Erika Barry: [00:20:00] Below 10 grand, you don't care. Refund? Oh, you're not happy? Goodbye. You're, oh, employee wants this? Yes, you want a new carpet? Like, below 10K, you don't care. 

[00:20:08] Jon: Mm-hmm. 

[00:20:09] Erika Barry: Above 10K, you have to get an expert. Mm-hmm. So I have, like, accountants and finance people. Of [00:20:15] course, 

[00:20:15] Jon: yeah. '

[00:20:15] Erika Barry: Cause I don't know what the hell I'm doing.

Yeah. Like, my sense of money is very skewed in the best possible way. Mm-hmm. Like, so I need someone else to come in and take a look. 

[00:20:23] Jon: Yeah. Yeah. I love that. Now, you own Moksha? 

[00:20:27] Erika Barry: Moksha- Re- ... Restor, my two practices. Yes. So Restor in [00:20:30] DC, Moksha's in Potomac. Yeah. And then Aesthetic Intel- Yes ... with Waseem. It's a company, and then Botox Bunny, which is my training platform.

Yeah. And then- Now, how 

[00:20:38] Jon: do they book a training with you and Waseem 

[00:20:40] Erika Barry: at 

[00:20:40] Jon: Aesthetic 

[00:20:40] Erika Barry: Intel? Oh, Aesthetic Intel. I think it's aesthetic-intel.com. 

[00:20:43] Jon: Okay. Yeah. Yeah. Amazing. [00:20:45] Yeah. Are you guys, like, booked out for the year? 

[00:20:47] Erika Barry: We are. We are on Waseem's timetable, which is- ... grandfather time. I love it. God bless him. Like, he...

I'm, I'm the yes person, which is good and bad. Yeah. And he's very anxious about... So he's Pisces, I'm Aries. Oh. [00:21:00] I'm, like, fiery and very like- 

[00:21:01] Jon: That's good. You can like- 

[00:21:03] Erika Barry: I don't know, but we're together 'cause he's very, like, you know? 

[00:21:06] Nicole: Yes. 

[00:21:06] Erika Barry: But, like, so we released one training at a time, which is good for being exclusive- Yes, yes

because people are like, "Oh, you have nothing else this year?" I'm like, "Yeah, sorry, we're sold out." Yeah. But [00:21:15] we will get one hopefully in the fall time. 

[00:21:16] Jon: That's great. 

[00:21:17] Erika Barry: But Waseem- 

[00:21:17] Jon: Yeah ... 

[00:21:18] Erika Barry: take a training with Waseem. He is the best of the best. 

[00:21:20] Jon: Um, take a training with Erika. She's also the best of the best. Oh, my God.

And then also- 

[00:21:24] Nicole: Patreon 

[00:21:25] Erika Barry: too. Yeah. 

[00:21:25] Nicole: Yeah, Patreon page. 

[00:21:26] Erika Barry: Patreon. Yeah. Injectable- We'll have Patreons. 

[00:21:29] Jon: They're there. 

[00:21:29] Erika Barry: Yeah. [00:21:30]

[00:21:30] Jon: She's killing it. 

[00:21:30] Nicole: I, I do every Tuesday. 

[00:21:32] Erika Barry: Every Tuesday? Okay. 

[00:21:32] Nicole: Yes. Short 

[00:21:33] Erika Barry: videos. How many is 

[00:21:34] Nicole: yours? Yeah. 

[00:21:34] Erika Barry: Okay. 

[00:21:34] Nicole: It's nothing crazy, but I'm working on it. I 

[00:21:36] Erika Barry: think, I think everyone should have a Patreon 'cause I love learning from different, like, styles.

Mm-hmm. Like, I learn very Socratically. Yeah. So [00:21:45] don't be formal. Like, be easygoing. Mm-hmm, yep. Just talk to me like a human being. 

[00:21:50] Nicole: Yep. 

[00:21:50] Erika Barry: So, okay. And 

[00:21:51] Nicole: it's true. You can, you can pick up so many little things from everybody's, like, different- Yeah ... injecting techniques and everything. 

[00:21:56] Erika Barry: And just the way people talk, like, John, I love you were talking to [00:22:00] a patient, and I, like, stole the way you were des- describing, like, neuromodulator and, like, how the mechanism action and how long it takes to settle in.

Mm-hmm. And verbatim what you were telling the patient, I stole. 

[00:22:10] Jon: Aw. 

[00:22:11] Erika Barry: And I, like, dilated to my patient. Oh, my God. But, like, that's what you do. Yeah. And when [00:22:15] you're not sure what to say- Same person, different 

[00:22:16] Nicole: person, yep, mm-hmm ... 

[00:22:17] Erika Barry: yeah, and then you have to practice over and over again. 

[00:22:19] Jon: Well, you hear, like, different, you know, analogies and different ways of thinking and it, like, hits you.

Yeah. 

[00:22:24] Erika Barry: You have to do something 100 times- You do ... in order to feel good. Mm-hmm. So 100 times of feeling like an . Oh, 

[00:22:29] Jon: yeah. 100 

[00:22:29] Erika Barry: [00:22:30] times of feeling inadequate, and then you- I can do it, I can do 

[00:22:34] Jon: it. Yes. 

[00:22:34] Erika Barry: Yeah. 

[00:22:35] Jon: Okay, so they can find you on Instagram, @jackiebunny, if you haven't followed her already. 

[00:22:39] Erika Barry: Wait, what's going on with your skin?

Why does it look so good? 

[00:22:41] Jon: Oh. 

[00:22:42] Erika Barry: It's like por- you don't have a pore on your face. 

[00:22:44] Jon: Oh, I [00:22:45] just, my recovering black eye. It's pretty much gone. 

[00:22:47] Erika Barry: It looks good. It 

[00:22:48] Jon: looks good? 

[00:22:49] Nicole: Largest black eye three days before we came here. 

[00:22:52] Erika Barry: From what? 

[00:22:53] Jon: Um, oh, from a little anterior medial cheek. 

[00:22:55] Erika Barry: You look amazing. 

[00:22:56] Jon: Thank you. I IPL'd it, the bruise.

[00:22:58] Erika Barry: Got that 

[00:22:59] Jon: IPL. 

[00:22:59] Erika Barry: Literally, 

[00:22:59] Jon: wait, it [00:23:00] saved me. It 

[00:23:00] Erika Barry: like 

[00:23:00] Jon: erased it. Erased it. 

[00:23:01] Erika Barry: What kind of IPL? 

[00:23:02] Jon: Um, it's Spectrum Laser. 

[00:23:03] Erika Barry: Okay. 

[00:23:04] Jon: Spectrum, Aurora Aesthetics. 

[00:23:06] Erika Barry: Okay. 

[00:23:06] Jon: Yeah, they're IPL. Yeah. 

[00:23:07] Erika Barry: Yeah. You look amazing. 

[00:23:08] Jon: For vascular. 

[00:23:08] Erika Barry: You both look amazing. Thank you. Your hair, I was looking at your hair. 

[00:23:11] Jon: Oh. 

[00:23:12] Erika Barry: But yeah, so you're postpartum how long?

[00:23:13] Nicole: Uh, 11 months now. 

[00:23:14] Erika Barry: [00:23:15] 11 months. Yeah. You look amazing. 11 months, I was looking like- 

[00:23:18] Jon: Dude, she rebounded so quick. 

[00:23:20] Nicole: I'm doing my best. 

[00:23:21] Jon: Yeah. 

[00:23:22] Nicole: Thanks, guys. 

[00:23:23] Jon: And wait, Scale Society, hello? Oh, Scale- Let's talk Scale Society ... Scale 

[00:23:26] Erika Barry: So- okay. 

[00:23:26] Jon: Yeah. 

[00:23:27] Erika Barry: So Scale Society, and they are adding more. Yes. But [00:23:30] Scale Society is your all, like, access pass to John, to me, to David, to Rivkin, to Olivia.

Yep, Sadat. To Lamar Sadat, everyone. Yep. And you can see all the webinars. Mm-hmm. And I love it, 'cause you're doing one with Rivkin coming up. Yes, plastic surgeon and filler, yeah. It's [00:23:45] gonna be amazing. It'll be fun. Okay, yeah. Yeah. But yeah, it's amazing webinars and little pearls, and I think there's a lot of things people...

I had a, a lady tell me she spent like 12 grand on a social media course. Uh-huh. And then she's like, "I went to the Scale Society, and it literally was the exact same things for free." Same thing, yeah. And I was [00:24:00] like, "Please go to Scale Society." But you get these- Just please sign up. Yeah. It is the best investment you can do, and it's zero dollars.

[00:24:05] Jon: Zero dollars. Yeah. And it's free webinars. Yeah. And also, there's the in-person events. Yeah. Like, in real life events, which is great. Sometimes they do their shopping events, which are so much fun. 

[00:24:13] Erika Barry: I know. When's the next shopping event? 

[00:24:14] Jon: Yeah. [00:24:15] I'm excited. Three and a... Oh my gosh. I would 

[00:24:17] Erika Barry: say Cult, well, Cult, it was, um- Yeah, Cult

Jen and I were there for- Uh-huh ... um, Jen and Ally- Mm-hmm ... at Cult in, um, end of May. But yeah. Okay. Maybe AS. 

[00:24:28] Jon: Yeah, OES. 

[00:24:29] Erika Barry: Yeah, [00:24:30] AS down in Rodeo. Yeah, I think I'm gonna have to- Yeah ... I'm gonna be at, um, at Naples. I'll drive over. 

[00:24:36] Jon: That was us, 

[00:24:36] Erika Barry: too. Take the Tamiami Trail. 

[00:24:38] Jon: Yeah. 

[00:24:38] Erika Barry: Tampa to Miami. It's Tamiami. Oh, my- 

[00:24:41] Jon: And we were 

[00:24:41] Nicole: like, we were like, "Ugh, do we drive to 

[00:24:43] Jon: Naples?"

I know. And 

[00:24:44] Nicole: now we [00:24:45] gotta go. 

[00:24:45] Jon: Now we gotta go. 

[00:24:46] Erika Barry: Ames is so nice. 

[00:24:47] Jon: It's fun. 

[00:24:47] Erika Barry: Oh, my gosh. 

[00:24:48] Jon: I love that hotel. 

[00:24:49] Erika Barry: The Rolex and the Br- you guys are Hermes. Take your baby. Mm. Take the baby 

[00:24:53] Jon: out. Yeah. Gotta take her out. 

[00:24:57] Erika Barry: I love it. 

[00:24:57] Jon: Faye's a bad influence. 

[00:24:58] Erika Barry: No, Faye, after a [00:25:00] couple of drinks, like, don't take me shopping with her.

Oh, 

[00:25:01] Jon: God. She's like, "This will 

[00:25:02] Nicole: go anywhere with it." 

[00:25:03] Jon: Yeah, she's like this, "Yes, you deserve it." I'm like, "I do. I do deserve 

[00:25:06] Erika Barry: it." I'll tell you the fun. Evelis, training the trainer with Faye. 

[00:25:10] Jon: Oh. 

[00:25:10] Erika Barry: Oh, my God, that girl. And she's like, "Come have a drink with me after lunch." No, [00:25:15] four drinks later- ... we've missed the whole second session.

Oh, no. Oh, no. Do 

[00:25:19] Jon: you know why? 'Cause you get deep with her. Yes. Like, she has those heart to hearts. She does. 

[00:25:23] Erika Barry: And 

[00:25:24] Jon: she, um, she's an onion. 

[00:25:25] Erika Barry: She is. 

[00:25:26] Jon: You hear me, Faye, you're an onion. 

[00:25:28] Erika Barry: She- Yeah ... [00:25:30] oh, my God, that girl, I love her. And you guys even quit the 

[00:25:31] Jon: gym. And we 

[00:25:31] Erika Barry: got the Detroit roots. 

[00:25:33] Jon: Yeah. 

[00:25:33] Erika Barry: Yeah. So yeah, we, we go way back.

[00:25:36] Jon: Yeah. 

[00:25:36] Erika Barry: I love her. 

[00:25:37] Jon: I love that. 

[00:25:37] Erika Barry: She's the best. 

[00:25:38] Jon: Yes. Well, thanks for tuning into this week's episode, or today's episode- Today's episode ... of the Fill Me [00:25:45] In pod with Erica Berry. Oh, my gosh. We love you. Thank you so much. Love you. 

[00:25:48] Erika Barry: Love you, guys. Mwah, 

[00:25:49] Jon: mwah, mwah. 

[00:25:50] Erika Barry: [00:26:00] Mwah.