Episode 18: MidCity Launches Nonprofit: Apollo Coalition’s Joanna White on Cultivating Creativity and Making an Impact

In this episode of The Makers of MidCity Podcast, we sit down with Joanna White, the new Managing Director of the Apollo Coalition. With deep roots in Huntsville’s nonprofit, arts, and small business communities, Joanna shares how her journey has led her to spearhead an initiative that’s shaping the soft layers of MidCity and beyond.

The Apollo Coalition, launched in partnership with RCP Companies, is redefining how communities are built—not just through real estate, but through culture, creativity, and collaboration. Joanna discusses the nonprofit’s mission to turn residents from consumers into co-creators, fostering innovation in the arts, business, and community engagement. From incubating small businesses to supporting local artists, hosting major events, and investing in the future of Huntsville, the Apollo Coalition is paving the way for a more connected, dynamic city.

We also dive into upcoming events like Crawfish Fest, the Market at MidCity, and the evolving vision for Whistle Stop, plus how Apollo is supporting programs like Mike Williams’ tech initiative at New Century Technology High School.

If you're passionate about community building, arts, culture, and creating spaces where people not only live but thrive—this episode is for you.

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