The Servicepreneur Podcast
The Servicepreneur Podcast is your one-stop-shop for everything you need to build a successful service-based business.
Whether you're building your brand, refining your services, streamlining operations, or trying to scale, this show is designed to help servicepreneurs gain the confidence and clarity you need to hit your next business goal.
So if you're tired of having to figure everything out all on your own, we'll help you shorten your learning curve, sharing the exact steps you need to overcome any challenge your business throws at you, all while building a powerful, profitable brand.
The Servicepreneur Podcast
The New Era of Branded Merch: How Swag Builds Loyalty, Retention, Community, and Revenue
When you hear branded swag, what’s the first thing that comes to mind? If you’re picturing basic t-shirts, water bottles, or stickers with a logo slapped on it — you’re not alone!
On today’s episode, Amanda Hofman, Chief Swag Officer & Co-Founder of Go to Market, shares how she’s flipping the script on traditional branded merchandise and helping servicepreneurs like you create inventory-free online stores with merch that actually makes an impact — think: wearable marketing that sells, not just freebies you send clients.
We dive into:
- How swag has evolved over the years and is now being used to drive revenue into your business
- How to integrate swag into your marketing strategy
- Ways branded merchandise can help you increase retention rates and loyalty among your community
Amanda also shares creative ways to design merch that people actually want to wear, and why waiting until your business is “perfect” to offer swag could hold you back from major brand growth.
If you’re building a community, growing a loyal client base, or you’ve got signature phrases and brand vibes people love — this episode will inspire you to turn those into powerful, profitable products!
Connect with Amanda:
- Connect on LinkedIn: https://www.linkedin.com/in/amandagoldfinehofman/
- Follow her on Instagram: https://www.instagram.com/gotomarketstudio
- Visit her website: https://gotomarket.studio/
- Schedule a free swag consult: https://zcal.co/gotomarket
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!
Visit theservicepreneurnetwork.com to join today!
Want more information on The Servicepreneur Network before you join? Schedule a free call with me and let's chat! I'd love to answer any questions to make sure it's the right fit for you - so click the link below to book time today! https://calendly.com/theservicepreneur/discovery-call
Let's Connect!
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- Follow on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/