Total Survey Design

A Conversation with Rob Santos, U.S. Census Bureau Director

Dr. Azdren Coma and Dr. Seon Yup Lee Season 2 Episode 4

In this episode, we talk with Robert Santos, Director of the U.S. Census Bureau from 2022 to 2025, about his professional journey and philosophy toward data and public service. Rob shares how his upbringing in a Mexican American community in San Antonio and how his early exposure to music and math shaped his path into statistics. The conversation explores his commitment to equity in data, the importance of cultural understanding in survey design, and his reflections on his time at the Census. He also discusses challenges and innovations in modern data collection (including the use of AI), and the trade-offs between cost, quality, and timeliness in survey methodology.

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