Total Survey Design

Forced Questions (Will Hurt Your Data)

Dr. Azdren Coma Season 3 Episode 5

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0:00 | 6:32

Should you ever force respondents to answer a survey question? In this episode of Total Survey Design, I examine forced questions. While these features are often used under the assumption that more complete data means better data, forcing responses frequently leads to worse outcomes by increasing survey breakoffs, encouraging satisficing, and undermining respondents’ trust. I outline more effective and respectful alternatives, encouraging responses without coercion. 

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