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Sweat,Tears and Equity
Welcome to Sweat, Tears and Equity, a podcast by Fortech Investments, where we discuss the untold truths of founding and funding start-ups. Our guests are founders, investors, and other players from the ecosystem who learned these valuable lessons the hard way. They share the things they wish they knew earlier about the challenges that lie in this journey, the things that no one prepared them for, so you and other founders can navigate this bumpy road successfully.
Sweat,Tears and Equity
Ep.05 - "The biggest advantage for SaaS - it's like a living organism" Ciprian Cazacu, CEO EasySales
In the fifth episode of our podcast, our host, Sorin Bădulescu, sits down with Ciprian Cazacu, the CEO of Easy Sales - an accessible “no code” platform that integrates important eCommerce systems in one place, used by all online merchants who want to be present on multiple marketplaces.
Discover how EasySales pivoted from e-commerce website creation to e-commerce management, adapting to market demands and customer needs. Ciprian opens up about the challenges of balancing a full-time job while nurturing a start-up and the critical lessons learned about funding, growth, and international expansion.
More than that, we discussed:
- The pros and cons of different funding sources, from government grants to VCs
- Leveraging AI to supercharge small teams and stay competitive
- The power of crowdfunding and how to double your targets
- Navigating family dynamics in a tech startup
- Why Romania might be the next big thing in the startup world