The Coaching Divas

The Leadership Identity Crisis: Stop Shapeshifting & Start Leading with Clarity

Claudia Jones, Daniela Veljkovic, and Misha Jethva

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A common (and often invisible) challenge many leaders face: the leadership identity crisis. Leaders often find themselves “shapeshifting” depending on who’s in the room—strategic visionary with executives, supportive coach with their team, collaborative peer with colleagues. While adaptability is essential, it can quietly evolve into identity drift, leaving leaders feeling disconnected, inconsistent, or unsure of what they’re truly known for.

Through personal stories, practical strategies, and reflective questions, the Divas explore how leaders can stay flexible without losing themselves—by grounding their leadership in values, authenticity, and intentional behaviors.

Leaders often unconsciously shift their personality depending on the environment:

  • Executive presence in one meeting
  • Agreeable team-player in another
  • Strong decision-maker with their direct reports
  • Quiet observer in rooms where they feel they must “earn their seat”

The danger? You can become so adaptable that you stop recognizing yourself. Consider some of these: 

1. Reframe Asking Questions

Instead of thinking “this will sound stupid,” use language that makes your question feel confident and grounded:

  • “Can someone gut check me on this?”
  • “Here’s my understanding—am I on the right track?”
  • “It feels like we’re drifting from the objective… should we pivot back?”

2. Use the “Three Dances” Concept

Leadership requires shifting, but intentionally:

  • The dance with your boss (managing up)
  • The dance with your peers (collaborating sideways)
  • The dance with your team (leading down)

The goal is not to be three different people—but to stay consistent while adjusting your approach.

3. Seek Feedback Instead of Guessing

Instead of spiraling internally, ask:

  • Your leader: “How would you describe my leadership style?”
  • Your team: “What do you experience me as when I lead?”

Perception matters—even if it’s not your intention.

4. Make Small Behavior Shifts

Four questions to explore your leadership identity:

  1. What do people come to me for repeatedly?
  2. What decisions do I make faster than others?
  3. What behavior do I refuse to tolerate?
  4. What hill am I willing to die on professionally?

Leadership style can evolve through life shifts—parenthood, new roles, larger teams, or personal growth.

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