SPEAKER_11 0:00

I uh I'm taking testosterone now. Are you really? Yep. My second shot was today, and it's painful. I shoot it in a in a controversial place.

SPEAKER_06 0:17

I'm listening.

SPEAKER_11 0:18

My belly.

SPEAKER_06 0:20

Oh. Take it in the ass like a man.

SPEAKER_11 0:23

So that's that's what what the common that's the that's the common thinking.

SPEAKER_06 0:30

So what it what I take it in the butt. Your doctor says take it in the belly.

SPEAKER_11 0:35

Yeah. So my doctor who I think has a gravel parking lot, which doesn't instill confidence when you're talking about your doctor.

SPEAKER_06 0:47

He's also a homophobe. He don't want you putting it in the butt.

SPEAKER_11 0:51

Well, I don't know about that part of it. He has a lot of Elton John pictures in his office.

SPEAKER_06 0:57

Oh, so he's on the other side.

SPEAKER_11 1:00

I don't know that that's true. Administer. He has a wife. Not that that necessarily means anything, but uh yeah, he does definitely have some Elton John photographs in his office, and he does have a gravel parking lot, which you don't appreciate how uh how that drains your confidence in your physician when you drive onto the gravel.

SPEAKER_06 1:36

Is the gravel in like the hex square things?

SPEAKER_11 1:39

No, no, it's not fancy gravel. Oh it is gravel for the entire area out to the road. And he's in a uh in a metal building, and the the other tenant in the metal building was a pest control company.

SPEAKER_06 1:58

Is this the same guy you get the Ozimpic from?

SPEAKER_01 2:01

Yes, yes, oh my god, it was the Ozimpic.

SPEAKER_06 2:04

Do you get it in office or do you take the prescription to a Walgreens or no? He gives it to you out of his desk drawer.

SPEAKER_11 2:13

Out of the desk drawer, no, with a with a Ziploc bag of syringes, and you take it home. What are you talking about?

SPEAKER_07 2:23

Uh Joe, we prescription. This is off the record.

SPEAKER_05 2:27

Well, that was nice because we were able to pick the best sellers and things like that. What you found was bitch, I can see you falling asleep while I'm telling myself. I'm not falling asleep, but just try it.

SPEAKER_08 2:48

Sorry, is it appropriate? Interesting.

SPEAKER_04 2:50

Welcome to two homeboys.

SPEAKER_11 2:54

With your guests, Gabriel Cohen, CEO, president, uh, El Presidente, uh, leader in charge, head person at the company of Classy Living, which is difficult for all of us to get used to. So if you're feeling that difficulty, you're in good company. We're all having a little trouble not calling it classy art. So, yes, and me, Joe Walter, VP of some bullshit ad Tango Multimedia, your favorite advertising agency, according to the furniture today, two years in a row. Which I voted for a thousand times by myself. Congratulations.

SPEAKER_06 3:44

Thank you. I noticed something with Apple too. So Yenny loves talking to me in the car because she says my eyes pop. And I was driving and I noticed it. And I was like, Oh shit, let me take a picture. I wanted to post social media, whatever. And I tried over and over, and what it does is it edits the picture even before I say edit the fucking picture.

SPEAKER_11 4:10

Oh, really?

SPEAKER_06 4:10

And so, like, my eyes don't pop in the photos, but on video, they're like, damn, even I want to fuck myself.

SPEAKER_11 4:18

You know what? I can't give you the picture. And uh, anytime I use chat GPT to make a picture of myself, you know, like I'll do like turn me into a Christmas cookie, or uh, I had it create a headshot of me, and every time it straightens my eyes. I can't even get a break from Chat GPT.

SPEAKER_06 4:50

That's going in a clip.

SPEAKER_11 4:53

That's clip worthy, Alex. We're gonna start marking it. Write it down.

SPEAKER_06 5:00

All right, so that was at four minutes. You gotta get that clip in there, Alex. Or Chat GPT is straightening Joe's eyes.

SPEAKER_08 5:11

StreamYard doesn't do it.

unknown 5:13

I'll try to do it myself.

SPEAKER_06 5:14

Are you sure? All right, well, we're rolling and we're in it, baby. Let's go. He's ready. You got your lights right?

SPEAKER_11 5:23

It's good enough. Feeling good? I'm I'm lighting it up. Yeah. Well, it's nice to do this again. It's been six minutes. I know it's been a minute. Yeah, I miss all of our fans and followers.

SPEAKER_06 5:34

Yeah, three or four of them. Thanks for tuning in, you guys.

SPEAKER_11 5:40

Jerry, Phil. Yeah, we like we appreciate all seven of you.

SPEAKER_06 5:45

My mom. No, it it is a lot of fun, and and uh took a little hiatus sabbatical. I don't know what you call it, but yeah, uh, just busy, man. Just busy with work and life and garden, yeah, and gym and girlfriend and kids and classy living blowing up, blowing up, yeah. It's been really, really good. So, um, especially considering market conditions and everybody with the crying and what's happening out there.

SPEAKER_11 6:20

So, yeah, yeah. Tell them why why is it blowing up? What's changed?

SPEAKER_06 6:25

Uh actually well, a couple of things, yeah. Let me go ahead and open mine to talk. I'm doing wine to Joe's a copycat. Yeah, um, I just can't handle bourbon anymore, but I think we are gonna do bourbon um in the high point episode because I have something very special. Um, we're not gonna talk about it. Oh, you actually might know. So um we're not talking about that now. But be sure to tune in for nut uh next month's well, we're gonna film it later this month, but next next month's episode uh that we film in High Point with our very special guest, Dennis Hoy, who is a living legend in the home furnishings industry. He's currently with FMG and uh he's been you know around the block. Everybody knows him, he's just a great guy and and really knowledgeable um uh in all things furniture. So from the wholesaler perspective, from the retailer perspective. So you guys be sure to tune in for that.

SPEAKER_11 7:32

And um, I like the little pre-sale deal there, yeah. Hyping it up, building, building the urgent, not urgency, building the excitement for the next yeah, yeah.

SPEAKER_06 7:42

It's a big deal, man. Dennis Holt talking about we've been really lucky to get some really amazing guests. Um, you know, uh, of course, our our good friend Patrick Henley, who's another living legend, um, revolutionary even in the furniture business. Uh, we had Larry on, and god, I mean, if you don't know Larry, you're not in the furniture business.

SPEAKER_11 8:06

Yeah, Larry Furiani from Coaster.

SPEAKER_06 8:08

Who else do we have?

SPEAKER_11 8:09

We had uh Larkin, David Larkin, Larkin, geez, the ultimate legend, yeah.

SPEAKER_06 8:18

Um, and I'm really looking forward to getting to market and and um seeing all those guys.

SPEAKER_11 8:23

I mean we had Tom Liddell, Tom Liddell, yeah, you know, another guy knows everybody's got his finger on the pulse of the the industry. We've got Molly Mays, which is uh you know, uh uh an enigma in the business. Isn't that the truth?

SPEAKER_06 8:41

Yeah, outside the industry, super young, just got leadership written all over her. Yeah. Um, so yeah, it's been great.

SPEAKER_11 8:51

Yeah, now who did who are we missing?

SPEAKER_06 8:58

I don't know. Well, if we didn't mention you, thank you for being on.

SPEAKER_11 9:04

Yeah, it is really, it's those guys that cheers. I'm going with the uh two homeboys.

SPEAKER_06 9:11

All right, I don't want to click his lens, but I really wanted to.

SPEAKER_11 9:16

We both went white.

SPEAKER_06 9:19

Yeah, well, I got a red and a white. They delivered my white hot.

SPEAKER_11 9:24

Oh, well, that's not as good. I am drinking spinning it white because it is daylight, and you taught me that uh you drink white during the day and you drink red after dark.

SPEAKER_08 9:37

That's why I got one of each, because we're gonna transition into nighttime during this episode.

SPEAKER_06 9:43

Yeah, you know, currently 519.

SPEAKER_10 9:46

It is white time.

SPEAKER_06 9:49

Hashtag not racist, hashtag maybe a little hashtag flare-ups and traffic.

SPEAKER_04 9:57

Oh my gosh.

SPEAKER_06 9:59

But um your question is uh why like why why are you blowing up? Yeah, I think it's a collection of things, you know. We I think uh timeline-wise, going back when the industry hit the cliff post-COVID, a lot of people were turning down uh their costs, uh more specifically, their marketing and advertising. So we took an opposite approach, we ramped all that stuff up and we were able to kind of maintain our revenue structure. We're spending more money to get there, but um but you know, there's less clutter when everybody turns out the market. So your dollars go further, you can make better marketing buys um because you know the demand's lower. And so you have the the publications and and the media channels are more willing to make a deal because they're needing the business. And so we ramped up back then. After that, we started making a lot of investments in the infrastructure. So with our ERP system, gives us a lot more flexibility, control, and very customizable to do a lot of cool things that our previous system couldn't do. You know, Jonathan and I are both very creative in how we do things, and the other systems just couldn't keep up. Whereas like Net Suite, the world's your oyster, you can do anything. But I think the biggest impact was the investments in the personnel, right? And of course, we've had Craig off the podcast, so he's been instrumental. Um we have Megan uh uh in our inside sales team. We've moved the standards for Priscilla as far as like what we expect of kind of everybody now. I think just company wide, our standards have gotten uh much higher and stronger for what we demand of everybody, not to like a stressful level, just of like a professional level and like follow-ups and and and there's a structured sales process where you know in the furniture industry, it's been a lot of like, oh, did you call that guy back? You know, oh, who came into market? I don't know. You know, who talked to this guy? And you know, now we have a very, very serious CRM system uh via Net Suite, as well as um we have weekly sales huddles where we talk about all of the opportunities, both in new customers and in existing customers. So anytime we're having a conversation about a deal, it's a new opportunity, and we meet every single week on and we go through each and every one of them. And what's been great about that is not only is it forcing everybody to follow up once a week, but more importantly, we're getting group thought. So, like, for example, if XYZ isn't responding to your emails or they responded, but now they're not, and so we have this group thought on creative ways to get them talking again, or where it fell off. And so everybody's learning from each other, and Iron Sharpens Iron has just gotten. I mean, the amount of opportunities and how much they each progress is been astronomical, and of course, the rebrand was a big one, right? And and I don't think the rebrand brought us more business, um, but it put us in the spotlight, you know. Well, God, we love the spotlight, but with the addition of the lamps, so lamps represent what less than one percent of our um SKU count, but it's representing 14 of our revenues already. Damn, so that's insane. Hasn't even been six months. Um, of course, we've got a major uh bolt lamp and art release coming up in high point, but it's been wild. And and the lamps have got us into other dealers that we couldn't get in their door or we weren't pursuing them, and now we're in there with lamps, and now they're introducing us to the art buyers, and so it's kind of cool because we have two doors into each entity, into easy for you to say, yeah, into each entity now. So it's been it's been cool, it's a wild ride.

SPEAKER_11 13:57

And uh so I got a bunch of questions. First, does that uh encourage you to look for the third door? Like, what is the next thing you can bring out? So you've got lamps, you've got wall decor. What else could you bring in? You know, is there a classy living uh accent chair line or accessories or something else that uh now that you've seen what that can do for you?

SPEAKER_06 14:24

Yeah, I think that that's the ultimate goal. Um, we're just not gonna rush into anything. Um, oh, John Glenn, that was another major investment in our infrastructure that has uh helped in this crazy growth that we're seeing now. Um, but uh yes, so the goal is to be a full service home accent line from accent chairs, uh maybe even all the way to occasional tables. But, you know, we don't know what's next and we don't know the timeline. Everybody wants to move on it right away because we have this momentum. And I've told everybody we're not doing that. We're gonna do it in the classy way, which is little improvements every day. And I don't want to introduce the next category until we're leaders in lamps. And yes, we are selling the big, big dogs in the lighting, um, but we're still new at it. I mean, we're doing it well just like we've run artwork and wall decor. Uh, but I want to be recognized as a leader in the industry uh prior to doing that. And you know, the reader ranking award we got in December was pretty, pretty fucking cool. We'd only sold lights for um for two months when we got that award. Uh, but but we weren't the winner, we were the finalists. So let's get the winner behind us, let's uh add some other players, let's get all those stabilized. More importantly, let's get a bigger skew count, you know. Um, that because every time you add skews, it's super expensive. A whole new product line is even worse. And so uh we've got a little bit of financial catching up to do with these new um um at these new post-growth revenues, but I mean we still got growing to do, but we've got some financial catch-up to do.

SPEAKER_11 16:04

Yeah. And one of the things that classy art was famous for with wall decor was uh pre-vetting product introductions. So you would put it out to a massive group on social media and get uh votes from actual consumers about what they wanted to see, and that helped influence the product that you would bring out and introduce. Is that are you able to do that with lamps as well? So yeah, it doesn't really work that way because there's not as many like no, I think it I think it does work.

SPEAKER_06 16:42

I think I think um it's less personal than artwork. So uh what I mean by that is like like a rooms to go or somebody like that will package a lamp with a living room, and that's acceptable. Many people have tried that with wall decor, and it doesn't work because they either love or hate the artwork, um, and imagery is infinite.

SPEAKER_11 17:05

Um yeah, and that makes perfect sense too when you say it. Like it's not something that I would have thought of, but when you know, once you put it out there, it's like, yeah, duh, of course.

SPEAKER_06 17:15

Yeah, but we still can do that, the voting process. So we make sure we're bringing the cream of the crop. Now, we haven't yet, but what I will say is um that so far the selections have been fantastic, so well received. I mean, I'm not well um I don't I'm not gonna drop names. Two of the biggest players in the business uh came into the market in high point. They saw every lamp, they checked every lamp, they checked every price, and they go just skew them all up, put all of the skews in our system. And um, so it kind of tells you we're we're right on the mark. Um but from a design perspective, some of them are gonna perform better than others still, but they're all performing well, but we don't have anything to base it on. So we will introduce the voting system to the lighting. Um, probably I would say the next release, the third release.

SPEAKER_11 18:10

Gotcha. And and those two retailers weren't uh Value City and American furniture.

SPEAKER_06 18:18

No, no, they're financially very sound.

SPEAKER_11 18:22

Good. Jesus. Too soon. Um, so no, not at all.

SPEAKER_06 18:27

No, we didn't get hit. We didn't get hit. Um, so yeah, American signature uh doing business at Value City. Um, that was an interesting one because we did uh a lot of business with them for years, and they cut us out once and went China Direct, found a factory, and uh I warned them against it. I was like see what happened to go home. It didn't go out of business because of it, but they did come back with their tail between their legs and made big apologies and promised to never happen again, blah blah blah blah blah. And we did a little bit of business with them, and then they were kind of dysfunctional because they they laid off a bunch of the key buyers, and so now they're like playing cleanup and and we had this big Zoom. This is a funny. So we had this Zoom with all the buyers, their execs, my wholesale staff, the rep, everybody, and we're gonna get going again. Um, we were actually in high point when this happened, and uh, because they didn't show up to market, and they didn't show up for the Zoom. And uh we're like, so it was fine, but we started talking internally uh about their financials and like look, even when they were healthy, they were 30 days late, 100 days late, like crazy late. So it's like, even if we get the deal, they got to go on prepaid, and they're gonna be like, No, we're not doing that. But that we're drawing that line in the sand, and they're all dysfunctional, and we were just talking all this mess. Um, and uh well, there was an AI note taker in there, perfect, which is fine, but it emailed the recording to everybody that was invited to the fucking meeting.

SPEAKER_10 20:06

Yep, I love it.

SPEAKER_06 20:07

So it got sent to them, and I don't know if they didn't watch it or what, but they emailed and like, hey, we need to move forward. Sorry, Mr. Cole, blah blah blah. But I like since then, there are no AI note takers allowed in any classy living meeting.

SPEAKER_11 20:22

Yeah, you know, and it was wild. That's interesting because I think that that could actually be a strategy that works. Um, you know, you went we had a similar situation where we were on a Zoom call and the guy put us on hold, and you know, he muted his microphone and he wasn't on camera, so we couldn't see. And we're just talking amongst ourselves about it. Y'all's link or the his link? Uh I don't remember. I it wasn't an AI note taker thing, but it's being recorded. No, no, I think he was listening. Oh, okay. So I I think it was live. He was listening because when he came back on, his entire demeanor changed. And we were just being very honest about it, you know, like he's you know not being realistic about his expectations and you know what he wants us to do, and he's wasting money on this, and you you know, it's difficult to get through because you got this gatekeeper, and you know, we were just talking, frankly, um, like you guys, and I think he was listening to the whole thing, and I've thought about you know, the power of doing that, like accidentally replying all to an email where you're like, this is bullshit, you know, like I can't believe that they're doing this, and there's no way that we could ever accept this, and just letting it go and seeing what happens because that you know, there's not enough of that, yeah. You know, frank honesty in what we're doing, you know. So I would be I would bet that that that actually helped you. Yeah.

SPEAKER_06 22:00

They listened and they heard it doesn't matter. They went, we were right, and they went out of business. So it was like uh it helped us by not getting the deal, I guess. I don't know.

SPEAKER_11 22:11

And so when when you talk about the the um the meetings that you have now, the the sales huddles every week, and you're you're uh uh discussing how to follow up with these different prospects. Are you following up with prospects, the same prospect every week, or the meeting is every week? And sometimes you might let two or three weeks go by before you go back to that prospect again and say, hey, what's up?

SPEAKER_06 22:41

Yep. We have a standard of we want to see progress every week. Now, not a hundred percent of the accounts need that to happen. So, you know, if somebody's non-responsive and you've hit them for two weeks in a row, maybe you let it breathe for a second, or some of them say we'll be ready, you know, fourth quarter. So you're gonna let that sit and just tickle them once a month, say, hey, just want to let you know I'm still here waiting for fourth quarter, whatever. But most of them make some progress. Uh, and that's the goal, progress every week. But it's sometimes sometimes progress progress is small or what may seem small to somebody else. Maybe progress was I got their cell phone number. And it in our world, that's big progress. So we have this idea of proximic zones, and we're so many proximate zones away from people, and the more you break down, the closer you get. And you know, people want to do people business with friends, so um, but even a little thing like that is progress.

SPEAKER_11 23:47

Okay, well, and that that was what was curious because uh you know, I imagine somebody following up with me every week, and I'd be like, dude, enough. Like, I don't need it right now. No, but it is with me alone, you know.

SPEAKER_06 24:01

No, but we have we have we have little systems. So I'll share a couple of stories. So um, a very large, very large off-price retailer um across the country. Um, we we had a change in buyer, so we don't have a relationship with this lady, um, where we we were already doing business and now we're not. And and you know, she asked for all these things, we gave her all these things, and she's like, I haven't reviewed it, I haven't reviewed it, and then it's like I reviewed it, I'll get back with you. And and then it was kind of like radio science, so you have to hit her two or three times, and so we'll send little memes like the like the Titanic old lady, and it says, It's been 84 years or whatever. Um, so we do lots of that, but then typically there's somebody else interacting with that customer too. So, like if it's one of my customers, typically Craig will be on it as well. If it's one of our rep's customers, Craig might be on it, or Priscilla might be on it, or Megan, or whoever, and so we'll tag team. So, like, for example, this this same lady. Um, I said something along the lines of like, hey, uh, I don't I don't want to be annoying, like I, you know, just like I'm gonna just keep tickling you until you know, and Craig chimed in on the thread and says, Yeah, hey, if he starts getting annoying, just let me know so I know when to start being annoying. Kind of, you know, like it's so it's a little joke, but it's like we're not gonna let this go. And she actually responded, she says, um uh uh something annoying equals consistency equals um oh what'd she say? Persistent. So, you know, we we mix a little good cop, bad cop, we have some jokes in there, just trying to get anything. I did something pretty funny, and it's and it's been successful. I was watching TikTok like late at night. I watch it to go to sleep, and um there was a guy that was translating office talk into like old Shakespearean old English, right? And so it was like as per my last email, and then he would read it in this old English thing, and then it was like, and and so he had a bunch of them, and I was like, that's fucking brilliant. So the next day I went to Chat GPT and I built a translator, so now I can write an email, put it in that project in Chat GPT, and it'll spit out this old English. And so one of these, one of these major, major, I want to say national accounts, but they're an international account, they've got thousands of stores around the globe. So I'm not gonna name drop because I don't, you know, but um this was a new buyer, had no relationship with them, and we went and met him in New York and and did the deal, and then he just like he wouldn't be responsive. What being responsive? And so I sent this whole thing, um, and we had some pricing issues, and so uh I did the old English thing, and he you know, he responded right away and laughed and responded in old English, and so just like little creative things like that, yeah. It also keeps it super fun, right?

SPEAKER_11 27:09

You know, and then the the time that you're finding to do this stuff is that coming by somehow being more efficient in other things so you have some spare time, or is it I mean it's just an email? Well, but but it's it's an email to every one of your hot prospects once a week. And if you weren't doing this before, the time that takes to do all of that had to come from somewhere, right?

SPEAKER_06 27:36

Well, everybody should be calling on the customers, you know. Like, I mean, you know, that's a that's a priority for everybody. What's more important than driving revenue? Yeah, so what this does is it gives that like oh shit, like we meet Tuesday morning, oh shit, Monday. I like I haven't fucking got progress, I haven't reached out, and like every because everybody's gotten reamed for showing up and having no progress. It's happened to everybody, even me. Yeah, like you get busy on that Monday or whatever. And what's the penalty? Just being publicly embarrassed, you know, like you know, we're in the meeting, like what the fuck? You you went through your whole list and you have no progress on anything. What are you doing? Um, but at the end of the day, we'll all have a drink and laugh together. So, you know, our our culture's clearly different than most corporate America, right? Like we're all brothers and sisters here, we're gonna fight, but we'll, you know, we'll love each other in the morning. So, um, but we don't actually fight. I'm just joking. But um, you know, we're fun, we're inappropriate, and and we have a good time. But that's that's the culture here. That's why people love working here, that's why people take half their salaries to come work with us, yeah. You know, one because of the culture, and two because they are appreciated and they're told weekly, they everybody knows we value and appreciate them. And when they give recommendations, we are very clear to say that is a great idea or there wasn't, but either way, thank you. And then they see those ideas in action. And you know, we have how many seminars have you been in and how to keep Gen Zs employed? And you know, used to be millennials. Now we're talking about John Gen Z's and how difficult they are to employ, and but that's the thing they want, it's not about money, they want to know that they're appreciated and that their ideas matter, they're heard, those are the things, right? And we didn't like have some meaning that we're gonna start doing this, it's just who we are as people, and I've said it for a thousand years, or as long as I've been in this company is our brand is an our our company is an extension of our personality, and those are the kind of people we are, you know, and everybody feels it. It just it feels good being here. Craig used to say all the time, I don't come to work, I come to play, you know.

SPEAKER_11 29:45

Well, he should do a little bit more work.

SPEAKER_06 29:47

That's what I keep telling him. He's got a surgery tomorrow. Cancel that shit, get your ass to work.

SPEAKER_11 29:53

Surgery, or I mean, they do that early in the morning. You should be able to be here by nine.

SPEAKER_06 29:58

You know what I'm saying? Geez, we'll get some good emails out of him all doped up.

SPEAKER_11 30:05

Well, I hope it's something mild and uh and elective and not something serious.

SPEAKER_06 30:12

It's not elective, but uh, I don't know the severity of it. But you know, as per the HIPAA regulations, I'm gonna I'm gonna shut my mouth. You already said too much. I said too much that penis extension, you know, it's expensive.

SPEAKER_11 30:29

Sorry, crack that tax refund's going to good use this year.

SPEAKER_06 30:36

Uh but anyways, yeah. So what about Tango? Tell me what's what's crack a locking over there.

SPEAKER_11 30:44

Uh similar busier than we've ever been, and uh it's really been astounding. You know, we hired a VP of sales uh in January and also a social media wizard, and I don't fully understand everything the guy does, but it is working for people, yeah. So um, you know, we've had the first few projects uh that are now getting close to completion, and it really does work, and this it's an indication of um when you know your stuff, sometimes the industry doesn't matter all that much. And I think you would say the same thing about Craig, you know, he came from tugboats or you know, something like that, and you know, and he's he's making it work here and he's doing a great job. This is the same thing, like this guy doesn't know anything about the furniture business, and right um and the other clients that we serve, and we've got a fence contractor, uh, and and the way they work is very different than the way a furniture company works. You know, our furniture clients want customers coming into a store. This guy wants uh appointments, set, you know, phone calls and filling out the the quote form and stuff like that. So it's two very different goals, and he's been able to figure out how to uh to get to the thing that matters most to the consumer instead of the same old, you know, you know, uh cookie cut. Here's a here's a sale, you know, big sale this weekend, you know, that people are always saying. So uh giving giving the shoppers a reason to buy uh or or or a reason why they should buy and not what they should buy. I'm fucking it up. So no, no, no, I'm just saying it's been really great.

SPEAKER_06 32:40

Like he's would you say that it's better to have somebody from out of the industry? I mean, there's certain advantages to having somebody within the industry, clearly contacts and all that, yeah. But that fresh perspective of what other industries are doing or things like that.

SPEAKER_11 33:00

It that's a great question, and you know, I think that ideally it's good to have a mix, you know. For us, it worked because it depends on what their role is. Like Kurt, our VP of sales, he has so many relationships, and that has been fantastic for us. Yeah, you know, just like the introductions, and and he's been doing this both on the retail side and the wholesale side for 20 years, maybe more. He was with Sirta Simmons for 11 years, and then he worked at an appliance and mattress store for a bunch of years before that. So, you know, he has credibility with people and he knows a lot of people. Um, so that helps in its way. And then, you know, Nico doesn't know anybody in the industry, doesn't know really anything, and may not have even bought that much furniture in his life yet. But you know, he knows about human nature, he knows about branding, you know, and I don't know where he learned it. You know, at first I thought it was Chat GPT bullshit, but he you know can talk it too, yeah, and he can adjust on the fly. So it's not just things that he's regurgitating from you know AIs. He's yeah, no, no, no, he understands it. Yeah, he knows it, yeah. So it's been interesting. We we've been we've been very busy, and uh um you know, it's it's not unlike your situation, I think. You know, you're planting these seeds 10 years ago, yeah. And if there's a frustration, it's that it just all takes so long. You know, it's like we're getting there now, and if somebody's new here, there you know, it may seem like it's it's quick, but it's you know, the relationships that we've been cultivating for all these years without knowing these people, we wouldn't get anywhere, and that's another thing. Like our outreach, our cold outreach doesn't seem to work very well. It you know, where we're getting most of our stuff is uh a person who knows a person, you know, whether it's a lot of people.

SPEAKER_06 35:18

I mean, that's easier, but I think cold works. Cold works, so it's starting it, doing it, refining it, starting it, doing it, refining it, finding somebody who actually knows how to sell things, you know, excuse me. Not not an industry person, just somebody who knows how to sell, and then teaching them the business. And and you know, so we we do it all the time. And we today quoted a national chain of 1900 stores that I tasked her with just go start knocking on it, knock on that door, and now I gave her half a dozen of them knock on, and this is number two we're already quoting.

SPEAKER_10 36:00

Wow.

SPEAKER_06 36:00

Now that was six or nine months ago, but now here we are at the table with them, and so that takes time too, but it's never gonna happen if you don't start. And she didn't start with those, yeah. She was knocking on them, you know, after two or three months of starting. Uh, she was calling, you know, pretty much your independence and things like that, and everything else she had to find herself. Um and she did really good, really good uh in her first couple of months. Uh, and so um, so we allowed her to go on to bigger, better things, and she's still calling those independents too, don't get me wrong, but you have to start somewhere. Like, I don't know. Do you guys have like a sales force that their job is to call on folks?

SPEAKER_11 36:49

Just now, like in all of these years, we've had account managers and we've kind of tasked them with trying to prospect business, but it's only just now that we've got a dedicated sales force. So and this was started in I think 2009, this company. So Terry was the sales force in the beginning, and then yeah, yeah, yeah. I get it.

SPEAKER_06 37:14

We you know, before I got here, it was the same.

SPEAKER_11 37:16

Yeah, so um, but Kurt has no other responsibilities but to sell, and then he's got a couple of folks too that that that's all they have to do. Um and you know, it's growth as we as we get bigger, people can wear fewer hats.

SPEAKER_06 37:38

Right, we got off we have an all four in it.

SPEAKER_11 37:40

Yeah, and um when we like the the the girl you were just talking about, does she just have a knack for it? Or do you think anybody with the guidance could have uh accomplished what she's accomplishing? And and I say that because like in our furniture store, there was a lady who just could sell. She like she wasn't reading books, she wasn't following scripts, she just had a way of talking to people, and she could get you to do like she could boss you around, she could get you to do what she wanted, and and yeah, it didn't feel gross or like you know, and so do you think this girl has kind of whatever that is?

SPEAKER_06 38:32

It's it's a really complex answer, and um so I don't know that she's a natural salesperson or she learned how to sell. So, so I'm gonna I'm gonna do a couple of things. I'm gonna do my way of doing things, I'm gonna do Megan's, and I'm gonna do Priscilla's. So, you know, Priscilla's worked with us for God, I can't say the number without aging hertz, but let's just say multiple decades since elementary school. Essentially, I think we were 16 when we met. She started working markets at 16 for us in Tupelo and then came on full-time five or six years ago. I I don't remember exactly, but you know, she always had a sales strategy that I didn't necessarily vibe with, but in certain areas, like it worked, and my strategy was way too aggressive. Um, now I am by the book trained, but I'm also it's so ingrained, it doesn't sound like an insurance salesperson. So an insurance salesperson has recently learned all the things and the questions and how to do, and it sounds gross, it sounds like you're being sold. And if you're trained in sales, you recognize every tool they're using, and it's like, dude, just talk to me and we can do business. Otherwise, get the fuck out of my office. So I'm like that, but very natural, and I'm talking business and solutions and things like that. Okay, Priscilla is hey, y'all, welcome, you know, like very warm and friendly, and at the same time, gonna get done what she says she's gonna get done. And so she was very effective for um at the time in Tupelo, like I had to stop talking to customers because it was smaller customers, and they just want to feel nice and have a drink, and um, and she killed it, and she still kills it, right? High point things like that, but that's her way of doing things, so it's not by the book sales, but she's very effective. Yeah, okay. Yeah, yeah. Now, Megan, when she started, I heard her because I was sitting with her making some of these cold calls, and and um a lot of air, a lot of dead air. And I was like, I don't know that this is gonna work. Like in my head, I'm like, I would say this, I would say this, I would do this, but like in her first month, she broke her nut. Uh, that's just code for she she met what she costs, right? Like, um, she covered her own cost. And um, so it was working, and then it got better, and then more coaching, and she got better, but I didn't coach her, like it was just her experience grew. Um, so is she a natural? Yeah, I I I would say so. I think both Priscilla and Megan have that natural ability to connect to people. Priscilla's is a very warm southern charm, like inviting that thing. And then Megan is like a pure chameleon, but like you can't everybody loves her, right? Just like Priscilla, everybody loves her, but Megan's gonna fit what what what's needed for that situation, and then like allow them to talk, and she'll say what she has to say and she'll shut the fuck up, and which is really important in sales, and I'm bad at that. Um, and it that dead air, that dead space makes the other person talk because they're uncomfortable, and she's comfortable in that uncomfortable, and it's been very successful, so you know it's definitely not by the book sales, but it works, yeah.

SPEAKER_11 42:15

Yeah, I think that's so interesting, you know. When there's so many sales books out there, and I feel like people just have it, you know, some people just have it, and it comes out in different ways, and it's not, you know, the you know, when you're forcing it like that and you're reading somebody else's script, and so you know, what's it gonna take to get you into this art today? You know, it's that it doesn't work, and some people have just kind of a knack for talking to people, you know, and and it's and it just that building comfort that can mean everything in this business, yeah, and probably every other business too.

SPEAKER_06 42:59

Well, both of them are definitely extroverts for sure. I mean, but I've seen introverts be great salespeople too, yeah. You know, so who knows? But then the other side of it is like in the rep world, we've had like some of the biggest net rank name reps in the game, and then they don't perform at all. And then we've had some no-name reps come in off the street, we've never heard of them and crush it. And of course vice versa, but just you never know.

SPEAKER_12 43:31

Yeah, you know. Yeah.

SPEAKER_06 43:35

Well uh at that clap. Hey, is opening that door gonna destroy the audio? Because it's hot as fuck. Huh? There's there's let's open the door. Let's get some more air in here. There's nobody here, so there won't be a bunch of noise.

SPEAKER_11 43:55

Whoa, what's up with the background noise? Holy shit, that's all I can hear. Is there a marching band? Are you at a parade?

SPEAKER_06 44:08

My previous staff put a sign on the door to this studio called it Gabe's Boom Boom Room. There's not a lot of space in here. I guess it's bigger than an airplane bathroom, but well, what what are you trying to?

SPEAKER_11 44:23

Are you confessing to something here?

SPEAKER_06 44:25

Nope.

SPEAKER_11 44:25

Okay. All right.

SPEAKER_06 44:27

Did you see the the the bit? It's old as fuck, but Norm McDonald was on the Larry King show.

SPEAKER_10 44:34

And he was like, He said about being gay?

SPEAKER_06 44:37

I'm a very closeted, you know, gay or something. And he was like, wait, what are you disclosing here today? That I'm deeply closeted. So you're saying you're gay? No, I'm saying I'm deeply closeted. That's great. That guy's rest in peace.

SPEAKER_11 44:57

I got something else. He was great. So um I wanna I want to talk about another sort of businessy type topic. What we're doing, man. We're the two homeboys talking about business business. This is this is not furniture business, but uh it is it can be somewhat related. I want to talk about advertising attribution. So we are inundated by clients and prospects who want proof that their advertising works. You know, every as old as time. Everybody wants proof that it works, and they've been uh bamboozled into uh a false sense of proof with some of the online tools that are available today. You know, you can, in theory, run a Facebook ad. They go to your website, they buy a table, and you can say that Facebook ad sold that table. Here's how much the ad cost, here's how much I made on the table, and you can connect all of those dots. Um, and we are constantly talking to people about there, it's so much more than that. You know, if you hadn't done all of the other stuff in, you know, promoting yourself, whether that's having a sign outside of your building, being in the right location, other advertising that you've done, a newspaper red that you ran 20 years ago, you know, all of that influences what's happening uh at any given time. And trying to tie a result to a specific thing just sends you into a position where you start thinking only about the things that you can prove the result and ignoring the other stuff that actually can produce uh a long-term successful business for you. And the the reason this is top of mind for me is because I started taking AG1. What is that? Do you know what that is? No, tell me. Okay, so AG1 uh is daily foundational nutrition. It's like your greens in a powder and you drink it once a day. And uh I first found out about that from Tim Ferris's book that you referred to me 20 years ago or 15 years ago. I don't know how, like a long time. 2005 he talked about athletic greens, which is what it used to be called. And he talked about it in the book before he got paid, as you know, part of his books were, you know, optimizing your diet. And he said, you know, this is a great tool for me to make sure that I'm getting all of the vitamins and nutrients that I should be getting from vegetables and fruits and my food, but I don't always eat the right way, or I don't, I'm not always able to do that. So this way I know that I'm getting all of those nutrients that I'm supposed to be getting. So the I first found out about it from that book way back then, with under a different name. And then ever since then, I get like the you hear about it on podcasts, I get ads for it on Instagram, Facebook, TikTok. Uh, I see ads on television commercials. You know, I've heard about it in a thousand places since that original mention in the book. And for all of this time, I have been thinking sooner or later I'm gonna do it. You know, it's expensive relative. You know, it's like $150 for a month, and or maybe Jesus, maybe it's a hundred dollars for a month. That's outrageous.

SPEAKER_06 49:14

So I'll put you on some better thing. Crazy. I'm give me 50 bucks a month, I'll find you something for 30.

SPEAKER_11 49:21

I'm loyal to this now, but you know, what occurred to me is you know, I got served an ad on Instagram and then I ordered it. So, but it wasn't because of that ad, like that ad in that moment was a reminder. And if somebody in their off, like they know that they need to be everywhere. There's no way to you know tie it back to all of these things that they've been doing, and all of that, the constant reminder, year after year, it took me 15 years to actually become a customer, and now I'll probably be a customer for life. I'm enjoying it, I feel better, I think it's from that. It's not cost prohibitive at this point.

SPEAKER_06 50:12

So I think okay, so there's a couple nuances. So the first thing is when we put this in terms of furniture retailers, we're talking about them going to a brick and mortar, and that's their primary source of business. Whereas this company and a lot of companies like it are primarily digital companies. Yeah.

SPEAKER_11 50:37

Now you place your order online. There's no store to buy this in.

SPEAKER_06 50:41

So it's significantly easier to track. But even though you saw the ad a thousand times, they're gonna know the cost of acquisition because they're gonna take how much they spent per year over how many new new customers or business they got that year, and there's your cost of acquisition, right? And then somebody like them, the smart way is lead with that, and then the retailers, the brick and mortars, the vitamin shops, etc., have to have you because customers are coming in looking for it because they're already spending massive amounts of consumer-facing marketing that's driving a pull demand versus a push demand, which is what we do, yeah. Right. So we're pushing it down retailers to be present for consumers. We're not advertising to consumers like a Coca-Cola, okay? Or Helix.

SPEAKER_11 51:38

So Helix Mattress is doing that in a major way, right now.

SPEAKER_06 51:41

Okay, yeah, there's a bunch of them. Purple Casper, a bunch of them use the pool strategy, yeah. But they all started as digital companies, right? And so the money they're they're funneling into the marketing strategy to drive online sales, the byproduct of that is consumer pool demand. So now retailers have to have them. So those people, AG1, is now on shelves.

SPEAKER_11 52:09

Maybe. I don't know. I mean, I'm I don't know.

SPEAKER_06 52:11

I'm just assuming, but but LMNT is, and all the other guys are, yeah, right. Purple and Casper are, right? So it's a little bit different strategy than a traditional brick and mortar furniture store. You know, when it's all digital, it's easy to track. When it's brick and mortar, it's significantly more difficult. But you know, I I think a lot of and this isn't just furniture, but furniture very much so. A lot of people in business don't really understand marketing, and it's not this is the avenue I'm gonna market, and then we'll see how many sales I get from this, and if it does better, we're gonna we're gonna increase it. Yeah, that's what everybody wants to do, right? That doesn't work at all. There is a marketing matrix, and it's about consumer touch points or customer touch points, let's say, or potential customer touch points, and you need to be hitting them from all angles, right? And so, like for example, classy living, right? When we place our ads and and home accents today, and then we do an e-blast, and then we do some some Google things, and we do some social media ads, and then we're at the trade show, and then we have reps, and then we do a direct mail piece, and then we do an e-blast, and all of those things we do. It's impossible to directly point this is the way they came in, and this is how we got them. You know, what it does do, I want to say do do what it do um is, you know, one of those things, like you said, is gonna be the reminder. Oh, I've been meaning to do this. So we're developing mind share with all of these touch points. So I think we've talked about this concept of mind share on the podcast before. Think of mind share, think of market share, right? So the US is the market and you're Coca-Cola and you own 40% of the market share, means 40% of all sodas is a Coca-Cola product. So that's market share. Everybody's familiar with that. The less familiar concept is mind share. So mind share is the same portion of your brain. So if you think soda water, who do you think? Coca-Cola. That's because they also have great mind share. That's how they got that market share, right? And so they they've done such a great job. We even use the word coke to mean I want a soda. I'll have a I want a coke. Yeah. Or whatever. And so that's what your marketing matrix does. It keeps plugging subconscious things. Nobody sees an ad and says, Oh, well, that's nice. Let me do that. You know, video has increased that a bit for consumer or consumables or consumer-based goods. But developing the mind share, especially as a furniture retailer, you have a let's say you have one store, you've got a pocket, man, and you need to just keep plugging away all the time. When they need furniture, they need to remember ABC.

SPEAKER_12 55:10

Yeah.

SPEAKER_06 55:11

Period. You know, there's no second, I'm going to ABC first. I've been seeing their ads for years, you know, just like you did with that bullshit.

SPEAKER_12 55:18

Yeah.

SPEAKER_06 55:19

So developing the mind share with your potential customer base is super important. It's never gonna happen, never by one channel. I don't care if you own every fucking billboard in your city, that's not gonna work. You know, it's gotta be a combination of a lot of different things, you know.

SPEAKER_11 55:39

Yeah, and then that's one of our frustrations is that we get so many retailers that want the one thing. Like, well, we'll see how this works.

SPEAKER_06 55:50

Well, don't do it, like it's not yes, save your money.

SPEAKER_11 55:54

Yeah, you know, if you're gonna base your future on how this one thing works one time, like you just you just don't know. And yeah, don't give this thing credit if you have a great weekend. Like, I have that conversation often too. So somebody will say, Oh, you know, we sold ten thousand dollars and they said they found us on Google. And I say, Google doesn't deserve the credit for that.

SPEAKER_06 56:19

Yeah, you know, like well, that's that's a nice thing because most people wouldn't do that, they would take the credit.

SPEAKER_11 56:24

Yeah, no, it well, because I and it's selfish on my part because I also like I said, you know, someday you're gonna say, Well, I spent two thousand dollars on Google and I didn't get anything. Remember when you got a ten thousand dollar sale and you said it was all Google? If you know, that wasn't all Google, and all the other sales you got this week that said they weren't Google, you know, Google might deserve some of the credit for some of those too. You know, you got to be kind of everywhere all the time.

SPEAKER_06 56:54

Yeah.

SPEAKER_11 56:55

So it's as much as you can.

SPEAKER_06 56:56

Exactly right. So I think that thing the thing that changes for us to get in that mindset. I mean, we've always been marketers and promoters, so we've always put a lot of stuff everywhere. But it was always difficult to say, oh, I'm gonna add that channel, I'm gonna add this other platform. What changed for us was budgeting and saying, you know, industry standards, whatever, you know, every every industry is different. But take that number. So take your last year's revenue, look at what you can afford, call it three percent, which by the way is very, very low. Um, call it three percent of revenues, and that's my budget for marketing next year, and then spend it all, yeah, and then see how you do. And then if next year your sales are increased, guess what? So does your budget, yeah. And of course, there's outside factors, market conditions, uh, uh consumer confidence, going to war, etc. But you know, like, and I was who was I talking to about this the other day? Oh, it was Dennis, our guest for the next episode was you know, one of the that we did. No, no, I'm not. This is just a conversation, and and this is how we've always lived is we operate with blinders on, like those horses, you know, like we know what our goals are, we're gonna find a way to get there. I don't look over here to see what my competitors are doing, I don't look over here to see fucking market conditions and what the president said on Twitter or whatever. Like, this is what we're focused on. And if it's not working, try something else. That's not working, try something else, you know. We get creative. So the point is like the market for a furniture retailer sucks right now, and all of the vendors feel it. We don't, we're throwing up big numbers. We're gonna grow this year by crazy amounts, we're gonna grow next year by crazy amounts because when I look at that stuff, there's opportunity everywhere. So, even as a retailer, you've got this pocket, and I get it. Okay, so let's say you can only target these hundred thousand people, and your whole existence is based on these hundred thousand people. That's harder than my global potential market, but however, okay, so fewer people are gonna walk in your doors or same amount of people, and fewer people are gonna buy. Where is the point? Is it fewer people or is it smaller tickets, right? Okay, it's fewer people coming in the doors. So, how do I get more people in the doors? Okay, my marketing isn't working. What am I gonna do different? What's the new trend in advertising? Oh, it's a video. Okay, so that's the thing. First of all, problem solving and creativity is the biggest part to being successful when it comes to marketing, right? But if you're not looking at the right question, then you're just shooting darts at a dart board. If you're being fucking blindfolded, right? Take the blindfold off, do some due diligence, find out what is happening, where is the struggle? Are fewer people coming in the door? Are people coming in the door and walking out? Because then we look at something else. Now we're looking at our sales staff. What are they talking about? Right. Um, so solving the problem is one step. Identifying the problem is the first one.

SPEAKER_12 1:00:25

Yeah.

SPEAKER_06 1:00:26

You know, and and and if you're not doing that, you can just waste all your money on marketing, it's not gonna work either way, right?

SPEAKER_11 1:00:33

Right. You know, so Iran war for or against that's a fucked up question. I thought you were gonna bite. It's a fucked up question. All right. I'm playing the fifth.

SPEAKER_03 1:00:52

So you're not gonna say one, two, three, four, fifth!

SPEAKER_11 1:00:58

All right, fine.

SPEAKER_06 1:00:59

Well, let's look, I don't I don't, I I don't, I don't think war is good. No, of course not. You know, I mean, I do think Iran sponsors terrorism around the globe.

SPEAKER_11 1:01:10

We don't need to discuss it. No, no, no, I wasn't I wasn't actually hoping that you discuss that.

SPEAKER_06 1:01:17

You know, but but that makes sense. Like, I I want to I haven't talked like I have several Iranian friends here in Houston that were like lifelong friends, and I haven't talked to them because I see like a lot of who knows, right, what you see on social media, but like I saw a lot of Iranians were like celebrating and and doing this, but then you see the other side of it and they're not, they're protecting the power plants and things like that. So I I need to reach out to those friends and see like what are their thoughts, like truly, yeah, you know.

SPEAKER_11 1:01:48

Well, it it is abundantly clear that social media will feed whatever is the thing that gets the most attention, whether it gets attention because it makes you angry or it gets attention because you believe in it, it's going to feed that. And I think it's supremely dangerous because you're only seeing the thing that you already agree with a lot of the time. So yeah, I um I try to reset my algorithm once in a while by how do you do that? Watching just in your settings or whatever. No, no, no. Like on YouTube, I will try to watch both sides of things.

SPEAKER_06 1:02:30

Oh, you're talking just politics, you're not actually going in, reset my algorithm.

SPEAKER_11 1:02:35

Right. Yeah, there's no setting you can do, but by by engaging with content on the things that I agree with, and engaging in content on things that I don't agree with, because I want both, you know, I don't want to just be fed stuff that I agree with all the time, and whatever it is, you know, yeah, advertising advice, real estate advice, investing advice, politics, religion, you know, all of the different things that you look at. You know, I want to try to be more balanced. Yeah. And it's hard. Like you, that's you have to work to do that.

SPEAKER_10 1:03:13

Yeah.

SPEAKER_11 1:03:14

You know, it's uh it's remarkable. And it's it's also remarkable how quickly it latches on to you, you know.

SPEAKER_10 1:03:23

Like oh, it's wild. I'll watch a couple of videos of people fighting, you know, and I get a bunch of them.

SPEAKER_06 1:03:31

I got my algorithm is filled with that now.

SPEAKER_10 1:03:34

Yeah, it is really amazing.

SPEAKER_06 1:03:36

I get weird stuff on Instagram. Me too. Instagram's crazy, yeah.

SPEAKER_11 1:03:42

You know, car crashes, snake bites, whatever it is, you know, shark you wanted to mind.

SPEAKER_06 1:03:47

Uh oh. So yeah, so you know, like any good girlfriend, my girlfriend always asks, Hey, I'm at the salon, what color should I get my toes? Right? So, you know, so that's what you expect of me. Yeah, that's what you expect, you know. So I so one time I searched, you know, that my whole feed star now is just toes and feet, and now it's graduated to foot massages and like on your fate, and like my whole I like can't can you can't even get on Instagram anymore.

SPEAKER_11 1:04:22

Come on, is that what you're telling her? Is that what you're telling her? That's what you're telling her.

SPEAKER_06 1:04:27

No, listen, I'm not saying I'm not in the feet. Anybody that knows me knows I'm into everything, but it's too much, it's ruining me being in the feet. All right, yeah, all right. I get now. I get now. I get studies. It's like uh recent Harvard study shows people into feet have higher IQs.

unknown 1:04:48

What the fuck?

SPEAKER_11 1:04:49

Yeah, well, it also says people who are into fight videos have higher IQs, yeah, yeah, exactly.

SPEAKER_03 1:04:55

That's crazy.

SPEAKER_11 1:04:56

Alex gets people who are into Sony cameras have higher IQs. I'm looking at a canon. Oh, canon. You know, uh that Alex Hormosy, he's a really interesting study on social media advertising. Who's that? Alex Hormosy. I don't know. He it he's got uh he's a buff guy always talking about business, often in a tank top with a flannel over it.

SPEAKER_06 1:05:23

Wait, is this the guy with the nose? With the nose, magnets, yeah.

SPEAKER_11 1:05:26

Yeah, yeah, yeah, yeah. And he you can look up on Facebook ads library, you can see what ads people are running. Anybody. And he has ads for every industry, it is really amazing. So he might have an ad like, are you a Wild Decor manufacturer looking to get more clients? And and so then you get served that ad. And then I get, are you a, you know, like are you do you have an advertising agency trying to get more clients? Never been served it. Creates new ad or additional ads for all kinds of industries. It's really fascinating. And I wouldn't be surprised if he also has like landing pages. So that you click on it, he's like, you know, sign up for my seven-day course on how to get more wall decor customers in your business. You know, it's he he has really mastered it and it he could teach a class for sure. Yeah. So um I'm I'm kind of surprised that you recognized me today. You know, it has been six months. It's been six months since we've done differently. Um, well, I I feel like I I I I look a whole lot younger now that I've been wearing my red light mask. I'm I'm really surprised that you still record. Like I I mean I I surely look years younger.

SPEAKER_08 1:07:04

Yeah, at least a decade.

SPEAKER_06 1:07:06

I mean, but 50 minus 10 ain't that big a deal. Are you using that really nightly?

SPEAKER_11 1:07:16

Not every night. Every I mean, they're barring an occasional night. I'm using it every night for the last six weeks.

SPEAKER_06 1:07:25

I'm here, I I've heard good things. I mean, studies show those that use infrared light masks have higher IQs.

SPEAKER_14 1:07:36

So it's good. Yeah.

SPEAKER_11 1:07:41

Another welcome back to your 40s. Another course in attribution. You know, that a lady that we know said she got one. She's like, I love it. She asked, I don't know how it got on the conversation. She asked Bree something about her skincare routine and you know, like, do you get Botox or anything like that? And Bree's like, No, I don't do any of that. And she's like, I'm 22. What the fuck? And then this lady's like, Well, I got the red light mask and I love it, and my husband loves it, and we fight over it. And she just couldn't be a better salesperson for this mask. No affiliate link, no, you know, no benefit to her. But you dive in, why do you love it? Yeah, but she's like, I had these spots, and it me, you know, my spots had gone away. No, she had legit, and she's like, I could tell that my wrinkles are less pronounced than they were before. And my husband said, you know, like he had whatever. Okay, loved it, had reasons, and I had I did notice your eye was trainer. That's Chat GPT. So I mean, she talked us into it, yeah.

SPEAKER_06 1:09:02

You know, in that like and now you love it, and now you're pitching it on our global platform.

SPEAKER_11 1:09:08

That is right.

SPEAKER_06 1:09:09

But uh, have you set up an affiliate program so that we can link it in the bio? They don't have it.

SPEAKER_11 1:09:15

Because I thought maybe she's maybe she's gonna get a little commission off of this. Rookie, maybe she's gonna get a commission, and there was no ev like she didn't give us the link, she's just like, here's what I bought, look it up, Google it, which I did, and then I'm not talking about for her, I'm talking about for two homeboys. No, I I get it, but I couldn't find any evidence that there were there was an affiliate link because Ryan or three of those things.

SPEAKER_06 1:09:48

Maybe I should have bought a different brand, so we could have a brand that has an affiliate program, yeah.

SPEAKER_11 1:09:55

You know, when when uh on Amazon, when you click somebody's affiliate link, anything you buy during that session, they get a commission on. Really? I didn't know that. Yeah, even like so. You go there for one particular thing, you're you know, feeding seed for your garden, and then you end up buying a shovel and an outhouse or whatever, they get commission on all that stuff.

SPEAKER_00 1:10:23

Huh.

SPEAKER_11 1:10:24

That's what I was told.

SPEAKER_06 1:10:25

That's pretty cool. If that's accurate, I mean, I got a network of people and be like, just click this anytime you want something from Amazon.

SPEAKER_11 1:10:32

Yeah, well, I um I learned that because a lady, I met a lady who used to be a producer at CNN and she quit, and now she makes YouTube videos and she started out making YouTube videos about sewing. And um, you know, like she put a link to her sewing machine or her scissors or her, you know, like the different things in her sewing videos. And when people bought them, if they also bought a camera, she got a commission on that. That's wild.

SPEAKER_06 1:11:03

Well, black cow, the compost company, how now cow manure sent me a t-shirt. Really? Um, I am officially I may have asked for it, and I was willing to buy it, but they wouldn't take my money.

SPEAKER_11 1:11:19

I may have asked for it and sent them $28.

SPEAKER_06 1:11:22

No, no, they wouldn't take my money. They said thank you for being a fan and um using our product and being on social media. You can have it. And I was like, I feel like an influencer.

SPEAKER_11 1:11:33

Have you worn it in any of your videos yet? All of them, not all of them, but a lot of them. Why are you only posting? I'm not going on tick, I haven't been on TikTok in nine months. It's so much work. It's just reshare it.

SPEAKER_06 1:11:48

I know it's not any work. I know, I know, and I know that you've I just don't want my Instagram being full of that. Like my Instagram's like my whole life. My TikTok is like my garden. Well, it has developed into that, but I don't know. I mean, it's easier to make a community on TikTok. And I've started this thing, like, there's a lot of Houston gardeners, and so some of these are like big guys, like a couple million followers and stuff like that. And I've made friends with a lot of them. Not all in Houston, I've made some friends with other big um uh gardening TikTokers, and but now uh a couple days ago I started do well. Let me rewind a month or two ago, you you know the DSD dad supporting dads, dude supporting dudes, and everybody follows each other and and whatever. So I did an FFG, follow fellow gardeners, and I'm always commenting that um when I'm not like just in bed scrolling, and I started wanting to make that a movement, so like everybody'll put FFG, so everybody will follow and hit all the buttons and stuff, and um but then I started thinking like and I and I've reached out to a few of the Houston gardeners, and I'm like, I want to do like a vestige of Houston gardening, so like get together, you know, 10 or 15 Houston gardeners where we meet once a month, you know, I'll host one month, you host one month, he hosts one month, and then you just we're visiting in everybody's garden, we're learning from each other, maybe have a drink. Um, but a real community in real life, yeah.

SPEAKER_11 1:13:32

You know, Owen is doing that in Orlando, he's having videographer meetups, and he's doing the whole thing, you know, like he finds the venue, so they they do it at a brewery or a restaurant or a bar or something like that, and he's promoting it, and it's all about, you know, hey, just us as videographers, let's get together. Maybe we can share ideas, gear, you know, clients. You know, you can't do this job, I can do this job, you know, and and you know, or if you need, you know, an extra shooter or whatever it is, and he's had some real success. And it started out like the first one was a couple of his buddies, you know, six or seven guys got together, and the last one was 40 people. Oh shit, strangers are showing up. That's cool to this end, and so you could do a gardener meetup, you know, and like well, that's the plan, but let it be regular and let it be in somebody's garden. Yeah, I'll be the first one to host at my house. You guys are gonna come here, I'm gonna have some refreshments, or you don't have to do it at somebody's house, you do it at a public place where you can have drinks. We're just gonna talk about it.

SPEAKER_06 1:14:52

Maybe, maybe the first one, but the whole idea is to get in the garden, like it's it's all of our happy places, and we all want to show it. Like, I've not done a tour on TikTok, it would take hours, yeah. So, like having people there who get it to who understand that experiment you did, and they're seeing that crazy shit that shouldn't happen is happening, you know. And so, like, I know when my friends or family come over and want to see the garden, I'm like, this is my moment. Let's go, let's go. Do you want a beer, champagne? Oh, you know, let's go. So, like, we love showing our gardens, and like to show it to somebody who understands it, like, I think that's meaningful. Everybody I've asked said yes. There's one guy that said, Yes, but let me be clear, I'm trying to build a large community because I said the word I'm gonna build a small community. It's like I want to build a large community. Like, okay, buddy, you got six followers, relax, you know.

SPEAKER_11 1:15:49

And and this is it because all of us are going to talk about where we are, you know.

SPEAKER_06 1:15:55

Right, and that's the other thing. I'm going to go right. It's like Jerry's group today. Yeah, power and numbers, right? Now you've got 12 people out there talking about this is where I am today, follow his account, blah blah blah. This is what I learned from him. You should follow him and learn that. Yeah, you know, if I get you know, there's one guy, Texas Garden guy, or Texas Texas Garden guy.

SPEAKER_11 1:16:17

Don't say it on here. Don't say it.

SPEAKER_06 1:16:18

No, yeah, fuck yeah, I am. I love that guy. He's in Houston. I've learned so much. I've got uh Andre the farmer, I've learned a ton from. He's in Florida, though. I would pay for his flight to come out if he would. He's got millions of followers. Um, and and we're friends now, and and we communicate on there, but like I have learned so much from these guys, Texas Dragon Fruit. That's another guy, several of these guys I've learned so much. I couldn't have done my garden without those guys, and so um, you know, but you get one or two of those guys, and and and you know, that's gonna bring everybody up, yeah.

SPEAKER_11 1:16:55

Well, and it kind of sort of makes you think, What what about doing that for the industry, furniture industry? You know, they have they have performance groups, but they pay to be in them. And I I think maybe one of the things that would stop it in the furniture industry is it's a local thing and guys don't want to share their secrets locally, you know. Um in the performance groups, they pull people from non-competing markets, so maybe it wouldn't work. It's a shame because you know, we're all doing this, we're all having the same struggle, and the odds of somebody, you know, not buying from you and buying from me. You know, I mean, it's a lot of it is the people that they engage with, the products that they have, the speed that they can deliver, you know, there's so much that goes into where somebody decides to buy furniture from that you know, it may not be as big of a hindrance as some of these guys think it is. Certainly not in farming, and in Owen's case, you know, like this videographer thing he's doing, they are in a way competing with each other. Right. But you know, they all stick together. But they're also helping each other out, yeah. You know, they're instances where they work together.

SPEAKER_06 1:18:28

So yeah, community is good. I like it.

SPEAKER_11 1:18:35

How many lamps a lot? How many what? How many lamps are you introducing this time? Which I I gotta say publicly, I've heard a lot of compliments about John Glenn and your lamp program. Like, I don't know what magic he has, but I've heard people that have no, you know, like there's no reason for them to bullshit me about it, saying that you know that he has done a really fantastic job, and you know, and he sort of gets it, understands. I don't know, like he's he's got the touch for it.

SPEAKER_06 1:19:15

He does have the touch. Um and uh the cheese stuff. So we we you know, I knew he knew his shit, but I didn't know he knew it as well as he does until months later. Um and yeah, he really knows it, man. I mean, backwards and forwards, and and you know, Larkin has a saying like uh uh I don't know, I forgot how he phrased it, but you know, John Glenn, I met at the Badcock shows, and uh that's how we met, you know, 20 years ago or whatever, and we were both Larkin Gallery guys, meaning that David Larkin was our rep. We'd all wear Larkin Gallery t-shirts. Like, I didn't wear a classy art shirt, we're wearing Larkin Gallery shirt, and so did he and several other vendors. And and uh, but David says, like, you know, uh, if you want to sell your customer lamp, introduce him to John Glenn, you know, and again, it's his strategy is completely different than Megan's, Priscilla's, mine's Craig's, everybody. Like, he is a construction guy, he understands it, he knows pricing, he knows what that customer wants at price, and he's sold everybody. Um, so he really, really gets it. I mean, you know, the but it comes with challenges too, right? Like he has a way of doing things that Grandview did it. He later went to another uh competitor that I'm not gonna mention here, and they had a way of doing it.

SPEAKER_11 1:20:43

There's a lot of things that you're not mentioning here.

SPEAKER_06 1:20:46

That's fine. Um, there so, anyways, so he has a very specific way of doing things, and classy has a very weird way of doing things, but it works, and so it's you know, getting him little by little into this or somewhere in the middle, because some of the things he did is very helpful to us, and we're learning from that too. And so, you know, it it it changes the way we look at art and um changes the way we look at logistics and and packaging and things like that, and so it's been a very good partnership, not just from okay, he designed some badass lamps that are priced great, and blah blah blah. It's it's learning and contacts, and even his mom and wife are involved, you know, they were very uh uh you know integral parts of Grandview galleries. Uh, and so he'll lean on them. Hell's mom came to High Point last time, and it was so funny because there was a very large national chain, over 2,000 stores, and um, his mom came uh to high point and now uh uh and we and he framed it as my mom's coming to be supportive, she wants to see what we came up with, and uh you know she's proud of me, she wants to see. Well, just so happens that her her mom, his his mom had a very, very close relationship with the buyer at this retailer with over 2,000 stores, and just so happened to time it right around when that buyer was coming into the showroom, and so it was and you know, she got there.

SPEAKER_10 1:22:39

Sounds like you're suspicious, super suspicious, and it was great though.

SPEAKER_06 1:22:44

It was great, it was all planned, and I you know, we talked about it later. It's like, yeah, this shit didn't happen by accident, man. I'm stretching, I'm playing chess.

SPEAKER_10 1:22:51

You know, he's talking shit, you know, or whatever. You're playing mahjong, I'm playing chess.

SPEAKER_06 1:22:59

So, yeah, she got there, her mom was there, they caught up for an hour, and then we worked, you know. Uh, so it's you know, in the background, his wife's like helping design and giving feedback, and um, so it is very cool, very, very cool. He brings a lot of things more than just talent, his talent is more than we pay him, and then he brings extra. That's fantastic.

SPEAKER_11 1:23:26

So he asked me to ask you, when is his raise coming?

SPEAKER_06 1:23:31

You know, I almost prefaced that whole thing with for fear of asking for a raise, you know. But no, I I would never shy away from complimenting any of my staff. We have the best staff we've ever had, and I'll say it to their face and I'll say it every single day, both inside the warehouse and in the office. Um, it's it's it's wild walking around our officer warehouse now. It's just it's buzzing all the time, and people just doing shit and working their asses off, and they know they're good. Yeah, and it's great. Love it. Good, love it. I'm happy for you. Thank you, me too.

SPEAKER_11 1:24:14

You can finally pay me that twenty dollars you owe me.

SPEAKER_06 1:24:17

Fuck that. I'm not gay, but twenty dollars is twenty dollars.

SPEAKER_11 1:24:27

All right. Are you zenning? What are you doing? Oh yeah. Those aren't TikToks. Yeah, it's a breathman. No, it's a zen. Did you get rid of the do you get rid of the the uh vape and replace it with a zen?

SPEAKER_06 1:24:44

It's been over a year, yeah.

SPEAKER_11 1:24:45

Well, I mean it's been six months since we had a podcast, so year and a half. And then you know, I it it's bizarre because I don't like high point. How dare you at high point I am in your showroom often, but you're very busy, so I don't have the time to this occurred to me when you you were critical about uh me not being at the buying group show that you were at. I was at on one and you were at a different one, and I realized that that is the buying group shows are where we get to spend a lot of time together. So in high point, you're very busy, and then in in Vegas, you're busy, and then we're also busy, you know. But at market in general, we're both very busy, so even though but in high point, I'm around a lot, but you're not available a lot, and so those buy-in group shows are one of the places where we have downtime, yeah. Our love language is quality time, and you're not uh you know, like distracted the whole time, like at market, so and us neither, yeah, me neither, like I don't have appointments all day long and all that stuff.

SPEAKER_06 1:26:07

To be fair, we used to have more time at high point in Vegas, used to. Well, you were always busy, I was always busy, but you lived there, yeah. You lived there, so when I had a moment, I'm hanging, yeah, they were catching up or whatever, but you guys are crushing it now, so y'all are always busy.

SPEAKER_11 1:26:29

Yeah, it's it's uh it's a problem.

SPEAKER_07 1:26:33

It's a problem, bro.

SPEAKER_11 1:26:36

Because I don't get up like I'm not a morning person, and I'm starting to hashtag. I need a marker.

SPEAKER_10 1:26:42

What the fuck, Terry? Back up, Terry!

SPEAKER_03 1:26:48

Back up! Oh Lord.

SPEAKER_06 1:26:52

No, hashtag free dro my god, I should get a t-shirt made. Get t-shirts made, I'll fund it. Everybody on market, yeah. Like everybody on classy living, everybody on tango staff. I'll have fucking reps wear it. That would be so funny.

SPEAKER_11 1:27:13

Yeah, that would be great. It won't go beyond this podcast.

SPEAKER_10 1:27:19

They're all talk.

SPEAKER_11 1:27:21

Yeah, I'm a man of action. I got ideas. I'm an idea man. Yeah, well, let's let's fly with it. Let's fly. Execution is the problem because then I got to do I'm an executioner, I got this, let me handle it.

SPEAKER_06 1:27:36

All right, well, free Joe. All you gotta do is is order it, I'll pay for it, and then I'll do the rest.

SPEAKER_11 1:27:44

That's the fucking execution. I can pay for it. It's the remembering to order it, getting them ordered, all of that that won't happen.

SPEAKER_06 1:27:54

So I gotta do it all. I came up with the idea, and I gotta buy it, and I gotta pay. For it, and I gotta execute. You're not doing none of this, you're the one who has everything to gain by getting your life back. Who's the smart one here? No, I'm not gonna do it. I asked you to do one thing. Who's been wearing the red?

SPEAKER_11 1:28:13

Who's been wearing the red light mask? It's true. You do have a higher IQ. The IQ went up. Yeah. So look, I'm uh I don't want to hurt your feelings, but you're going to. I think the skateboards have served their purpose and uh I'm ready to move on to some different piece of art. So would it they've been crooked this whole time, anyways. If I if I brought those back to you, could I can I exchange them? I know it's been three years now, but can I exchange them for a different?

SPEAKER_06 1:28:52

I'll have to inspect them for wear and tear.

SPEAKER_11 1:28:55

Okay, fair. That's fair. That's fair. And uh if they're if they're too worn and torn, I will pay for them and then get another piece of pay for them to begin with. Yeah, take them to goodwill. Well, I feel like they've been on loan this whole time, and now I'm ready to you know to try something. Pay your debt. Yeah, I mean I'll bring them back. Yeah, I bring them back. I return the merchandise and I get something new.

SPEAKER_06 1:29:22

The depreciation schedule on the skateboards is only three years. How long have you had them? That's a good question.

SPEAKER_11 1:29:33

How are those books hanging? That shelf looks crooked too, by the way. The shelf is crooked, so Etsy, fuck fuck you, Etsy.

SPEAKER_08 1:29:42

Um, you even gotta chuckle out of Alex over here.

SPEAKER_11 1:29:47

The shelf is not crooked, it is hung level because everything I do is level.

SPEAKER_08 1:29:54

Did Brie look at it? We can't trust you.

SPEAKER_11 1:29:59

Chat GPT, fix them. So, but the board is warped, and uh, and how the books are there on the bottom side of the shelf is magic. So you know now you see me, now you don't. Um Diablo. So yeah, that is magic. And uh I can't exp I can't divulge my source.

SPEAKER_06 1:30:24

Your sorcery.

SPEAKER_11 1:30:26

But there's some pretty good in there.

SPEAKER_06 1:30:30

So what are you guys doing new for high point market?

SPEAKER_11 1:30:40

Uh what are we doing new for high point? Nothing. Well, we're nothing. So start with nothing. Spoiler. Okay, but we are bringing six people, so it'll be our biggest crew ever. And one of them is Kurt, who has never been to High Point or hasn't been to High Point forever because he was a mattress guy and an appliance guy, and so it will be a new experience for him to be around. Um, we they he is a master of scheduling appointments, so I am not doing anything different. Like, I am busting my ass to try to get all of my work done before getting there, so that once I'm there, I can be free to do whatever they want me to do. Like, I don't have anything that is scheduled other than podcasts and dinners. I don't have anything during the day, so you know, whatever they schedule, I can go be at. But otherwise, I don't know what they're doing, you know, and it it's sort of a weird thing in our in our company. Um not responsible for sales, I'm involved in sales, and um, you know, so like I don't have a burden of creating appointments, scheduling appointments, generating leads, following up with leads for the most part.

SPEAKER_06 1:32:16

But they require you at some of their appointments, yeah.

SPEAKER_11 1:32:20

So I'm integral in a lot of those conversations. So um I like I don't feel the pressure. My pressure is to get all of my work done because it takes a week out of my schedule and and a week that I don't have. So I've got so much going on that you know, I've got to work double time before market and double time after to free up that week so that I can be available for whatever happens to come up, which is why I also don't like I I don't feel a pressure to be there early and you know be there early. That's it, you know, stay sober.

SPEAKER_06 1:33:08

So you you guys are adding uh Kurt and Nico. Nico's coming.

SPEAKER_11 1:33:15

So Nico's coming, yeah. Yeah, so he'll be floating around with his own response, like they have responsibilities. Nico does. Nico does Kurt.

SPEAKER_06 1:33:26

And I was gonna ask you about this earlier because you know, Nico was originally brought on as the social media guru, which he's phenomenal at, but it seems as though his responsibilities have shifted more to branding strategy and stuff like that.

SPEAKER_11 1:33:41

Yeah, and and it's it it is an integrated sort of thing. So um he's trying to get like get to the the meat of why a store exists, what's unique about them. So from that standpoint, it's branding, and then social media is just the mechanism for testing. So he's not really a social media guy for us at all, beyond like that, is the place where we can test messages. So, what he will do for a client is um he'll spend a couple of hours interviewing them, and the the ways that I'm describing this to people who have not encountered it are there's two things that I describe. So, one of them is he did this with Terry for Tango, like he's like figuring out what, and Terry would say that they spent two hours talking, and Terry says it was very uncomfortable, like he's asking me questions that are uncomfortable, and so I am telling clients that or prospects that thing. I was like, I don't know what he's exactly saying, but you know, whatever it is, like it's causing him to really think deeply about what is special about their company, and then Nico's when I was telling Nico that he said, one of the questions I ask is, What will you never do to get a deal? It's like, oh shit, like you know, that's pretty profound. Like that really makes you think about like, you know, and he said, from that answer, I can kind of distill something that I can use out of that, and so he does that kind of stuff, which helps develop a story about the company, and then he's also somehow looking at what matters to the consumer, you know, like we think we know what matters, maybe it's price, maybe it's what, but he's really getting into you know the things that are preventing people from buying or from buying from you, and I don't know how he does it, but um so with all of that, he then generates a series of ads or like posts that could go on social media, and we call them ads because you have to pay social media, like you have to pay meta to show your stuff to anybody. Like if you don't pay them, they're only showing it to your followers. So not even so, in that sense, it's an ad, but you know, it's just messaging and and paying to put it in front of a bunch of people, and there might be 20 different messages, and then you're letting the people decide what actual aspect of that is important to them. So, like with the fencing, he did a fencing company, was the first project that we worked on, and it was you know, accuracy and um you know the the the idea of you know a fence that looks good today that may not look good 10 years from now, and um you know, people showing up on time and you know doing good workmanship, and there were all these different things. So he's like got these 20 different ads that address each of the consumers' different um you know reasons for not doing offense or whatever, and then from that he gets three or four that seem to resonate. So maybe it's like people's actual concern is accuracy, or when it comes to furniture, maybe their actual concern is you know that they don't have the confidence to know if this is gonna look good in their house. And so then he creates video ads um that address that thing. So the thing that, and that's why social media is involved. So really the social media doesn't matter, it's just a way for us to get feedback, just like with you know, with your like you wouldn't say yeah, right, right, yeah. You're not social media wall decor company, you're just using that because you've got a massive number of people who have opinions and they're willing to share them, and right so that's where it kind of comes from, and then ultimately you know, you have to pay to run the videos to people, and so it become those become ads, but then they involve the owner and the reason for you know, so they're gonna address, yeah, they're gonna address the consumer's concern, but coming with the owner, so you're building some you know brand juice because you know you're now looking at the actual person who's responsible for all of this.

SPEAKER_06 1:39:27

Okay. So what you're bringing new is two people.

SPEAKER_11 1:39:34

Yeah. Two people and and their appointments and their things that they have aligned. And and BJ. I want one. She was at the last market, I think. She was new, but um I don't remember meeting her.

unknown 1:39:53

Her name is BJ.

SPEAKER_11 1:39:54

She she spent a lot of time at therapy best.

SPEAKER_06 1:40:00

Oh sorry, BJ. We haven't met yet. Hi, I'm Gabriel.

SPEAKER_11 1:40:08

You have Matt.

SPEAKER_06 1:40:09

Probably.

SPEAKER_11 1:40:10

Just kidding. It's good to see you again. Nice to meet you again. So yeah, I don't know what they're doing. I don't have any different plans. So I'm going to Manwa party. Home news.

SPEAKER_06 1:40:25

I got the invite. Uh, it's hard to get away. It's hard to get away from our showroom. I don't know if I can go. But since you're dying to know what we're doing new, I stole that from Yenny. She always tells me. You're dying to know how my day was.

SPEAKER_11 1:40:42

I hope you're learning from that.

SPEAKER_06 1:40:45

I did.

SPEAKER_11 1:40:46

And so are you asking before she gets to that point?

SPEAKER_06 1:40:50

Yeah, yeah.

unknown 1:40:52

I am.

SPEAKER_06 1:40:52

It wasn't convincing. You know, I am. Yenny, put it in the comments if I am.

SPEAKER_11 1:40:59

Um, yeah, is he being proactive or reactive?

SPEAKER_06 1:41:03

Yenny, we missed it topic I'm I'm I've learned. We learn from each other, we get better every day.

SPEAKER_11 1:41:09

Um I'm happy to hear that.

SPEAKER_06 1:41:12

Yeah, me too.

SPEAKER_11 1:41:13

Yeah.

SPEAKER_06 1:41:13

Happy to say it. How happy to announce it? Um, we got all kinds of new stuff going on. I think the most exciting, or the one I'm most excited about.

SPEAKER_11 1:41:27

No party. Everybody's asking me.

SPEAKER_06 1:41:31

We're not doing the party.

SPEAKER_11 1:41:32

I do people ask you?

SPEAKER_06 1:41:35

Because I get a lot of almost daily.

SPEAKER_11 1:41:38

Okay. Because I also get a lot of questions. Is there a party? What night's the party? What's the theme of the party?

SPEAKER_06 1:41:43

I'm like every night's a party, a classy living.

SPEAKER_11 1:41:48

Is that yeah?

SPEAKER_06 1:41:49

No, I mean it kind of it kind of is. I mean, you granted we don't, it's not the big production with the lines and the cocktail waitresses and all the entertainment and the band, but every night kind of is a party. I mean, we're open late, 10, 11, sometimes midnight and beyond, and writing business. Um, so that it's wild. It's definitely a phenomenon.

SPEAKER_11 1:42:13

Well, then I think we should we got to put out there it you're not open late necessarily to write business. People are welcome. There, there's no pressure, you're not gonna get sales pitched. You come in as a buyer, it's a place to relax, have a cocktail. We have tons of laughs, you know.

SPEAKER_04 1:42:33

Meet some people, yeah.

SPEAKER_11 1:42:35

If you want to place an order, they might tell you no, come back tomorrow, or they might do it, depending on how late we are into the night.

SPEAKER_06 1:42:43

If anybody says come back tomorrow, they're immediately fired. But we're not gonna pressure anybody for an order. Somebody says, Hey, let's write an order. Somebody's getting out of their stool quick and jumping out.

SPEAKER_11 1:42:57

You gotta do the takeaway. That's a close. I don't we're not doing that now. I've already had too many drinks. We're not placing an order tonight.

SPEAKER_06 1:43:06

You gotta fuck we aren't. Shit. Let Craig hear somebody say that. He'll fire his wife. Um, but the so the new thing we're most excited about coming to this market, and there's a bunch of new things, new products, new specials, um, etc. But uh we're giving away a bottle of Pappy Van Winkle.

SPEAKER_10 1:43:33

Whoa, yeah.

SPEAKER_06 1:43:35

Pappy Van Winkle. No one picked it up yesterday. That's hard to get. It's impossible. Jonathan and I have been trying to get one for over a decade, and we finally got one last year. That's not the one we're giving. I have another avenue now, so I went and got it yesterday. Um, but yeah, so but you know, I also discovered like there's this like it's not truly Pabby Van Winkle unless it's a 20-year. So it's we've got the old Rip Van Old Rip Van Winkle, and then we've got the Van Winkle special reserve, so it's the 10 and the 12 year. Apparently, it's only considered happy if it's 15, 20, or 23 years. But either way, you can't get any of those fucking bottles. Yeah, we waited 10 years to get the special reserve, which apparently isn't considered happy, but um you didn't have to say that. No, no, no. I I I think it's an interesting decline disclaimer because I I I learned about it too. Um, but it it's really wild.

SPEAKER_11 1:44:40

I mean, if I can make a suggestion, please are there alternative giveaways for those who don't give a shit about bourbon? No, perhaps a wine or a Louis Vuitton.

SPEAKER_06 1:44:59

I guess if you win and want something else, a Louis Vuitton, absolutely not. Why not? I mean, I'm not gonna go spend a thousand dollars on something. Why not? Okay, maybe we'll talk about it. Cheaper than a party.

SPEAKER_11 1:45:16

These came our way in a very almost a thousand dollar bottles of booze.

SPEAKER_06 1:45:23

They are a thousand dollar bottles of booze.

SPEAKER_11 1:45:26

I didn't pay that. You don't need to say that. You could keep that to yourself. Okay. I mean now there's gonna be seven people that know that you didn't pay for this.

SPEAKER_06 1:45:38

It doesn't matter whether I paid for or not. Do you want it? Do you want the bottle? Yeah, yes, okay.

SPEAKER_11 1:45:46

I'm gonna place an order to replace these fucking skateboards.

SPEAKER_10 1:45:55

You're on that net never term.

SPEAKER_11 1:45:59

Um, but I I mean I do think there's value in having alternative gifts for people who may not be interested in that, you know, lifestyle.

SPEAKER_06 1:46:10

Yeah, but they're a fucking 200 million dollar company or whatever. Crazy.

SPEAKER_11 1:46:15

It's fine. I'm not gonna suggest you do what they did. I'm just gonna tell you what they did. Silver Bureau. So when I first joined my dad's store, we were just at the part we were just starting to order containers, and they had already ordered a few containers from Lifestyle. And Lifestyle had a some uh like an some event, I don't know if it was at market or outside of market, but they gave away a Mercedes, Jesus Christ. But it was if if you like we're going back to like 2008, and it gave away a Harley PFP. You were part of that PFP thing with the Harley.

SPEAKER_06 1:46:57

Hold on, yes, it was a collaboration. Don't label it a PFP thing, it was a collaboration amongst several exhibitors, yeah. And don't don't don't sell me short, man.

SPEAKER_11 1:47:10

But but also who gives a fuck? Like, I'm not driving a heart is the winner.

SPEAKER_06 1:47:16

Was real excited, yeah, and we had one in the window display in our showroom that was cool with a model on it, yeah. But a hater very in that hater aid, very limited appeal in that like nobody's gonna buy an extra order, massive participation. Well, that was different, it was a it was a it was a scavenger type of situation, so you had to visit the five showrooms that were participating, get stamps each to get uh raffled in, with actually now I'm realizing was illegal. Um, well, because I've done some research, yeah. We don't need to talk about that, yeah. And it delete, but it is interesting. Jonathan sent me a text message today, and we had to change very drastically the way we're gonna be giving out that bottle. But um yeah, raffles are considered gambling, so yeah, really well. So then you got you got the gambling situation, and then this is liquor, so it's even tighter. So there's a lot of rules and regulations, so we've adjusted how we're gonna do it. All right, anyways, I'm excited about it because I've never cracked a bottle, I have one. We're still waiting for I don't know what the fuck to crack. Your wedding.

unknown 1:48:38

Here we go again.

SPEAKER_06 1:48:41

I've asked Priscilla not to joke about that, and um I have a pending conversation with my good friend Sean to not joke about that. Really?

SPEAKER_11 1:48:53

Yeah, hitting a little close.

SPEAKER_06 1:48:56

It was just a social media joke, and my response made it weird in the relationship, and we had lots of difficult conversations. We're better because of it, but I'm not aware of it. Everybody, yeah, I know you're not. Um, it was pretty recent, so um, you know, you know, she doesn't understand how men mess with each other and and roast each other and just try to make it men, other men your friends, as uncomfortable as possible. So she doesn't understand that dynamic. Um she does now, but I'd I'm still asking people like you guys know I don't believe in marriage. She also doesn't believe in marriage, so uh I'm asking people to just let's not let's just not joke about it.

SPEAKER_11 1:49:39

Say I got a small dick or something, it's easier, but that would be a lie, and then this is you're damn right.

SPEAKER_08 1:49:50

Sorry, is inappropriate. Interesting.

SPEAKER_11 1:49:52

Welcome to two homeboys with your guests, Gabriel Cohen, CEO. So, President, uh, El Presidente, uh leader in charge, head person at the company of Classy Living, which is difficult for all of us to get used to. So if you're feeling that difficulty, you're in good company. We're all having a little trouble not calling it classy art. So, yes, and me, Joe Walter, VP of some bullshit at Tango Multimedia, your favorite advertising agency, according to the Furniture Today, two years in a row. Which I voted for a thousand times by myself. Congratulations. Thank you. That was quite an intro.

SPEAKER_08 1:50:49

Yeah, well done. It wasn't awkward at all.

SPEAKER_11 1:50:51

So now we should start the show.

SPEAKER_08 1:50:54

So uh here we go.

SPEAKER_11 1:50:57

I I got nothing, I got nothing else.

SPEAKER_06 1:51:00

No, I blew your load.

SPEAKER_11 1:51:02

I uh I'm taking testosterone now. Are you really? Yep. My second shot was today, and it's painful. I shoot it in a in a controversial place.

SPEAKER_06 1:51:19

I'm listening.

SPEAKER_11 1:51:21

My belly.

SPEAKER_06 1:51:22

Oh, take it in the ass like a man.

SPEAKER_11 1:51:25

So that's that's what the common that's the that's the common thinking.

SPEAKER_06 1:51:32

So what it why take it in the butt. Your doctor says take it in the belly, yeah.

SPEAKER_11 1:51:38

So my doctor who I think has a gravel parking lot, which doesn't instill confidence when you're talking about your doctor.

SPEAKER_06 1:51:49

He's also a homophobe. He don't want you putting it in the butt.

SPEAKER_11 1:51:53

Well, I don't know about that part of it. He has a lot of Elton John pictures in his office.

SPEAKER_06 1:51:59

Oh, so he's on the other side.

SPEAKER_11 1:52:03

I don't know that that's true.

SPEAKER_06 1:52:04

I feel like you should say you should do it in the butt. Do you want me to administer?

SPEAKER_11 1:52:11

He has a wife. Not that that necessarily means anything, but uh, yeah, he does definitely have some Elton John photographs in his office, and he does have a gravel parking lot, which you don't appreciate how uh how that drains your confidence in your physician when you drive onto the like does it are the is the gravel in like the hex square things? No, no, it's not fancy gravel, it was just it is gravel for the entire area out to the road, and he's in a uh in a metal building, and the the other tenant in the metal building was a pest control company.

SPEAKER_06 1:53:01

Is this the same guy you get the Ozimpic from?

SPEAKER_01 1:53:03

Yes, yes, oh my god, it was the Ozimpic.

SPEAKER_06 1:53:06

Do you get it in office or do you take the prescription to a Walgreens or oh no no?

SPEAKER_11 1:53:12

He gives it to you out of a desk drawer out of the desk drawer with a with a Ziploc bag of syringes, and you take it home. What are you talking about? Oh Joe, we didn't and let me just take you one step further. So I use my HSA credit card to pay for this, and he runs it through the machine, and the machine prints a blank receipt, totally above board, super legit. I'm feeling jacked. Yeah, between the red light mask and this.

SPEAKER_06 1:53:54

We've already decided you you should find a new doctor, but let's go to a similar but different conversation. What triggered you taking the testosterone? That's personal.

SPEAKER_11 1:54:07

That's personal, that's personal. No, it's not, yeah. Yeah, no, that's personal. Come on, that's personal. I'll tell you some of the things that triggered it.

SPEAKER_06 1:54:18

Fine, I'll go with that and make up the rest.

SPEAKER_10 1:54:20

Uh, I have one testicle. Okay.

SPEAKER_03 1:54:24

So that I love that. Wait a second. How is that not the personal part? How is that okay?

SPEAKER_06 1:54:36

What the actual fuck, Joe? That feels like that was the personal part. The personal part's worse or more private than that. Our audience is going crazy making shit up. It's better that you just tell us.

SPEAKER_11 1:54:51

Yeah. So um welcome to two homeboys.

SPEAKER_06 1:54:55

It's Joe Walter Tell all.

SPEAKER_11 1:54:57

Yeah. Um, I'm very self-conscious about not being able to grow a beard. That's not really it. Uh, you know, it's just stuff, just feeling the things that are on the commercial. That's pretty much it. So, you know, like not sleeping well, you know, don't have the energy that you used to have. All of the bullshit that's on the commercial is what I have. And my testosterone was not low enough to be outside of the normal range.

SPEAKER_06 1:55:34

So the dude said I apologize, that was my emergency contact getting through the D.

SPEAKER_11 1:55:41

D. Do not just drag it. Oh. Um, so he's like, I don't know that this will do anything for you because you're you're at the bottom end of the normal range. So this could be just a $300 waste of money. Um, but you could feel a little bit.

SPEAKER_06 1:56:02

I have so much to say. I have so much to say. So uh, first of all, are you feeling any different? How long have you been taking it?

SPEAKER_11 1:56:08

Yeah, so uh today was my second dose.

SPEAKER_06 1:56:12

So I'm taking how often do you take it?

SPEAKER_11 1:56:15

One CC once a week. And so uh starting your second week, yeah. I I took the first one last Wednesday and then the second one today.

SPEAKER_06 1:56:27

It's too early to tell, but I what I will say is a couple things, yeah. So, first of all, being at the bottom part of the okay spectrum, yeah. So, one of the things I discovered when moving to a functional doctor for various reasons, uh, like if something's wrong, I'm gonna go to a medical doctor. Functional doctors are essentially ex-medical doctors that their morals won't allow them to practice in our society the way we operate.

SPEAKER_03 1:56:57

Yeah.

SPEAKER_06 1:56:58

Um, but one of the things I discovered was when you go get your blood work and you're measuring your your lipids and and all of these various things, the spectrum of what is okay. Remember, there's like this green spectrum, yellow spectrum, red spectrum, yeah. Right. And so the problem is, at least in this country, is that the all of those three spectrums are based not on what is functionally right for a human being's body, they are based on the national averages, right? So, so like you know, maybe your A1C's um the functional range would start at a 4.0, you know, to whatever. Like for us, it starts at an 8.5, is okay, and that's because we're in a country that's full of fucking obese diabetic people, so like the those things need to change. You should check your actual number against a functional range, not the medical range. Yeah, number one, number two, watch your hairline because what most yeah, watch your hairline. I know it looks great in the back, but you don't want to be old in the front part in the back. So, you know, what most people don't realize is male pot male pattern baldness is too much testosterone. Oh really, yeah, yeah, it's really interesting because testosterone leads to lots of hair everywhere else, but then bald on top.

SPEAKER_11 1:58:41

What would it get me a beard? Because I I would sacrifice this for something to hide this.

SPEAKER_04 1:58:51

Yeah, to push a bra of the face, baby.

SPEAKER_06 1:58:54

Can't see all seven of my chins.

SPEAKER_04 1:58:56

Um, yeah, you know, but that's one of the things.

SPEAKER_06 1:59:00

Like when when uh people take propecia or uh you know the generic finasteride, essentially what that's doing is lowering their testosterone. And and I know I've I've taken it, I'm on it now because I started thinning again. I took it, I don't know, 15 years ago, got all my hair back, and that's their big question every time he goes, like, how's your libido? How's your energy? blah blah blah. And the final thing I'm gonna say is all of those fucking symptoms that come from the commercial, do you have low testosterone? All of those symptoms you can treat from diet and nutrition and supplementation and exercise, etc.

SPEAKER_11 1:59:41

AG1.

SPEAKER_06 1:59:42

That's a part of it, man. Well, we need to talk offline. That's one little little bitty piece. Yeah, what's in there? Can can we get a close-up of the label?

SPEAKER_11 1:59:53

No, it's on the box, it doesn't say on the little thing what's in it, but it's got every fucking thing in it, it's got everything that you want.

SPEAKER_06 2:00:02

Take a methylated form of a multi-vitam.

SPEAKER_11 2:00:06

I'm not gonna do that. I am loyal to each other.

SPEAKER_06 2:00:08

You'd rather take that every day than a multivitamin that does way more than that, and you need to take it in its methylated form. Don't go by a fucking Syndrum A to Z bullshit because you're just gonna poop it out. You need a methylated form of a multivitamin, and then you need other things that are not in there based on you know your own personal needs. So, like, for example, I take a methylated multivitamin, I take oil of oregano, I take um a turmeric compound, I take a uh there's a cruciferous vegetable compound because I suffer from fatty liver disease, and so uh cruciferous vegetables restores your liver, anyways. I take vitamin D with K2 because every single American, probably every human, no, I'm not gonna say every human, but every like civilized, like modern economy, or vitamin D deficient, and so you have everybody's deficient on vitamin D. That's the number one thing every single person should take. And any biohacker that is a specialist in the field will tell you the same thing. And then what most people fuck up is they just take vitamin D, D3, they don't take the K2. So, what you need is a compound vitamin D3, K2, because if you don't, then you're calcifying your arteries. Well, and K2 tells the D3 where to go, so you can take that in one pill. Well, you know, and then uh I can keep going. Go ahead.

SPEAKER_11 2:01:29

Please don't. I've heard enough. Sorry, yeah. I do get these guys give you uh D3 K2 drops, so I take two drops a day of how many IUs?

SPEAKER_10 2:01:45

That all of them.

SPEAKER_11 2:01:46

I think I use I got a lot of IUs, I got a lot of a lot of IOUs, yeah.

SPEAKER_06 2:01:58

I got all of the stuff, and so um it's frustrating to me that we're such close friends, and like when you when I heard you were on Zimpic, it it actually pissed me off.

SPEAKER_11 2:02:11

Well, I'm not on OZMPC anymore.

SPEAKER_06 2:02:12

I have been yeah, because you now you're in a legal battle because you may be entitled to financial compensation.

SPEAKER_11 2:02:18

No, not yet, not yet, it's coming. Uh, but I I am I I have been taking Wagovy pills.

SPEAKER_06 2:02:28

What is a Wagovy?

SPEAKER_11 2:02:30

Same thing, same shit, just in a pill form. It doesn't work for any of you out there. I well, I shouldn't say that. I don't want to be uh accused of anything, so it didn't work for me, and I'm not taking it anymore. I mean, I'm taking the ones that I already bought, but I'm not buying anymore. So we'll see. I'm just gonna do some some lunges and uh No, you're not. I'm not I'm not gonna do that. Look, here's I am okay.

SPEAKER_06 2:02:59

I am walking and fucking lazy Americans. Listen, if you don't want to work out, I'll tell you a secret. Focus on your gut health. You like eating, eat shit that matters.

SPEAKER_11 2:03:08

Okay, so so one of the dark chocolate checks mix.

SPEAKER_06 2:03:14

No, dark chocolate is actually really fucking good for your heart and other areas, but we're not talking about that. No, things that are good for your gut health. So I know people hate apple cider vinegar, but if you put a fucking half a teaspoon in a glass of water once a day, you're gonna drop weight. One of the things I do is my dessert every fucking night is Greek yogurt, grape nut cereal, that all shitty crunchy stuff. Fucking love it and blueberries on top. I love it. My kids love it, and every night, like like I used to have bowel issues, like now. I'm great. I dropped weight just by eating that or eating fermented vegetables, so like chimchi, sauerkraut now. Because I'm a fucking farmer, apparently, I'm fermenting my own vegetables, you know. Um, but any fermented foods, yeah, yeah, yeah.

SPEAKER_11 2:04:08

Are you canning as part of this adventure that you're in?

SPEAKER_06 2:04:12

A little bit. I'm only canning when I'm fermenting.

SPEAKER_11 2:04:16

I think that's the next step.

SPEAKER_06 2:04:18

I haven't I haven't got to the volume where I need to just can the can.

SPEAKER_11 2:04:21

Okay. Uh you're eating it as it comes out, and then yeah, I got you.

SPEAKER_06 2:04:27

Or or or or uh finding the most the the the store the way to store it that has the longest shelf life, yeah. All right, freezer or whatever. No, no, no, no, no.

SPEAKER_11 2:04:40

No, no, freezer. No, it's a terrible idea. I was testing you. Stop.

SPEAKER_06 2:04:45

Don't listen to Joe guys. Testing you freezer, don't listen to Joe chat. You're gonna say the word the cool kids.

SPEAKER_11 2:04:52

Are my eyes still crooked? What is going on?

SPEAKER_06 2:04:56

Hey chat, how do you see his eyes? Um, but yeah, those like really simple ways, like just introducing things in your diet. If you like to eat, you can just introduce these things if you just focus on your gut health, um, via prebiotic probiotics, uh, whether you take them to pill form or food form, food forms way better. You will drop pounds and inches, just just making your gut do what it's supposed to do. Like our American diet's absolutely terrible for gut health, and everybody's wondering why they have digestive issues. I can't tell you how many friends I have that are going to doctors and doing these tests and trying this and trying, and it just gets worse and worse. At the end of the day, it's all about gut health.

SPEAKER_11 2:05:40

Yeah, that's gonna say gut health.

SPEAKER_06 2:05:46

But I hate like I hate it to see you taking fucking like I won't take medicine.

SPEAKER_11 2:05:54

You this is only part of it. This is a whole nother podcast episode. Oh no, we're gonna talk to Dennis Hoy about all this. We're gonna say, What's your gut? What's your gut health? Tell us about your gut health, Dennis. He's gonna give a shit about furniture. Tell us about your gut health. How are your bowel movements? This is what the people want to know. Oh my god. So, anyways, uh, we have to wrap it up. Let's go. I wrap it up every time. The Mexican restaurant. What? Why? Oh never mind. Get fixed, dude. It's so 90s. Getting it, getting fixed is where it's at.

SPEAKER_06 2:06:38

Yeah, I've been looking at that. I I need I need to get that done.

SPEAKER_11 2:06:41

Yeah. I mean, it is seconds of discomfort for a lifetime of assurance. Yeah, it's the best thing.

SPEAKER_06 2:06:54

Yeah, I'm all about it. Uh yeah, I uh I've got some referrals from work colleagues where to get it done. Apparently it's really quick. Yeah.

SPEAKER_11 2:07:07

They uh they they um they attach your wiener to oh my god, to your shirt to hold it up out of the way, which is a bizarre, like very few, very few instances where that happens in real life, and then nobody asks for details, and then they tell you they're like it's just like being snapped by a rubber band, which you know, like you've all you've been snapped by a rubber band before, but not my wiener, not in your wiener. That's the part they don't highlight. But by the time you realize that's where it's happening and you put it all together, it's almost over. Yeah, there's a lot of smoke and crying, and and then it's done. Okay, yeah, and you just hope you don't get a cold because coughing coughing is not great after that, but otherwise it's fine.

SPEAKER_06 2:08:08

I heard you can't get a boner for six weeks, and like it'll master. That's not true, though. That's not true. Okay, good. That's not true because I can't control it. Yeah, I have a lot of testosterone because of my diet.

SPEAKER_10 2:08:23

I don't think it's because of your diet.

SPEAKER_11 2:08:25

No, actually, no bulls who you are.

SPEAKER_06 2:08:27

So hold on, hold on.

SPEAKER_11 2:08:29

I think you could eat fucking Fritos for a month and you be in the same situation you're in.

SPEAKER_06 2:08:35

So, well, this is interesting. So, like, you know, I told you I took uh propecia or finasteride 15, 20 years ago. I started thinning my hair, like it was thinning, and my doctor was like, you know, take these. And I was like, How long do I have to take them? And he was like, Forever. And I was like, uh, no, I'm gonna go shave my head, see how I look. And it was I after I did that, I said, give me the pills. So I regained my hair, and they had told me if you stop taking it, you'll start losing the follicles again. Yeah, and uh I did, and I was fine for years, but then now that I've got like my diet dialed in and I'm at the gym three or four times a week, I started thinning again. And I think it's because my testosterone has gone up because of the diet and exercise. Oh, gotcha.

SPEAKER_11 2:09:30

Well, I'm sorry.

SPEAKER_06 2:09:33

No, it's fine. I take the pills again.

SPEAKER_11 2:09:36

Thick, whoa. Are you dying? Are you dying your hair? No, you're not dying your hair and not dyeing your beard, your beard.

SPEAKER_06 2:09:47

No, but there's all kinds of grays in there.

SPEAKER_11 2:09:50

It's not coming across. No, that's not helping.

SPEAKER_02 2:09:54

Now, when I get a haircut, you see all this? When I get a haircut, that shit comes out.

SPEAKER_06 2:09:59

Okay, comes through. Why don't you know? You know where I got these from? You having friends like you. What stress me out? No, there's no way. I gotta worry about your health with Ozempic and now testosterone, you're taking steroids.

SPEAKER_11 2:10:14

Right in you on the you on the gear. I take it in my in my knee, right in my penis. So um it comes out slow, it's really painful to because it's so thick. Um I dye my hair. You should dye your hair just for men. Okay, okay. I'm not getting paid for this endorsement.

unknown 2:10:42

All right.

SPEAKER_08 2:10:43

Oh, I apologize, Alex. You have to hear all this.

SPEAKER_11 2:10:47

Alex loves it. Okay. I'm I'm guessing. I don't know. He this is a glimpse into his future. I gotta put up with this shit. He's probably fucking terrified. He's like, holy shit, this is what I have to look forward to.

SPEAKER_06 2:11:04

Running around. He's he's taking his his girlfriend all over the world, traveling. He's all in love and stuff. Moving her, uh moving her late here. You couldn't say, babe, I got work, we're not done. I'll be back tomorrow.

SPEAKER_11 2:11:17

Yeah, who you think pays for all this shit?

SPEAKER_06 2:11:20

No, I'm saying, Jesus. I'm gonna call you out on camera. This is staying in. We're making a clip of this part, yeah.

SPEAKER_11 2:11:28

This is it. So, uh, anyways, by the way, I gotta go put my red light mask on. Yeah, I gotta look at I gotta finish this.

SPEAKER_06 2:11:40

No, I gotta finish this.

SPEAKER_11 2:11:42

I got nothing, I'm out, and you didn't even lose your yeah, don't say I felt like we weren't even sipping. I was say it like that. Let me see your glass empty. And I got the two homeboys' glass, and it's empty.

SPEAKER_06 2:11:57

You were drinking in that, yeah, because I

SPEAKER_11 2:12:00

Fucking represent. I don't pull some bullshit, dumbass wine glass. I'll bet that shit ain't even crystal. I don't know what that means. I was just making that.

SPEAKER_08 2:12:15

I just got it from the classy living bar.

SPEAKER_11 2:12:17

I wouldn't buy a crystal glass because then you gotta wash that shit by hand. Who wants to do that?

SPEAKER_06 2:12:23

I'm not a dishwasher guy.

SPEAKER_11 2:12:25

Me neither. Wait, what? What do you mean? What do you mean by I'm not a dishwasher? I don't use a dishwasher.

SPEAKER_06 2:12:33

What? Why? It's me and maybe one kid. So what? Take a month to fill it up.

SPEAKER_11 2:12:41

There's two people in this house, and we run the dishwasher every other day. Really? Yeah, you come to cups. What do you use the same clean? Cup. What doesn't feel clean? The dishwasher cleans stuff better than you can with your Neanderthal hands using that same murder sponge.

SPEAKER_06 2:13:04

You who needs the steel brush when you got fingerprints like these, man. No, just get in there and just fucking just scrape that.

SPEAKER_11 2:13:12

No, and who has time for that? You just turn the dishwasher on and leave. Making noise takes forever. No, get a new dishwasher. What are you using?

SPEAKER_03 2:13:27

I did get a new dishwasher.

SPEAKER_11 2:13:29

I'm in a relationship.

SPEAKER_03 2:13:30

Dishwasher.

SPEAKER_11 2:13:31

No, you can't say that. Good grief. He don't mean it. He don't mean it.

SPEAKER_08 2:13:38

I'm sorry, chat. I'm sorry, chat. He knows it was funny. I'm sorry, baby.

SPEAKER_04 2:13:43

I love you. Love you. Yeah. I do the cooking though.

SPEAKER_11 2:13:47

And I do wash dishes. She's never fucking there. She's never washing a dish again. You dummy. You ruined it for everybody. No, no, she's never washing a dish either. Good lord. DSP.

SPEAKER_06 2:14:04

I'm kidding. We we share all the responsibilities. Yeah. She was fucking funny. That was funny. That was a good one.

SPEAKER_11 2:14:13

But you can't say that.

SPEAKER_06 2:14:16

Yes, I can. Oh, well. Yes, I can. I did.

SPEAKER_11 2:14:21

You did. You did.

SPEAKER_06 2:14:24

Alright. You're out of wine.

SPEAKER_11 2:14:26

I'm out of wine. And the Mexican the Mexican restaurant closes in an hour and a half.

SPEAKER_06 2:14:33

Are you going to Mexican restaurant?

SPEAKER_11 2:14:35

Yeah, I'm addicted, dude. We go twice a week at least. Damn. This weight don't put on itself. How many times a week do y'all cook? Uh two or three. Brie would like to cook more.

SPEAKER_08 2:14:57

Oh, you'd like to go out.

SPEAKER_11 2:14:58

I like to go out, yeah. Like I do too, but I think eating at home is fucking dumb. And you know, go to the grocery store. You just need to get a better cook. No, it's not. That's not the case. Sorry, Brie. You go to the grocery store on Sunday or whatever day, you know. How the fuck am I supposed to know what I want to eat on Wednesday on Sunday? Like, that's insane. That's insane. So, like anybody that is, you know, you eat what you have, but I don't want to like buy the things you like and then you can prepare a different way. No, no, no, no, no. When I in Tampa, I lived next to the grocery store, so I could go over there that day and I can say today I'm in the mood for steak or chicken or whatever, and then I could go over there and get what I wanted and bring it home and make it. You know, buying that shit on Sunday for Tuesday, I don't know what I want on Tuesday.

SPEAKER_02 2:15:59

Well, just you know, door dash it.

SPEAKER_06 2:16:02

That's overpriced. Whatever. Publix has a delivery service. I don't know who's your grocer.

SPEAKER_11 2:16:08

Yeah, but it's just not, I don't, I don't want it. I don't want it. I don't want to do it. I like going to the Mexican restaurant. You get chips, you start eating as soon as you sit down, and you have it's the perfect recipe. 37 tortillas.

SPEAKER_06 2:16:24

You eat 37 tortillas because you have 128 chips or whatever that math is.

SPEAKER_11 2:16:30

So I got a red light mask. It's taking years off of me. Bro, I got the five million dollar one. Like it's do they make a red light mask for your belly? You just lay it on your belly, it's flexible. I could just lay it, I could just turn it inside out, lay it on my belly.

SPEAKER_06 2:16:51

Flexible, yeah.

SPEAKER_11 2:16:52

It fits any face and any belly.

SPEAKER_06 2:16:55

I wonder if you put it in your nethers, will it grow another testy?

SPEAKER_11 2:16:59

No, but it will take shot, it will take all the H spots off.

SPEAKER_08 2:17:06

Hey, you young fellas. We better call it, we better call it before the get before it gets out of hand.

SPEAKER_10 2:17:14

Oh, yeah. All right.

SPEAKER_11 2:17:16

Well, I love you, and uh, I'm glad that you re-incarnated this deal after six months.

SPEAKER_06 2:17:25

Uh everybody listening at home, thank you for tuning in. And don't forget to check us on next month's episode from High Point, North Carolina at the furniture market, and uh and we'll we'll keep bringing it.

SPEAKER_11 2:17:40

Yeah, yeah. Thanks for at least every six months. You can count on us for that.

SPEAKER_06 2:17:45

Hey, listen, when your company decides to not back out and sponsor some of this bullshit, we'll get back on. Right. I'm with you. That's okay. What's Terry's email? Terry at Tango MM.com.

SPEAKER_11 2:18:01

Oh, Jesus, I wasn't gonna put it out there.

SPEAKER_06 2:18:03

I am yikes, everybody email Terry at tango mm.com if you want to see us every month so that we can bring back his sponsorship money because we broke, yeah, growth cost money.

SPEAKER_11 2:18:17

Yeah, that's right. Broke is a joke. This ain't no grand cardone, we ain't buying nothing. So uh all right, all right, yeah. Thanks. Peace, love, and joy.

SPEAKER_10 2:18:28

Live, love, laugh. I don't know.

SPEAKER_08 2:18:31

Live, love, laugh made us a bunch of money.

SPEAKER_11 2:18:34

Uh that's funny. You're the only one that made any money off of that.

SPEAKER_06 2:18:39

Yeah. Uh well, all right. Well, with that, we out. Cheers, everybody. Bye, y'all.

SPEAKER_05 2:18:48

Well, that was nice because we were able to pick the best sellers and things like that. What you found was bitch, I can see you falling asleep while I'm telling myself asleep, but just try it.