Identifying Your Niche

Fractional Futures

Chapters
1:00
Introduction: Importance of Selecting a Niche
4:10
The Significance of Niche Selection
7:31
The Value of Specialists in the Market
10:14
The Consequences of Not Niching Down
19:32
Constantly Refining the ICP
Fractional Futures
Identifying Your Niche
Jul 09, 2024 Season 1 Episode 1
Paul Mills

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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode...
Paul and special guest Dan Gwalter discuss the importance of selecting a niche for marketers looking to become fractional CMOs or operate in a portfolio career. They explore how to conduct a skills analysis to identify a niche and how to apply market research to find gaps in the market. Dan emphasizes the need to identify a niche at the beginning and highlights the importance of focusing on value rather than job titles. They also discuss the challenges of aligning personal strengths with market demand and provide strategies for navigating discrepancies. The conversation concludes with insights on leveraging market research tools and the iterative process of refining the ideal customer profile and niche.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Sound Bites...

  • "It's not about hiding and it's not about not showing your full potential. It's about actually talking to people that have the problems that you understand."
  • "People are hiring fractionals because they are specialists with experience that are able to come on board and quickly get outcomes that are needed."
  • "If you don't niche down, the reality is that your message becomes incredibly muddy. And instead of talking to one person about one problem, you end up talking to nobody."


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Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.