Unlocking the Power of Digital Transformation

Fractional Futures

Chapters
0:10
Introduction & Welcome to Rob Nicholls
1:22
Importance of a Digital-First Strategy
7:05
Digital as a Competitive Advantage
9:40
Choosing the Right Technology
14:46
Optimising Business Processes Around the Technology
18:09
The Perils of Relying on Gut Assumptions
19:15
Leveraging Digital for Revenue Growth
24:42
The Importance of Incrementally Building the Tech Stack
27:56
Wrap Up & Close
Fractional Futures
Unlocking the Power of Digital Transformation
Mar 28, 2025 Season 3 Episode 7
Paul Mills

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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical importance of digital transformation for businesses today. They explore the challenges and opportunities that come with adopting digital-first strategies, the necessity of aligning technology with business goals, and the importance of integrating systems for better decision-making. The conversation also highlights the role of personal branding in driving revenue and the need for businesses to focus on customer satisfaction as a key marketing strategy.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Digital transformation is essential for modern business success.
  • Many SMEs struggle with digital adoption due to cost and complexity.
  • CFOs and CMOs must align on digital strategies for effective implementation.
  • Integration of technology systems is crucial for operational efficiency.
  • Employee turnover can disrupt technology adoption and usage.
  • Investments in technology should be tied to clear business outcomes.
  • A strong digital presence is necessary to attract and retain customers.
  • Building a personal brand can generate revenue opportunities.
  • Startups should prioritize client building over tech stack perfection.
  • Customer satisfaction is the best form of marketing.

Sound Bites

"Digital transformation is no longer optional."

"Data-led decision-making is often lacking."

"Digital presence is essential for relevance."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.