Neighborhood Art Supply
Neighborhood Art Supply is a podcast focused on interviews and stories from some of the most creative people in the world. Each episode is presented with one specific intention- bring value to the listener that may help them in their creative journey with stories, perspectives, knowledge and tools from industry titans. The main purpose of Neighborhood Art Supply is to bring inspiration and clarity to creative individuals to aid in their process and craft. Neighborhood Art Supply is hosted by Chris Alba, a music industry veteran, agency owner, and creative director.
Neighborhood Art Supply
Storytelling On Steroids: Create a CULT Fan Base Thru Story
In this episode, Chris Alba, founder of The Cult Creatives, breaks down the essential process of world-building and storytelling for artists looking to elevate their music brand. Chris shares his expertise on defining your brand's universe, establishing its rules, and crafting a compelling plot and characters. Learn how to create a clear vision and execute it effectively to connect deeply with your audience, build a strong community, and achieve greater success. Chris also emphasizes the importance of staying committed to your vision and shares a detailed, step-by-step method to guide you through the branding process.
00:00 Introduction to World Building and Storytelling
00:10 The Importance of Brand and Community
01:11 About Chris Alba and The Cult Creatives
02:24 Step-by-Step Guide to Building Your Brand's Universe
02:43 Step 1: Define Your Universe's Purpose
04:08 Step 2: Brand vs. Personal Universe
05:10 Step 3: Establishing Universe Rules
07:53 Step 4: Crafting the Plot
09:42 Step 5: Defining Characters
14:36 Step 6: Elevator Pitch and Short Bio
16:37 Step 7: Visual Mood Boards
20:25 Step 8: Executing the Vision
22:22 Step 9: Organizing Brand Elements
24:22 Step 10: Sharing Your Story with the World
25:12 Bonus Step: Commitment to the Vision
26:12 Conclusion and Final Thoughts
If you're interested in working with The Cult Creatives, email us at info@thecultcreatives.com
Connect with Chris Alba