Neighborhood Art Supply
Neighborhood Art Supply is a podcast focused on interviews and stories from some of the most creative people in the world. Each episode is presented with one specific intention- bring value to the listener that may help them in their creative journey with stories, perspectives, knowledge and tools from industry titans. The main purpose of Neighborhood Art Supply is to bring inspiration and clarity to creative individuals to aid in their process and craft. Neighborhood Art Supply is hosted by Chris Alba, a music industry veteran, agency owner, and creative director.
Neighborhood Art Supply
How To Find The Artist Story For Your Music Brand: What's The Plot?
In this episode, Chris Alba from The Cult Creatives delves into the significance of plot in brand storytelling, particularly for artists. The episode covers how brand plot is crucial for creating strong connections with audiences and discusses the psychological reasons behind the effectiveness of structured narratives. Chris breaks down Christopher Booker's seven main plot structures—'Overcoming the Monster,' 'Rags to Riches,' 'The Quest,' 'Voyage and Return,' 'Comedy,' 'Tragedy,' and 'Rebirth'—and offers practical examples of their application in artist branding. This episode serves as a comprehensive guide for artists aiming to harness the power of narrative to grow their projects and maintain audience engagement.
00:00 Introduction to Brand Storytelling
02:28 Why Plot Matters in Storytelling
05:18 The Seven Basic Plots Overview
05:25 Plot Structure 1: Overcoming the Monster
10:55 Plot Structure 2: Rags to Riches
15:30 Plot Structure 3: The Quest
18:23 Plot Structure 4: Voyage and Return
20:38 Plot Structure 5: Comedy
21:09 Plot Structure 6: Tragedy
21:42 Plot Structure 7: Rebirth
24:42 Mixing Plot Structures
25:50 Conclusion and Final Thoughts
An Acxiom podcast where we discuss marketing made better, bringing you real...
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