Neighborhood Art Supply
Neighborhood Art Supply is a podcast focused on interviews and stories from some of the most creative people in the world. Each episode is presented with one specific intention- bring value to the listener that may help them in their creative journey with stories, perspectives, knowledge and tools from industry titans. The main purpose of Neighborhood Art Supply is to bring inspiration and clarity to creative individuals to aid in their process and craft. Neighborhood Art Supply is hosted by Chris Alba, a music industry veteran, agency owner, and creative director.
Neighborhood Art Supply
How to Visually Upgrade Your Music Brand: Art Direction Playbook (Mau P Edition)
In this episode, Chris Alba from The Cult Creatives walks through the key steps and strategies used to successfully rebrand DJ Maurice West into the multimillion-dollar brand Mal P. From initial story creation to visual identity, content strategy, and everything in between, Alba shares detailed insights and actionable advice for artists looking to reinvent themselves. Learn about the importance of brand story, unique positioning, and committing to the new identity to achieve creative and financial freedom in today's evolving social media landscape.
Work With Us, visit www.TheCultCreatives.com
Download FREE Playbook HERE
00:00 Introduction to Mal P and Maurice West
00:35 The Importance of Rebranding
01:03 Meet Chris Alba and His Expertise
01:49 Step 1: Decide if a Rebrand is Right for You
01:59 Mal P's Journey and Scenarios for Rebranding
03:05 Scenario 1: Stuck with No Growth
03:21 Scenario 2: Everything Everywhere All at Once
04:12 Scenario 3: A Reputable Reputation
05:03 Scenario 4: Bad Packaging
05:32 Scenario 5: A New Mission
07:35 The Role of Luck and Mindset in Success
09:25 Step 2: Define the Story
10:21 Mal P's New Story and Archetype
13:48 Step 3: Define the New Position
17:05 Step 4: Define What Makes It Unique
19:02 Step 5: Define the Superpower
20:52 The Importance of Soundtracks in Memorable Movies
21:21 Defining Your Brand's Sonic Identity
22:27 Creating a Cohesive Visual Identity
22:50 Mood Boarding for Visual Identity
27:29 Photography and Visual Style
29:26 Executing Your Brand's Visual Language
35:51 Developing a Content Strategy and Marketing Plan
39:49 Launching and Committing to Your Brand
If you're interested in working with The Cult Creatives, email us at info@thecultcreatives.com
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