Mass Adoption with Burnt Banksy from XION

In this episode of Building Web3, Jax sits down with Burnt Banksy, the founder and CEO of XION, to talk about how they're removing all friction from blockchain. XION is pioneering walletless crypto, letting users log in with Gmail and interact with blockchain apps as easily as any Web2 service.

Burnt shares why the era of wallets is over, how Uber is using blockchain without knowing it, and why crypto won’t go mainstream until it disappears. They also break down chain abstraction, real-world blockchain adoption, and why most crypto marketing is broken.

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Chapters
00:00 Intro – What is XION?
00:12 "Making Crypto Disappear" – What Does That Mean?
00:36 The Secret to Mass Adoption: Keep User Behavior the Same
01:21 Walletless Crypto: What Does It Actually Mean?
02:25 If There's No Wallet, Where's My Money?
03:02 XION’s Growth: 4M Meta Accounts & 100K DAUs
05:23 Uber’s Blockchain Use Case – Why It’s a Game-Changer
07:28 Web3 Marketing Done Right – Crypto’s Advertising Blind Spot
10:19 Chain Abstraction – Do Chains Actually Want It?
12:29 The Future of Blockchain: Fading into the Background
15:08 Crypto Will Be Everywhere – Just Like the Internet
17:24 The Role of Founders in Crypto Marketing
22:40 XION’s Growth Strategy – A Brand Blitzkrieg
23:28 What’s Next? 150+ Brand Partnerships
24:03 Startup Idea: ZK Proofs for Web2
26:53 Why the Next Spotify & Netflix Will Be On-Chain
27:59 Where to Find Burnt & XION 

With millions of active users and major partnerships with Uber, Prime Video, Marvel, and Lacoste, Xion is proving that blockchain can scale without the complex onboarding hurdles that have slowed adoption. Instead of making users jump through hoops—downloading wallets, dealing with gas fees, or bridging assets—Xion simplifies the process, letting people log in with Gmail and seamlessly interact with on-chain applications.

Making Crypto Disappear – How simplifying blockchain unlocks mainstream adoption.

The Power of Walletless UX – Why removing wallets could be the breakthrough crypto needs.

How Uber is Using Blockchain – A real-world use case proving crypto’s utility.

XION’s Explosive Growth – From 4M testnet users to 100K+ DAUs in record time.

Founder-Led Marketing in Web3 – Why outspoken builders are shaping the industry.

Chain Abstraction & Interoperability – Breaking down silos between ecosystems.

The Future of Crypto Advertising – How ZK proofs enable next-gen marketing.

Where Crypto is Headed – Will blockchain finally fade into the background?

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/