Vertical Integration in Crypto | Jon from SUPRA

In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Jon Jones, the Chief Business Officer of SUPRA—a vertically integrated Layer 1 blockchain designed for speed, security, and scalability. They unpack the concept of vertical integration in crypto, and why SUPRA is taking the opposite approach to modular chains like Celestia and Ethereum rollups.
SUPRA isn’t just a high-throughput chain. It’s built for developers, with native oracles, automation, bridging, randomness, and other essential crypto infrastructure baked directly into the L1. This architecture dramatically reduces latency, improves execution quality, and increases shared security across the protocol. Jon breaks down how this vertical stack compares to using third-party tools like Chainlink, Gelato, or Axelar, and why tighter integration leads to better outcomes in trading, DeFi, and real-world applications.

The conversation also dives into Move, the smart contract language born from Facebook’s Libra project. Jon explains why SUPRA went Move-first, the benefits of object-oriented architecture for asset safety, and how Move compares to Solidity for secure Web3 development. Plus, he shares how SUPRA is expanding with multi-VM support, bringing EVM, Solana VM, and Cosmos into its ecosystem to attract a broader base of developers and liquidity.

From stablecoins and decentralized identity to multi-chain app deployment and AI agent integrations, this episode covers the full spectrum of modern blockchain design. Jon shares how SUPRA is enabling zero-latency automation, DeFi price feeds, cross-chain execution, and innovative subscription payments—all while maintaining a high-performance, developer-friendly environment.


Key topics covered:

- What is vertical integration in crypto and how SUPRA applies it


- SUPRA’s built-in oracles, automation, and secure infrastructure


- Move vs Solidity and why SUPRA prioritized Move for security


- Stablecoins as the key to mainstream crypto adoption


- Decentralized identity, encrypted memory, and AI agents


- Developer outreach, ecosystem growth, and SUPRA’s multi-VM roadmap


- US vs Asia crypto ecosystems, and the regulatory shifts driving Web3 adoption


Whether you’re building in Web3, exploring next-gen L1s, or want to understand how vertical integration reshapes blockchain design, this episode is packed with insights from one of the leading thinkers in crypto infrastructure.


Chapters:

00:00 – Intro: Who is Jon Jones and what is Supra?
01:15 – What makes Supra unique: Vertical integration explained
03:30 – The modular vs vertical debate in blockchain design
05:20 – Solana, Aptos, and the rise of integrated ecosystems
07:00 – Shared security, latency, and UX advantages
08:15 – Move vs Solidity: Why Supra chose Move first
10:20 – Risks and trade-offs of building Move-first
12:00 – Will stablecoins drive crypto mass adoption?
13:30 – U.S. vs Asia: Web3 regulation and opportunity
16:00 – The return of American builders? Jon’s take
18:15 – How Supra is onboarding developers and DeFi apps
20:00 – Supra’s ecosystem fund, hackathons, and competitions
21:10 – The importance of mindshare and brand visibility
22:30 – What will bring new builders onchain?
23:15 – Stablecoins, gaming, and the next billion users
24:30 – The psychology of gaming and digital addiction
26:10 – Using gaming psychology for productivity and focus
27:30 – Social isolation and the value of real community
28:10 – Startup ideas: AI agents + crypto data
30:00 – Jax’s idea: Decentralized memory for LLMs
31:15 – The missing piece of decentralized identity
33:00 – Personalized AI,

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