GOLD & SILVER 40% OFF: Why We're Buying the Dip Ep 46

🚨 Gold is dipping. Silver is dipping. Everyone is panic-selling. And that's EXACTLY when the smart money buys.

In this week's Sound Money episode, Josh & Zack break down why the current gold/silver dip is the biggest buying opportunity of 2026 — and why central banks are ADDING to their positions while retail investors run for the exits.

⚡ Warsh's Fed comments triggered a gold dip (and why that's a gift)
⚡ Why gold/silver moves opposite to stocks — and how to use it
⚡ Dollar-cost averaging: the boring strategy that beats every trader
⚡ Zack's grandpa passed on $900/acre farmland. It's now $10,000/acre.
⚡ The "if you can afford to keep it, it's not too expensive" rule
⚡ Sovereign nations at ALL-TIME HIGH demand while retail panics

Plus in the second half — the #1 reason entrepreneurs FAIL right before they win. Josh breaks down why most business owners quit in the final 10%, and Zack shares the butterfly cocoon principle that changed how they think about "just one more push."

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🎧 Listen on Buzzsprout / Spotify / Apple: [link]
💬 What price are YOU buying gold at? Drop it below 👇
🔔 Subscribe for weekly Sound Money drops
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📊 Referenced: Kevin Warsh (Fed), sovereign gold demand data, sound money weekly report

DISCLAIMER: Not financial advice. Educational commentary only. Do your own research before making investment decisions.

#Gold #Silver #SoundMoney #BuyTheDip #DollarCostAveraging
#Gold #Silver #SoundMoney #BuyTheDip #DollarCostAveraging #Inflation #FederalReserve #PreciousMetals #Investing #Entrepreneurship
0:00 Cold open
1:30 Warsh comments dip gold — why it's actually bullish
3:30 Why central banks are still buying at highs
5:00 Gold isn't a stock — stop trading it like one
7:00 The DCA principle: buy when others sell
10:00 40% off all-time highs = smart money entry
13:00 Zack's grandpa passes on $900/acre farmland
15:00 The "afford to keep it" rule for hard assets
17:30 Sovereign demand vs retail panic
19:40 SOUND PRINCIPLE: Why entrepreneurs quit at the finish
22:00 The butterfly cocoon analogy
25:00 Zack's door-knocking story: "just two more doors"
28:00 How to know if you're 10% from the breakthrough
32:00 Weekly report + closing thoughts

Transcript

SPEAKER_01 0:02

Introducing Zach Davis. It's Josh Anderson with the Sound Money Podcast. Hello and welcome to this week's episode of the Sound Money Sound Principles Podcast. Josh Anderson here with Zach Davis. How are you, Zach?

SPEAKER_00 0:21

I'm good. Hey, what's going on, Josh?

SPEAKER_01 0:23

Man, good day. It's an awesome day. Uh we're excited about some of the things we're going to share today with the listeners. We've, man, the world is just a little upside down, a little crazy going on in the world when it comes to what we what normally is the case is not quite the case today in the world. And so we got some some exciting things to share around gold and silver. And um, and I'm excited about our sound principle today because it's something that that most business owners or aspiring entrepreneurs just don't even know exists, right? And so as we get into that today, I'm really excited because for us it's kind of been the secret magic bullet, right? The silver bullet over the years that makes all the difference um between success and failure, typically in a business. But uh I want to jump right in today, Zach, for a minute. Um a little different. I want to take and just focus our gold and silver discussion today around dollar cost averaging. Um, you know, I'll share the infograph real quick from this week's Sound Money Report uh before we jump into that. But um it centers around this, right? Um we've talked for the last several weeks, but the sovereign signal, you know, gold um is at a record demand, it meets a technical dip, right? Gold and gold and silver keep dropping right now with what's going on in the world and some of the manipulation, but at the end of the day, 45% of all central banks are buying it today. And uh and the the amount of sovereign nations and companies that are holding it are at an all-time high. So we once again saw this week when Warsh came out and talked about interest rates and what he wants to do with the Federal Reserve and his and his um ideas. What we saw was inflation increase, which normally would have gold increase, but instead uh gold dipped. And so um there's no strategies, Zach. Maybe you can agree or disagree with this statement. I don't know you what you might think. I don't think there's a strategist in the world today that can predict the gold and silver market. Um it's too chaotic. It's like everything that we've known about it in the past, they're not the it's not the same, right? Whatever, whatever the triggers have been for the last 500 years of and I go 500 years because I want to take us all the way back to the to when Britain ruled the world, right? And France had their peace, but Britain ruled the world. Yeah, and from that time until now, gold and silver have been really, really easy to measure what what makes booms and what makes busts in it. All that you gotta throw out the window for a minute, and it makes no sense, right? Which means it's mass manipulation that we've never seen before. Um, but the but the truth lies in who's buying it and what are they buying it for and what are the purposes behind it. And so to understand the short-term economics of gold and silver is fruitless today for a minute, but the reality is like we've talked about before, sovereign nations, wealth funds, largest corporations, they're buying it in mass. Um, but the price is going down, which means they're just they're just setting up the common man to fail. Um any thoughts around that this week, Zach?

SPEAKER_00 3:29

Yeah, I mean, again, it's what's the underlying economy and and the thought process behind behind these uh central banks is again, there's there's short-term thinking, there's long-term thinking. And even though they're making policy short term, they're long-term, they're buying for the long term, right? They're not doing what their policy says they should be doing, which signals things aren't going good and they don't like it. And that and they know that they need the very people who are printing the money, right? The very people who are printing the money are the ones that are buying up the most gold and silver. You gotta ask why are they doing that? Because they know the gig's gonna be up at some point. How long it lasts? I have no idea. But the bottom line is they just know they need to be holding this stuff for the long term, right? They're not planning on liquidating it tomorrow. They're not looking at price saying, hey, we hope we can get 6,000 out of this or 5,900 out of this. What they're looking at today is they're looking at the price is going down. They can buy more for the dollars that they have, they can have more in their holdings, and they know when the whole thing implodes, they're going to be sitting on a lot of metal that they bought at a discount along the way because the price, the price is going down. That's what they're doing.

SPEAKER_01 4:40

So it's interesting you say that because the largest, you know, we we've talked about China, we've talked about Poland, we've talked about uh some sovereign wealth funds, we've talked about big corporations who bought in the last quarter, uh, and most of 26 and and bought in large quantities, you know. They embrace dollar cost averaging, right? They see today as an opportunity. But let's dive in for a minute, Zach, because the common man or woman, the mindset when they see red in the markets is different. Um, and and and let's talk about that for a minute. Uh what does that look like, right? What why is it the common man and woman when when prices are on sale don't dollage cost average when the rest of the world that smart money does?

SPEAKER_00 5:29

Well, the problem's fear. That's everybody is so used to looking at the market, and and everybody's looking at gold, well, I shouldn't say everybody. A lot of people look at gold and silver like they do a stock. And so they see the price of it, and they're like, okay, I want to buy here, and then I want it to go up, and then I'm gonna sell here. So when they see the price dropping, the fear kicks in and they go, oh, if I buy now, the price might go down, and then I liquidate, and then I lose money. But that is not what gold and silver are. They're not a stock on the stock market. And most people, by the way, most people who play the stock market, this is what happens. Okay. So if price is $59 today on gold and silver and it's going down, people will wait. It'll bottom out somewhere. Let's say it bottoms out somewhere around $50. This is a hypothetical, right? Let's say it finds a really hard floor of $50, $50, and people could have bought at $59, right? And got a great deal at $59. But then it goes to $50. They go, oh, but it would have been better if I'd have bought at $50. There isn't an algorithm on planet Earth today that can time that bottom and buy right at $50. Then that price is going to start going back up. Let's say it goes back up to 70. Here's what will happen. People will watch that number blow right through 59, where they could have bought on the way down and should have bought if they'd have been dollar cost averaging. They waited till it got to 50, and then all of a sudden price started to go back up and they go, oh my gosh, it's going up. I don't want to miss it. So then they buy it at 79 and then it hits a ceiling and it comes back down to retest that 50 number, and then they sell at 52 after they bought at 79, when they could have bought at 59 and just held it. But that's what human nature does is when anyone time when when non-sophisticated people who are not running these very expensive algorithms and spending every waking moment studying all the analysis and the charts and everything, the average person, when they try to time the market, they always end up buying super high and then they panic sell on the way down, it corrects and goes right back up. They panic, buy back in at the top, and they just have they're in this relentless loop where they buy high and sell low. And you're supposed to do the opposite. So if you're just dollar cost averaging and you're always buying, no matter where the market is, in a market that has never been on a long-term down, gold and silver, you go back and look at the charts for gold and silver from the very beginning when they started when they started charting gold and silver, it has never been on a long-term down. It's always been on a long-term up. So guess what? If you're buying, no matter whether the price is coming down or whether the price is coming up over the long term, the market says you're going to win. So don't try to time it. You'll get killed.

SPEAKER_01 8:22

That's why, you know, the wealthiest, uh, what I would say the common man who becomes wealthy maximizes that in all aspects of life. They've they learn how to be disciplined about things and to not to not get caught up in the noise and to just to just set it and forget it, right? Just buy every single month, right? Buy every paycheck. That's that's how you always win. Um and up, it's always been on up.

SPEAKER_00 8:49

Yeah, and and by the way, any of those people who aren't buying every month, which there's not very many of them, do you know what they do what those other people do who are sophisticated? They just wait for the deals. Yeah. So when when silver is floating around 65 last week, and then all of a sudden it hits 59, they go, hey, it's on sale, they bought. Right? When the common person goes, Oh man, maybe it's going lower. Is it gonna go lower? I'm gonna wait for a deal. I'm gonna wait for a deal. And those other people, they do that several times a month. They go, Oh, it's a deal, buy some, right? Oh, it's a deal, buy some.

SPEAKER_01 9:30

So we all have friends, right? Or a family member who thinks they they are the best buyer in the world. They always get a deal, right? They I don't care if it's for a head of broccoli or if it's for a sandwich, right? They gotta have a coupon, they got they're gonna know how to get the deal. Um that person typically, yeah, they might get a deal on a bag of groceries, Zach. But those same people never become wealthy because every time there's an opportunity that comes up for a piece of property, for uh an a business opportunity or a piece of uh a building, they always go, they always see it for the price it was a decade ago. Right? They always look at it and say, Well, that property sold for a hundred thousand dollars a couple years ago. I know and it's for 300,000 now, but if I could get it for a hundred, then I'd buy it. It'll go back down. It'll go back down. It'll go back down. It's always the thing, right? And I kind of learned something. Um, I don't know, for me, it was maybe 20 years ago, 18 years ago. I had a really good mentor, right? This guy named Ray, who uh just was uh he was good, he was a good entrepreneur, right? Uh and a good man. And a good man, right? And by the way, we had a bad business dealing with Ray, like really maybe somebody was gonna go to jail bad, right? Uh some true ups were happening by the by one of the employees, but he said something. He said, I've learned, Josh, that you'll never regret uh overpaying for a piece of dirt or an asset. Um if you stop and ask yourself in 10 more years, will will I be glad I had this in 10 more years? Not in a year, 10 more years. He said, 10 years will outride almost any collapse, right? You know, and at that time we were he gave me this advice, right, right after 2008. He said, Hey, and and to the point, we've you and I have bought lots of real estate along a freeway that runs through our valley, right? All up and down this freeway. And and I think the world would say, Zach, that we probably always overpaid for it. Probably. Time, right? The world would say. I mean, we and I don't even know. We own lots of property on this real this freeway. Every time, I'm thinking of one individual in particular who's who's every time said to me, You I can't believe you paid that. I can't believe you paid that. That that's ridiculous, right? But every time we've bought it, fast forward five years, and it's gone up by 40, 50, or 100%, right? In a lot of these cases. And that same person always says to me, Well, we well, you know, would you ever sell that to me for what you bought it for? No, right? We dollars cost average you and I real estate, gold, silver, and oil. We've done this our whole life, right? Our business life. It's and because of it, you accumulate. Uh, and there's sometimes, yeah, you overpay. I I was laughing because the building we're sitting in today, did we overpay for this piece of real estate? Absolutely. Are we happy we did today? Absolutely. Just fast forward in time. So I look at this gold and silver, I look at this opportunity, and I go, the people who use, for example, people that use our sound money wallet who have it set up on autopilot and buy $500 a month, $1,000 a month, $200 a month, $50 a month, it don't matter. They are winning today because they're getting a 40% off of the all-time high. And uh, you said it, the chart always goes like this over time. So guess what? They're gonna look at it. They bought it today.

SPEAKER_00 13:11

Yep. Well, I'll give you I'll give you a prime example on that, Josh. And I think this is something that the listeners seriously need to consider in in lots of different aspects of their life. My philosophy is if you can afford to keep it, it's not too expensive. Right? My when I when I look at a land purchase or a building purchase or whatever, my initial thought is, am I paying too much? It is not, am I paying too much? My initial thought is if I pay this price, can I afford to keep it? Will it either pay for itself or do I have the extra discretionary income to put into it for a while until the value's there or until the rents are filled or until whatever? So that's my philosophy is if I can afford to keep it, it's I'm not paying too much. And the and where I got that was uh when we grew up, we had a little farm. And I remember, and I loved farming. I still love farming. You see the traction in the background. I still I I I have some farms I love to farm. So I remember driving down the road with my dad, and we went past the neighbor's place, and I asked him about the farm behind him. My dad was telling me about how you know grandpa got this farm back in this date and yada, yada, yaddy. And I said, Well, why didn't you why didn't he buy this farm? And he goes, Well, you know, your grandpa had the chance to buy that farm for $900 an acre. And I said, What? What I'm like eight or nine years old, right? We're having this conversation. And so land then, eight when I was eight or nine hundred or eight or nine years old, land around this area for farm dirt was like two to five thousand an acre. Right? I'm like, holy cow, why didn't grandpa buy that ground? And I remember my dad saying, he always thought it was too expensive. And then he said, I wish he would have just bought it. So every time I see something where a deal comes up and I have dry powder and I have the ability, I look at it and I go, Yeah, somebody could have bought that at $900, but they didn't, or I didn't. This is the real price now today. And when I'm driving down the road with one of my sons or one of my kids, and they ask, Why didn't we buy that, Dad? I don't want to say, Well, I wish I would have. So for me, that's my litmus test is if I have the cash flow and can afford to keep it, I almost don't care what the price is. And I have I bought a farm several years ago that all my farming neighbors, they think I'm absolutely freaking crazy. They can't believe what I paid for it. Well, guess what? I just got offered to buy the farm next to it for $5,000 an acre more than what I paid for my farm. So am I glad that I own my farm? Yes, I am. And I didn't pay too much because now all of a sudden it's worth way more than I paid for it. My philosophy is the same thing with gold and silver. I don't look at gold and silver as I'm gonna buy this and then I'm gonna try to make a return on it and then I'm gonna sell it. I look at gold and silver as it's a one-time buy for me. I'm putting the money in to buy gold or silver with the philosophy of I don't care what I'm paying today. My question is, can I keep it? I don't want to liquidate. I don't care if the price of gold goes up. I don't care if the price of gold goes down. I don't ever want to liquidate my gold because what I know for me, what it is, is insurance, right? And so I buy it no matter what the price is. I especially love it when it goes down because I buy it, knowing that I'm not spending my grocery money on it, because I have lots of time to wait it out, and my kids have lots of time to wait it out. And there could be one day when I wake up and the whole economic system is collapsed, or they go to digital currency or some crazy thing, and all of a sudden I'm gonna go, you know what? I don't care what I paid for that. I'm glad I have it, which is exactly what the central banks are doing right now. They don't care what they're paying for it, they are just going to be glad they have it the day they need it.

SPEAKER_01 17:20

I love I love that because I count my gold and silver not in dollars. I count it in ounces. Ounces, yeah. I always have, right? Like same as you, right? I buy it because it's the ultimate hedge for me. And I buy it in ounces and I store it in ounces and I think about it in ounces because the day I'll worry about the price of it the day that I ever need to that I have to sell it, right? And uh thank goodness in my life I haven't had to sell it, right? But for other people, when they have had to sell it, guess what? Uh, most of the time, if you're if you're able to hold it for a period of time, you're the you're the beneficiary. It's just all there is to it. And I I love that, Zach. I uh and by the way, I'm gonna tell our listeners just because we know these lessons doesn't mean we don't screw it up. Like this lesson, right? Like sitting on ground on overpaid for, I'm glad I overpaid for. We have a building up the freeway to 14 miles. We way overpaid for it a decade ago. Uh we paid at the time, I think we paid like $200,000 an acre. It's and at the time we way overpaid, and we were like, this is ridiculous. And everybody in town thought ridiculous. We got offered a million dollars an acre for it recently, right?

SPEAKER_00 18:26

Yeah, I think I think at the time dirt was going for like 120 an acre in that area, right? We paid over two. Two. And people are like, you guys are dumb.

SPEAKER_01 18:34

And a decade later it's worth a million an acre, and we and we've turned down offers for that, right? And it's had cash flow for the last 10 years. Yeah, but we know that we like we know these principles, right? And I still uh my brother and you and uh a couple other buddies still razz me because I tried to buy a property a couple years ago that I really wanted, like a property I really wanted. And I felt like the price was too high, and we haggled over a hundred and fifty thousand dollars for two weeks. And during that two weeks, somebody else bought it over a hundred and fifty thousand dollar difference on a million and a half dollars. And guess what? Gosh dang it, I'll never let it happen again because it still eats me up for 10 I drive by that I let that go for haggling over. Because again, if you look at the 10-year version of you in 10 years in the future, would he ever be mad that he had that he overpaid by $130,000, $150,000? No. Uh, the three-year version of me already wants to kick myself in the butt, right? And so, same thing here when we talk about gold and silver, right? By the dips, baby. It's a discount, it's a discount. Be like the these others. I'm gonna switch gears now, Zach. You're gonna talk about a Salmani principle, it goes along with it, right? It's very similar in nature this week, but I want to dive in because it it pretty much, man, I'm seeing this way too much right now. Um, entrepreneurs often quit right before the big move. Uh most people give up in the last 10% from where success lands, right? And if you're looking at the infographic, right, this is this is really normal. Almost all businesses come to some crossroads. I don't know whether it's opposition, I don't know whether it's uh the great Lucifer in the world. I got no idea, but it seems like right before success, always the business or yourself, you come to a spot where it's all going to a giant pit of nowhere, and it it seems like there's no blue sky for the business. And then a little piece parts. And because you keep you keep modifying, we talk in the future, we you keep iterating. We talked last week, two weeks ago, you iterate a little more, you iterate a little more, and all of a sudden the clouds part, the sun comes out, and boom, your path becomes like smooth sailing for a while. Um, breakthroughs happen usually in business and for entrepreneurs at the last moment, it seems like. Uh, what are some of your thoughts around that, Zach? And what make why is that and why does that principle hold true?

SPEAKER_00 21:04

Yeah, you know, I have no idea why it really happens. I have my own thoughts of why I've convinced myself that it happens. But it is like, okay, think about a think about a butterfly, right, and a cocoon. You you could if you didn't know what the actual gestation was of a butterfly and a cocoon and approximately how many days it takes for them to come out, you would sit and watch that cocoon for a certain period of time. And then all of a sudden you would go, Oh, this isn't gonna happen. And you'd walk away, you'd stop watching it, and you would not see the beauty, you would not see the beautiful birth of this butterfly because it has a gestation period, right? Animals, humans, there's a gestation period from the inception of the idea or the species, there is a known gestation period of how long it is going to take for that idea or for that human. Or for that animal to develop before it's born. And there are way too many times where people don't know the gestation period because how do you know the gestation period of the business? You really don't. But if you don't watch it long enough, then you never know if it's going to make it. And for some reason, like I have countless experiences. Uh yeah, so in a part of my life, I was back in Virginia and West Virginia, and I spent a couple years back there knocking doors. And you know what? It was crazy. You you'd knock doors and you'd get no, no, no, no, no, no, no, all day long. And then just when you were ready to give up and go back to the house and quit, you'd be like, you know what? Let's just go knock these last two doors. And those last two doors, that was the money for the day. Like it's insane. But it is for some reason the universe, God, whatever, the business gods, they want you to go to the end. They want to see if you really want it. And it's the all that effort you put forth uh all through the process, all of a sudden ends with the fruition of that thing happening, and it's beautiful, but it happens a lot. Man, it's happens over and over in business.

SPEAKER_01 23:15

It seems like we don't, you know.

SPEAKER_00 23:17

Just when you're ready to quit.

SPEAKER_01 23:19

Yeah, it there's something about it, right? It's like it's like you said, whether, you know, for me, I think it's I definitely think it's my eternal father in heaven that wants me to push through those things. Other people uh think it's the universe, but guess what? I'm telling you right now that it's almost like we have to prove ourselves that we're that we're worthy of the success, and that that at the first obstacle we're not gonna quit. Um and man, it makes it more awesome when you do push through and you figure it out. Uh you and I have had together many successful companies, but they all have in common that they were all on the verge of collapse um within 12-month period of when they hit it big. Um, to the point, you know, they they didn't have enough capital. They had partners that sucked sometimes, they had uh they had vendors who cheated us, they had uh somebody run off with money, right? Like crazy, endless time, endless problems, right? Right up until the moment where you kick over the edge and it's and it's a win. And it just seems like in life, and I'm really I'm pretty nervous, a lot of the next generation they give up way too early, and they don't know that you got to go through the hard part to figure it out. Uh, but if you do, man, success, you know, the gap between dreams and success, this is the easiest way to put it, is most often just discipline. It's just the same principle we talked about today on the on gold and silver buying. It's just the consistency of effort and the discipline to keep doing it, right? Turn a new knob, try it a different way. If you believe in what you're trying to accomplish enough, you'll go to the end of the earth trying to find some daylight, some blue sky. That doesn't mean you won't go through some major financial hurdles and won't mean that doesn't mean that all the partners will be with you when you get there. It doesn't mean that that all of the people that were all the employees will be there when you get there. Uh but if you keep turning the knobs, guess what? You almost always win. At some point, you find a winner within the system, and and it's glorious. And this is the bad part. But um the world, and most likely your friends and family, they only see the successful part. And and so the next, and we only we do a bad thing as humans, we only talk about the success. And so the next generation of entrepreneurs oftentimes goes, Well, gosh dang it, Zach Davis, he didn't have to go through these challenges. He look, he just made it. And uh, and we probably in the world should talk more about our business failures and our challenges and the troubles uh than we ever should. The success is to give people a realistic view of what that feels like, looks like, and tastes like.

SPEAKER_00 26:01

Yeah. It's not just it's not magic pixie dust. You know, it's the no there's no nobody gives out trophies at the starting line. No, I mean think about everything.

SPEAKER_01 26:15

Well, I don't know, Zach. Well, I mean, I've watched some music sports lately where it's pretty damn close.

SPEAKER_00 26:20

The world is changing. The participation trophies, they give those to you. Yeah, but I mean you think about it, you don't you don't give out an NCAA tournament trophy until the games have been played. Yeah, you don't give out an Olympic medal until the games have been played, you don't give out a marathon medal until the marathon's been run. Like it the medal is given after the finish line. Like, so most people start and they start running their race, they expect the medal and they've not got to the finish line yet. And I'm convinced part of this is uh so I'm I'm the same, like I'm a God-fearing person, I believe in God, I believe he has his hand in in uh everything that we do. I believe God is more invested and more concerned about me than he is my business. And so part of the reason I think that it comes at the very end and it's at the last moment before you want to quit. Number one, I think it's his reward to be like, okay, you made it. All right, I'm gonna bless this, it'll be successful. But I think the other part is God is more concerned about how I developed through the process and what I became and what I learned than he is about the business. And we've talked about it before. You will never be bigger than your business will never be bigger than you are. So if you're not, if you're not doing the things to build yourself and get better at all of the things, relationship management and accounting and all the different business principles and discipline and managing your schedule. And like if you're not, if you're not developing as a business person and if you're not personally developing mentally as a person, guess what? Your business isn't ever going to be at the finish line because your business is waiting for you to finally arrive. So the business can all of a sudden go, oh, you're big enough for me now. So I'm a firm believer that that uh God wants my development first. And then once I hit a certain point in development, all of a sudden I'm big enough for the business and I can be rewarded by it. There's a great book everyone should go read. Uh it's called The Obstacle is the way. I believe it's Michael Holliday who wrote it. But it basically is this idea, right? That most people hit these obstacles and then they quit. And what they don't realize is the obstacle was the way. Like the only way to having what you want is going through the obstacle and it being miserable because it changes you into the type of person who can now receive the reward at the end of the race, right? Everyone who tries to go around, above or under this obstacle, they never actually hit the finish line because what the finish line was waiting for was the person who could pull the sword out of the stone, so to speak, who's worthy of the business. So, did you develop yourself and build yourself to be worthy of it? You can only do that by going through the obstacles because they suck. And you have to change and you have to face a few things about you that sometimes you don't really like. And that can be scary. And that's what blows most people out of entrepreneurship is they realize they have to change something about them and either they don't know how to do it or it's too scary for them, so they blame it on the business failure and they're out. That's my thought.

SPEAKER_01 29:28

Yeah, I agree with all that, Zach, to the wholeheartedly. Uh, I don't even add to it that uh oftentimes we as human beings fall in love with an idea or what the business is, and and the business may be successful, right? Um we have we have a uh friend, right? I guess a business acquaintance, we bought some property from them. Um they fell in love with their idea, right? They hit massive success. Uh they just blew it out of the water. They went from from zero income to four million dollars of profit in uh two year span, and they just hit it, right? And they were elated, right? And and uh we were talking to them, we're trying to give some good counsel to them. Um and it was apparent that they they didn't know how they made it, they didn't know what what happened, it just happened. And at the time, their business was starting to greatly change, right? The business model was changing. They were they were they were very much online retail, peer-to-peer, um, but they had decided to go open brick and mortars all over the country, a whole bunch of places. Um and they couldn't really put their finger on what made their boutique work online so well. But from an outsider's view, it was pretty relevant and easy to see. And they chose to, as an environment changed, they chose not to change, right? They they like, this is our baby, this is exactly how we did it. It's really sad for me to drive by now. We bought several properties from that um for a discount, right? Because they need cash. And uh sad to drive by a lot of their stuff and see it crumbling away, right? What's what they built. And man, I've just I've seen way too much in this world that people hold on to what their baby is too long when the world and environment has changed, right? And we've talked about this on the show. The in world and environment are changing rapidly right now. If you're not keeping up with it, you're gonna get crushed. Uh, and if you're not willing to give up on and maybe tweak or modify it, you're in big trouble. And so I've unfortunately watched you know these folks, you know, just not be willing to change. I've also noticed, right, oftentimes people who aren't investing who people who are maybe just investing in something, they hold on to their idea way too long. If they're not working in it every day, oh my goodness gracious, it's it's disastrous, right? Boots on the ground and outside eyes who can see better than you, right? That's why we've talked about having mentors and uh friends in business who are willing to give you blunt advice, who have no vested interest in your success or failure, who are just willing to see it from their eyes and and their knowledge base. So, yeah, I think you know, but that leads to a lot of people quitting uh before the the next success because they hold on to the idea too long when it needs to modify and tweak and iterate.

SPEAKER_00 32:22

Yep, I agree with that 100%.

SPEAKER_01 32:24

Well, Zach, let's do this. Uh, we'll give you the last word this week for the listeners um about about today's topic of dollar cost averaging in today's little fall gold and silver market, and or our entrepreneurs often get out before the big move.

SPEAKER_00 32:42

I think now's a good time to be buying. If you if you can afford to keep it, it's never too expensive, right? I mean, Warsh came out, announced there's probably not gonna be any rate changes until late 2027. Uh that's gonna have a big impact on the economy and where things go. I think you're gonna see, I think you're gonna see the price of gold and silver respond to what's really going on in the economy in not too long. So you might not be able to get it as good a discount here in the next uh few months. So I'd be looking at buying.

SPEAKER_01 33:17

It's a great, great opportunities today. You know, whether you're dollar cost averaging on the gold and silver, whether you're being disciplined in your business and uh constantly trying to iterate so that you can get through the challenge and find you know the next success. Um it's by far the most important thing that you can do today. And so we hope all of the entrepreneurs out there are winning today. I hope all those people that are maybe do have no desire to be an entrepreneur, but you just want to make sure that you're secure. Uh, hope you find some value today. But at the end of the day, watch what the world's doing and make sure that you're following the right people and advice. And if uh the central banks are buying up gold and silver, if countries are buying up gold and silver and price is dropping, whose best interest is that? It's in the world's largest banks, federal, you know, these these uh financial institutions and these countries for gold and silver to go down when they're buying up so much of it. Play where they play, ride their coattails and uh participate. So appreciate everybody. Hope you have everybody has a great week. See you next week on the Sound Money Sound Principles podcast. See ya.

SPEAKER_00 34:25

See you guys.