Ep 34: The end of Christina Crochet Coach

In this episode I talk about: 

• Why I need to stop with Christina Crochet Coach 
• What I have been doing and working on these past months 
• Where the focus will be in the future 
• Special discount codes (valid until the 14th of Oct!) and an amazing super bundle so you can still grab all products before they are gone at the lowest price ever! 

Grab 50% off everything in the store with code STORECLOSED50

Grab The Immersive Super Bundle with code SUPERBUNDLE

Thank you for being here with me on this journey <3 

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Transcript

0:51

Hello, creative and beautiful souls. Welcome to a new episode of Mine of the Crochet Designer. I actually wanted to do. A newsletter style, just an email to let you know where I am at because I don't know about how this sounds to you, but if it sounds like I've smoked 40 cigarettes in 10 minutes it's because I've been having a little cold. So don't worry about that. But I felt like. A new episode was due, the last one, episode 43 was before summer started. And so I wanted to do an update because lots have been going on in my personal life but also in my business life and to not. Drag it out any further. I am closing down Christina crochet coach. I can now talk about it without any emotion. I've been coming to terms with that decision. And now it's time to really let it be known to everyone involved to you guys. I so enjoyed witnessing your creative processes being a small part in that helping you elevate your crochet designs, helping you actually create crochet designs. I stand behind everything I've released. I just clicked through all the products, making sure that they were up to date that everything is downloadable. And, and so I saw what I created these past two years and I'm super proud of what I've achieved, what I have offered you guys. So it's actually not about that. In any way ever since the start of Christina Crochet coach, I really wanted it to work. I decided when I quit my job as a death counselor, I decided that I wanted to create this whole crochet empire that I would give you the go-to for anything crochet design. I had this huge vision of being that person and. I gave it my all these past two years, and I did not only give it my all, but I gave more than I could actually give. And so I was doing things from the not self. I was doing things because I felt like I needed to offer it to you instead of what actually suited my own needs and my energy and my time. Because I'm also a mother to a 3-year-old boy, and he deserves my energy and my attention. And somehow, somewhere along the line of trying to create this whole empire, I just crashed and I, I kept crashing, but I was like, well, I'm just recovering from burnout still. And so this is all normal, but really, guys. It is not normal to keep crashing after every launch and feeling bitter around not getting the sales, you know, giving it your all and then not getting the sales you want can make you really bitter. Even though I so enjoyed creating all of the lessons, all of the courses, the PDFs and all of that, and actually helping you, but. I've actually spent so much money, so much energy, so much focus, so much time on Christina crochet coach. But even though we love the work, sometimes we need to come to terms with the fact that economically and energetically, it's just not fing. You know, it's just not going to work. So at the start of summer, just before summer break, I had this huge breakdown. I was super stressed because I was doing five projects at once I was working on crochet design for a spoonful of yarn. I was working on finalizing. The immersive so it could run automatically while I was away for six weeks because I really wanted to enjoy the summer holiday. My little boy would be off school for the whole summer, so I was like, oh, I really need to get everything done before the summer so everything can go on automatically, and I could not even enjoy my holiday. Because I was so stressed, so always caught up in everything I still needed to do and not honoring what I already did. So yeah, it was just super stressful and I actually ended up in second burnout, and I was so disappointed in myself. Like I thought I did everything right. In terms of healing with the first burnout healing from that, doing all the things, you know, doing the meditations and the yoga and the breath work and taking frequent breaks and lowering my work hours. But the thing was, I actually lowered my workouts like way, way down. I only worked. Free days and free hours in the morning. So that's nine hours in total. But I still managed all of my projects. Like I was running an empire with hundreds of employees. You know, it, it was just crazy. And so it's no wonder that I crashed out completely during the summer. And I always believed like I was managing two businesses. It was a spoonful of yarn and Christina crochet coach, and whenever I was working on a spoon of yarn, I would be stressed around Christina crochet coach and vice versa. So it was always super stressful to manage the two businesses. And even though I really loved, you know, providing all of the value, I had so much to say, and I still have so much to say around crochet design and just working as a creative and that magic of creation. And I mean, I still have a whole list of future episodes around crochet and around creation and around just being creative and working as a creative and what it actually does to your you know what that means mentally. Tying self worth to your creation, tying how well a pattern sells to your self worth, you know, all of those things. I have so much to say around all of those things, but I was like, I just cannot do it anymore. And so I've worked through that. I was like, okay, is there any way I can still move forward with any form of Christina crochet coach or any form of supporting crochet designers and. It's just economically, it's not feasible because it's hyper niche is what you have to realize. I mean, a lot of you love the podcast and love what I put out, but it does not necessarily always translate into sales. Because it's just a very small pond I am fishing in and it's okay. I've since come to terms with the fact that I gave it my all these past two years and it just wouldn't work. And then there comes a point where you really have to accept that and I've accepted it. So what does this mean for Christina Crochet coach? I'm spending the month of October. Running a sale until October 14, you can get 50% of all separate Christina crochet coach products, even the immersive using the code store closed 50. I will also mention it in show notes and in the emails. This code will be valid until October 14th, and then you still have until October 28th to download and store all of the lessons. If you have previously bought Christina Crochet coach products, or you are buying them now, make sure that you will download all lessons and store them somewhere safely because I am paying for a platform to store all these for me, and I've today canceled the subscription. So until the 28th, you have the time to download and store all lessons, and after that day, will access will be closed. I also created the immersive super bundle because. The immersive is something I am super proud of. It is everything you can imagine around really elevating your crochet design to the next level. Creating that crochet design that is so magnetic that it does the selling for you, and it really it doesn't have to do anything with talent or with posting designs every week or every month. I really don't know how other designers do that. It doesn't have to do anything with that. It really goes deep into meeting your creative genius, and I am so proud of the immersive. I would love for more designers to enroll in it and have a chance to go through the program before I close it off for good. So what is the immersive super bundle? I just, I'm giving you access to everything around the immersive plus the customer journey analysis. Worth over 800 euros. Am I saying that correctly? Almost 800 euros in value. The immersive plus the customer journey analysis where I will go through all of your stuff, like I'm pretending I am the customer and I will check out your website, your social media, everything, your sales pages, just just to make sure there's nothing preventing a potential customer from buying your patterns. You will get the crochet design Handbook Worth 29 Euros, the ultimate test tool, kit worth 19 Euros, pattern, sales playground, and how to host your. Own crochet long and sell it out worth over 60 euros. This is around how to actually make the most out of your seal system, but in a way that it's actually fun for you, you know, to promote your patterns. The crochet design made easy masterclass for when you are getting stuck on the math. This masterclass is for you. So many people enrolled in, in this masterclass and said like, oh my God, this is such like, a, a way easier way of crochet, designing also the little speed workshop, LHO crochet design worth 19 euros. And the full masterclass create crochet charts like a pro worth 37 euro. And I am even giving access to all of the recordings of the Mind of the Crochet Designer program, the coaching calls, which were hidden until now. This program was specifically for the beginning, crochet designer. Four or five coaching calls were 388 Euros. So normally when you would buy this all separately, it will cost you over 1400 Euros. But because I'm closing, I'm offering this bundle to you for just 197 Euros. You can simply add the immersive to your cards used in code Super bundle, and all the other products will appear in your learning environment after purchase. So just to. Make it extra clear. You will have until the 14th of October to purchase any or all products, and then you will have until October 28th to download and store all of your lessons. I will still remain available for support and coaching and to answer any of your questions. When you have purchased any product in the past, just email me. info@christinacrochetcoach.com and I will still love to help you with any questions you have around crochet design or anything you are struggling with. So what will I focus on now? I am currently just focusing on getting better just. Being able to live my life without feeling like I'm having flu all the time, because that's essentially what it feels like to me, you know, feeling very anxious just enjoying my life, doing different hobbies quilting. I'm reading a lot like inhaling books, like it's nobody's business. Enjoying time with my little boy, with my husband just feeling well again. I'm also working on crochet design because that's what I want to focus on from now on. Just enjoying creating unique and amazing crochet design. Again, it has been a long time, so I really want to focus on one thing at a time, because that's one thing I've learned from this past two years is that I can do one thing really well and also enjoy it so much more. If I can just focus on one thing and. Completing that and then focusing on the next thing. So it's no wonder I was perpetually stressed trying to juggle two businesses at once and being a mother and a wife and, you know, all of those things. I also discovered Substack, which is. Like when Instagram feels really like a techno club full of extroverted people all screaming and dancing and you know, loud music and me trying to scream over that, trying to get hurt and trying to get attention. Then Substack really is the laid back. Library or cafe filled with introverts just reading, mining their own business. You know it's really quiet. It has zero ads so there's no noise. It's a bit like. Early days blogging because there's a lot of long form content essays, articles that go really deep. And then there's this notes section, which is a bit like frets or Twitter. And it's just really good for the soul and for. My nervous system because going over all of those moving imagery, all of those pictures and videos, it's really dysregulating when you already have like this overstimulated nervous system, then Substack really is the place to be. So what I want to do is I want to actually, I focus more on substack instead of Instagram because it just feels better for me right now. I am on substack, and you can follow me at a spoonful of yarn. I'm not sure about the direction for this substack, but I really want to just share behind the scenes from my design, also deeper dives into. Mental health, but also what it means to work as a creative, you know, exchanging your creativity for money, which can be so hard when it's also often it comes from our soul. So it's tied to our self-worth most of the time. Yeah. So you can follow me there, a spoonful of yarn. I'm going to take the month of October to just phase out everything for Christina Crochet coach. I just want to say this, this is such, such a cliche sentence, but really it isn't you. It's me. I mean I so loved all of your support. These past two years, your enthusiasm around doing the challenges with me enrolling into the programs, doing the actual work. I mean, I got so many motivated crochet honors and enrolled in the programs, and I just love witnessing your work. Being that fly on the wall, you know, when you were doing your designs and showing me your sketches and things and showing your worries and, you know, I just loved being a small part of your journey. So thank you for that. I am keeping the. Podcast episodes online. For now, I really don't know what will happen with the podcast. Whether I will create new episodes or whether I will just keep the old ones online because it's so full with so many good things, advice and little. Nuggets of wisdom and so many fun interviews I did with other designers. So thank you for listening. Thank you for being here. And yeah, that's it. So thank you and I will maybe talk to you somewhere in the future. Bye bye.