Mit Network Marketing to the Moon
Willkommen zu unserem Podcast: Mit Network Marketing to the Moon.
Ich bin Sandro Cazzato, der Gründer von Essence Tribe, derzeit die am schnellsten wachsende Network Marketing Community der Welt. In diesem Podcast möchten wir gemeinsam mit dir die Skepsis in der Branche beseitigen und Mehrwert für alle schaffen, die sich für Network Marketing interessieren. Es ist uns ein besonderes Anliegen, dass Network Marketing professionell ausgeübt wird. Deshalb möchten wir unser Know-how mit dir teilen und dich inspirieren.
Verpasse nicht unsere neuesten Folgen und trete unserer Mission bei, das Network Marketing auf ein neues Niveau zu heben!
Mit Network Marketing to the Moon
3 Steps to Sell Better in Network Marketing
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Selling in network marketing feels uncomfortable for many people.
But often, the problem is not sales itself.
The real problem is the way the conversation starts.
In this episode, we talk about a simple shift that can make selling feel more natural, more human, and much more effective.
And if you’re just starting out in network marketing, you absolutely need my book, Moon shot!
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Hello people and welcome to a new episode of Network Marketing to the Moon. Today we are talking about a topic that makes a lot of people uncomfortable in the beginning. We are talking about selling. They like what they have in their hands, but they do not really know how to speak about it without sounding strange, pushy, or unnatural. I understand that very well. When I started, this topic also felt uncomfortable to me. I never saw myself as the kind of person who would walk up to someone and try to push a product into their hands. That never felt natural to me. And because of that, I had to understand something important very early. Selling does not become easier when you talk more. Selling becomes easier when your approach gets better. That is what changed everything for me. And in this episode, I want to give you three simple steps that can help you sell better in network marketing without sounding fake and without feeling like you need to become somebody else. If you get these three steps right, selling starts feeling much more natural. Step number one, understand the person before you present anything. This is where most people lose the conversation. They are excited, they finally have somebody in front of them, and they move too fast. They start explaining the product, the company, the business, the opportunity, the ingredients, the vision, the whole thing. Meanwhile, the other person is still trying to understand why this conversation is even happening. This is where pressure starts. A much better way is to slow down and first understand the person. What is going on in their life right now? What is frustrating them? What would they like to improve? What is missing? What are they struggling with? You do not need to interrogate the person. You just need to have a real conversation and listen properly. Let's say you meet somebody for coffee. Instead of going straight into your product or your business, you talk like a normal human being. You ask how work is going, you ask how life feels lately, you ask about family, money, energy, stress, plans, vacation. And if you listen carefully, people usually tell you a lot. One person may tell you that work feels heavy and every day looks the same. Another person may tell you that money is tight and they had to cancel a holiday. Someone else may tell you they feel tired all the time and they are not taking care of themselves properly. That is valuable information because now you're no longer standing there with a random pitch. Now you're starting to understand the real situation of the person in front of you, and that changes everything. Good selling starts with good listening. That is the first step. Step number two. Use story to make solution feel real. Once you understand the person, the next mistake would be to jump straight into a hard pitch. This is where a story becomes powerful. Story helps people connect emotionally with a result. It helps them imagine what could change. And that matters a lot because people do not connect deeply with technical information at first. They connect much faster with something that feels real. Let's say with the same example. Imagine someone tells you they had to cancel a family holiday because money is too tight. You can answer that in two very different ways. You can say, Well, I have a business for you. Technically, that is direct, but it feels cold. Or you can say something much more human. You can say, I understand that. I know someone who was in a very similar position. And things started changing for them once they built an extra income on the side. That feels completely different. Now the person does not feel like they are being targeted, they feel like they are being understood, and that is the real power of a story. You're not throwing information at them, you're helping them to see what a different result could look like. That story can be your own story, it can be a story of somebody in your team, it can be a customer's story, it can be a simple example of somebody whose situation changed. The important part is that the story fits the person. If somebody is tired all the time, a story about extra income may not be the best first bridge. If somebody is frustrated with money and work, then a story about product results may not be the strongest one either. The better your story fits the real situation, the more natural the conversation becomes. A strong story helps the other person feel what the solution could look like. That's the second step. Step number three offer the right solution in a calm and clear way. Once you understand the person and once the story has opened the door, then you can offer the solution. This is the moment where a lot of people get awkward. Some become too soft and never really make an offer, they have a good conversation, they build trust, they tell a story, and then the whole thing just fades away. Others go too hard. The moment they feel interested, they throw everything at the person at once. Product details, prices, bonuses, ranks, plans, packages, ingredients, compensation, everything, both extremes create problems. A better way is much simpler. You offer the right next step clearly and calmly. If the real pain point is physical, then the product may be the right next step. If the real pain point is money, frustration, or wanting more from life, then the business conversation may be the right next step, and sometimes both are relevant. But one of them usually connects first. This is where your old idea of product first and business first is actually very useful. Some people connect faster through a product because they want a result they can feel quickly. Other people connect faster through a bigger vision because their real pain sits in their job, their finances, or the way their life currently feels. Both can work. What matters is that your solution fits the person. That is why strong selling in network marketing does not feel like pushing, it feels like matching. You understand the person, you connect true story, and then you offer the solution that makes sense. Let me give you two simple examples. If somebody tells you they feel tired every day, they sleep badly, they are not taking care of themselves, then a product might be the first next step. If somebody tells you they are fed up with work, feel financially stuck, and want more freedom, then the business conversation may connect much more strongly. The process stays the same. The solution changes depending on the person. The best sellers in network marketing are usually the ones who understand people best. And that is why this three-step process works so well. Now let me say one more thing because this matters a lot. You do not need to finish everything in one conversation. A lot of newer networkers think every meeting must end with clear yes or a clear no. Real life does not work like that. Sometimes the first conversation is only there to understand the person. Sometimes the second conversation is where the story really lands. And sometimes the third conversation is where the person feels ready to make a decision. That is normal. And once your interest is real, the process becomes much calmer. You're no longer trying to squeeze results out of every single conversation. You are building enough trust so that the right decision can happen naturally. That takes pressure out of you. And it also makes the other person feel much more comfortable. A lot of people think they are weak at sales. Very often that is not true. What usually happens is that they are trying to sell too early before the need is clear, before the other person feels seen, and before the other really fits the situation. Once that changes, selling starts feeling much more natural. And that's why these three steps matter so much. First, understand the person and the real situation. Second, use the right story to make the solution feel real. Third, offer the right next step in a clear and calm way. That is how selling becomes human. That is how trust stays strong. And that is how you become much more effective in network marketing. But before we close, let me add one quick side note. This is the reason I wrote Moonshot. Over the time, I saw that many people in network marketing had energy but no structure. They wanted results, but they did not always know how to approach people in a strong and natural way. Moonshot goes deeper into mindset, structure, and long-term thinking in network marketing. So if you want to build this business in a serious way, you can find the link in the description below. Now let's bring this home very simply. If you want to sell better in network marketing, stop trying to speak faster or harder. Slow down and improve the process. Understanding the person first, use the story to make the result feel real, then offer the solution that truly fits. Selling gets easier when the person in front of you feels understood first. That is the message I want you to remember. Alright, that's it for today. If this episode gave you value, make sure you like the video, subscribe the channel, and activate the notification bell so you don't miss the next episode. And if you know someone in network marketing who still feels uncomfortable when it comes to selling, send them this episode. Thank you for being here, and I'll see you in the next episode.