Why Chogan? 5 Reasons Behind My Decision!

In this episode, I explain why I chose Chogan and what I looked at before making my decision.

For me, choosing a network marketing company was never only about emotion or hype. I looked at five important points: the product, the company, the marketing plan, the support, and the timing.

Chogan made sense to me because the products are simple to understand, the company has a strong foundation, the plan is clear, the community support is growing, and the timing still feels powerful.
This episode is not only about Chogan. It is also about how to think before choosing a company in network marketing.
If you are trying to understand how to judge a network marketing company properly, this video will help you.

And if you’re just starting out in network marketing, you absolutely need my book, Moon shot! 

👉 Get your copy here: 

Amazone: https://www.amazon.com/dp/B0FZWLYZ29?tag=usalinktagdefault-20&th=1&psc=1&geniuslink=true

Barnes & Noble: https://www.barnesandnoble.com/w/moon-shot-sandro-cazzato/1148690254;jsessionid=70D978B569CFA28C9CFE7755979936CA.prodny_store01-atgap09?ean=9781544550381

Apple Book: https://www.apple.com/apple-books/

For all German-speaking buyers (CH, AT, DE,) https://amzn.eu/d/f7SDXaF

Also available on: https://www.sandrocazzato.com?utm_source=instagram&utm_medium=bio&utm_campaign=lp

Audio-Book: https://a.co/d/04a9tJ36



✅ Also follow me on my other social media channels:
👉 Instagram: https://cutt.ly/twfpwJi4
👉 TikTok: https://cutt.ly/DwfpeRsH
👉 LinkedIn: https://cutt.ly/vwfpyP3v

✅ If you want daily insights and valuable inputs, make sure to check out my Instagram broadcast channel:
👉 https://cutt.ly/twfpwJi4

Transcript

SPEAKER_00 0:00

Hello people and welcome to a new episode. Today I want to talk about a question that many people ask when they start looking at network marketing seriously. Why this company? And in my case, the question is very simple. Why did I choose Chogan Group? I want to make one thing clear right at the beginning. This is not only a company episode, this is also a decision episode. I want to show you how I looked at this business, how I judged the company, and why I came to the conclusion that Chogan was the right place for me. Because if you want to take network marketing seriously, then you should never choose a company only because someone was convincing in the moment. You should know what you are looking at. You should have a filter, you should have criteria, and that is exactly what I had. When I first came across Chogan, I did not jump in immediately. I took my time. I looked around, I compared, I asked myself what really matters when you choose a company in this profession. In the end, everything came down to five things the product, the company, the marketing plan, the support, and the timing. Those were the five points I looked at then, and to be honest, they are still the five points I would look at today. Let's start with the first one. The first point was the product. For me, the product had to be simple. Before network marketing, I came from a completely different world. I was in IT, I worked with banks, I managed projects, and I had no special background in cosmetics, perfumes, supplements, or household products. So I knew very quickly what I did not want. I did not want a company where I first had to study for months before I could even speak about the products in a normal conversation. What I liked about Shogun was that the products were already part of everyday life. People already use this kind of products anyway. They wash themselves, they use perfume, they take care of their skin, they clean their homes. So I was not looking at something strange that needed a long explanation. I was looking at products that already belonged to normal life, only in a stronger concept and with a business attached to them. That mattered a lot to me. And then there was one product category that stood out even more: the perfumes. Perfume is a very strong product because it creates a reaction immediately. A person smells something and feels something. A memory comes up, a feeling comes up. Very often the product starts opening the conversation before you have even explained much. That makes it a strong door opener. And once someone connects with that first product, it becomes much easier to open the door to other categories later. That was a big plus for me. The products felt simple, emotional, easy to understand, and easy to bring into real daily conversations. Second point was the company itself. And here I wanted two things at the same time. I wanted something solid enough to trust, but I also wanted a company that still had a big road ahead of it. That combination matters. If a company is too early, there is often too much uncertainty. If a company is already too far developed, the biggest growth phase may already be behind it. What I saw in Shogun was something in the middle. The company already had structure, production, history, turnover, and the real foundation. At the same time, it still felt young enough that the bigger journey was clearly not finished. That was attractive to me. I did not want to build on something fragile. I wanted to build with a company that had already survived the difficult early phase but still had enough room for the opportunity to feel exciting. I also liked the fact that it was a family-owned. That creates a different feeling. It gives the business more freedom to think long term and grow in a more stable way. For me, that was another strong point because it made the company feel more grounded and more serious. And I think that mattered a lot. The company behind the opportunity matters just as much as the opportunity itself. The third point was the marketing plan. And here one thing mattered more than everything else. I wanted clarity. A lot of marketing plans sound exciting when somebody explains them with enough energy. But when you really sit down and look at them, they are too complicated. And when something is too complicated, it also becomes harder to teach and harder to duplicate and harder to build with real confidence. What I liked about Shogun was that the plan felt clear enough to understand and strong enough to build with. I could see how personal sales work. I could see how team development works. I could see how leadership gets rewarded. And that mattered to me because I have always looked at network marketing with an entrepreneurial mindset. I never wanted to treat it like a small side game. I wanted to understand how a real structure grows, how people develop, how income can scale through sales, leadership, and duplication. That is what made the plan attractive to me. It was not only about selling products, it was also about building people. And in the long run, that is what makes network marketing business strong. You're not only building volume, you're building people who can carry the business forward. This is a big difference. The fourth point was support. I think this point is often misunderstood. Of course, support means that a company needs real tools. It needs logistics, systems, a website, an app, structure, and the ability to handle growth. All of that matters. But I also believe support is bigger than that. Support is also about whether something strong can be built together. When we started, not everything was perfect. Some things still needed to improve. Some systems were not yet where they needed to be. But instead of seeing only weakness, I also saw opportunity. Because when you enter a company in that kind of phase, you are not only receiving support, you can become part of the people who help build it. And that's exactly what happened. The stronger the community became, the stronger the support became. Coaching improved, presentations improved, materials improved, the whole structure became more professional. And the combination of company support and community support turned into one of the strongest parts of the journey. That matters a lot. Because in real network marketing, people do not only need a company, they need an environment where they can grow. And then we come to the fifth point, which is always the most sensitive one. That point is timing. A lot of people believe they are too late. They look at the company, they see that other people are already there, and they think the best moment is already gone. I saw it differently five and a half years ago, and I see it differently today. Even today, I'm not focusing on how many people are already in the company. I'm focusing on how much of the road is still ahead. That is a very different way of looking at timing. Timing is not about being the first person in the company. Timing is about seeing whether the company still has enough space to grow in a serious way. And that is very clear to me. The company has already proven enough to be taken seriously, but it is still far away from its full potential. That is exactly the kind of timing I personally like the most. And there is another truth here that many people need to understand. The best timing often does not feel perfect. Usually when the timing is very strong, some things are still being built. Not every process is already polished, not every system is already perfect. That is often exactly why the opportunity is still big. If everything is already finished, fully organized, and fully mature, then very often the biggest wave of growth is already behind you. So for me, timing is not a reason to hesitate. It's one more reason to move. And when I bring all five points together, my answer becomes very simple. I chose Chogan and I would choose Chogan again today because the full picture made and makes still sense to me. The product, very easy to understand and easy to bring into daily life. The company, solid but still young enough to offer real potential. The marketing plan, clear and entrepreneurial. The support, strong enough to trust, open enough to grow. And the timing is still powerful because so much of the journey is still ahead. That combination convinced me back then and is still convincing me every day. And I think that is the most important message of this whole episode. If you want to choose a company in network marketing, do not choose only with that emotion. Do not choose because someone had a strong energy. Do not choose because somebody promised you fast money. Choose by looking carefully. Look at the product, look at the company, look at the marketing plan, look at the support, and think honestly about the timing. Because when those five things fit together, your decision becomes much stronger. And that is exactly what happened for me with Chobin. Before we close, let me add one quick side note. This is one of the reasons I wrote Moonshot. Over the years, I saw how many people wanted to join network marketing but didn't because they didn't know how to choose the right company. Or they were already in network marketing, but they didn't know why they chose this company. Moonshot goes deeper into mindset, structure, and long-term thinking in network marketing. It teaches you exactly how to rate your network marketing company. And if you're serious about the way how you want to build your business, you can find the link in the description below. Now let's bring this home very simply. If this episode gave you value, make sure you like the video, subscribe to the channel, and activate the notification bell so you do not miss the next episode. And if you know somebody who is still trying to understand how to judge and rate a network marketing company properly, send them this episode. Thank you for being here, and I'll see you in the next episode.