Lasting Impact
Welcome to "Lasting Impact," the podcast that dives deep into the stories and insights of extraordinary individuals who are leaving an indelible mark on the world. Here, we'll explore the transformative power of their actions and innovations in the realms of business, ministry, and community. Our guests are the change-makers, the visionaries, and the unsung heroes whose unwavering dedication and passion have not only made an impact but a lasting one. Prepare to be inspired, informed, and empowered as we explore the stories behind the lasting impact these remarkable individuals are creating.
Lasting Impact
Transforming Lives Through Housing Stability
Jesse Hancock transforms personal adversity into a thriving real estate enterprise, addressing housing insecurity at every stage of life. From a childhood marked by unstable housing to building a property management company that serves families seeking safer neighborhoods, individuals recovering from homelessness, and high-profile investors, Jesse's story inspires us to turn challenges into opportunities for positive change.
Jesse shares the power of creating robust systems, maintaining consistency, and focusing on the fundamentals to help others heal, grow, and strengthen communities. Discover the challenges and triumphs of a true visionary making a lasting impact in real estate and beyond.
Subscribe for more uplifting stories of remarkable individuals shaping the world through business and ministry, and learn how you too can create a lasting impact.
have a stable job and then eventually they're going to buy a house and you're going to be there for that transaction, but that's just a moment in time. So it's from hey, we're going to help you in housing ultimately, Welcome to the Lasting Impact Podcast.
Speaker 3:I'm your host, mark Marroquin. Join me as I sit down with remarkable individuals making a meaningful difference in business and ministry. We'll explore their stories, challenges and successes in business and ministry. We'll explore their stories, challenges and successes, all with the goal of encouraging you to go out and make a lasting impact. If you love what you hear, don't forget to rate, review and share. Welcome to Lasting Impact, jesse Hancock.
Speaker 1:Hey.
Speaker 3:Hey dude, how are you Doing great?
Speaker 1:How are you?
Speaker 3:I'm doing great man, so honored to have you here. For those who don't know you, tell us a little bit about yourself.
Speaker 1:Okay, yeah, jesse Hancock. I was born in California, moved to Montana, ended up in Tulsa, oklahoma, in 2012. Married here, moved to Portland, oregon, back here in 2017. Yeah so there's a lot of moving around there. Yeah, been married for almost 12 years. Three kids, twin boys that are eight, and then a four-year-old daughter.
Speaker 3:Oh awesome, it's great to have a little girl. I bet.
Speaker 1:Yeah, no, it's amazing To help those. We risked it. One more.
Speaker 2:Those two boys. Yeah, I mean it was a little bit of a risk, it's like first we're twins, the next could be a set of twins right, we might get into this later.
Speaker 1:But the type of twins they were really high chance that we'd have twins again.
Speaker 3:So we thought for a second.
Speaker 1:we were going to have another set of twins, but just one, our singlet. Oh yeah, that's so cool man.
Speaker 3:Well, you and I know each other through business. I'm a mortgage lender and you're a realtor, and so that we have that in common, we get to do business together. And also ministry we go to. Well, we have a lot of mutual friends through mountain men, through some of the churches that we love, and brotherhood. So just ministry and business, which a couple of things I love the most, and you're right in the smack middle of it. So that's how we came together, man.
Speaker 1:Absolutely.
Speaker 3:And you're a guy that I really enjoy spending time with and I admire. I know a lot of times you would think that I would want to be quick on the phone because I have a lot to do, but I always end up talking to you for a long time Just because, dude, you have so much great advice in real estate and in property management. And so, anyway, man, thanks for being here. I'm glad to have you here. So you're not just a realtor right now. You, um, well, obviously you do real estate, you're licensed, but you have your own brokerage, uh, in real estate, and you also have, um, a property management company. And so what, um, what got you into that?
Speaker 1:Yeah, uh, it's funny the word realtor. I don't know why, but it makes me cringe the word realtor, because most people think realtor is a transaction or it's a glorified door opener and all those things. And most people, especially even in the real estate industry, think of a real estate agent as a very narrow view of somebody helping buy or sell a property. But I like the term. Maybe real estate professional or you know, you're in the industry and you're a professional in real estate, you're helping people with all types of real estate transactions or just real estate activities, whether that's buying investment property or selling.
Speaker 1:you know investment property or even analyzing multifamily single family tax codes and liabilities.
Speaker 1:And all that jazz and also from that aspect to the other side, which is helping people who are homeless or helping people, you know, really having a hard time just finding a rental that's in a safe neighborhood or just so. What I like to do, and what I tell our team too, is we help people take their next step in real estate. A lot of times it's not buying a house, most of the time it's not for us. There are people out there that only do transactions and that's not a bad thing. But we are more broad where we help somebody take their next step in real estate and for us, our clients looking to rent a rent a place maybe find a rental in a safer neighborhood or maybe one with another bedroom. So it's transferring from one rental to another that that market's very under underutilized and not much.
Speaker 3:Yeah Well, I don't hear about that market. To be honest, that was as a lender. I'm just focused on purchases. And um, and I know some agencies that do like a property management type of it, but I think that more when I think of that, I think more of there's just properties to manage and not necessarily we're helping families upgrade in a rental or like you've said a couple of times, getting into a safer neighborhood.
Speaker 3:I mean, there's a lot of care in that and I just mostly think of just taking care of the landlord over taking care of the tenants and stuff and when you say lasting impact.
Speaker 1:I don't think there's anything greater than helping a family move and not even buy a house because they're going to move into a rental. Maybe they were in a two-bedroom, now they need a rental. Maybe they were in a two bedroom.
Speaker 2:Now they need a three.
Speaker 1:Yeah, Now they're. They were in this neighborhood. They want to move into this neighborhood and you're there to help them through all these transitions and then eventually you know if they are able to take steps and they're working on whatever they need to work on, they have a stable job and then eventually you're going to be there for that transaction. But that's just a moment in time.
Speaker 2:Yeah.
Speaker 1:You know. So it's from, it's from hey, we're going to help you when housing ultimately help people in housing, not just in a transaction. Yeah.
Speaker 3:That's pretty deep man. I feel that about you though Cause we've had conversations like outside the podcast, of course, cause we're really good friends of you having a really deep conviction about helping people with housing and not just saying helping someone purchase a home, right, you have a very deep conviction about helping with housing and so let's unpack that man. What, where, where does that stem from?
Speaker 1:well, my childhood probably, you know. I had very, uh, just unstable housing whenever I was growing up, whether we were, um, you know, living in a house with no running water, no electricity, um sorry, my phone's going off and that's what you told me not to do.
Speaker 2:Good, you can put that on airplane mode.
Speaker 1:Cut this whole part out. For me it was growing up in my childhood a lot of instability in housing where we were living in a house with no running water, no electricity. Eventually the city bulldozed this row of houses and gave my family $10,000, $15,000. I can't remember how much it was. Um bulldoze it just cause they were so drug infested and dilapidated.
Speaker 1:This is in California. So my parents rented a house, all bills paid, for one year. We went to Disneyland with that money and then, after that money ran out, we had nowhere to go, so we had, you know, living in my dad's van or living in different people's houses. My mom would move around a lot, so we'd stay with her and different people we didn't really even know. Um, so we did that for a while and then how old were you then?
Speaker 1:Uh, and I I've actually retraced this recently. I think I was like seven till nine, somewhere in that age range, Wow.
Speaker 2:Yeah.
Speaker 1:And then we moved with my grandparents whenever I was like seven till nine somewhere in that age range, wow, yeah.
Speaker 1:And then we moved with my grandparents whenever I was nine years old and then, for the first time that I can remember, we had stable housing where I had a place I could go to, that I felt safe in that I had my own toothbrush and I knew I could depend on housing and just mentally. That that stability, um, you know, changes somebody and just changes how you act. You know, in school, as a young, young kid, Um so, and then changes a lot of things.
Speaker 2:Yeah.
Speaker 1:So just that, I think, is what God has used, that you know, those years to form me, to just help people find that, that stability in housing, whether they're renting or whatever it is. But because if you can do that, not only is it for the parents who are, you know, most of the time I believe in the best in people.
Speaker 2:Yeah, you do.
Speaker 1:And most of the time these people are just doing the best they know how to do. It's not because they're you know, it's not people look down on it where maybe they had they lost their job or whatever it is, or there's excuses after excuses, but they're literally doing the best they know how to do. They don't know how to do it any different, and neither did my parents, so I love my parents still to this day, but they did the best. They knew how to do with what they had.
Speaker 1:They knew how to do with what they had. Wow. So helping the parents again find a place, work with them on their deposit, work with them on their credit score, whatever it might be helping them find a safe rental, it doesn't just impact them, but it impacts their kids, and then those kids can yeah.
Speaker 3:Yeah, I would imagine thinking mostly of the children and so the details probably don't matter, but I do want to back up a second, so I make sure that I understand. Okay, so you're in a. Was it? Was it a rental when you were, when you guys, like, got the money and then left?
Speaker 1:or was that a house you owned? Okay, my parents have never owned a home their entire life.
Speaker 3:Okay.
Speaker 1:Yep, so we've rented mostly trailer homes. We lived in trailer trailer parks my whole life and then uh yeah, so my parents have never owned anything.
Speaker 3:Okay, so we go back to that time your parents were paid to leave right, yeah. And they took that money and use some of it to just go ahead and take care of living for a year and they took the other half or some of it to like let's go on vacation, Yep. Yep and after that vacation was over. You had no home to go back to, or no we?
Speaker 1:went on vacation, came home, lived in this.
Speaker 3:Okay, went on vacation, yeah.
Speaker 1:So, yeah, vacation, disneyland, it was great, celebrate, came back, came back, lived a life for one year in a somewhat stable environment, but then, at the end of that timeframe, again, parents lost their jobs, didn't have income, didn't, didn't save anything, didn't make any smart decisions with this money. Yeah, so we had to move out. So your?
Speaker 3:did you have an idea of what was happening when, in this ages of seven, eight and nine, did you? Could you figure this out, or?
Speaker 2:you know, I'm just curious. No, this is great.
Speaker 1:And I need to do some more therapy to really yeah, it doesn't have to be on this podcast, but it's just. It's just making me wonder cause we have little kids like you know.
Speaker 3:I mean, I have little boys, and you have boys and and just thinking. Obviously I just my thoughts go right to them, correctly? Right, right away of like. So when you're a, when Jesse's a little seven year old, eight year old, that does do you have a? Do you sense that something's happening or like I just don't even know?
Speaker 1:Super naturally blinded, and then, looking back on it, I'm like I don't remember ever being, I mean, maybe scared a little bit but, uh, fearful, or or just less than anybody I was just like everybody else, but I was the dirty kid that didn't take any showers. I had dirt behind his neck and I remember the first time someone told me to wash my face and I thought that was a joke, because you never put soap on your face Like that's not soap is for your hands, like not for your face.
Speaker 1:So I was like, oh, you have to wash your whole body Like I was a pretty dirty kid her whole body Like I was. I was a pretty dirty kid, but I was ignorant to the fact of that we were poor. I just thought that was how everybody did. I was just a happy, dirty kid and looking back unpacking a lot of that trauma. Yeah, We've done some digging on on all that, but I yeah, look, today I don't think I was. Yeah, I'm worried or scared or anything like that.
Speaker 3:Wow, yeah, I know that you spend time. Tulsa Day Center Is that what it is?
Speaker 2:Yeah, okay, yeah.
Speaker 3:What is that? And tell us what that is because, I know you have a heart there and I want to know what that is. And then, obviously, why is your heart towards it?
Speaker 1:Yeah, I just think God pulls us from things for things. It's been said better than that, but what we're pulled out of or I don't know the right phrase for it- but, things we've been through.
Speaker 1:God can use that, redeem that and impact people moving forward, and I feel like God's put me in a unique position to help people in housing. One of the cool ways I get to do that is I mean saying yes to some opportunities. I was trying to unpack how I got there, but right now I have an opportunity where I am the managing broker of this property management company and a lot of our owners. I'm the face to them and I get to express to them hey, this organization, the Tulsa day center, is having a huge impact on on not only, um, you know, homelessness, uh, in Tulsa, but people that are trying to take their next best step in housing. So a lot of them are living in their next best step in housing.
Speaker 1:So a lot of them are living in their car or a motel and a lot of them are domestic violence or some other some other things that are going through the program at the Tulsa day center. So we I get to express to these owners that we manage for, hey, this is a great organization, would you consider allowing us to place somebody in your property working with the Tulsa Day Center? Most of the time all of our owners are like yes, we'd love to help out wherever we can because the Tulsa Day Center, they'll pay for the client's rent for a year, sometimes more, and really help rehabilitate this person to get their own job, get back on their feet, start paying their own rent and eventually wean off of the Tulsa Day Center and their financial services. So it's a really cool program.
Speaker 1:We house probably 20, 30 clients from the Tulsa Day Center Wow. Yeah so I love working with them. We volunteer there any chance we get. Obviously, holidays are a big, big time, but it's just. I'm blessed to be in this position to offer these homes to the Tulsa day center and to a lot of other organizations that house people, you know, that are low income man dude, I love your heart. I love your heart.
Speaker 3:And you know you really, um, well, where do I want to go with this? It's like, well, where do I want to go with this? It's like I don't think you advertise that a whole lot. I think that this is meshed in with your lifestyle, like I think this is all kind of blended into with your life. Um, because a lot of times when you and I are on the phone, you're talking about like all kinds of deals, like you're not just talking about, um, just a single family residence. You know someone buying their next home or their first home. You're working with investors constantly. You're talking about land deals. You're talking about apartments. You're talking bulldozing a property, and then this blended in is some of this stuff and, uh, section eight, housing situations that you're involved in and helping. It's funny that you say stuff like that, because I feel like I can be a chameleon.
Speaker 1:I did 100, 100% and I've I know now that it's not a bad thing. I can fit in with anybody. Like the multimillionaires, I can have conversations with them and talk to deals and strategies and you know acquisitions, and then I can also have a heart for somebody literally on the streets trying to just take whatever next because, again, these multimillionaires are no different than this homeless person. They're both trying to take their next step, whatever direction that might be.
Speaker 2:Wow.
Speaker 1:But for a minute I thought I was like a shell of a person, or like just this facade because I didn't have.
Speaker 1:Maybe I wasn't confident in calling or I don't know what it was, but there was a time where I just felt like I was a fraud because I would, I could talk this talk and I could talk this talk, but really it wasn't. Uh, I felt like I was too, you know, spread too thin. But I've realized now I'm I'm uniquely, uniquely qualified and gifted to just help people in real estate in all price ranges. It's not a matter of just helping homelessness or low income or renters, people buying their first house, their first you know multimillion dollar house. They just sold a business or selling businesses and even selling land and the development of land and and subdividing that and building you know a bunch of houses. So there's really no end to to the whole real estate empire of the real estate uh expertise. It's just there's a lot of different avenues.
Speaker 3:Yeah, I think that's why I stay on the phone with you sometimes so long as, because I'm like so what do you got cooking? And then we go into it. But I will say, um, I just like it is part, like, of your gifting, I believe. And you kind of going back to what you were saying before, and we're trying to say that our pastor says, my pastor says all the time that you know, god doesn't want to just do something in you, he wants to do something through you and so what, what? What you've been through in your life and a lot of your unique situations that you've been in and it's turned it into experience and turn it into helping others.
Speaker 3:One thing that's always been impressive and I love talking to you when when I'm talking with you is the extremes of the two different extremes that we do have conversations about.
Speaker 3:Like there are some really high level squared away people that trust you with some huge transactions, man, and trust you with, like, the research of before they make some major decisions. Like you're the guy Right and um, and that's just me like listening to you talk and I'm like, dang dude, they brought you in on that deal and it's. And I just love that because, again, I just think you're I don't want to say hidden gem, but I just distinct. The way you flow and the way you work is just so subtle and, again, like the like you're just your um, you could really be um, showboating and flaunting some stuff. I think that the thing some people like it would knock our socks off that were like, whoa, but you're, that's really, that's just not your style and um, but yeah. So there's something about you that that people know, like and trust and some really deep trust from again, like the this high level.
Speaker 1:This is a big deal that you're working on too, like helping someone get into a house because they're homeless yeah um, I love it I love, the love, the, the utility player that you are, dude, and it's a big deal and I think one of the reasons why I am that way is because I've analyzed a lot of transactions and underwrite apartment building acquisitions for fun, because I want to be informed, I want to know how things work and I get I kind of hyper fixated on something and try and figure it out.
Speaker 1:But growing up again I didn't have a lot. I didn't really watch football or anything else because it was more so just hey, survival instincts. It's like where are we going to eat? You know what trash can can we look into behind this gas station that throws out their, their hamburgers and hot dogs and we get those and eat that. So it was a lot of just survival instincts. I don't have a lot of any sports and I don't really have any desire to. I don't have any extracurricular activities. Sometimes I again want to be a fraud or or try and pretend like I care about football or or or anything else Cars, I don't care about anything like that. So I can't have a normal conversation with most dudes.
Speaker 2:Cause they're like man. Did you watch this?
Speaker 1:I'm like I don't and I'm like I want to know because I want to be able to connect with you, but I don't. But one thing I do a lot of times is I won't, like if I'm home by myself, kids are at school or whatever uh, I'll probably just look at an apartment building and analyze rents versus expenses and NOI, and just that's what I would do, naturally, is just to still analyze.
Speaker 3:And I'm in this industry.
Speaker 3:That's what I enjoy doing, or listening to podcasts that help educate me in my industry. Not a lot of extracurricular activities yeah, dude, that's really awesome. Um, well, we don't have to go year by year of how all of a sudden, you got to this place in your life, but what are some? Do you? Can you think of some? Like some milestones or some pivotal moments that you're like I was um, like man, I'm in business. Now you know what I mean Like I'm, I'm, I'm, I'm doing business and I have clients and I'm doing some transactions and I'm starting a business. Is, um, is there any moments that you can think of that, just like I'm?
Speaker 2:kind of doing this thing now.
Speaker 1:And I think my faith is getting stronger and stronger every day as I continue to build the business that I'm building now, still just being open-handed with it. Like God, you bring and you, you know you increase your timing, your rate. Try not to say this is mine. Look what I've built because, at the end of the day, I'm not doing anything special.
Speaker 1:I'll do anything different, I'm just allowing god to use me in this industry and that's what I want to do ultimately is how can I help people in housing, god, how can you help people in housing? Um so, looking back, I've come a long way, for sure.
Speaker 2:Yeah.
Speaker 1:Um, I don't know. There's a lot of moments where, um I, I, I grew up, my dad was a construction guy. He grew up framing houses and and doing all the grunt work of of you know, just a laborer. So I grew up around that industry. Um, I got a job doing, uh, the same thing, but for commercial hospitals and schools doing flooring.
Speaker 1:So I did flooring for a long time yeah, and that guy owned a bunch of rentals so we got to remodel his rentals and I think that's when the light bulb kind of clicked, like okay keep doing this, but then I continued to remodel houses for the next 12 years.
Speaker 1:Um came down to tulsa, worked with a local local um company, milk Creek, and uh got to do all the showers and flooring hardwood installs. So I did that for a long time and I didn't get into sales until like 2016 with a local home builder here. That was the first time I got into sales.
Speaker 2:Wow.
Speaker 1:So I was. I was just a labor, a grunt worker, doing everything I could excuse me to uh, to pay the bills and, you know, find jobs uh, you know remodeling houses for the first 12 years. But then I got a job in sales and because I knew the ins and outs of of of a home and of real estate, I could, I could sell it pretty well.
Speaker 1:And it turned out the first year or two. I mean I, I was. I became the number one in sales in that company. It sold more new construction homes than anybody at that time and it was great, it was a lot of.
Speaker 1:I was making a lot of money. But what I didn't realize is I was still so narrow I could only sell new construction and only for that one home builder. So I decided to get my real estate license to help people, you know, take their next step in housing, not just push them toward buying or building a brand new home. So I got my real estate license.
Speaker 1:And that is hard, it's, it's hard for anybody to get into real estate just because it's up and down, 100% commission, family of five, sole provider. It's a lot of pressure.
Speaker 2:Yeah, it is.
Speaker 1:So, uh, yeah, did it for two years, almost three years.
Speaker 1:Um, you know, it was able to provide, and God provided for us through that time, absolutely, but eventually I had an opportunity to work at a local property management company, have a stable base salary and still be able to sell real estate, and I was like, oh, this is the best of both worlds. So I did that for a year or so, maybe a little more Um. And then all of a sudden a good friend of mine said hey, I'm self-managing these properties, but I'd like for you to take over, help us improve. Would you consider starting a company and we'll give you our doors to manage? Uh, and that was, uh, a huge opportunity, huge opportunity. And I had.
Speaker 1:I had a similar opportunity a couple of years ago, a couple couple years prior to that one, and I said no and I was kind of kicking myself. I should have done it. Should have done it, maybe I don't know where I would have been. That same guy that I said no to two years ago. He now has 200 plus doors and he would have been a great business partner, but I was too scared to jump into business then, scarcity, mentality, how am I going to make money? How am I doing all these things so I said no. But this time, this opportunity, I just knew it was a God thing and I jumped in, quit my secure W2 job, jumped into this business not knowing if we're going to make money, if it's gonna be profitable, but we went from 200 doors. We're a little over 600 doors today and we've off-boarded about 150 doors. So we would be somewhere around the 750, 800 doors. All in that we have managed so far, but today we're right around 600.
Speaker 3:Man that that that is amazing. And, um, it tells me, I think, what I'm what I'm listening to you talk here is that you're a man that when you're tasked with something, it seems like you're going to hone in on your craft and get really good at it, because there's probably a lot of people that can work at a property management company but not be asked by someone else. Hey, well, let's go start one together because you're so good at what you do. So, yeah, that tells me a lot about you and I think that's probably. I like how you used hyper-focus earlier and I can see you being like that in your craft and at your job, no matter what it is, and I think that's what makes you.
Speaker 3:My guess is, what's made you like get each step going? You know each milestone pushed through, because you're getting better all the time and I've been tracking with you for a little bit. So I just I'm not necessarily guessing at this I know this of you that where you're at, you are doing your best, you're getting better and you're making. You are doing your best, you're getting better and you're making those around you better. Where do you think that stems from? Because you could come and just put your time in and leave. But, dude, I know you, I know you're and I don't think it's like a ladder climber type of thing. I think it's like something that's you know. Well, I don't want to answer for you.
Speaker 2:Yeah.
Speaker 3:So what is that?
Speaker 1:Man, I don't know. I've helped a lot of people around me. I guess take their next best step too.
Speaker 2:Yeah.
Speaker 1:I've had agents come on our team and they've decided, hey, this might be another best step for me, and I would want nothing more than just to help them do what's best for them, cause things change, people are changing and passions are sometimes changing and everyone has different goals and those goals could shift. Whether you know health or whatever it might be Things, things are actually pretty fragile.
Speaker 2:So from my, perspective.
Speaker 1:Let's do the best we can today.
Speaker 2:Yeah.
Speaker 1:Uh, with what you have today. I think I put this quote down there, but I think Theodore Roosevelt said this yeah.
Speaker 2:Yeah.
Speaker 1:You know, do the best with what you have, with where you are, with what you got. So that's my main philosophy in life is like well, what do I have today? Because I might be getting off topic with the question you actually asked, but one of the main things was the easy things are actually the hardest things to do consistently. And even in my life too. Like I can wake up at 6 am every morning, I can make my bed every single morning. I can eat healthy every single day.
Speaker 3:Do I do those?
Speaker 1:things? No, Do I do them consistently? No, absolutely not. But if you can do the easy things, well then you can do the harder things. But a lot of people are waiting for opportunities just to do the hard thing and they're failing at all the easy things they could be doing and then when that hard thing comes, they're not ready mentally, financially, whatever. That is yeah.
Speaker 3:Yeah, I can preach, bro, like that was, that is, that is awesome and that is true. You know, definitely feeling convicted when you're saying that.
Speaker 3:I'm like yeah, I can eat healthier, for sure, no, but I just well, just like, while thinking of sales calls yeah, you know what I mean. Like I think the biggest thing in sales is probably call reluctancy. You know, like most of us go through great seminars, webinars. We have the best playbooks possible written by mega producers. We have a hard time running the place. We're given the X's and O's Literally it's just too easy. People are like this is too easy.
Speaker 1:This can't be this easy. What harder plays do you have for me? Challenge me, but the challenge is doing the easy things. Well, that's the challenge.
Speaker 2:Yes.
Speaker 3:Well, dude, I love that stuff because that's where you hear like the greats, in anything they're like, well, be a master at the fundamentals, be a master at the fundamentals and you're going to see how awesome you get Right. It's just, I mean, take it from whoever the greats is. You know, I don't want to get caught up in Jordan and all this other stuff, but really it is Jordan who?
Speaker 1:Yeah, exactly I didn't watch sports last year.
Speaker 3:That's right, you don't watch sports, so I could just make this up on my own Right.
Speaker 1:you tell me whatever you want.
Speaker 2:I for you, is he a?
Speaker 3:golfer. It's uh, yeah, it's this like look, we love the finesse, and those things are out there Like we love the finesse, we love the it factors and man, listen, it exists, I'm, I'm around some of those dudes, but that is a unique situation. Most who are awesome at what they do. They're just really awesome at fundamentals. They're really awesome at showing up on time and putting the work in when you're supposed to work and then going home and having a great life at home and come back and just doing it, doing it again, doing it again. I've had gosh. My business coaches say and these are just super successful people Like dude, they're not hired to coach, they're just so awesome that they just love to share the knowledge. Proven super successful guys in business.
Speaker 3:The most boring business is the most successful business because you're going to do the same thing day in and day out.
Speaker 3:You're going to have a routine, we're going to put a calendar together for you and you're going to do these habits and you're going to do them over and over and over again and it's like, yes, you're going to have to get better at the tonality of your voice and how you say it and here's some closing techniques and you're going to learn that.
Speaker 3:But do that every day, all the time during these hours, and even if you're not good, you're going to do well because of the habit. Um, and we have a hard time with that dude, we, we, we do, we really do. And and then I heard my pastor talk about like the best marriages are the boring, boring marriages. Like husband goes home every night to his you know what I mean and they wake up every day they say hi to your kids. And here's the breakfast routine, here's drop off at school routine, here's our evening routine, here's our weekend routine. It's like golly no surprise, and I'm sure there's some spontaneous in there, but like those are the best marriages like something you can count on and rely on and same in business.
Speaker 1:Yeah, and correlating that back to property management. Property management couldn't be any more boring if you think about it. All we our our goal is hey, rent is due on the first, late on the fifth, on the sixth they're going to get a notice. Hey, rent's late. You now have a late fee working out to make them pay rent and then you know, once a year there's a rent, uh, renewal. But it's doing the same thing every single day. We actually have time blocking schedule. So on monday we do the same thing every single monday making sure that's done. That's our main task.
Speaker 1:Obviously we're putting out fires sure, in between all that, yeah, but but the true essence of property management is doing the same thing every single day, over and over, doing the same thing every single month, on the calendar, every single time, and just getting a little bit better every single time. So we're going to implement this one thing that's going to improve us 1% a day. But, if you can do the same, the boring things over and over get really really good at that and then improve on it a little bit every single day or every single time you do it.
Speaker 1:Yeah, I think a lot of people, especially real estate agents, especially our business they're looking for big wins or the home runs, and that's all they're looking for.
Speaker 3:Yeah, no, I love that and I think I think we can really go spend some time in this, in this arena, here or this topic, um, so, while you're, while you're on that note, um, your, let's go to start in the business. You, you have a good friend ask you, recruit you, whatever it is. Let's start this together and it's all exciting. And then you get started and it's like it's on you and you might have some connections or maybe someone to help you or something. I'm sure there's a little bit there, but really for the most part, especially tracking with you. I know, like dude, it was like heavy drinking out of a fire hose lots of moving parts, lots of fires. Yeah, disorganization, like nothing's organized, this stuff is a mess. I'm not talking about an individual person, but like when you take on something, like you were, you were blind to certain things it's like buying a business.
Speaker 1:Really, it's just like hey we're.
Speaker 3:You're buying someone's business and you're taking on like you come to find out, like whoa.
Speaker 1:Yep.
Speaker 3:And, and so here's where I'm leading is. You and I have talked a lot about systems and processes, and what has that meant to your business?
Speaker 1:Yeah, I mean, a good SOP is the backbone of an organization and a company, so system a standard operating procedure. You have to have a and I hate to say it because previous companies SOP to death where it's like you didn't follow step three. It's like it wasn't called for like just leave me alone, you know but. But if you have a good standard operating procedure, you understand again the standards. Going back to the basics these are the basics, just do this really, really well.
Speaker 1:But the hard part is finding something that works and implementing these standard operating procedures in the company, for instance, back to property management, one of our SOPs is whenever you have a move out, someone moves out, what's the process? If I was to hire a new property manager tomorrow, they would know our SOP for a move out and they could do it without me even telling them, because I have videos and I have training and I have our SOPs for the entire company. So it really amplifies my time and my freedom to you know. Go pursue new business, whatever that might be, instead of repeating myself over and over to every single new property manager that ever comes on board, because they're like hey how do I do this, this, this thing?
Speaker 1:if there's something that keeps, it's a, it's a reoccurrence and you're noticing hey, I just answered this yesterday or I just answered this last month Chances are you need an SOP for that system. That way, hey, how do I do this? Check out this, this SOP and a lot of agents they're known as like the coach, because they're really good at what they do, and a lot of them coach for free other agents that are brand new. So all these new agents are coming on board to this brokerage and and this person maybe recruited them or they're, they're a team lead, whatever.
Speaker 1:And these team leads are saying you know getting all these questions, hey, I just got someone that wants to look at this house. How do I show a house, how do I write a contract, how do I, you know, do this or that and how do I do an addendum? If you have any of those questions that keep reoccurring, write out bullet points, step one through 10. Here's how it is, and I use um software on my computer, where it's a screen video of my computer and you see my face. I'm like hey guys, I'm just going to show you how to do this process in our system. First you're going to click here, click here, click here, and then you know bullet points and then it's saved forever.
Speaker 1:Now the next 10 people that ask me that same question. I send them that link. And instead of me spending 35, 40 minutes sitting down showing them how to do it, I can send them a link. Not that I can't answer the questions directly, but SOPs just maximize your time because it's getting all the stuff off of your brain onto paper in a video to train or whatever. Um, everybody else.
Speaker 3:Yeah, I mean it's you go to a huge corporation and you're going to walk into someone that that's like been done and like here's it is you start something from scratch.
Speaker 3:It's just you doing it. If you have any chance of scaling, you're going to have to do some playbooks. Man, you're the SOPs, because you want to replace yourself, put someone else in this position. And yeah, did you have that idea going in? This is going to be like, or did you kind of like, learn it the hard way to start putting these things in place?
Speaker 1:Um, backtracking a little bit. Whenever I was moved to Portland, I'd mentioned that to my wife. When I moved there I was building tiny homes for this HGTV show.
Speaker 3:And it was, it was a lot of fun. Yeah, You're Forrest Gump man. It was, it was, it was everything.
Speaker 1:It was honestly the best time of my, of my life and our marriage. We had no, no debt, no issues no kids, we just we literally sold everything we had in Tulsa and we drove out there in our little hatchback with no jobs lined up and no job and no housing lined up either. We just drove out there.
Speaker 3:It was, it was Portland. That sounds like the perfect place. It was the perfect Portland thing, just like live out of your car.
Speaker 1:Um, but we've, we've got a. I got a job building tiny homes there.
Speaker 2:Again.
Speaker 1:God ordained still some of my my really good friends to this day. Um, so we we go up there visit it. Try to do it every single year. Um, but while I was there building tiny homes, I also got a job as an assistant property manager. They managed about 300 doors, so I got to start learning learning the industry.
Speaker 2:Yeah.
Speaker 1:Fast forward to whenever I got a job here in Tulsa as a property manager. They again, they manage at a high level 3000 doors. So they have all these systems, SOPs, already in place. So, combining the two and the software that they used they I didn't steal any playbook, you know, it's just a playbook, it's industry standards, Sure industry standards. I had a pretty good concept of hey, we need these core principles, these core rocks, these core SOPs in place.
Speaker 1:So, I did that, but figuring everything out as far as like, what software do we use, what you know, all the different dynamics, that was just kind of a trial basis and just throw it out there and let's just work with this and then make tweaks as we go.
Speaker 3:Yeah, yeah. Well, I think that's where um someone with an entrepreneurial spirit like you, can you know, you, you. It's industry standard, let's, we can do this too, when the time is right. You know, you, could you know, and that's that's. That's high level in itself.
Speaker 2:You know if, if I were, to switch somewhere.
Speaker 3:Right now I'm like I'm taking my principles to the next place, whether they gave me anything or not, Like I already know, like okay, this is the sheet I'm going to fill out, it's a. Xerox copy that I anybody can make.
Speaker 1:Yeah, and the guy that I, that I was working with before, has been fantastic. Well, honestly one of my biggest supporters too of just saying, hey, none of this is proprietary. You can absolutely do it If you have the grit to do it.
Speaker 3:Uh, not many people do not the same, I have grit.
Speaker 1:You do have grit though. Well, thank you. But most weeks, yeah, not so much lately, but for a long time. Starting this company, I'm like I'm ready to quit. I'm ready just to give everybody else the responsibility, go back to a W2 job where I don't have to think about anything else Not that all W2 jobs you don't have to think, but for me it was a place where I could just kind of check out because I'd been a hundred percent commissioned for six years and then I finally had a W2 job where I could go there and do my job and then clock out and go home and just be present at home.
Speaker 1:But starting this company I'm working and I'm the one running it 24 seven. So if there's an issue at 9 PM, I'm I'm the one on the phone. We have systems in place now to kind of help mitigate all that. But, um, for a long time and it was, it was uh I was ready to jump ship.
Speaker 3:Yeah, I bet, well, it's the grit that you have, that are, and you have so much favor. Man, I just going back to that, you have a guy that could really see you as a competitor now, or not even competitor, but just like mad that you did that you left or whatever, and and, but you have a lot of favor. You do have a lot of favor on your life and I think it's you because you serve well and you're a great problem solver. I think you don't start problems right. You know, I think you're a man, um, that is, and I think that's probably like my draw to you a lot of times is where I, you know, I can be emotional and edgy and like you're just calm, demeanor all the time, and, uh, I think that's brought that in your hard work and your trust has brought you so much, has brought you so much favor all across the board and so much trust.
Speaker 1:And that's one of my things that I kind of enjoy doing now is is helping people in a high stress environment. I, just because I understand they're angry they're literally screaming and cussing at me I can go in and say, Tell me why you're upset, or just be very calm in that moment.
Speaker 1:Yeah because I understand they have a lot of expectations or unmet expectations that have led them to feel this way. And if I can express or explain logic to them, most of the time and sometimes it's me and or we made a mistake and I'll do whatever we can to fix it, but a lot of times too, it's just a misunderstanding- so, if someone's upset, 95% of the time it's just a misunderstanding. I can help explain logic to them and defuse the situation.
Speaker 1:My wife often says to she's like you'd be a great doctor or ER or something, because one of my kids even falls down and there's just blood gushing. I'm slowly just taking them to the. I'm not even worried.
Speaker 3:And she's screaming and I'm just like what is going on?
Speaker 1:So just high stress situations.
Speaker 3:Yeah, dude, 100% you're like that. I mean, we've had some deals that didn't go through and I've had to deliver some bad news. And I'm human, you know and and lenders don't like to do that, Obviously, you know your job's on the line. If you're someone that's like didn't deliver on the promise or something, or you're one that is like, okay, well, can we resolve this?
Speaker 3:Okay, Well, let me make some good and we're in it together and just like man you know, and our relationships still stays together and you could see that, oh, you're human or you know. I can't remember some of that stuff, but I just know that um just seeing that in you and I and your clientele, how it spreads from all over the place um yeahlevel people and that's not like they're the easiest to work with either Same with like.
Speaker 2:I hate low-level people.
Speaker 3:That sounds terrible, but those are difficult too and, yeah, it takes a certain skill set and demeanor to be able to do that. It is a gift Anybody who can defuse situations and turn someone or a situation that is like wild and crazy and intense and just calm it down. That is amazing, yeah.
Speaker 1:And I think the word that I keep using and thinking about I just used this recently is alignment If I can help someone and we're in alignment then I can help them If you need it, if you have a need with managing your portfolio or a need to take your next step in housing. There's a lot of ways we can be in alignment, but if you're just here to argue or cause trouble, we're not in alignment. I can't help you and I'm not going to help you or even waste my time trying. You know.
Speaker 2:So so there are those people?
Speaker 1:but, I would say you know again 75, 80, 90% of people out there renting, trying to find rentals, we can be in alignment. We have a great experience and same thing with property owners and investors. You know you have 10 houses, you need them to be fully rented at market rent with low expenses, Like we're in alignment here. Um, so, if we can be in alignment, uh, that's kind of the main goal, or linking people together.
Speaker 3:Well, I love that and listen. It points out just because you're a super nice guy and can help you out doesn't mean you're going to move forward with everyone.
Speaker 1:You can't help people, unfortunately, that don't want the help first of all, or that aren't ready to maybe take that step. God leads in steps and a lot of people know their next step and they're not taking that step, and that's where we're kind of out of alignment with God, first of all. But if you know what you're supposed to do and you're not doing it, I mean we can't help in that scenario. So yeah, you're right, we can't help everybody. Yeah.
Speaker 3:That's so good, but when you're with you, it's just like you feel, like you're the person that like you're like, oh man, you're just trying to help everybody, but that's just not true. That's not true. I think you you can be quick to like, recognize we're not going to be in alignment and so you have to move on.
Speaker 1:Right, dude, you're awesome, you're stud. I love that.
Speaker 3:Well, I know that we're probably running low on time here. Your dad I know you're a great dad, what your boys are eight and your little girl is four, that's right. And so there's some great, great ages right there, precious.
Speaker 1:Yeah, it's the best time of my life, so it's a sweet season. It's raising these boys, they're playing basketball, so I'm going to learn all these basketball terms.
Speaker 3:I'm learning through them.
Speaker 1:I'm like oh, this is. This is called a free throw. Uh, so yeah, they're into sports. It's a lot of fun and our daughter's into gymnastics and and it's just, it's a very, very sweet season and incredibly blessed to be married, have a beautiful wife and our three kids and you know family life is a whole, nother podcast.
Speaker 3:Yeah, absolutely. What's what's important to you in this season and not not to tie your eight year old boys with the eight year old Jesse but I can imagine you think about that from time to time of, like when I was their age, my life looked different. What's important to you right now? Or I should say this, and you can answer both questions Maybe it's the same question what is God showing you through fatherhood right now? And or what's important to you through fatherhood right now? And or what's important to you right now as a father, and that's good.
Speaker 1:That's a big question. Um a lot of things too, and the fact that I'm, that I've been entrusted to raise these children. It's huge, it's a big responsibility. Oftentimes I think I'm failing at it. Where I'm, you know I, I know I'm an incredible dad. I do all the things. I do a lot of things right.
Speaker 2:Yeah, you do.
Speaker 1:But I I don't you know open up my Bible with them as much as I think I should or as much as I thought I would. I thought. I'd be the dad's like this is, this is what we do, this is who we are, but what I'm teaching my kids is to be Jesus, be the light in their, in their scenario, in their surroundings. So it's not always like, hey, you're hurt, let me pray for you. Um, though that that's great.
Speaker 1:A lot of times they hey, you're hurt, what can we do to help? Or how can I be here to help you, or how can I show Um? One thing I am trying really hard to do is I'll have my kids understand that a lot of people need help and and and. What they have they have safe, stable shelter, they have running water, they have food on the table. So those, those are blessings right there, not take things for granted. We have a lot, just the way we live and our lifestyle is huge, so I don't want them to be spoiled. That's one of my main goals as a dad and point them, all my actions, point them to Jesus.
Speaker 3:Yeah, that's great man and I love following you and your stories and your time with your family. And you're a skater dude, so I see at the skate park, you know, or you're you're posting videos.
Speaker 1:I grew up skateboarding. I'm not the best, but I can keep up. I can kick, flip and you know all the way down to five stair or whatever. But, I can't. I can relate to a lot of these skater punks out there where. I love going to a skate park and hearing these kids. Just they're the foulest mouth and they're just cussing and yelling and screaming and I will be their best friend. I won't be cussing and screaming, but I will be there with them and just loving on them. No judgment whatsoever.
Speaker 1:And then by the end of it we're friends, and then next time I see them I'm like what's up, dude? And we were friends and it's just an opportunity for me to show hey, you can be.
Speaker 3:You can be a skater and you can also love Jesus and you can also you know um not have to be uh, yeah, so it's just kind of a fun way to connect with. Yeah, it's ministry, bro, you're right and you're right in the thick of it. And those are your gifts, and God's going to use your gifts to to build his kingdom and move his kingdom board. And again, god's just not wanting to do something inside you, he's wanting to do something through you so you can be a vessel and help others, and that's what he's called us all to. Um, okay, man, last question Um, the podcast is lasting impact. What does lasting impact mean to you?
Speaker 1:Lasting lasting impact. That's such a good name. It's such a good term lasting impact I think. I think that that phrase really should be the question daily. It's like what's the lasting impact? Am I having an impact that's going to last in this conversation, in this moment?
Speaker 1:and but for me personally, I think a lasting impact is generation to generation, and nothing can help stabilize a generation more than shelter, more than just a safe place where they feel like they could make memories with their kids and their family and their kids can grow up in a space where they know hey are, are we? We're going to have hot water today. I can take a shower, I can take a bath. We have stable housing. Those parents can maybe act a little bit. They're not as frustrated they can level on their kids a little bit easier. Those kids can go to school and retain information and level on their friends a little bit easier.
Speaker 1:So lasting impact is just having secure housing safe housing, and then it changes a lot of things.
Speaker 3:Yeah, that's great man. Well, thanks so much for coming on the show. This has been great having you. This is Jesse Hancock, and he's making a lasting impact. If you liked today's conversation and want to hear more, hit that subscribe button. Don't forget to leave a review and share your thoughts. Your feedback keeps the impact going.