The Tequila Business
Your host is Adam Fodor, economist, tequila sommelier and consultant. In this channel, we talk business. We cover tequila markets, brands and trends pursuing the truth from a supply/demand perspective.
The Tequila Business
Behind the Scenes: G4 Success Story |The Tequila that is Sold Out Before it Leaves the Distillery
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Adam Fodor
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Episode 1
How G4 tequila became one of the best selling craft spirit starting from gound zero to being sold out before it leaves the distillery, on its way to more than double its sales in 2024. Conversation with Shawn Miller from the importer PKGD group.