Good Neighbor Podcast: North Shore
Bringing together local businesses and neighbors of North Shore
Good Neighbor Podcast: North Shore
EP #13 - Sarai Martinez on Building Beauty Through Relationships
Join us for a captivating conversation with Sarai Martinez, the dynamic owner of Sarai by Day, as she shares the inspiring story of her journey in the hairstyling industry. With a career spanning over two decades in New England, Sarai talks about the hard work and relationship-building that have paved her path to success. From session styling for big names like Reebok and Nike to providing tailored services at her own salon in Salem, Sarai candidly discusses the industry's realities that often go unnoticed. She debunks the myth of instant success, highlighting the time and dedication required to truly thrive in this field.
Beyond the scissors and styling, Sarai is passionate about connecting with her community and hosts events to promote her brand. She talks about how these interactions bring joy and fulfillment to her life, while also enriching the North Shore community. Her story is a testament to perseverance and the power of genuine relationships, offering a fresh perspective for anyone interested in or touched by the beauty industry. Tune in to discover how Sarai's work makes the North Shore not just a place to live, but a community to cherish.
This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Yvonne Godfrey.
Speaker 2:Welcome to the Good Neighbor Podcast, where we shine a spotlight on local business throughout the North Shore community, and our mission is to connect these businesses with their target audience, whether individuals, homeowners, business or corporations. We want you to know about the incredible service and products available right in your neighborhood. So join us as we explore the stories behind these businesses, celebrate their successes and discover how they contribute to our vibrant community. By supporting local enterprises, we foster economic growth and build stronger, more connected neighborhoods. Tune in and be inspired by the remarkable businesses. That makes the North Shore a great place to live and work. Today, in our studio, I have the distinct pleasure of introducing your neighbor, sarai Martinez, and she is the owner of Sarai by Day. Welcome, sarai. How are you doing today?
Speaker 3:I'm doing great. How are you doing?
Speaker 2:Excellent, I'm doing great. Thank you for joining us today, so we're thrilled to have you here, eager to learn more about you and your business, and if you could tell us about your company.
Speaker 3:Yes, so I am a hairstylist. I've been in the hairstylist business I guess for 20 years. I've been doing hair throughout New England. I've been in the North Shore for 10 years and I absolutely love what I do. I've branched out a little bit since being in the North Shore. I've grown a lot. I do a lot of session styling. Now I'm signed on with Anchor Artists and I have a local business in Salem, sarai Baidei, where you can visit me and have sessions with me on Derby.
Speaker 2:Wonderful.
Speaker 3:That's just one of a few things that I do.
Speaker 2:There's several of layers okay, can you go into some of those layers? What you you do hair stylist and session stylist. What are those?
Speaker 3:so that consists of um me being either commercial, doing commercial it could be for Reebok, nike, depending on the client and then I come in and do models, hair and makeup, most likely for companies, and that's through the agency. And then, when I'm in the salon, I do more like services, like haircutting, styling and bridal.
Speaker 2:Wonderful, and how did you get into this business?
Speaker 3:I kind of just been doing it naturally since I was a young girl, just something that just came naturally to me. I'm originally from Boston, Mass. So like I would just literally have everyone in my house just come in do their hair, my mother would have her girlfriends come. It was just kind of something that came to me naturally. And then eventually I came back to it after I went to college for fashion design and decided to do hair.
Speaker 2:Beautiful. So what are some myths and misconception in your industry?
Speaker 3:What are the myths? And I've been thinking about this question because I think one of the myths is or what they tend to sell, is that you easily pick up on things and that you get a clientele right away and you just start making money right away. But it's really about relationships and time, a lot of time, which they don't tell you in school.
Speaker 2:And relationship is key.
Speaker 3:And relationship is key. So I think one of the myths is that you kind of just get out of school and you start working. That's just actually not how it works at all. You have to learn a lot, there's a big learning process and you get burnt a lot and you upset a lot of people. It's very humbling at first, but then very rewarding.
Speaker 2:Glad to hear about the rewarding. So outside of work, what do you do for fun?
Speaker 3:That's a good question. These days I've been kind of focusing a lot of work. What do you do for fun? That's a good question. These days I've been kind of focusing a lot on work, but I like to incorporate fun in my work. So lately I've been doing a lot of events, making new relationships so people can get familiar with the brands right by day, and that's what I've been doing for fun, believe it or not. So I've been occupying my time with, you know, just getting to know people in my community, getting to know people in my area, and that's what I've been doing for fun.
Speaker 2:Well, it's always fun getting to know people. Meeting and learning about someone different is always inspiring. It's always uplifting because it's a great way also to meet friends and make friends.
Speaker 3:Absolutely. So yeah, no, I try to, you know, build relationship as much as I can, and then, when I'm not doing that, I spend time with my two children.
Speaker 2:Beautiful, beautiful. So let's change gears a little bit, sarai, can you describe one hardship or one of life's challenge that you rose above and can now say because of it you're better and stronger? What comes to your mind?
Speaker 3:of my career. This wasn't the only career that I had. I had to juggle a lot of other things in order to make this my primary career and in the midst of that I think I had to really build myself up and it's exhausting. So one of the hardships I would say is kind of just juggling. Being a young mom juggling having the career that's bringing in the butter and then having the career that you want as your dream job I think that's one of the things that was one of my hardships.
Speaker 2:Wow, okay, please tell our listeners one thing that they should remember about Survive by Day.
Speaker 3:I think one thing they should remember as an advice I would say you know, just never stop going after what you really believe in. Don't let anyone take you out of your journey and just continue moving forward. And Sarai Baidei has had, like, several of trials and tribulations and I'm just happy where it is today.
Speaker 2:Okay, well, we were grateful. We're so happy to have you on our show. If you can tell our listeners how they can learn more about you, sarai, that would be awesome.
Speaker 3:Well, I am on Instagram. My panel is Sarai by Day and I have a website called Sarai by daycom and I also, on my Instagram, have a link tree so you can find my link tree panel on my Sarai by day panel on Instagram.
Speaker 2:Appreciate that, so I we really appreciate you being on the show with us today. We wish you and your business all the best moving forward.
Speaker 3:We thank you and your business all the best moving forward.
Speaker 2:We thank you. Thank you For us, amen so, and for our listeners. If you would like to promote your business on the Good Neighbor podcast, please reach out to us. We specialize in business branding and proudly publish Swampskid Neighbors magazine, which reaches approximately 3,000 homes in the Swampskid Massachusetts area on a monthly basis. Thank you for listening.
Speaker 1:Thank you for listening to the Good Neighbor podcast. To nominate your favorite local businesses to be featured on the show, go to GNPNorthshorecom. That's gnpnorthshorecom, or call 857-703-9406.