My Exact £10k+ Recurring Revenue Strategy (Without Burnout Or Compromising Your Clients Experience)

A beginner friendly explanation of how to scale your business from done for you work or 1:1 services into a higher ticket..  more scalable model to earn really well, not work like a f*cking slave, have security, afternoons off, work life balance and even more impact in the world.

In this, I don’t mention membership or low-ticket groups sometimes clients meet me with these too and of course like anything, sometimes they work  

But 8/10 they are NOT the best route (for several reasons we can discuss) especially as they require serious volume (ie a crap tonne of clients) - all something we can discuss the pro’s and con’s of from my experience based on your unique place  

But overall 😍:

Focus less on what you earn, and more HOW you earn it - your experience of how you earn it  

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Podcast music created by Kadien, get your own podcast music here: www.soundcloud.com/kadienpod 

Transcript

SPEAKER_00 0:55

Hello, my sweet baby angels. Oh, I'm so glad to be here with you today. I'm coming live and direct from my car office because I still don't have an office after moving house. And I'm at a point, well I do, but it's just like it's like the only room that we've not unpacked yet. Anyway, I'm at a point where I'm like, should I just expense my car on my business account? Like, I don't understand why this can't classify as an office. Anyway, very focused in here. The sunshine is fucking glorious. Life is good. I'm no longer poorly. Um, I've hired someone to do run like that check on my minerals as a client of mine, actually. And I just feel in the best fucking mood. Anyway, I hope you are too. This episode is going to be um a really, a really cool one. I'm going to basically break down in layman's terms how to make 10,000 pounds plus in recurring revenue without working more hours and without compromising on client quality, client delivery, basically. That is what I'm going to break down. Like how exactly how does this look? If you're someone that already understands this, this probably isn't the episode for you. But people meet me at very different points. You know, sometimes they're making big money, sometimes they're making all right money, sometimes they're not making very much money. It's not always necessarily about the money. A lot of the time it's about how that money is made. And I don't think enough women understand this. In fact, I fucking know they don't, or they would not be doing what they're doing. Capish. So that's what we're going to break down today. So, like I say, forgive me for teaching you to suck eggs if you're like, obviously, I already understand this. This isn't for you, okay? You might enjoy it anyway. And this is the first time that I've had the opportunity to like really open up the behind the scenes of how my business now functions, like how I generate the money I do with ease, with time, with genuine work-life balance. And like I always harp on about, like a huge piece of that is the inner work. You cannot dismiss that. That's why I pair that with everything strategic. Because for 99% of people that meet me, even who are pretty chill, even who may teach nervous system regulation, even if you gave them this kind of business model, they would still find a way to overthink it or over-complicate it or not be able to enjoy the fucking time that they have. So that's why it's really, really important that we pair this with the inner work as well. Okay, but that's not what we're gonna focus on today. We're just gonna focus on the strategic pieces. Right. So this is also a very good way of understanding, I think. Like, how does high ticket work when you don't want to charge your clients an absolute mint? Ah, because most people that meet me, I think they have a fear or like some kind of thing around their pricing. Now, usually is their pricing too low. Yes, okay, it usually is, but it isn't necessarily that you just need to charge clients like a fuck ton of money. So again, this is how you do that in a way that benefits you much more as a business, but you know, doesn't, you know, ultimately, we don't want to charge like the craziest amount of money ever for your service. Like that, that's not the vibe. That's such an archaic way of approaching anything and not approachable, you know. Okay, so drumroll, are we ready? I used to not work this way at all, and I've worked this way 100% since August 2024, at the point of recording this, it is March 2026. Um, to give you kind of an understanding of what this has looked like for me, my new sales, so what I contract in, and this is profit, my business is like 95% profit. Um, my new sales tend to average between, I would say over that period of time, maybe anywhere between 14,000 to over 20,000 a month, very, very consistently. It's important to like open up the stats on this. Uh, we needn't even say on this podcast none of this is to brag. If you're even there, like, don't be there. Obviously, like obviously, all of this is to show you what's possible, to show you the actual stats, to show you why this is a good investment of your time to even fucking listen. We get the drill. So, in that time, very transparently, because I don't have a weird thing about numbers, I'm very open about it. I had one zero month. It was actually immediately after my launch. So it was basically the second month-ish of that. It was the October 2024. I remember it, it was traumatic. Um, I've never had a zero month after that, and then just to really fuck up my nervous system, in the November, so the month after that was my first ever 20 grand month. I'd never ever done numbers like that in business in my entire life. And again, for reference for anyone who's still got excuses while listening to this, I had a pretty much brand new Instagram page when I launched into this. So I hadn't had like five years of warming people up. And the most I'd ever sold coaching for was like a hundred quid. That's pounds for anyone American. Hilarious, because my American friends have told me that they don't say quid and it sounds like squids, and they're like, Why are you selling things in squids anyway? So funny. So I'd never sold anything for more than like£100 on my coaching. Now, like you probably, I have a lot of like life experience, okay, career experience, transferable skills. So when I was in makeup, you know, I was I was selling packages for over a thousand pounds, but it was just different. I don't know, like it just fucking was. My VA dealt with the sale, you know. I'd never sold anything high-ticket until CEO. And because I am a balls to the wall type person, which you probably are too, I was just like, I don't want to fanny around with like a 30 quid sale, and then I'm gonna have a 200 pound product, and then I'm gonna I was just like, if we're gonna fucking do this, let's just do this. Okay. So that's what we did. So I really did quantum leap on this. Um, I established my Instagram page. My coaching had been going basically like underground, weird, for like three years. So I'd been providing that service of some kind for three years. I knew it worked, I'd got results with clients, I had a shit ton of life experience, as I said. I'd coached teams when I was in network marketing. So, you know, the uh the model was proven. Obviously, that's really important. Like, I just actually want to call out something that isn't fine, is when people haven't done the dirty work, even if it's a new thing, even if they've done dirty work in the past, like they haven't done one-to-one work or group and proven the concepts that they then want to put into a scalable model. Like, that's not the point, guys. The point of scaling is that you need to scale. So either you're at capacity with one-to-one, which I wasn't, or you have the legs to stand on, which is I knew that work worked. I'd proven the concept. So there's a lot of times that you can bridge this, right? But it's not gonna be as simple as like a 21-year-old being like, Oh, I love the idea of being high-ticket, I'm just gonna put something together. Like, no, you obviously like integrity first, right? Like the product has to work, yeah. But if you you aren't 21, I already know that, and God help you if you found me at 21. But like the the way to do this, there's a lot of bridging ways to do this, you know. So I've got a client that's just come on, she's not done one-to-one work for three years, she's kind of niching down on her position. And I'm like, just take on three clients, even if you do six sessions with them. But you've got you've got to do the right thing, you know, you've got to prove the thing, you've got to, there's there's a lot of confidence tied to that as well. There's a lot of answers, you know. So if you're in that place where you're like, I don't know exactly what I'd teach, and I don't know exactly who the client will be, well, that's your sign that you haven't done the dirty work. So just go and do it, and it will answer so many questions for you. So nowhere along the line did I skip that sort of rite of passage. I did tons of market research. Like I say, I took on several one-to-ones, I did group sessions, like I tried this. So I had the new Instagram page and I was sort of doing that, I was doing like messy action. Then I launched my podcast. But seriously, at the time of launching my podcast, still for like three months, you couldn't buy anything from me. I mean, I think I'd then experimented with like one£40 masterclass, you know, and just got in the practice of selling that because I'd never sold a product like that ever before. So, again, you know, you need proof of concept. Like, have I proven to myself that I can sell something digitally? Yeah. Like, if not, it's probably a good idea to trial that out with something that isn't that important, a meditation or visualization, a group session. You know what I'm saying? So those are the pieces that are important building blocks, they're important foundational pieces, and they're important strategically, but also they're important for you, you know. Like, I got to a point where I was just like, the only blocker in the way of this now is me. Like, I can clearly sell, I can clearly have impact, and my work works. So the only other reason I wouldn't do this is because I'm being a pussy, which we're not going to do. Should you say pussy on a podcast? Because I feel like I say that a lot. Hold on, I need to hydrate. Anyway. Um, right, so how does the business look? So, my recurring revenue, which means if I didn't make a single sale in any new given month, is well above 10,000 pounds, which I appreciate is a fucking dream. So, it's not just that£10,000 is the most amount of money in the world, because it also isn't. To some people it is, and I get that, and I never will stop valuing it, you know. But to some people, they might be like, Well, I'm already making£100 and okay, but are you making it working 60 hour weeks? Are you making it being able to work from anywhere? Uh you know, it's like those things that you want to consider. And listen, that might not be your vibe, and it doesn't have to be your vibe. None of this is like you have to have it all this way. Like, there's hybrid ways of doing everything. Like, I work with a lot of social media remarkety, content-y type people. They don't want to only sell a program, they don't want that. They they love doing the content shoots. Great, good for you, do it. You know, they love doing done for you work still, but they don't only want to do that. It's very tying, yeah. Like, I even have a hypnotherapist who's just come to work with me. Now she's much earlier in her journey. So, again, there's ways that you can bridge this. It doesn't all have to be this all or nothing approach. So she's, you know, very much in the season of doing one-to-one in-person clients or Zoom. Cool. But her concept is very proven. She's exceptional. Her name is also Lissy. Can we take a moment? When she hired me, I was like, I think that's my career done. I think I've made it. Like, my name, what a weird name. And we have this, like, what? That's amazing. Isn't that amazing? Not the same surname. That would be really fucking amazing. But anyway, you know, she's got little kids, and I was like, I think we're ready for a little digital product, babes. I think we are, you know, like let's get some practice with it. Again, it doesn't have to be a five grand program. All right, fine, maybe we're not there. It doesn't have to replace all of your done for you income or done with you income. But why not? You know, during the summer, I think you'll feel fucking good when you can even just start to have the security of making a couple of hundred quid. Like I remember how big that was for me really not that long ago, like two years ago, all right? Where you know, making a little 40-pound sale, I even sometimes I sell like a tiny 22-pound offer. It sells, it's like in the description in my podcast. It's a fucking amazing, by the way. If you haven't done it, like it's just so good and it's a steal. But like, even when one of those, you know, sells in air quotes, like that never stops feeling amazing, you know. Plus, you know what's in your offer is shit hot. Like, we all know when you put like a£20 offer together, you're like, I could charge£500 for this, it's that good. Like, you know what they're gonna gain from it. Everyone that does it is like, oh my god, that was unreal. So that's my point is that it's never too late. But the core basis of it when you're going high ticket is that you'll have some kind of program course. Okay, I feel like we all get the ick from the word course, and I get it, me too. So we're gonna call it a course, but I also get that course is a bit ick and you're better than course. I don't know what that is, but we have it. Usually it's something like a six-month course, that's the sort of average period of time, four to six months, and that is charged in the region of a thousand pounds plus. It may be anywhere up to three grand. If you're really established, it may be anywhere up to you know six or ten grand. You may not be ready for that, it may be nine nine nine. Again, you don't need to get too flappy about the pricing, it's not as big a deal as you think it is. Okay, get get it. I've been there. So you would have that, you would put that together digitally. I say this as the biggest ex tech phob you've ever met in your life. Like, I can guarantee I win on your tech phobia. Mine is mine will have been worse. And the way that I teach people to put this together after doing courses where I'm just like, what the fuck are you on about? And they're making like landing pages and automation. I don't have any of that in my business. Still now, still now, still now, and I'm having a£30,000 month at the point of recording this. I still don't have a landing page. Say it after me. I still don't have a landing page. So stop telling yourself stories that you need all this shit because you absolutely fucking don't. It's like if you want it and if you've actually got proof that you need that and that you effectively sell off it, then do it. But stop doing shit in business just because someone else did it and because you think that you should, because it's such a blocker and it's such a waste of time, and it's totally unnecessary. Like my current mentor is in the millions, and she doesn't have a single landing page. End of story. She doesn't have a website, she doesn't have a landing page. Okay, next, next topic, right? You gotta drop all of these conceptions. This gets to be so simple and easy unless you overcomplicate it, all right? So you put it together very, very simply. Personally, I record mine on Zoom, I drag and drop them, I don't edit, I don't do video, like my whole programs are all audio. People way prefer that. Now, again, different industries, different bags. Some people love to do it video, cool, whatever floats your boat. But my point is the making of my program is and was so simple. And that's how I get so many women over the line because they start to put these courses together, and I'm like, what the fuck are you doing? Like, no, this is so complicated and so time heavy. I didn't have time to do that. I have three tiny children, I was still on my own with them when I put CEO, like my core program, together. Like, I didn't have time to be spending like 60 hours recording videos and editing them. I heard someone hiring an editor. I was like, why? Why? Like, literally no one cares that much. Okay, like it is the biggest, biggest breath of fresh air when people buy my programs because they're like, holy fuck, that's changed my life in the first five minutes. But also it's given me such a permission slip that it's imperfect, it's not like it's not unicorny, like it's just it's just it's just there to do the job it's there to do. And one of the biggest blockers I see in high-performing women or naturally high-aiming women is perfectionism, and they don't even fucking see it at play. And if the reason that you've wanted to do something like this and you haven't done it for at least six months, has been because you're in your head about the time it's going to take and the editor that you're gonna need, and all of this stuff that you've literally made up, then your perfectionism is blocking everything. It's blocking, impacting the women's lives who could already be in that program, it's impacting the scalability that you could have in your business, it's impacting your family's quality of life, your income, everything. And so it's a blocker. So you've got to drop the stories like get over the perfectionism, I promise you. Because the confuser or the confusing thing that people have with this block is they're misinterpreting quality and perfectionism is a very big difference. Like, for anyone enjoying this episode so far, how much value do you feel like you've got out of this so much? And the fact that I'm sat on a hotspot in my car because I can't go into my office or my new house because it's currently a bomb site. And you know, my audio, I don't have a microphone. I don't have a which microphone do I need? None! None! There we go, none. There we go, job, job done. Okay, all that shit, and I don't edit any of my podcasts, okay. Why would I edit my podcast episodes? They're free. It's free content. Like the world is fucking welcome for it. Why would I spend time editing a free read no, like I again, my priorities are in the right place. Do you know where I spend my time on my fucking clients? Do you know where I spend my time on my fucking kids? Do you know where I spend my time on my fucking income-producing activity? Now, do I pour value into this? Absolutely, but there's a very big difference, and the only person confusing those things is us, and it's got to go, especially when it's literally stopping you doing the thing. Other things, fear of big launches, then just don't do a big launch, do a soft launch. That's what I do all the time with women. I'm like, I can already tell that a launch is just not gonna be for you, it's just gonna freak you out, so it's just not do one. There we go. I had someone, drum roll, amazing woman, had so much self-doubt when she came to work with me, was like, I don't even think I'm gonna qualify for CEO. I'm like, what are you on about? You're amazing. She just had a 30,000 pound soft launch, meaning she didn't do anything weird and like broy and like live classes selling into like none of that. It just existed one day and she fed her content into it and she closed all of them in the DMs and a couple on calls and she made£30,000 from it. 30,000 and none of this is like a fucking beat around, fuck beat around courses, absolutely not. It's just cheap. Like as a premium client yourself, if I said to you, hi, I'm doing a beat around of this program, would you buy that one or would you want to buy that one afterwards when I'm not doing a beat around? You'd do the other one. You don't need to prove any more in your work, you don't need any more proving. You've proven that it works. The end, you're great, you get great results. You know what you're talking about. You are the shit. It doesn't matter if you haven't even got exact experience in this exact thing. You know it's it. Do you know that this is gonna create a banging result for her? Cool, done. Done. Just own it. And I think it's like finding the places that we look for excuses to still just not own it yet. Oh, I'm too new, I'm too inexperienced, my Instagram page is too new, my fucking hair colour is the rot. Like, it's gotta stop because you're already enough, and there's people who are way less qualified than you taking your spot, and it's undeserved because actually you in your raw format are the shit. So I appreciate we've digressed as per usual, but that's what it's gonna look like, okay? Is you are going to and you need to be shown how to do this. Obviously, this is what I do with people, I do it in a very bespoke way. It tends to take me 20 minutes for the client to map out literally everything through from what their course is gonna be, what it's gonna solve, because that's obviously the thing that we're usually confused about, is like exactly what will I do and how will I wrap all of my expertise up into one core offer, and then how do I break that up into like little you know modules? Shall I show you how to do that over 20 minutes? Very easy. For the love of fuck, do not buy like a five grand course that is gonna teach you how to do this. You don't need you don't need that, okay. And then you are just gonna create your payment link. That's simple. I use Kajabi. You can have my referral link if you want. And then you are going to start to create content into selling the thing, and you don't even need to make the whole thing before you sell it. I'd made two modules of CEO when it launched, I did a pre-launch strategy, so I sort of do different launch strategies for wherever someone is, wherever their skill set is. Like if they're quite confident in sales and we feel like we can push a bit harder, maybe we'll do a harder launch, cool, happy days. You know, it depends where someone is. But I made 14,000 pounds before I'd even remotely finished the program. But because I'd mapped it out, that was super easy. And because on the whole, I think it is better to drip feed your modules into people because they're paying you to lead. They don't want to lead, they don't want to open something up and be like, and that's like one of the biggest selling points I find of my program with people is they're like, I say to them, I'm like, you won't be able, you've everyone's got fucking ADHD, right? Who doesn't have ADHD is? But I feel like ADHD is in the water at this stage. So it's just like everyone fears that they're gonna go into something, binge it, not actually do the work. Yeah. So I'm like, don't worry, babes, you won't be able to, because it's drip fed, and that's how it is is that it's like You have two weeks on here. And so your client is actually getting the results and being paced through and led. It's what they're paying you to do. You know, when you're like, just lead me. You know when someone gives you too many options when they're selling to you and you're like, just shut the fuck up and just you know when you go to a facialist and they're like, which of my 50 quadrillion facials do you want? And you're like, I don't know. I just want to tell you what my skin's like and where I want it to be. And then I want you to lay me down and charge me whatever, 70 quid, and I want you to touch my face and do wonderful things to it. I don't want to decide, okay? You need to take that role in your business. Again, don't be a poussé with that one, okay? Don't back down from that because it requires your bigness. Like, you are the boss, you know where your client should go, you know what pattern your client needs to work in, you know how to create that result, and that's why she's gonna hire you. And that kind of authority is super, super sexy to your client because they're like, oh, love that. Lead me. Like, I'm always just like anyone I invest in, I'm like, I love this, just lead me. Tell me what to do, tell me what to go. Yeah, it's so nice as a woman to relinquish that control, you know. Hello, it's why we love strong men. Okay, so mapping out your course, we've got that rough price point, something around four figures, okay. You're gonna get over yourself when it comes to that price jump. And let's say, for the sake of argument, your program is two, two, two, two. Okay? Maybe it's not, but that just feels like an easy midpoint to talk about. The difference with this, okay, and with how secure your recurring revenue is, is a majority of your clients will pay on monthly payments, okay? Personally, I don't choose to charge interest when clients do that. I just feel a bit weird about it. Maybe my chance will change on that one day, but I just don't have a problem with that. Very occasionally I find people want to pay in full. That's not a problem. But I find the majority of people, myself included, and like if you've got a point to prove, maybe different. But even when I have the cash flow, most of the programs I've bought, sometimes not. Sometimes I'm like, it's just easier to pay in full, or if there has been an offer, I have the cash flow, so I'm like, I will. But I would prefer it to come out for those six months. Plus, weirdly, like if I'm gonna be in something for six months, for example, I feel better if I'm paying. It's a bit more like when you pay for a gym membership, you're more likely to go. I mean, I go to the gym anyway, but you know what I'm saying. It's just like a bit, it's just like one of those things. So now, although your program technically is two, two, two, two, and I'm gonna get my calculator up because I am highly dyslexic when it comes to mass. So two, two, two, two, and say for the sake of argument, it's six months, that to your client is 370 pounds a month. So actually, what you're selling to her ultimately is 375, 370 pounds a month. Now, depending on what your service is and where your client is, and your ability to sell, which is why I get people selling better, better ability to sell, because if you're not going to sell it to her, I promise you someone else could. So it might as well be you, because also you're better. That's a very different psychological investment for your client than 2222. Okay. But to you and your annual revenue, which is how you should be looking at the money that your your business brings in, okay, over a year on the whole, that's that's two grand, which to some people is a fuck ton of money. Some people not, but again, it's about how you're making that money. Okay. So before, you might have earned 370 pounds off a client for purely one-to-one, but your course is going to be predominantly self-led. And yes, you can maneuver your work to being in this format. I have four billion client reviews, like on the podcast, on my YouTube, women in fitness, women, women in nutrition, women in property, where I tell you how we do this. If you have a story that you can't, that's going to be your problem. You're going to have to adopt new beliefs and new stories that there will be a way. And if other people have, so can you. Okay. So if you had been charging predominantly 700 and 370 pounds for one-to-one, that's very different than someone paying you 370 pounds every month for a passive product that already exists. And I can't tell you how orgasmic it feels to have a recorded product, a course, that you recorded one time, earns you hundreds upon thousands of pounds, work you did once, once, and changes an unlimited amount of people's lives. It's like having a podcast. It's the best feeling. Because most of us have a lot of experience with doing things like hosting live, you know, in-person workshops or live masterclasses or you know, one-to-one work where you pour your soul into it, but then it's gone, right? Like it's vanished. And of course, you know, I still do things like that. I still go and do like in-person um events, in-person guest sessions, lives like I love doing that stuff. But it feels so wasteful because you're like, fuck, that was so good. Like the world could have had their lives changed from that. Like, without blowing my own trumpet, I know how much value my podcast delivers. So can you imagine how much a paid session delivers? You know, without being a dick. Like, there is a there's a very big difference between my free stuff and my paid stuff, and that's the same for all of us. So it feels so amazing when you finally have this asset where you're like, oh my god, I've just bottled up all of my goodness and all of my genius and all of my wisdom and all of this proven stuff. And now all I actually need to focus on doing is pouring into selling that, getting that in the hands of people that need it. Now, does your program contain group calls, one-to-ones? Uh, yes, absolutely. So it's not to say that you're going to remove those parts of your work. There are different ways that you can do this. There's different ways that I do this with everyone. You'll be surprised how much you figure out how to do this yourself when you've got the right guidance of how to create your program anyway, and got a bit more gehoness behind you, which is why the inner work is so important for this, because 99.9% of the time, the only reason people aren't moving to a more scalable model is actually themselves. But you can add that in. So again, it might be like, you know, for 2222, i.e. paying it off for 370 over the month, they get one VIPI intensive with you, or one 30-minute session a month, or one check-in, you see. So, yeah and I do group calls in mine as well. So, mine do contain elements of the one-to-one, but babe, the difference in your one-to-one work when they're actually doing the work outside and listening to your program when they're dropping the kids off at school or you know, allocating half an hour for it in the evening or something is fucking out of this world. Because again, we really hold this whole thing on like a pedestal of like, oh, I could never create the results I do now if it wasn't one-to-one. Okay, well, do you know what? Wait until she's actually heard your education, which you don't need to keep repeating constantly. It's so boring to repeat yourself. And wait till she's listened to that and she's done three sessions of your program, and then you get her on a fucking one-to-one. Because by the time my clients come on a one-to-one, even if they've only listened to three or four of my sessions, their lives are different. They're a completely different person already. Their business is in a different place, their mindset's in a different place, their fucking confidence is in a different place, their clarity is in a different place. So then when we're doing the group sessions or the one-to-one, we can hit the ground running. I'm not wasting her and my time educating her with shit that ultimately could have been on fucking passive play. Okay, it's genius, yeah? So then everyone's time is so protected. Hmm, it sounds so good, yeah. So that's the basis of it. And now the best part, like my favorite part, is that's requiring so little of your time in general, if you think about it, because now you've gone from whatever, weekly one-to-ones or bi-weekly one-to-ones to maybe even just one one-to-one a month with that one same client, one same financial value, yet they're actually getting better results, especially because we have to get over ourselves and realize that actually our one-to-one work is not as sacred as we're telling ourselves it is. It's totally sacred, I think it's totally invaluable, I think it's totally impactful. Actually, you're just as good on record, I promise you, okay? And now your time is so freed up. So you have more time to serve clients, you have more time to live your life, you have more time to fucking sell, which, whether we like it or not in business is one of the most important parts. Otherwise, you don't have a business, okay? And things aren't going to improve, and you're not on that trapped hamster wheel of how am I gonna earn more money, you know, with my time. So, my favorite part about this, okay, and we're gonna do some maths with my little calculator right here, is now oh wait, did I get that right? Hold on. Drum roll for the maths, even with a calculator, it's a little bit challenging. So now, okay, for you, and this is uh wherever someone is with their numbers, I don't I don't know where you are with your numbers, but say you only got four clients, and that is such an achievable amount. If you can't get four new clients in a business and you've got a business model problem, okay, you've got a marketing and daily weekly method of operation problem, which we can very easily sort out, okay? Four clients would then equate to nearly a 9,000 pound month. So that is how I jumped my income so crazily. Four clients, four clients at the moment. How much is four clients for you worth in a sale? Will be totally different for everyone. How much time are those four clients costing you? Now, imagine if four clients cost you that little time, like on average, maybe just one session over the six months or three sessions over the six months. But in a month, if you got four of those, that comes to the total sales value that they're obviously going to pay off over the six months, but it's still contracted sales of under 9,000 pounds. I will let you do the rest of the maths, okay? So now in month one of getting only four clients, and yes, you can, yes, you can do that, yes you can, when you're owning your shit more, when you are better in sales, when your content is better, when the positioning of your business is better, when you've got over all the stories and the blocks that are in the way, you've already in month one alone secured yourself 1400 pounds plus in recurring revenue because those people are on payment plans, automatic payment plans. So now, even if you only did that in month one and then you quit on the business model, which you're obviously never going to do, for the next six months, you already have, when you've started the month, 1,400 pounds in revenue that is promised to you. So you can imagine the compound effect of this. Like I say, the point of this recording, I'm tracking a 30,000 pound sales month, okay? 30,000 pounds. So you can imagine when you're getting better and better at visibility, at positioning, at your content, at sales, what these numbers start to do for your recurring revenue. And the security it gives you as a woman is fucking unmatched. And I shared this on maybe one or two podcasts ago, wherever this one's gonna land. But I shared how, you know, I had a chest infection and I moved house. But I know that my business is good, even if I didn't make a single sale that month, which isn't what happened, I had a huge month, a huge February. But even if I hadn't, I would still be making more money than most businesses do. So this kind of security is unbelievable because you're not pouring all this hard work into your business to start the next month and think, fuck, I'm starting from scratch. And as we always say, right, sales breed sales. Like when you're already getting sales, you do make more sales. Your clients are locked in, they get better results because they're committed to you. You're able to share that, you're able to share the momentum. That gets more clients, that gets you more confident, that gets you more seen, that gets you more referrals. So that's the core basis of ultimately how this works. I feel like there was something else I wanted to say on this. Right, I've covered delivery. Oh, I know. What does that mean of me every week? Okay. So every week, four days a week, I so my clients have like a private telegram. So that's what's promised in whatever program they come into me with. One of my programs is so low-ticket, I can't even tell you. Like it's a no-brainer. So I have anyone in there from pre-startup to making, you know, a thousand pounds a month or even making about three grand a month. So for them, that real focus is basically making more money, knowing how to market, and doing that really important inner work, okay? But it's spread over 10 months. So you can literally learn how to build a six-figure business with me for£190 a month. That's a no-brainer. Also, side note, if you haven't inquired with me, how we can do this with you is a good point, right? Because that's the biggest blocker, is most people are like, it's gonna cost me thousands of pounds. No, it's not. But for me, transparently, that is a brilliant sale. It's 1900 pounds, it's it's ultimately a two-grand sale, okay, each time. But to you, it's 190 pounds a month. Like, do not even come at me. If someone can't invest 190 pounds into their month to immediately hit the ground running with sessions on how do I gain more clients this month? How do I make my marketing better? How do I stop overthinking everything? How do I finally fucking believe in myself? How do I manage my time? How do I sell better? Like I give them all of my frameworks, I pace them through it, I hold their hand through it. If someone can't invest in that in their business, then and they have that problem, then forget it. Okay. So it's a no-brainer for the client, but it's also a no-brainer for me because I give different levels of support in that, right? So I have two core programs. So that one's called Rebirth. And so in rebirth, my promise is I'll be in the Telegram once a week. Now, do I over-deliver on that? Yes, I do. I prefer to underpromise, over-deliver everywhere in my life. Wink, wink, nudge, nudge. But, you know, that's still exceptional transformation for my clients. They've got a community there, they answer each other's questions, loads of them do business together, they're doing little lives and collaborations. I've seen them go on each other's podcasts, I've seen them hire one another, I've seen them help each other, or I've seen, you know, beginners get off the ground with amazing advice from one another. They they've got more support than they could ever need, but they've got enough in the program to get going. They get one group call a month, which is phenomenal. Also on a Saturday morning, what a flex. What a fucking coach doing that, right? And I fucking love them. So we do it once a month and it's so good. But from a delivery point, from my perspective, I'm in there for about, you know, on average, half an hour to an hour a week. That's very manageable for me. Very manageable. All right. I'm answering the questions, I'm able to really pour into them. When I'm answering their questions, I'm super present. They get amazing answers, they get deep dives on everything. Like each voice note that I send in my Telegram, and same, same would be for you, for your clients, but I reckon it's worth a thousand pounds. Because someone could say to me, Can you audit this Instagram post? How do I start my podcast? Where should I start to make my program? I've got a I've got an event this week and I've got three tickets left. How do I sell the last ones? We sold out someone's I've sold out all of someone's tickets for her event with her. Obviously, would never take all the credit from one voice note. She was like, I have tickets. The fuck do I do? How do I sell them? I sent her one voice note, the whole thing sold out. To have that kind of thing in your pocket as a client, it's a no-brainer. But again, for me, it's very low in delivery. But when I'm able to answer them, I'm super present. I'm not burnt out, I'm not overstretched in my business. So I'm able to give them such high quality. With my CEO guys, it's a higher investment, still super proportionate to their revenue. Tends to be for clients who are sort of sniffing six figures or over six figures, or just ready to take the leap, basically, if I feel they're the right person, because it tends to be invite only now. And again, they get about half an hour a day. I go in there and I'm able to really pour into them, answer their questions, take my time, shed my genius, pay attention, get into their business, know their unique, you know, challenges, their unique gifts, their unique ways of working. So from a delivery point on a weekly basis, for me, with my business as it is at the moment, it's low on time. It really is. Like, you know, am I working more? Yeah, I am working more than I was before. But I do a handful of group calls every month. I'm actually just about to move one over. So one, two, three, three group calls a month. Okay. Like that's really not that hard. Okay, but they're amazing for the clients. And then I do, depending on someone's different package, like some people, people in CEO get one-to-one access, and there's two different tiers. So, you know, maybe two one-to-one clients a week now, two or three. But then I have the space to live my life. I have the space to do sales calls if I want to. I have the space to sell into my one-to-one, one-off audits for clients that just want a one-off appointment, or that want to taste that and use that as an opportunity to be like, okay, actually, maybe the space is right, or maybe I've just gonna take this and run with it. I have space to work on the business, not just in the business. I have space to market. I have space to prioritize my income, you know, generating activities. And so that's the snowball that you need and want to be in in your business, is not like I was in my makeup days, right? The more clients I take up, the less I have to work on my business, the less energy, the less time. But actually, the more clients I take on, I still have a huge amount of time to have that edge, to have more time to sell, to have more time to market, to have more time to go and do guest sessions, which gained me thousands in clients. I went and did a guest session last week. And so far, I've already contracted nearly£10,000 in sales from just going and doing a free session, which incidentally I fucking loved doing and did for free because I would have done that for free. Okay. So this is where your business really ought to be heading towards in some way, shape, or form. Even if you sell retreats, I'm doing a retreat this year. Who said that? Even if you whatever, like want to keep in-person Pilates teaching, great, keep it. But there should still be elements of your business that are scalable. And it gets to be bespoke for you. Not if you learn it off of fucking bro, but it should be, you know, scalable and and bespoke to you. So that is how simple it gets to be. Yes, the concept works. No, I have never seen it not work. Biggest fit ever, right? Yes, this is doable for you. Yes, maybe you're at the cusp where you're like, okay, I'm already doing one-to-one, I'm massively undercharging, I love it, but it's taking a lot of my time. I could be smarter here, but I don't really know where to go about it, or I'm in my own way. Or maybe you're in a more beginning stage, but you don't want to build something where you're not at least heading towards this point. Why would you do that? Okay. So that is today's session. That sounded like a teacher, but I love this. Um, I'm gonna go and be with my babies now. I hope you absolutely loved this. If you want to have a conversation about how this would look together and how we would map this out, you have a couple of options. Like I've been super open about here. So we can do a one-off, one-to-one session. Um, maybe it would be right to do it in rebirth together, maybe it would be right to do it in CEO together. I will offer you the appropriate one when I have a better understanding of where you are, where your vision is, where your current skill set is, where your current revenue is, and offer you the most appropriate thing that feels right for the moment. Um, I also do do discovery chats. Sometimes we hop on a call, sometimes we just talk in the in the DMs on Instagram. So wherever you are, if you're excited by this concept, if doubts have come up, if it's um brought question marks up for you, if you're just like I want to do it. If you're like, oh my god, I want to do it, but I'm the problem, it's me. If you just need a couple of strategic pieces of advice, wherever you are, you can come into uh my DMs on Instagram, and that's where we can have a conversation. If I don't think I can help you, I will always say. If I do think I can, I will offer you the right thing. Um, there will be no obligation with it. So so much love to you. Have a beautiful day, and thank you for spending this time with me.