For When Your Income Goes Up ⬆️ and Down (where mastering feeling exactly the same whether it’s a higher or lower changed the game for me 📈)

Discussing: hitting your biggest months, then the months after being lower, your experience behind it and 

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Transcript

SPEAKER_00 0:53

I'm gonna explain something really specific, thanks to one of my Instagram girlfriends, Caroline Big Up, who does listen to the podcast, so she'll probably be like, you fucking cheeky bitch. Um, and it's in reference to one of our conversations, and it's just gonna be such an amazing opportunity for me to explain something to anyone in their business, and that is really looking at consistency of high cash months that I'm gonna blow a different light on this, okay? One of the things that I am obsessed with the most is creating consistency in people's months, so not just like having like one big launch or one big month, consistency in the months. What I do want to preface that with though is the longer I'm in business, the more I'm just like, I'm not that bothered at the idea of having like three really big months of the year, and then consistently decent months in between. Now, I am talking about multiple five-figure months, and I appreciate that some people are there when they meet me, and some people are fucking miles off that point when they meet me. We're gonna talk about high cash months in this, either come along for the ride or don't, but that's the reference that I'm using, and it obviously still applies if you're earlier in the journey or you've started a new pivot and you're not there right now. But the conversation was around having like one really big month, and then the two months after that being lower. And how this is obviously amazing, you know, like when we're in this position, and this is a conversation I have constantly behind the scenes or constantly when people meet me, you know. It's not that they're like, oh no, poor me with my 15 grand months, like we're not there, okay? It's just like it still is a thing. And so what was expressed was like the big month and then two lower months, absolutely fine. Transparency, exactly the same situation I had earlier at the beginning of the year as well. So I had some really big months, then I had my biggest month I've ever had in March, and then my two months after that were lower, considerably lower, right? So under half what I had done in the biggest month. Now, what I'm not actually talking about is the money. I'm gonna blow a gap in something else. There's two different ways that you can experience this experience frustration, and it goes without saying that when you're in this position, like you still do feel good. You're not like, oh my god, I'm failing and I feel terrible. Like, that's just not where anyone would be at that point in their business and at that point in their income journey, okay? But you're still allowed, you're always allowed to want more. You're not a bad person for wanting more. So you can experience this two ways. Number one, like, listen, I'm happy, I'm proud of what I've done. I'm knowing I'm fucking, I know I'm fucking smashing it, but I am frustrated. Like, I am a bit frustrated at that. And usually that comes down to capacity. So usually this is always women that I find have kids at this point, or like uh very big plates, maybe step kids, something. Like, ultimately, it's not just themselves that they have to think about. So the reality is their capacity is stretched. Like, you do have less to give, you have less output, you have less time. And so all of the feelings that you're feeling are gonna be really justifiable. And this is where I want you to stay with me because I need to make it apparently clear in this conversation that not one single thing I'm about to talk into is like woo or belief. Every fucking thing I'm talking about here is a provable hardcore fact. But you're gonna need to stay with me if you're someone who's particularly pragmatic. So you're in that position and you feel proud of yourself, but you do feel, you know, if you're honest, that little bit of frustration at those lower two months. And so the conversation could really easily go. I just want to do something to make myself hit those bigger months. Is it gonna be ads? Is it gonna be getting a setter? Is it gonna be more content? Is it gonna uh right? But the place that I want to actually highlight to you, and where I actually would love to encourage your focus to be is on the following thing. The other experience that you can have of that same situation, so one would be slight frustration. The other one you can have that is a possibility that's available to you that the people that I meet and that hire me haven't known is even a possibility to them, haven't even known that that existed. So that's gonna be hard for you to comprehend, especially because it's not as tangible as someone showing you like fuck, sorry, a weight loss result or you know, something that you can see on the outside, but that is a feeling, a physical feeling, an emotional experience that is identical regardless of the month. And if I could describe my job in one sentence, it's that basically, but I'm not describing this for myself because I have this result, I'm describing this result for you because you can either choose to be like, Well, that's exciting, and that's something that I actually want to move towards, or not, and that's really where I would prefer to nudge your attention to. The elephant in the room when it comes to this conversation, and I'm gonna break it down in more detail, is the immediate fear, especially in very driven women, is that if they sort of take away any element of their frustration or their hunger or that like feeling, that for some reason they can't trust themselves to still be as ambitious, that it's gonna basically that they think that if they aren't coming from that like chasing hungry place, then they won't show up and achieve it. And so these are all the blind spots that I'd love you to give yourself the opportunity to honestly answer if they're there because they were certainly there with me in the past. And so, what I'm saying in this is to create an even better yes financial result and an even better experience of creating your financial result than you're having at the moment. I didn't say like a nice one in general, I know it's already nice, I'm saying even better. I'm saying there's an even better possibility than exists right now for you. You have to come face to face with the demon, you have to come face to face with the fear, and that fear living subliminally is that is if you aren't in mode internally, and you surrender and relinquish some of that fuel that you've used up until now, that you'll take the foot off the gas, right? And you won't be as ambitious and you won't create as much money and you won't create the business and you won't reach the clients and so on and so forth. And so, my first piece of encouragement in this is to call your own shit in that. Like you are entirely capable of working from a gas that is nicer. And you know, when you go to the petrol station and you get two choices, like you can either put like the cheap shit petrol in your car or the like premium one, that's the difference, okay? And it's a bit like being like, oh, I've only ever put like the shit cheap gas in my car. So if I use any other gas that's still appropriate for it, then it won't work. Or well, I'm scared that that's gonna optimise my car. Well, that it's not gonna optimise my car. Well, no, versus being like, well, of course I would use the more abundant gas because it's obvious to me how that will serve my car. Okay, it's still gonna get me from A to B. I'm getting to A to B anyway, and it's gonna get me from A to B in an even more optimized way. The car's gonna feel better, the car's gonna be healthier, everything's gonna function better, and I might even get there more efficiently because that just makes sense. And that is such a core part of this conversation, is it's it's not as simple as just a fuel exchange, it's your resistance to even exploring the fuel exchange because of your same fears. So you can have inconsistent financial months, hand on heart, because this is my exact experience, and my friend that I was speaking to in this experience, we had patterned each other's exact months, huge March, lower April, May. And I know she won't mind me saying this only because it's just my particular area of work, but I know with complete confidence from our conversation, not that I'm better than her, not that I'm more capable than her, nothing like that. But I know my emotional experience of those two lower months was different to hers, and so you really want to start to get real about what it is that you believe is gonna optimize you in your pursuit of consistent higher cash months. Because the way that I felt during those three months, as our like piece of evidence that we're using, right? Was hand on heart on my kids' lives, identical. I felt identical in the March as I did the May, even though the contrast in my new sales was dramatically different during that time, which was actually kind of intentional for me because I wanted to have two months of doing completely other stuff basically, but I physically, emotionally felt as powerful, as regulated, as chill, as driven, as confident in my skills, as much of a leader in my field, in all of them. There was not a graph difference, and that graph difference is something that you've been brainwashed your whole career, exists, and the only person that chooses if it remains is you. Because if you keep believing the story and the narrative that that's like just how it is, and that's how it should be, and that's just entrepreneurship, because entrepreneurship is a fucking roller coaster, yeah, 100%. Business is, life is, whatever, then that's going to be your experience. But you need to understand there's a difference between there being a roller coaster, okay, we get that, versus you being on the roller coaster, and you're a fucking smart cookie. So which one do you think you're gonna be more optimized in? Because one is going to, whether you want to admit it or not, put you in even just an element, just an element of flight or flight. If you're in frustration, you're in fight or flight. The end, okay? You don't need to like you know, you are that that's where you are. And one of them is gonna have you in your parasympathetic nervous system. And in your parasympathetic nervous system, that's where you have access to a clear head, to creativity, to flow, to the ability to switch off, which by the way means that you recharge, rest, get better, come back with a little bit more power, a little bit more clarity, a little bit more energy, a fuck ton more productivity. So it isn't just about your experience of your business, because if you're super driven, it's probably not going to be enough for someone to say to you, like, oh well, your business can feel nicer, even though I mean that's sad because that should be big enough for us. Ultimately, we're humans and sometimes it isn't. Like sometimes we do need a more tangible outcome. But if we looked at this whole example, right, over the course of 12 months as opposed to those three isolated months, it does not take me to spell it out to you how much more optimized business owner A versus business owner B would be because the one who feels in her body physically feels genuinely completely neutral, no matter the external fluctuations, is going to have an edge. It just makes sense. So the point of this episode for you was to explain that because you will still be chasing the higher month because you're telling yourself you're gonna feel a certain way. And some of you aren't gonna be ready to accept that and admit that, and that's okay. But some of you might be ready to be like, uh, okay, no, I really do believe that. Yeah, I really am telling myself that I really do feel like I wanna hit, you know, another 30k month. And you want it because what? You want it because you're gonna feel not frustrated, and you're gonna feel achieved, and you're gonna feel fucking proud of yourself, and you're gonna feel accomplished, and you're gonna feel like your efforts are being um proportionately rewarded, and so on and so forth. But you can feel those feelings right now, regardless of that external outcome. And I don't know that you know that that's possible for you. I think you still think that's bullshit. I think you still think that doesn't even exist because otherwise you wouldn't be feeling the frustration. And the power piece as a business owner, and this is what I do with my private clients, is you can feel those feelings unwaveringly right now. But if you keep being codependent and relying on the outside to feel them for you, are you ever the one in the driving seat? And are you ever the one that's the most set up to create the financial result that you want? I don't think so. Because there is fucking nothing wrong with you being like, I want a consistent 30 to 50 grand months. Fucking yeah, let's do it. But don't tell yourself the story that you want them because you're gonna feel a certain way. Because that's how people then meet you and go, I've got laser success, so why is my head still so fucked? Because you chased and chased and chased and chased your whole career, thinking that the outside event was gonna make you feel a certain way. And when it came along, it either didn't or it was really, really short-lived. So then you chased for more. But there is a way for you to be as driven as you are now, if not more. Like I am more driven since mastering this in myself, obviously, right? Obviously, my result speaks to that. Yeah, I am just so fucking emotionally detached. And I don't mean emotionally detached, like I know you still have your head about you and your wits about you, but if you don't know the process of this and how to do this and you haven't intentionally done it, you are not as emotionally regulated as you think. Because how could you be, right? It's like if you've never counted a macro in your life, you could still be in good shape. Okay, fine. Yeah, and you could still have a rough idea that you're eating quite a lot of protein, but it's you physically could not ever be as exceptional on your macros as you wanted. And so your result is not optimized. And so if the very reason you were like, oh, well, I don't want to pay attention to my macros because it's gonna make me, I don't know, fat or out of shape, you'd be like, No, the very thing you're avoiding is probably gonna, you see what I'm saying, create the result that you don't want. So there is another way I have to go because I need a haircut now. But that's the conversation I've had today. And if that hit, you know where I am. That's what I do inside CEO and rebirth. If you're a high earner, CEO would be the place for that conversation. But we can talk one-to-one. And I would love to know if that hit as well. Like it's um it's a it's a it's a forever learning for me to learn how to like, you know, like when you get symbols and you go in front of people's face. Yeah, it's a forever learning for me to realise how to do that because you will, you will still be in the trap where you are convinced the stra it sounds like strategy, strategy, strategy. No, I just need like I need to like resign with this other thing or this other thing, or like, you know, post more. And I'm not bullshitting you, of course. That strategy is gonna help you in your pursuit, but I'm just saying the absolute power piece is going to be in you. You don't need any like much more strategy. I mean, yes, it would be brilliant for me to facilitate some of that with you, look at your positioning and your messaging, yeah. I think that would be great. Like, when is that ever not beneficial for us? Okay. Look at your offers, look at the structure behind things 100%. But if you're making big money, like at the end of the day, it's not fucking rocket science. Like you know what you do, you know who you serve, you know how to find them, and you know how to sell into them. What else is it that you think you're gonna get from that? Like it's not much. And even if you think, okay, well, I'll uh tick it on ads, you're doing the same thing, it's like still outsourcing strategically, but you're not addressing the piece of you inside, which is that frustration. And you will not ever work, show up, create content, like speak to your clients, uh, serve your people, have the creativity that you could until you deal with that piece. Like you can't go over it, you can't go under it, you have to go through it. And then when you've done that, you're so in your power, you're unshakable, and you're not gonna have such an inconsistency in months. But that's why I wanted to open this with the transparency about my inconsistency in those months. Because yes, this is gonna be your piece to your most consistent months you ever had. Because I mean, it's fucking obvious, right? Like your content's gonna be 1% better, your energy is gonna be fucking 10% better, you aren't gonna avoid opening your DMs, your procrastination is gonna be lower than it's ever been, you're gonna be more rested, right? Your operation and performance behind the business is going to be unmatched. But even if and when it does happen for whatever reasons, like I say, I massively took my foot off the pedal, I intentionally did that at the end of March. I'd moved house, I was like, you are nearing burnout, I need two months, and I've been working on stuff behind the business instead, where I knew that I would take my foot off the gas when it came to things like sales, and I was consciously okay with that. When that does happen, and if it does happen, because life you will feel unmatched, yet also the comeback will be uh extraordinary. Like I know where my revenue will be towards the end of the year because of the things that I'm doing, and because I haven't lost my head even one fucking time or one one second or even needed to regulate it, really. I've just been like, it's just not been a thing. So food for thought.