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In this episode, Brad and Nick dive into what marketing is becoming now that we live in a post-trust, post-algorithm, post-authenticity world. They’re not interested in tactics—they’re interested in how the deep cultural forces reshaping trust, commerce, and identity are scrambling what it even means to “market” something.

Together, they explore:

• Why traditional marketing frameworks no longer apply
• How the best marketing today isn’t marketing at all—it’s signal
• What happens when attention becomes too expensive for most businesses to buy
• Why people aren’t buying messages—they’re buying alignment
• How real resonance begins when you quit trying to prove and start trying to be

This is a powerful conversation for anyone who senses that our current approach to audience, storytelling, and persuasion has gone stale—but hasn’t quite found language for what’s next.

As always, the episode lives up to the Working/Broken premise: challenging listeners who followed the rules of the game, only to discover the game changed mid-play.

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at podcast@culturecraft.com.