Holistic Women's Business
Welcome to the Holistic Women’s Business podcast, for soul-inspired women in business over 40. Because it's time to step into your unique potential and create the freedom and fulfilment you deserve without depleting your energy. I’m your guide Melanie Campbell.
Join me each week to hear my practical insights and tips to align your business with who you are. You’ll also hear inspiring chats with my favourite people.
I'm an alchemist who weaves logic, intuition and insight with over 23 years of qualifications and experience from copywriting to Human Design to perimenopause health to content marketing to natural therapies plus so much more.
I want to help you because I know what's possible. When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause.
After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause. I turned it into an opportunity to listen to my intuition and create my own unique path to clarity, freedom and confidence. It was the beginning of doing business and life in a way that felt aligned with me.
Now I’m here to help you create your own unique path to a soul-inspired business that feels right for you. Because your favourite age can be now. I’m here to show you how.
Are you ready to join me on the adventure of business and life after 40? Let’s get started.
If you have questions, you can get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie
Holistic Women's Business
HWB 87: Why you don't need catchy copywriting on your website to attract your ideal clients.
Do you feel like you need catchy copywriting on your website to attract your ideal clients? Even though it doesn’t feel right for you.
This episode is for you.
Today I’m talking about why authenticity in your copywriting is far more important than catchy phrases and hooks. The reason is, we’re all tired of being sold to. We want to connect with the person behind the business. The person who is real and genuine.
This is your invitation to say no to salesy wording that doesn’t feel aligned and use your own words to create connection with your ideal clients.
You don’t have to change who you are or sound like anyone else. Being you is what will help you and your heart-led business stand out.
3 things I share in this episode are:
1..Why you don’t need catchy wording or hooks on your website and what to do instead.
2..Why your ideal people are looking for authenticity not sales pitches.
3..My simple tips to help you write words for your website that sound like you and help you build connection with the people you’re here to help.
Do you have questions on how to write authentic words for your website?
I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie