In this episode of The Brand Herald, we’re joined by David Fishburn, Marketing Manager at WireCrafters. David shares his journey into the world of marketing and the evolution of the WireCrafters brand—highlighting how strategic content, including their well-known “Mondays with Milt” video series, has helped them stand out in the industry.

He and Landon dive into the value of building genuine community around a brand, the power of video, and the role branded merchandise plays in deepening customer connection and visibility. They also share advice for new marketers on navigating market dynamics, measuring engagement, and finding the right tone of voice in content creation.

It’s a thoughtful conversation packed with insights and real-world experience. We hope you enjoy it.

Chapters:

00:00 Introduction to Wirecrafters and David Fishburn
03:09 David's Journey into Marketing and Wirecrafters
06:02 Understanding Wirecrafters' Products and Market
09:10 Building a Brand with Personality
11:50 The Impact of 'Mondays with Milt'
15:01 Video Production and Marketing Strategies
17:51 The Role of Branded Merchandise in Marketing
20:03 Promotional Merchandise and Brand Culture
20:59 Advice for New Marketers
22:00 Understanding Market Dynamics
22:58 Measuring Marketing Engagement
24:00 Lead Generation Strategies
25:00 Tools for Driving Leads
25:58 Content Creation and Tone of Voice
27:53 Reflections and Lessons Learned
29:58 Rapid Fire Questions and Personal Insights

Resources:

Wirecrafters
David Fishburn LinkedIn